--- title: 'Project Manager (CRM) at VML' canonical: 'https://feeny.ai/job/project-manager-crm-vml-montreal-vcy0qwvet4jt' type: 'job' last_seen: '2026-10-16' --- # Project Manager (CRM) at VML - **Company:** VML - **Location:** Montréal, Canada - **Posted:** 2026-09-25 - **Last confirmed live:** 2026-10-16 - **Apply:** https://www.vml.com/careers/job/8845145002?gh_jid=8845145002 ## Job description ## Who We Are VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML. ## About the Role We are looking for a driven and people-focused Project Manager to lead the delivery of Customer Relationship Management (CRM) email development projects (from creative development to deployment in Salesforce Marketing Cloud). In this role, you will be the central connector between our clients and internal teams : managing project lifecycles from kick-off to go-live while building trusted, lasting relationships along the way. If you thrive in a fast-paced environment, love solving problems, and know how to keep both clients and colleagues aligned and motivated, we'd love to hear from you. ## Key Responsibilities Project Delivery - Manage end-to-end delivery of Salesforce CRM email projects, including implementations, upgrades, and integrations - Define and maintain project scope, timelines, budgets, and resource plans - Proactively identify risks, dependencies, and blockers — and drive timely resolutions - Run day-to-day project workflows using Agile or hybrid methodologies and tools such as Jira, Smartsheet, Asana, or Monday.com Client Engagement - Serve as the primary point of contact for clients throughout the project lifecycle - Build strong, trust-based relationships with client stakeholders at all levels - Facilitate regular project reviews, status updates, and workshops with clients - Translate client needs into clear, actionable project requirements and deliverables - Manage client expectations transparently, escalating and resolving issues with professionalism Internal Collaboration - Work closely with technical teams (developers, CRM consultants, architects) to ensure project requirements are understood and delivered to a high standard - Partner with Sales, Marketing, and Customer Success teams to align CRM projects to business objectives - Manage the intake of creative requirements and design development through client approval, ensuring readiness for email production - Champion cross-functional communication, ensuring internal stakeholders are informed and engaged throughout delivery CRM Implementation & Quality - Oversee CRM platform configuration, data migration, system integrations, and go-live activities - Coordinate User Acceptance Testing (UAT), QA processes, and deployment plans - Develop project documentation, training materials, and post-launch support plans to drive user adoption ## What We're Looking For ## Experience & Education - 3–5 years of project management experience, with at least 2 years focused on CRM implementations or digital transformation projects - Demonstrated experience in client-facing roles with proven ability to manage and grow client relationships - Bachelor's degree in Business, Information Systems, Marketing, or a related field (or equivalent experience) Technical Skills - Hands-on experience with CRM platforms such as Salesforce - Solid understanding of project management methodologies (Agile, Waterfall, or hybrid) - Proficiency in project management tools (Jira, Confluence, Smartsheet, or similar) - Familiarity with data migration, system integrations, and API workflows Interpersonal & Soft Skills - Exceptional relationship-building skills — with clients and internal teams - Clear and confident communicator, able to bridge the gap between technical and non-technical audiences - Highly organised with strong attention to detail and the ability to juggle multiple projects simultaneously - A calm, solutions-oriented mindset under pressure À propos du poste Nous recherchons un(e) Gestionnaire de Projet motivé(e) et axé(e) sur les relations humaines pour piloter la livraison de projets de développement d'emails dans le cadre de la Gestion de la Relation Client (CRM) (du développement créatif jusqu'au déploiement dans Salesforce Marketing Cloud). Dans ce rôle, vous serez le lien central entre nos clients et nos équipes internes : vous gérerez les cycles de vie des projets du lancement à la mise en production, tout en établissant des relations de confiance durables. Si vous vous épanouissez dans un environnement dynamique, que vous aimez résoudre des problèmes et que vous savez maintenir l'alignement et la motivation des clients comme des collègues, nous serions ravis de vous rencontrer. Responsabilités principales Livraison de projets - Gérer la livraison de bout en bout des projets d'emails CRM Salesforce, incluant les mises en œuvre, les mises à niveau et les intégrations - Définir et maintenir le périmètre des projets, les échéanciers, les budgets et les plans de ressources - Identifier de manière proactive les risques, les dépendances et les obstacles — et piloter leur résolution en temps opportun - Superviser les flux de travail quotidiens à l'aide de méthodologies Agile ou hybrides et d'outils tels que Jira, Smartsheet, Asana ou Monday.com Engagement client - Servir de point de contact principal pour les clients tout au long du cycle de vie du projet - Établir des relations solides et basées sur la confiance avec les parties prenantes clients à tous les niveaux - Animer des revues de projet régulières, des mises à jour de statut et des ateliers avec les clients - Traduire les besoins des clients en exigences et livrables de projet clairs et exploitables - Gérer les attentes des clients de manière transparente, en escaladant et en résolvant les problèmes avec professionnalisme Collaboration interne - Travailler en étroite collaboration avec les équipes techniques (développeurs, consultants CRM, architectes) afin de s'assurer que les exigences du projet sont comprises et livrées selon un niveau de qualité élevé - Collaborer avec les équipes Ventes, Marketing et Succès Client pour aligner les projets CRM sur les objectifs commerciaux - Gérer la réception des exigences créatives et le développement du design jusqu'à l'approbation client, en garantissant la préparation à la production des e-mails - Favoriser la communication transversale, en veillant à ce que les parties prenantes internes soient informées et impliquées tout au long de la livraison Mise en œuvre CRM & Qualité - Superviser la configuration de la plateforme CRM, la migration des données, les intégrations système et les activités de mise en production - Coordonner les tests d'acceptation utilisateur (UAT), les processus d'assurance qualité et les plans de déploiement - Élaborer la documentation des projets, les supports de formation et les plans de support post-lancement afin de favoriser l'adoption par les utilisateurs Profil recherché Expérience & Formation - 3 à 5 ans d'expérience en gestion de projet, dont au moins 2 ans axés sur des projets d'implémentation CRM ou de transformation numérique - Expérience avérée dans des rôles orientés client avec une capacité démontrée à gérer et développer des relations clients - Licence en Commerce, Systèmes d'information, Marketing ou dans un domaine connexe (ou expérience équivalente) Compétences techniques - Expérience pratique avec des plateformes CRM telles que Salesforce - Solide compréhension des méthodologies de gestion de projet (Agile, Waterfall ou hybride) - Maîtrise des outils de gestion de projet (Jira, Confluence, Smartsheet ou similaires) - Connaissance de la migration de données, des intégrations système et des flux de travail API Compétences interpersonnelles & humaines - Excellentes compétences relationnelles — avec les clients et les équipes internes - Communicant(e) clair(e) et confiant(e), capable de faire le lien entre les interlocuteurs techniques et non techniques - Très organisé(e), avec un fort souci du détail et la capacité à gérer plusieurs projets simultanément - Un état d'esprit calme et orienté solutions sous pression We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. ## About VML ## Company Overview - **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach. - **Entity Type**: Public (subsidiary of WPP, LSE: WPP) - **Headquarters**: New York, United States - **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864) - **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook ## Core Business - **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting - **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.) - **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy. ## Products & Services - **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint. - **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships. - **Commerce**: Seamless, innovative commerce solutions that convert interest into action. - **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open. - **Health**: Specialized healthcare marketing and communications (VML Health). ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). - **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn. - **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed). - **Growth Signals**: - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise. - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings. - Named No. 3 on an unspecified industry ranking (vml.com/expertise). - VML Foundation has contributed over $3.2 million to charitable causes. ## Competitive Advantages - **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective. - **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering. - **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML. - **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions. - **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities. ## Strategic Focus - Deepening the integration of creativity and technology to deliver “connected brands.” - Expanding AI-driven marketing and personalization through WPP Open. - Growing the Health practice and Commerce capabilities. - Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program). - Continuing to build a diverse, inclusive workforce and culture of belonging. ## Why Work Here - **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy. - **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth. - **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement. - **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health. - **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks. ## Sources 1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values. 2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history. 3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities. 4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures. ## Other roles at VML - [Senior Manager, Social & Influence](https://feeny.ai/job/senior-manager-social-influence-vml-kuala-lumpur-9nbk78s1afvx) — Kuala Lumpur, Malaysia - [Account Director](https://feeny.ai/job/account-director-vml-bogota-1aythxd2xbkt) — Bogotá, Colombia - [Creative Social Media Manager](https://feeny.ai/job/creative-social-media-manager-vml-lisbon-3a5kxvwap6pv) — Lisbon, Portugal - [Senior Copywriter](https://feeny.ai/job/senior-copywriter-vml-bogota-w25d2rve01d4) — Bogotá, Colombia - [ASSISTENTE DE NEGÓCIOS](https://feeny.ai/job/assistente-de-negocios-vml-sao-paulo-96jecwnv7x0q) — São Paulo, Brazil - [SUPERVISOR DE NEGÓCIOS](https://feeny.ai/job/supervisor-de-negocios-vml-sao-paulo-p2cjgw7gwb97) — São Paulo, Brazil - [GERENTE DE NEGÓCIOS](https://feeny.ai/job/gerente-de-negocios-vml-sao-paulo-z8150gktqcp3) — São Paulo, Brazil - [Project Manager](https://feeny.ai/job/project-manager-vml-faro-te9dr9p2x9pg) — Faro, Portugal / Lisbon, Portugal / Porto, Portugal - [Business Director (Tobacco)](https://feeny.ai/job/business-director-tobacco-vml-kuala-lumpur-rd2vcqayxz5w) — Kuala Lumpur, Malaysia - [Digital Project Manager](https://feeny.ai/job/digital-project-manager-vml-sydney-gnfxvd7pnmpe) — Sydney, Australia