---
title: 'Publisher Ad Media Operations Specialist at Genius Sports'
canonical: 'https://feeny.ai/job/publisher-ad-media-operations-specialist-genius-sports-medellin-antioquia-7pe7mw2w5tqy'
type: 'job'
last_seen: '2026-09-13'
---

# Publisher Ad Media Operations Specialist at Genius Sports

- **Company:** Genius Sports
- **Location:** Medellín Antioquia, Colombia
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-13
- **Apply:** https://boards.greenhouse.io/geniussports/jobs/7824981003?gh_jid=7824981003

## Job description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at [geniussports.com](https://www.geniussports.com/)

## The Role

As a Publisher Ad Media Operations Specialist you are responsible for the end-to-end execution, delivery, reporting, and optimization of advertising campaigns within Google Ad Manager, while supporting the reliability and commercial performance of the organization's owned websites, applications, advertising inventory, and proprietary first-party data operations.

This is a senior individual-contributor role that combines hands-on platform expertise, analytical judgment, cross-functional coordination, and operational ownership. The role works closely with Customer Success, Media Buying, Business Intelligence, Product, Advertising Operations and Technical teams across multiple regions to translate campaign objectives into accurate setups, proactive optimizations, actionable reporting, and dependable operational outcomes.

Main responsibilities

- Campaign Activation and Trafficking: Configure, traffic, quality-assure, launch, and maintain direct-sold, programmatic, sponsorship, and other supported campaigns in Google Ad Manager, ensuring alignment with commercial commitments and approved campaign requirements.
- Google Ad Manager Configuration: Implement and validate orders, line items, creatives, targeting, custom key-values, frequency caps, tracking pixels, priorities, inventory assignments, and related delivery controls.
- Quality Assurance and Launch Readiness: Perform detailed pre-launch and post-launch QA covering creative rendering, click behavior, tags, tracking, targeting, inventory mapping, platform permissions, naming, and reporting readiness.
- Delivery Monitoring and Optimization: Monitor pacing, delivery, impressions, viewability, click-through rate, revenue, utilization, and other relevant indicators; make practical adjustments to line-item settings, priorities, allocations, targeting, frequency, and inventory to meet campaign and business goals.
- Technical Troubleshooting: Investigate and resolve campaign discrepancies, ad-serving failures, creative issues, targeting conflicts, tracking gaps, delivery limitations, and data inconsistencies across Google Ad Manager, SSPs, ad servers, websites, applications, and third-party technologies.
- Reporting and Analytics: Build, maintain, automate, and quality-assure dashboards and recurring reports in Sigma or similar BI platforms, supplementing them with Google Ad Manager exports where required.
- Performance Insights: Analyze delivery, pacing, viewability, CTR, revenue, fill rate, eCPM, inventory utilization, and historical trends; translate findings into clear recommendations for Account Management, Sales, Media Buying, and operational stakeholders.
- Reporting Data Integrity: Maintain consistent campaign naming, key-value taxonomies, tagging standards, inventory structures, and metadata so that downstream reporting remains accurate, scalable, and filterable.
- Yield and Inventory Optimization: Evaluate inventory and revenue performance across direct and programmatic demand, support forecasting and availability assessments, and identify opportunities to improve fill rate, pricing, CPMs, allocation, and overall yield in collaboration with relevant commercial and yield stakeholders.
- First-Party Data Operations: Support first-party data operations, including audience intake, naming, validation, synchronization, refresh scheduling, platform distribution, access controls, and delivery confirmation, while maintaining appropriate data quality and governance standards.
- Cross-Functional Collaboration: Partner with Customer Success, Media Buying, Business Intelligence, Product, Advertising Operations and Technical teams, and external technology providers to clarify requirements, communicate risks, resolve escalations, and support successful campaign delivery.
- Client Relationship Management: Serve as a primary operational contact for the owners and representatives of websites and applications managed by the team; build trusted working relationships, clarify requirements, communicate campaign and inventory performance, manage expectations, coordinate issue resolution, and provide proactive recommendations that support successful long-term partnerships.
- Operational Expertise and Enablement: Act as a subject-matter resource for complex Google Ad Manager, inventory, delivery, reporting, and first-party data matters; support standards, documentation, training, and operational improvements across the team without assuming formal people-management responsibilities.

Required Skills & Competencies :

- Fluent English communication
- Advanced expertise in Google Ad Manager (inventory, targeting, forecasting, reporting, troubleshooting)
- Solid grounding in digital advertising/programmatic ecosystem (SSPs, DSPs, auctions, tracking, optimization)
- Analytical and commercial judgment to interpret data and drive decisions
- Proficiency in BI tools (Sigma, Looker, Power BI, Tableau) and strong Excel skills
- Technical literacy: websites/apps, ad tags, HTML/JavaScript, SDKs, APIs, cookies, consent
- Understanding of first-party data, audience segmentation, and data activation
- Strong soft skills: attention to detail, problem-solving, stakeholder/client management, mentoring, and independent ownership
- Responsible, validated use of AI tools

Experience Requirements:

- 4+ years in ad ops, publisher ops, campaign/programmatic/yield management
- Required hands-on advanced experience with Google Ad Manager (trafficking, inventory, delivery, forecasting, troubleshooting)
- Proven track record managing complex direct-sold, programmatic, or sponsorship campaigns end-to-end
- Experience building reporting/dashboards in BI tools, ideally with cloud data warehouses (e.g., Snowflake)
- Skilled in analyzing performance metrics (delivery, viewability, CTR, CPM, fill rate, pacing, discrepancies)
- Preferred: SSP/DSP and yield management experience; ad tag/tracking/creative troubleshooting; first-party data/CDP/clean-room work
- Preferred background: publisher, media/sports/entertainment, ad tech, agency, or digital marketplace
- Valuable: advanced GAM features (Ad Rules, Dynamic Allocation, Programmatic Guaranteed)
- Desirable: knowledge of privacy, identity, measurement, and brand safety trend

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at[Reward | Genius Sports.](https://www.geniussports.com/reward/)

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at[Culture | Genius](https://www.geniussports.com/culture/)

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

## About Genius Sports

## Company Overview
- **One-liner**: Genius Sports is a sports data and technology company that provides data management, video streaming, and integrity services to sports leagues, bookmakers, and media companies.
- **Entity Type**: Public (NYSE: GENI)
- **Headquarters**: London, United Kingdom
- **Founded**: 2001
- **Founders**: Not publicly available (key executives include Mark Locke, CEO; Jack Davison, CCO; Steven Burton, COO; Nick Taylor, CFO)

## Core Business
- Primary industry: Sports data, analytics, and technology
- Target customers: Sports leagues and teams, sportsbooks and betting operators, media companies and content owners, brands and advertisers (B2B)
- Mission: To champion a more sustainable sports ecosystem for everyone — connecting every moment on the pitch with the fans who consume it.

## Products & Services
- **Perform**: AI-powered sports performance analysis and officiating tools for teams and leagues.
- **Engage**: Fan engagement platform using real-time data, gamification, and personalised campaigns.
- **Bet**: Live betting solutions, including in-game odds and risk management, powered by AI for sportsbooks.
- **GeniusIQ**: AI-driven insights and algorithms for odds, risk, and marketing.
- **Data Capture & Sports Data API**: Real-time data collection and distribution across 240,000+ annual events.
- **FanHub**: Sports-first advertising platform for omni-channel fan activation and media buying.

## Market Standing
- **Valuation/Market Cap**: $586.6 million (as of mid-2026)
- **Key Metric**: Annual revenue of $669.5 million (most recent fiscal year)
- **Notable Investors/Partners**: Apax Partners (acquired in 2018), dMY Technology Group (SPAC merger for NYSE listing in 2021). Partners include major sports leagues and 650+ long-term partnerships.
- **Growth Signals**: 2,600 employees globally (+7.1% YoY); 800+ hires in 2024; operates in 113 countries; acquired Second Spectrum ($200M), Spirable, and FanHub Media.

## Competitive Advantages
- Exclusive official data partnerships with many of the world’s top sports leagues, providing a data moat.
- End-to-end platform covering data capture, AI analytics, betting, fan engagement, and advertising — a full-stack sports technology ecosystem.
- Deep AI and machine learning capabilities applied to live sports data for real-time insights and betting.
- Scale: 240,000+ events covered annually, 650+ partnerships, and a global footprint.

## Strategic Focus
- Continuing to expand AI-driven products (GeniusIQ, Perform) to drive revenue and efficiency for partners.
- Growing the FanHub advertising business to capture more brand spend in sports.
- Deepening relationships with leagues and content owners through data-rich fan experiences and integrity services.
- International expansion, especially in Asia Pacific and Latin America.

## Why Work Here
- **Culture**: Values include “One Team,” “Brave,” and “Drive Change” — collaborative, ambitious, and growth-minded environment.
- **Global Reach**: 18 offices across five continents (London, New York, Sofia, Vilnius, Tallinn, Medellin, Los Angeles, Melbourne, Singapore, Shanghai, and more).
- **Learning & Growth**: Multiple learning programs, skills development opportunities, and a fast-paced setting where everyone is encouraged to make an impact.
- **Wellbeing**: Initiatives promoting work-life balance, employee wellbeing, and a focus on belonging and inclusion.
- **Perks**: Competitive reward packages, job satisfaction, and the chance to work with cutting-edge sports tech and smartest minds in the industry.
- **Work Model**: Not explicitly stated as remote/hybrid; roles are posted with specific locations (London, New York, Medellin, etc.) suggesting office-based or hybrid arrangements.

## Sources
1. [geniussports.com](https://www.geniussports.com/)
2. [geniussports.com/about-us](https://www.geniussports.com/about-us/)
3. [geniussports.com/careers](https://www.geniussports.com/careers/)
4. [linkedin.com/company/geniussports](https://www.linkedin.com/company/geniussports)
5. [craft.co/genius-sports](https://craft.co/genius-sports)

## Other roles at Genius Sports

- [Software Engineer](https://feeny.ai/job/software-engineer-genius-sports-london-england-cnajvgtnenmc) — London England, United Kingdom
- [Senior Finance Business Partner – Central](https://feeny.ai/job/senior-finance-business-partner-central-genius-sports-new-york-new-york-5mwm4vptkcwv) — New York New York, United States
- [Payroll Specialist](https://feeny.ai/job/payroll-specialist-genius-sports-medellin-antioquia-4njxd74zh5gz) — Medellín Antioquia, Colombia
- [Principal Product Manager, American Football Products](https://feeny.ai/job/principal-product-manager-american-football-products-genius-sports-new-york-new-shjjms9q6xfa) — New York New York, United States
- [Principal Product Manager, Basketball Products](https://feeny.ai/job/principal-product-manager-basketball-products-genius-sports-new-york-new-york-767x7dvmv2m1) — New York New York, United States
- [Broadcast Supervisor](https://feeny.ai/job/broadcast-supervisor-genius-sports-medellin-antioquia-1h8r98dz17vv) — Medellín Antioquia, Colombia
- [Media Buying Cluster Lead](https://feeny.ai/job/media-buying-cluster-lead-genius-sports-new-york-new-york-7zgx1xdtnv54) — New York New York, United States
- [VP, Customer Success - Betting & Gaming](https://feeny.ai/job/vp-customer-success-betting-gaming-genius-sports-new-york-new-york-nnh3cbmsdjgh) — New York New York, United States
- [Data and Reporting Analyst - Support Services](https://feeny.ai/job/data-and-reporting-analyst-support-services-genius-sports-tallinn-tf07jm616ecg) — Tallinn, Estonia
- [Finance Manager - Americas](https://feeny.ai/job/finance-manager-americas-genius-sports-medellin-antioquia-grzv1ntv6dx2) — Medellín Antioquia, Colombia