---
title: 'Public Engagement Lead at Tamara'
canonical: 'https://feeny.ai/job/public-engagement-lead-tamara-riyadh-1aq44577v06t'
type: 'job'
last_seen: '2026-09-07'
---

# Public Engagement Lead at Tamara

- **Company:** Tamara
- **Location:** Riyadh, Saudi Arabia
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.eu.greenhouse.io/tamara/jobs/4962179101

## Job description

## About Us

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in the region and partners with leading global and regional brands such as SHEIN, Jarir, noon, IKEA and Amazon, as well as small and medium businesses.

Tamara is Saudi Arabia’s first fintech unicorn and is backed by Sanabil Investments, a wholly owned company by the Public Investment Fund (PIF), SNB Capital,[Checkout.com](http://checkout.com/), amongst others. The company operates from its headquarters in Riyadh, with additional regional and global support offices.

## Role Overview

As Public Engagement Lead, you will lead Tamara’s public customer engagement function across social media channels, app reviews, and public feedback platforms. This role is responsible for transforming public support from reactive issue handling into a structured engagement model that protects Tamara’s brand, restores customer trust, and turns public feedback into actionable business insights.

You will manage the Public Engagement team’s daily performance, quality, escalation discipline, and cross-functional alignment, ensuring every public response is fast, accurate, human, and aligned with Tamara’s tone of voice, risk standards, and customer experience expectations.

Key Responsibilities:

- Lead the Public Engagement team across public channels, including X, Instagram, TikTok, Facebook, app reviews, and other public feedback spaces.
- Own daily operations, shift coverage, workload distribution, and quality performance for public interactions.
- Ensure public replies follow Tamara’s approved tone of voice and privacy standards.
- Coach advisors on how to handle sensitive, emotional, high-visibility, or reputationally risky interactions with professionalism and judgment.
- Partner closely with internal stakeholders and teams to resolve root causes behind public complaints.
- Monitor recurring themes, sentiment patterns, service gaps, and emerging risks from public conversations, and convert them into structured insights and recommendations.
- Participate in quality calibration sessions and ensure consistent scoring against Public Engagement quality standards.
- Track and report team performance, quality adherence, and recurring issue trends.
- Support training, onboarding, certification, and continuous development of Public Engagement advisors.
- Act as the operational owner for public engagement standards, ensuring guidelines remain practical, updated, and consistently applied.

Requirements:

- Proven experience leading a team in social media care, community management, public engagement, or marketing operations.
- Strong Arabic and English writing skills, with the ability to adapt tone for public, high-sensitivity, and platform-specific interactions.
- Strong understanding of social media platforms, app review management, public customer behavior, and digital engagement tools.
- Strong judgment, attention to detail, and ability to make decisions in fast-moving or sensitive situations.
- Comfortable working in a fast-paced fintech environment with evolving processes and high customer visibility.
- Familiarity with social media platforms, CRM systems, social listening tools, and customer engagement tools.
- Understanding of fintech, BNPL, payments, fraud, disputes, refunds, or customer protection topics is a plus.

## About Tamara

## Company Overview
- **One-liner**: Tamara is the leading fintech platform in Saudi Arabia and the GCC region, offering Sharia-compliant buy now, pay later (BNPL) and payment solutions through a customer-centric financial super-app.
- **Entity Type**: Private (Series? – Unicorn stage, backed by top investors)
- **Headquarters**: Riyadh, Saudi Arabia (King Abdullah Branch Road, King Salman District)
- **Founded**: 2020
- **Founders**: Not publicly available (company was founded in 2020 by a team; individual founder names not disclosed in provided sources)

## Core Business
- **Primary industry/industries**: Fintech (BNPL, payments, consumer finance)
- **Target customers**: B2C (consumers) and B2B (merchants, from SMBs to global brands)
- **Mission or purpose statement**: “To help people make their dreams come true by building the most customer-centric financial super-app on earth” (from Greenhouse careers page) / “Empower people in their daily lives and revolutionize how they shop, pay, and bank” (from docs.tamara.co)

## Products & Services
For each major offering:
- **Tamara Bundle**: Includes Pay in Full and Split in 2/3/4 payment products – flexible, transparent, no hidden fees or interest.
- **Split in Installments**: Allows customers to split purchase amounts into multiple installments (varies by retail category and ticket size).
- **Pay in Full**: Customers pay the total order value upfront via Tamara, with no added fees or interest.
- **Online & In-store Solutions**: Tamara’s payment methods work both for e-commerce and physical retail.
- **Merchant Services**: Boost conversion and AOV, reduce fraud/credit risk, receive upfront payment while customers pay over time, and manage transactions/returns via a dashboard.

## Market Standing
- **Valuation/Market Cap**: $2.107 billion (as of latest funding round – CB Insights lists valuation at $2.107B, making Tamara Saudi Arabia’s first fintech unicorn)
- **Key Metric**: Total funding raised = $2.107 billion (includes equity and lines of credit; latest round was a Line of Credit - II of $1.4B about 9 months ago)
- **Notable Investors/Partners**: Sanabil Investments (wholly owned by PIF), SNB Capital, Checkout.com, Goldman Sachs, Citi Alternative Investments, Apollo Global Management, W2 Investments, Shorooq Partners (22+ investors total). Key merchant partners: SHEIN, Jarir, noon, IKEA, Amazon.
- **Growth Signals**: Serves millions of users across Saudi Arabia, UAE, and Bahrain; expanding globally with offices in Riyadh, Dubai, Cairo, Vietnam, India, Germany, and remote; strong headcount growth visible in open roles across engineering, data, risk, product, and care.

## Competitive Advantages
- **First-mover & unicorn status** in Saudi Arabia’s fintech space.
- **100% Sharia-compliant** certification by Shariyah Review Bureau – a key differentiator in the region.
- **Strong backing** from PIF-linked investors and global financial institutions.
- **Deep merchant integrations** with top regional and global brands (SHEIN, IKEA, Amazon, etc.).
- **Customer-centric super-app vision** combining payments, shopping, and banking in one platform.

## Strategic Focus
- Build the most comprehensive financial super-app in the GCC, expanding product offerings beyond BNPL (e.g., banking, credit).
- Scale across the region (already in Saudi, UAE, Bahrain) and enter new markets.
- Invest in data, AI, and engineering talent to enhance risk management, personalization, and customer experience.
- Maintain Sharia compliance while innovating payment flexibility.

## Why Work Here
- **Culture highlights**: “Customer Obsessed”, “Ownership”, “Resilience”, “Curiosity”, “One Team, One Mission” – strong emphasis on trust, simplicity, and being “everywhere people need us.”
- **Work policy**: Hybrid/remote options available – offices in Saudi Arabia, UAE, Egypt, Vietnam, India, Germany, plus fully remote roles (per Greenhouse careers page).
- **Notable perks/engineering culture**: “We hire for human qualities, not just skills”; focus on continuous learning, data-informed decision-making, and building scalable systems; global team with diverse backgrounds; roles in engineering (backend, Flutter, QA), data science, risk, product design, and more.
- **Growth opportunity**: As a fast-growing unicorn, employees can have high impact and career acceleration.

## Sources
1. [Greenhouse – Jobs at Tamara](https://job-boards.eu.greenhouse.io/tamara)
2. [Tamara – Life at Tamara](https://tamara.co/en-kw/life-at-tamara)
3. [CB Insights – Tamara Profile](https://www.cbinsights.com/company/tamara)
4. [Tamara Docs – Introduction to Tamara](https://docs.tamara.co/docs/introduction-to-tamara)
5. [Tamara Careers Page](https://tamara.co/en-sa/careers)

## Other roles at Tamara

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- [People Business Partner](https://feeny.ai/job/people-business-partner-tamara-riyadh-q3jnh0p1j031) — Riyadh, Saudi Arabia
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