---
title: 'Proposition Manager at Goodlord'
canonical: 'https://feeny.ai/job/proposition-manager-goodlord-london-7068rfxsjmxz'
type: 'job'
last_seen: '2026-09-09'
---

# Proposition Manager at Goodlord

- **Company:** Goodlord
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/goodlord/67f8218e-1cf4-4951-a9ee-0d9b293c9717

## Job description

📍Hybrid, London (2 days per week), Remote (3 days per week) 🚆 Occasional paid travel to our Sheffield and Lincoln offices

## The Role

We’re looking for a Proposition Manager to lead the evolution of Goodlord Referencing.

This is a unique opportunity to shape the future of one of our core propositions, helping define not just what tenant referencing looks like today, but what it should become next.

Working at the intersection of strategy, customer insight and collaboration, you’ll identify opportunities to improve quality, speed, trust and customer experience across the referencing journey. You’ll combine evidence, commercial thinking and customer insight to influence the direction of the proposition, balancing immediate opportunities with a longer-term vision.

Success in this role comes from collaboration. You’ll work closely with Product, Marketing, Operations, Commercial, Compliance and Engineering to test ideas, build alignment and turn insight into meaningful improvements for our customers and business.

If you enjoy solving customer problems, challenging assumptions with evidence and shaping propositions through collaboration, this could be a great next step.

## What you’ll be doing

As Proposition Manager, you’ll:

- Research and validate ideas through customer interviews, market research and data.
- Build a deep understanding of customers, competitors and market trends to identify opportunities.
- Turn insight into clear recommendations, business cases and commercial models.
- Help shape the strategic roadmap for Goodlord Referencing, balancing customer needs with commercial outcomes.
- Assess proposition opportunities, revenue impact and long-term value.
- Facilitate workshops and cross-functional discussions to build alignment and move ideas forward.
- Work closely with Product, Operations, Marketing, Commercial and Compliance to evolve the referencing experience.
- Continuously identify opportunities to improve quality, speed, trust and customer experience.

## What we're looking for

We’re looking for someone with experience shaping products, propositions or customer journeys, who combines customer insight, commercial thinking and collaboration to influence strategic direction.

You’ll bring experience of:

- Developing products, propositions or customer journeys based on customer needs and business priorities.
- Using customer, market and competitor insight to identify opportunities and make evidence-based recommendations.
- Building business cases and assessing commercial opportunities, balancing customer value with business outcomes.
- Turning complex information into clear proposals that gain stakeholder buy-in.
- Working cross-functionally with Product, Marketing, Commercial, Operations or Engineering teams to shape and deliver initiatives.
- Using qualitative and quantitative data to validate ideas, prioritise opportunities and measure success.
- Taking ideas from discovery through to recommendation, prioritisation and implementation.
- Managing stakeholders, navigating ambiguity and bringing people together around a shared direction.

It would also be great if you have:

- Knowledge of tenant referencing, lettings, PropTech, financial services, credit scoring or another regulated or operationally complex environment.
- Experience with CRM, BI or analytics tools, process mapping or more complex data analysis.
- Exposure to sales, marketing or go to market activity.

Why this role?

This is an opportunity to make a significant impact on one of Goodlord's core propositions.

You'll work with senior stakeholders across the business, influence strategic decisions, shape the future of our referencing proposition and help define what great looks like for our customers over the coming years.

If you enjoy bringing people together, solving complex problems and building propositions that create real customer and commercial value, we'd love to hear from you.

## WHY YOU'LL LOVE BEING A GOODLORDIAN

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

- Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified https://www.greatplacetowork.co.uk/certified-company/1558877. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
- Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
- 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
- Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
- Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

WHAT’S NEXT?

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please - we have tried and trusted partners we would turn to should we require support.

## About Goodlord

## Company Overview
- **One-liner**: Goodlord provides a cloud-based platform that digitizes and streamlines the entire tenancy journey for letting agents, landlords, and tenants across the UK.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: London, United Kingdom (with offices in Sheffield and Lincoln)
- **Founded**: 2014
- **Founders**: William Reeve (CEO), Tom Mundy, and Richard White

## Core Business
- **Primary industry**: Property Technology (PropTech) / Real Estate Software
- **Target customers**: B2B – Primarily letting agents and landlords in the UK; also serves tenants as end-users of the platform.
- **Mission or purpose statement**: "Making renting better, for everyone" – to transform the way people let and rent properties, building better experiences for agents, landlords, and tenants alike.

## Products & Services
- **Goodlord Platform (Core SaaS)**: An all-in-one platform that handles the entire tenancy lifecycle, from offer letters and online contract generation to tenant referencing, compliance checks, rent collection, and insurance products. Trusted by over 3,500 agencies.
- **Referencing**: Comprehensive tenant referencing services, including IDVT (Identity Document Validation Technology), PEPs (Politically Exposed Persons), and Sanctions Checks.
- **Insurance**: Rent Protection Insurance, Guarantor Insurance, and other products designed to protect landlords and agents, recently upgraded in line with the Renters' Rights Act.
- **Rosewood (Platform Edition)**: A new edition of the platform launched in 2025 to help customers comply with the Renters' Rights Act.
- **AI-Powered Tools (Internal & Product)**: An "AI Everywhere" programme has produced tools like **Ren AI** (an intelligent agent for Renters' Rights Act compliance queries), a real-time digital competitor battlecard for sales, and an AI-powered ecard platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: **£37 million in revenue** (as of 2025). The company has over 300 employees and serves over 3,500 letting agency brands.
- **Notable Investors/Partners**: Key investors include **Rocket Internet**, **Octopus Ventures**, and **Global Founders Capital**. Notable partners include insurance providers and broadband/energy companies integrated into the platform.
- **Growth Signals**: 
  - Hit £37M in revenue in 2025.
  - Launched Rosewood platform edition and upgraded insurance products in response to the Renters' Rights Act.
  - Appointed **Alex Depledge MBE** (former CEO of Resi and BullionByPost) as a Non-Executive Director.
  - Ranked **#23 in the UK's Great Place to Work Awards** and recognized as one of the **UK's Top 10 Most Inclusive Companies** by Flexa Awards 2026.
  - Opened a new office in Lincoln for the Insurance team.

## Competitive Advantages
- **End-to-End Platform**: Unlike point solutions, Goodlord covers the entire tenancy lifecycle (referencing, contracts, payments, insurance, compliance) in one integrated system, creating a strong lock-in for agencies.
- **Regulatory Expertise**: Deep specialization in UK rental law, particularly the Renters' Rights Act, with proactive product updates (Rosewood) and AI tools (Ren AI) to help agents stay compliant.
- **Scale & Trust**: Over 3,500 agencies use the platform, giving it a significant network effect and data advantage in the UK lettings market.
- **AI-First Culture**: The "AI Everywhere" programme is not just a product feature but a company-wide initiative, with teams across departments building and deploying AI tools, fostering a culture of innovation and efficiency.

## Strategic Focus
- **AI Integration**: Embedding AI across the platform to automate compliance, reduce manual work, and improve agent efficiency. The AI Guild and AI Everywhere programme are central to this.
- **Regulatory Compliance**: Continuously updating products to meet new regulations like the Renters' Rights Act, positioning Goodlord as the go-to platform for compliant lettings.
- **Revenue Diversification**: Expanding insurance and tenant services (broadband, energy) to create additional revenue streams for agents and for Goodlord.
- **Talent & Culture**: Investing in a strong, inclusive culture (Great Place to Work certified, Flexa Certified) to attract and retain top talent across engineering, product, sales, and operations.

## Why Work Here
- **Culture & Values**: Goodlord is recognized as a **Great Place to Work** (#23 in UK) and a **Top 10 Most Inclusive Company** (Flexa Awards 2026). Values include "We set the pace," "We stand up and deliver," "We're an open book," "We listen, learn, and improve," and "We bring our whole selves to work." The culture is described as fast-paced, ambitious, and transparent.
- **AI-First Engineering**: The company is "AI-first," with an engineering-led AI Guild that upskills people across all departments. Employees are encouraged to build and ship AI-powered tools, offering a unique opportunity to work on cutting-edge technology regardless of role.
- **Learning & Development**: 
  - £1,000 annual development budget for courses, skills, or training.
  - Sanctus coaching (performance and wellbeing).
  - Learnerbly access (books, webinars, podcasts).
  - Manager Training and Insights Discovery™ sessions.
  - Lunch & Learns and Fireside sessions with industry leaders.
- **Perks & Benefits**:
  - 25 days holiday + bank holidays, rising to 32 with service.
  - Up to 2 days per year for volunteering.
  - Enhanced parental leave.
  - Dog-friendly office in London.
  - Hybrid working pattern.
  - Performance-related pay, pension plan, Cycle to Work scheme, retail discounts, and salary sacrifice perks.
  - Office snacks, quarterly socials, and annual parties.
- **Locations**: Offices in **London** (Aldgate East, near Brick Lane), **Sheffield** (Fargate), and **Lincoln** (newest office). Hybrid working is standard.
- **Interview Process**: Typically includes a first conversation with the hiring manager, a 90-minute "Deep Dive" session (split into role-focus and values interviews), and potentially a take-home exercise or meet-the-team session. The process is designed to be fair and consistent.

## Sources
1. [goodlord.com](https://www.goodlord.com/about)
2. [goodlord.com](https://www.goodlord.com/about/careers)
3. [linkedin.com](https://uk.linkedin.com/company/goodlord)
4. [greatplacetowork.co.uk](https://www.greatplacetowork.co.uk/certified-company/1558877)
5. [goodlord.com](https://www.goodlord.co/careers)
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/goodlord)

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