---
title: 'Publisher Key Account Manager, Japan at Equativ'
canonical: 'https://feeny.ai/job/publisher-key-account-manager-japan-equativ-tokyo-6a8e17w0b9p4'
type: 'job'
last_seen: '2026-10-13'
---

# Publisher Key Account Manager, Japan at Equativ

- **Company:** Equativ
- **Location:** Tokyo, Japan
- **Work type:** hybrid
- **Posted:** 2026-04-20
- **Last confirmed live:** 2026-10-13
- **Apply:** https://jobs.lever.co/equativ/ba1faf59-5901-4caf-9b17-cfa5aaf1fdcd

## Job description

## About Equativ

Founded in 2001 in Paris, Equativ has grown into a global independent ad tech platform enabling advertisers and media owners to achieve better business outcomes through programmatic, CTV, and retail media solutions. Backed by 750+ employees across 19 countries, Equativ combines global scale with privacy-first innovation

## About Equativ Japan KK

Founded in February 2025, Equativ Japan K.K. is based at WeWork KDX Toranomon. Our team of eight reflects a diverse, multicultural environment, with English and Japanese as our primary working languages. We currently observe a work-from-home policy on Wednesdays, which will extend to both Wednesdays and Thursdays from September 1. Equativ Japan K.K. currently serves more than 20 premium publishers in Japan, including Kodansha, Shueisha, Hearst Fujingaho, Condé Nast, Sankei, Magazine House, Shogakukan, Yomiuri, and Asahi Shimbun, as well as broadcasters such as TBS and KTV. Our unique value proposition is rooted in a strong commitment to transparency, ensuring fair value for publishers while driving meaningful incremental premium demand. This is supported by deep expertise in high-growth formats, including mobile interscroller, CTV, gaming, and more.

## About the team

The Key Account Management team gathers straightforward, energetic and results-driven individuals that bring our advertising products to the market. They build long-term relationships with a wide range of publishers and partners, guiding them to grow their online advertising business and stay on top of industry trends and technology best practices.

## Key day-to-day responsibilities

- Drive the growth and long-term success of strategic publisher accounts.

- Actively prospect, negotiate, and sign new publisher business across Japan

- Manage the full customer lifecycle, including contracts, invoicing and account growth

- Serve as the primary client advocate, collaborating across Product, Analytics, Quality, Global, and Demand teams to resolve issues, ensure campaign inventory, and drive new revenue opportunities

- Proactively identify business challenges and propose strategic solutions that align with client goals

- Conduct Quarterly Business Reviews (QBRs) to demonstrate ROI and value

- Propose and implement solutions to improve operational effectiveness and elevate internal process efficiency

## About you

- Professional working proficiency in both English and Japanese

- 8+ years of experience within the Media and AdTech industry

- Proven experience working in a global, distributed team environment.

- Experience in managing customer accounts with an analytical and consultative approach

- Good understanding of the programmatic landscape including SSP, DSPs and IAB standards

- Entrepreneurial spirit and ability to identify opportunities for improvement

- Proactive mindset, problem-solver and multitasker who remains cool under pressure

- A highly autonomous individual who takes initiative, rolls up their sleeves, and demonstrates full ownership of their role

## About Equativ

## Company Overview
- **One-liner**: Equativ is a global, independent end-to-end media platform that provides AI-driven ad tech solutions for advertisers, publishers, broadcasters, and retailers.
- **Entity Type**: Private (Acquired by Bridgepoint in 2023; $406M in total funding)
- **Headquarters**: Paris, France
- **Founded**: 2005 (originally as Smart AdServer)
- **Founders**: Not publicly available (born from within a premium publisher)

## Core Business
- **Primary industry/industries**: Advertising Technology (AdTech), Digital Media, Programmatic Advertising
- **Target customers**: B2B — serving advertisers, publishers, broadcasters, and retailers (50,000+ brands globally)
- **Mission or purpose statement**: To make advertising better and smarter, leading to better marketing results while consumers benefit from an improved and elevated advertising experience. [equativ.com](https://www.equativ.com/company)

## Products & Services
- **Maestro by Equativ**: A unified platform for buyers and sellers offering AI-powered optimization, real-time insights, and cross-channel campaign management with precision and safety.
- **AI-Powered Programmatic Agents**: A suite of tools that automate planning, optimization, reporting, and campaign diagnostics, cutting planning time by up to 40%.
- **Creative Ad Enhancements**: Proprietary technology that automatically enhances standard ad formats (CTV, Video, Display, Native) to boost engagement, comprehension, and conversions, powered by attention and cognitive behavior research.
- **Retail Media Solutions**: Monetization tools for retailers and agencies to drive conversions and reach high-intent shoppers across on-site and off-site channels.
- **CTV Stack**: Comprehensive connected TV offering including server-side ad insertion (SSAI), an ad server, and shoppable formats for a user-centric viewer experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **€197.1M**; Total Funding of **$406M**
- **Notable Investors/Partners**: Acquired by **Bridgepoint** (2023). Key acquisitions include LiquidM (2019) and Sharethrough.
- **Growth Signals**: Headcount of ~596 (+18.3% YoY, +111 people); global team across 18 countries and 21 offices; serves 50,000+ brands globally. [linkedin.com](https://www.linkedin.com/company/equativ)

## Competitive Advantages
- **Independence & Transparency**: One of the most trusted independent ad tech platforms, operating without the conflicts of ownership by a major walled garden.
- **20+ Year Track Record**: Longevity and deep expertise in the ad ecosystem, having evolved from a premium publisher's internal ad server.
- **Vertically Integrated & Comprehensive**: A single, unified platform covering supply, demand, data, and creative — from ad server to DSP to retail media.
- **Attention-Focused Innovation**: Creative enhancement technology built on research into attention and cognitive behavior, providing a differentiated value proposition.

## Strategic Focus
- **AI and Automation**: Heavy investment in AI-powered agents to streamline campaign management and reduce manual work for buyers and sellers.
- **CTV Expansion**: Building out a comprehensive CTV stack with SSAI, shoppable ads, and enhanced viewability.
- **Retail Media**: Scaling its retail media solution to help retailers and brands monetize inventory and connect with high-intent shoppers.
- **Sustainability**: Offering sustainability-focused offerings as part of its platform.

## Why Work Here
- **Culture & Values**: Emphasizes three core values: **Be Brave** (ownership, trust, continuous improvement), **Be Thoughtful** (work-life balance, DE&I, integrity), and **Be Stronger Together** (collaboration, global programs). [equativ.com](https://www.equativ.com/careers/culture)
- **DE&I**: DEIB is at the forefront of company values, celebrating differences in age, ethnicity, race, religion, and more.
- **Flexible Work**: Flexible work schedules and generous paid time off are offered.
- **Global & Collaborative**: A team of 750+ people across 43 nationalities and 21 countries, with 17 offices globally.
- **Benefits**: Includes career acceleration and global learning opportunities, family-focused leave benefits, country-specific pension plans, and a company-wide Globetrotter program.
- **Engineering & Technical Focus**: 20% of the workforce is in technical roles (142 people), with opportunities for growth in a fast-moving AdTech environment.
- **Work Model**: Promotes a hybrid/office policy with a flexible schedule. [equativ.com](https://www.equativ.com/careers)
- **Headcount & Growth**: 596 employees (+18.3% YoY), indicating a scaling company with room for career advancement. [linkedin.com](https://www.linkedin.com/company/equativ)

## Sources
1. [equativ.com - Company Overview](https://www.equativ.com/company)
2. [equativ.com - Careers](https://www.equativ.com/careers)
3. [equativ.com - Culture](https://www.equativ.com/careers/culture)
4. [linkedin.com - Equativ Company Page](https://www.linkedin.com/company/equativ)
5. [equativ.com - Homepage](https://www.equativ.com/)

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