--- title: 'Publicist at Ogilvy Australia' canonical: 'https://feeny.ai/job/publicist-ogilvy-australia-sydney-y0xmmcz310g7' type: 'job' last_seen: '2026-09-09' --- # Publicist at Ogilvy Australia - **Company:** Ogilvy Australia - **Location:** Sydney, Australia - **Posted:** 2026-07-23 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/ogilvyaus/jobs/4717756005 ## Job description Business unit: Ogilvy PR Team: Public Relations Location: Sydney Employment type: Permanent Play your part in a brilliant company culture built on teamwork, creativity, and fun. At Ogilvy PR, we work with some of the biggest brands in the world to deliver earned-led creativity that drives real brand and business impact. Whether it be creative development, brand strategy, public relations, influencer engagement, events and activations, social and digital strategies, we have it all, and we’re looking for curious, brave, and enthusiastic minds who share our philosophy and want to bring something unique to the table. The team This role sits in the Consumer PR and Influence team at Ogilvy Australia in Sydney. We are a team of 45+ culturally curious, driven and impact-obsessed earned-first creatives. We believe that brands are at their best when they find ways to shape, make and break into culture with ideas that influence. We value creativity grounded in insight, big ideas that are game-changing, flawless execution, and having fun every day. Real impact is earned. ## About the role As a Publicist in our team, you will work with account teams and our leading lifestyle, travel and retail clients on end-to-end media and storytelling strategies that reach and engage audiences across a range of media channels. As a specialist, you’ll also be deployed in a consulting capacity to support key campaigns and launches across the agency. This is a fantastic role for someone committed to a career in publicity, who loves to combine their creative thinking, editorial instinct and media knowledge to achieve high-quality outcomes. You’ll be pitching everything from bucket-list travel experiences and consumer healthcare initiatives to major national retail activations, securing top-tier coverage across all media verticals. You’ll play a role in the development of strategy and ideas working with planners, creatives, social and influencer marketing specialists to develop award winning and highly effective client and new business proposals. You’ll relish the creative challenge of building story elements for cross-platform media, and you’ll have your finger on the pulse when it comes to pop culture, celebrity, influencers and trends. You’ll help to upskill junior team members within our business and partner with them to drive outcomes including high-stakes media sell-ins, major launch events, on-site media hosting and media famils. What you’ll bring - You have 3+ years’ experience in publicity or in a heavily media relations-focused role with a strong understanding of the current modern media landscape in Australia - You have a strong, active network of Australian consumer media contacts, particularly across travel, lifestyle and news verticals, with a thorough understanding of what makes a compelling story - You understand how to scale a national campaign down to a local level, with experience pitching to regional and local community media, as well as major metro networks - You’re familiar with everything from pitching destination stories and coordinating press trips to shaping value-driven retail news hooks that entice lifestyle and news editors - You’re comfortable with fast-paced retail calendars, celebrity and talent management, and driving foot traffic through event PR - You understand the interplay between earned media, social content, talent and influencer partnerships, and know how to leverage ambassadors to secure editorial coverage - You’re passionate about the media and what’s current in culture - You’re a great collaborator who loves to work with teams to build brilliant ideas - You’re persistent, results oriented and strive to deliver outcomes that align to communications and business goals - You’re ambitious, driven and love to play a role in a creative company culture - You love to share your knowledge and insights with others working towards a shared outcome - You’re a brilliant writer and know how to grab the attention of key media contacts - You have strong communication skills, both written and verbal - You’re a self-starter who loves to collaborate and can comfortably take the lead when required ## Why you'll love about working at Ogilvy - Global opportunities – Access career pathways, projects and connections across the Ogilvy and WPP network. - 16 weeks paid parental leave – Gender-neutral leave for all parents and caregivers. - Leading AI tools – Exclusive access to WPP Open, our global AI platform. - Inclusive culture – A workplace where everyone can belong and thrive. - Career development – Personalised growth plans, coaching and ongoing learning opportunities. - Extra time off – Birthday leave, Summer Fridays and loyalty leave. - Wellbeing support – Health and fitness discounts, wellbeing programs and mindfulness resources. - Employee Assistance Program – Free and confidential counselling support. - Recognition and rewards – Celebrating great work and long-term contribution. - Referral bonuses – Earn rewards for introducing great talent. - Exclusive discounts – Savings on major brands through perkSPACE. At Ogilvy, inclusivity is essential to our success. We're committed to building a workplace that embraces various perspectives, experiences, and backgrounds, knowing that diverse teams drive more impactful work. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures. We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential. If you require any accessibility adjustments during the recruitment process, please let us know: ogv-au-careers@ogilvy.com ## #LI-HF1 ## About Ogilvy Australia ## Company Overview - **One-liner**: Ogilvy Australia is an award‑winning integrated creative network that helps brands and people create impact through advertising, PR, experience, consulting and health. - **Entity Type**: Public (subsidiary of WPP) - **Headquarters**: Sydney, New South Wales, Australia - **Founded**: 1977 (as the Australian office of Ogilvy, which was founded in 1948 by David Ogilvy) - **Founders**: David Ogilvy (parent company); the Australian entity was established as a local office of the global network. ## Core Business - **Primary industry**: Advertising Services / Marketing Communications - **Target customers**: B2B and B2C; works with large enterprises and brands across Australia and the APAC region. - **Mission / Purpose**: “We inspire brands and people to impact the world” – creating iconic, culture‑changing, value‑driving ideas that deliver measurable results for clients. ## Products & Services Ogilvy Australia organises its capabilities into five core disciplines (all housed under the Ogilvy name): - **Advertising**: Creative campaigns, brand strategy, and full‑funnel media. - **Public Relations & Influence**: Earned media, influencer marketing, and reputation management. - **CX and Customer Relationship Design**: Customer experience strategy, loyalty programs, CRM, and data‑driven personalisation. - **Growth & Innovation**: Digital transformation, business consulting, product and venture incubation, behavioural science. - **Health**: Specialised healthcare and pharmaceutical marketing (regulatory‑compliant communications). Each discipline works together through a model called “borderless creativity” – assembling the right experts for each client challenge rather than operating in silos. ## Market Standing - **Valuation / Market Cap**: Not publicly available (Ogilvy Australia is a private subsidiary of WPP, a public company). - **Key Metric**: Annual revenue not disclosed; estimated from headcount and industry benchmarks suggests a mid‑sized agency (revenue likely in the tens of millions AUD). - **Notable Investors / Partners**: Owned by WPP (one of the world’s largest advertising groups). Key clients include major Australian and global brands (not named in sources). - **Growth Signals**: - Ranked #1 Most Effective Network and #1 Most Creative Network in Australia (WARC Rankings). - 2024 Grand Effie winner (“Til it’s Done”). - APAC Effies Agency of the Year (2023). - Headcount of 122 employees (LinkedIn) – a 19.4% year‑on‑year decline (possibly due to restructuring). - Monthly web traffic of ~11,400 visits (+101.3% MoM, +37.3% YoY). - Conflicting reports on total headcount: Built In lists 227 total employees (including Auckland office?), while LinkedIn shows 122. Both figures cited as conflicting. ## Competitive Advantages - **Borderless creativity model**: A connected specialist structure that removes internal barriers, allowing the agency to flexibly “cast” the right talent from any discipline for any client brief. - **Award‑winning track record**: Consistently ranked among Australia’s most effective and creative agencies (Effies, WARC, Cannes Lions). - **Global network, local depth**: Backed by Ogilvy’s worldwide resources and WPP’s scale, but with deep local market understanding and a 40+‑year Australian heritage. - **Employer of Choice**: Won the Australian Business Awards “Employer of Choice” for six consecutive years (as of 2024) – the only agency to do so. ## Strategic Focus - **Deepening digital and AI capabilities**: Appointment of Sally Borda as Managing Partner & AI Lead signals a push to integrate generative AI and data‑driven tools into client work. - **Expanding CX and consulting**: The “Growth & Innovation” and “Customer Relationship Design” practices are positioned for high growth, helping clients navigate digital transformation. - **Nurturing talent pipeline**: Active involvement in AWARD School (a key source of new hires) and programs like JuniorCru indicate a focus on developing young creative talent. - **Hybrid / in‑office culture**: The agency operates with a strong in‑office presence (Melbourne office noted as “in‑office” on Built In); open roles are listed as in‑office, suggesting a return‑to‑office stance. ## Why Work Here - **Award‑winning creative culture**: Consistently recognised for both effectiveness and creativity – employees work on high‑profile, industry‑impacting campaigns. - **Employer of Choice (6 years)**: Strong HR practices, supportive environment, and focus on employee wellbeing. - **Perks**: Generous parental leave (family + childcare benefits), generous PTO/time off. - **Career development**: Clear paths for progression; many alumni move to other top agencies (TBWA, DDB, Clemenger, M&C Saatchi) or return to Ogilvy. - **Work‑style**: Predominantly in‑office (Sydney, Melbourne, Brisbane), with a collaborative, studio‑like atmosphere. Remote/hybrid options not highlighted – likely limited. - **Current openings**: As of the latest data, only 2–3 active vacancies (Account Executive, Revenue Accountant, Digital Producer), indicating a lean, selective hiring approach. ## Sources 1. [ogilvy.com.au](https://www.ogilvy.com.au/) – Company website 2. [ogilvy.com.au/careers](https://www.ogilvy.com.au/Careers) – Careers page 3. [linkedin.com/company/ogilvy-australia](https://au.linkedin.com/company/ogilvy-australia) – LinkedIn company page 4. [builtin.com/company/ogilvy-australia](https://builtin.com/company/ogilvy-australia) – Built In company profile 5. [job-boards.greenhouse.io/ogilvyaus](https://job-boards.greenhouse.io/ogilvyaus) – Greenhouse job board (referenced in prompt) ## Other roles at Ogilvy Australia - [Freelance Brand Project Coordinator/ Account Manager](https://feeny.ai/job/freelance-brand-project-coordinator-account-manager-ogilvy-australia-sydney-jff0d7gpw4yy) — Sydney, Australia - [Freelance Senior Digital Project Manager](https://feeny.ai/job/freelance-senior-digital-project-manager-ogilvy-australia-sydney-vcgx9aesnn9k) — Sydney, Australia - [Account Manager](https://feeny.ai/job/account-manager-ogilvy-australia-sydney-xjb3d5xqs8vv) — Sydney, Australia - [Account Director (The Brand Agency)](https://feeny.ai/job/account-director-the-brand-agency-ogilvy-australia-perth-qgf16y0n0pmw) — Perth, Australia - [Digital Designer](https://feeny.ai/job/digital-designer-ogilvy-australia-auckland-jyzextyb16y6) — Auckland, New Zealand - [Expressions of interest](https://feeny.ai/job/expressions-of-interest-ogilvy-australia-auckland-bhnz0erbdcqx) — Auckland, New Zealand / Brisbane, Australia / Melbourne, Australia / Perth, Australia / Sydney, Australia - [Publicist](https://feeny.ai/job/publicist-ogilvy-sydney-m07a0xfgn1fd) — Sydney, Australia