---
title: 'Regional Account Executive - Southern California at Tenna'
canonical: 'https://feeny.ai/job/regional-account-executive-southern-california-tenna-southern-748vvfzy2vsc'
type: 'job'
last_seen: '2026-09-12'
---

# Regional Account Executive - Southern California at Tenna

- **Company:** Tenna
- **Location:** Southern, CA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-01-15
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/tenna/f4231c35-2003-4ec8-b4af-883c62736bc8

## Job description

Position Description Tenna is searching for a highly motivated and ambitious Regional Account Executive based in Southern California. As a Regional Account Executive, you will work within the Sales Team, focused on hunting, selling, and closing new customers that fit Tenna’s defined target profile. Regional Account Executives actively and aggressively hunt new business while facilitating all aspects of the sales cycle (prospecting, leading product demonstrations, negotiations, etc.). If the idea of being responsible for all new business acquisitions in a defined geographic territory excites you – this might be the perfect role for you.

Why Tenna? At Tenna, we believe the best is right in front of all of us, and that each day holds more potential than the one before. We believe every new discovery can lead to something better than we thought possible. When we boil it down, the top five qualities that define the Tenna Team are quality-obsessed, gritty, continuous learners, collaborative problem solvers, and just plain awesome. Sound like you? Join us as we empower our customers to control their mixed assets on one comprehensive platform anytime, anywhere.  Apply now!

Important – We are only considering candidates who live in, or are willing to relocate to Southern California (Orange, San Diego, San Bernardino, Riverside, Imperial, and Inyo counties)

Your Responsibilities:

- Owns the acquisition of and closes new business for specific assigned geographic territories and/or states.
- Confidently sells to C-level executives, VPs, and Field-Based Employees.  Adjusts talking points and strategies depending on the persona.
- Reports to and collaborates with sales leadership and supporting sales teams to align new business acquisition strategies and pipeline.
- Utilizes and understands the “zippered” approach to sales and uses it appropriately.
- Actively and aggressively prospects potential new customers. Follows up on touchpoints in a strategic and diligent manner.
- Initiates and cultivates relationships with prospective customers via phone, email, attending tradeshows, industry-specific events, and conferences.
- Successfully creates and executes an outreach micro-strategy for each potential new customer.
- Strategically plans the cadence of and tracks the number of touch points for each prospect.
- Leads in-person or virtual product demonstrations with prospective customers.
- Drafts proposals, quotes, and contracts in accordance with Tenna’s procedures.
- Negotiates contracts and closes deals by developing a thoughtful micro-strategy for each prospect.
- Creates outbound email communications using CRM software and analyzes results.
- Consistently delivers revenue growth that meets or exceeds quarterly business plans and forecasts.
- Effectively leverages cross-functional internal resources to close new business.
- Understands strategic selling, remains focused, and sticks with Tenna’s sales strategy.
- Understands the product and prospective customer inside and out. Can clearly and concisely articulate the value of the product to prospective customers.
- Uses travel often as a strategic method for prospecting, networking, and selling. Travels to and meets with prospective customers onsite to advance the sales process.
- Stays abreast of all industry-specific trends and market-related shifts by participating in associations, attending webinars, events, etc.

Qualifications:

- 3+ years’ experience selling enterprise software to construction or related industries. Demonstrated success in Enterprise SaaS sales.
- 7+ years’ experience successfully facilitating all aspects of the sales cycle with a specific focus on initiating and cultivating relationships with prospects, contract negotiation and closing.
- 7+ years’ experience conducting targeted searches and queries to fully research, qualify, and convert qualified sales leads.
- Strong experience selling to and speaking with C-level Executives, VPs, and Field-Based Employees.
- Strong experience in quota-carrying roles delivering consistent revenue growth that meets or exceeds quarterly business plans and forecasts is required.
- Strong experience travelling often as a strategic method to prospect, network, and sell - up to 70%.
- Bachelor’s Degree in Marketing, Communications, or other business-related majors is strongly preferred.
- Experience using Salesforce and HubSpot is strongly preferred.
- Experience leading virtual and in-person product demonstrations via WebEx, Zoom, etc.
- Must possess excellent verbal communication skills, specifically around negotiations, public speaking, and presentations.
- Understands prospective customers’ needs within a complex buying organization.
- Strong negotiation skills. Knows how and when to ask for the order.
- Deadline-driven and detail-oriented.

Benefits, Perks, & Additional Information:

- Opportunities for growth and personal development within a highly dynamic team.
- Location: Remote. Candidate must reside in or be willing to relocate to Southern CA (Orange, San Diego, San Bernardino, Riverside, Imperial, and Inyo counties)
- Travel is required, up to 70% (within California)
- Compensation includes base salary plus commission plan.
- Robust, low-cost benefit packages offered.
- Benefit coverage begins on the first date of employment.
- Paid Time Off and Volunteer Time Off offered.
- 401k match.
- Dependent Care offered.

As an Equal Opportunity Employer, Tenna is committed to building a diverse team. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company and are committed to providing employees with a work environment free of discrimination and harassment.

## About Tenna

## Company Overview
- **One-liner**: Tenna provides a construction operations software and technology platform that goes beyond basic equipment tracking to connect every aspect of fleet management—from field to shop to office.
- **Entity Type**: Private (listed as a subsidiary of Deere & Company on LinkedIn) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Headquarters**: New Hope, Pennsylvania, United States (with an additional office in Edison, New Jersey) [linkedin.com](https://www.linkedin.com/company/tennaco) [builtin.com](https://builtin.com/company/tenna)
- **Founded**: 2015 (originally founded as BuildSourced, later renamed Tenna) [tenna.com](https://www.tenna.com/about-us/)
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industries**: Construction technology, IoT/telematics, equipment fleet management, safety & compliance
- **Target customers**: B2B — mid-size to large-scale construction contractors, equipment fleet operators, and firms managing mixed (owned + rental) fleets [tenna.com](https://www.tenna.com/about-us/)
- **Mission/purpose**: To help contractors gain control over their mixed fleets through integrated hardware and software solutions that reduce costs, drive productivity, and increase profitability [tenna.com](https://www.tenna.com/about-us/)

## Products & Services
- **Tenna Platform (Software Suite)**: Cloud-based construction fleet management platform with modules for Equipment Maintenance, Safety & Compliance, Construction Resource Management (requesting, planning, dispatching), Cost Codes, Mechanic Time Cards, Parts Inventory Management, and a Reporting Engine with construction-specific reports [tenna.com](https://www.tenna.com/about-us/)
- **TennaMINI GPS Tracker**: Ultra-small GPS hardware for tracking heavy equipment, replacing older TennaGO hardware [tenna.com](https://www.tenna.com/about-us/)
- **TennaCAM 2.0 (Heavy Equipment Camera)**: Dual-facing dash camera with AI technology for mitigating risk and monitoring driver behavior on construction jobsites; includes a first-to-market Safety and Operations Scorecard (launched May 2025) [tenna.com](https://www.tenna.com/about-us/)
- **TennaINTEL Smart Equipment Tracker**: Tracks equipment and also reads surrounding BLE-tagged assets [tenna.com](https://www.tenna.com/about-us/)
- **TennaBLE RT1 & Steel Puck SP2**: BLE beacons for tracking tools and miscellaneous small assets; SP2 launched April 2025 [tenna.com](https://www.tenna.com/about-us/)
- **Integrations & Ecosystem**: Integrations with Procore, Viewpoint Vista, Sunbelt Rentals, Boom & Bucket, and OEM telematics systems per ISO 15143-3 (AEMP 1.2/2.0) standards [tenna.com](https://www.tenna.com/about-us/)
- **Action QR**: Feature that shortcuts field workers directly to forms or screens to speed up daily recurring tasks [tenna.com](https://www.tenna.com/about-us/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual revenue estimated at $3.5M (per LinkedIn company data) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Notable Investors/Partners**: Deere & Company (listed as parent company), Sunbelt Rentals, Procore, Viewpoint Vista (Trimble), Boom & Bucket [linkedin.com](https://www.linkedin.com/company/tennaco) [tenna.com](https://www.tenna.com/about-us/)
- **Growth Signals**: 
  - Serving 650+ customers [tenna.com](https://www.tenna.com/about-us/)
  - Headcount: 124 employees, up 16.7% YoY (+23 people) [linkedin.com](https://www.linkedin.com/company/tennaco)
  - LinkedIn followers grew 34.9% year-over-year [linkedin.com](https://www.linkedin.com/company/tennaco)
  - Continuous product launches: Safety & Operations Scorecard (May 2025), Steel Puck SP2 (April 2025), TennaINTEL, Action QR, enhanced Reporting Engine — all in 2024–2025 [tenna.com](https://www.tenna.com/about-us/)
  - Expanding OEM integrations and rental house partnerships [tenna.com](https://www.tenna.com/about-us/)

## Competitive Advantages
- **Deep industry roots**: Over 100 years of combined construction experience on the team — building technology as insiders, not outsiders [tenna.com](https://www.tenna.com/about-us/)
- **Integrated hardware + software suite**: Covers tracking, safety cameras, BLE asset tracking, maintenance, and resource management in one platform — beyond pure telematics [tenna.com](https://www.tenna.com/about-us/)
- **OEM-agnostic mixed fleet support**: Works with diverse fleets including owned and rental assets, with standards-based OEM integrations (AEMP 1.2/2.0) [tenna.com](https://www.tenna.com/about-us/)
- **First-to-market innovations**: Recent releases like the Safety & Operations Scorecard and the dual-facing heavy equipment camera demonstrate product leadership [tenna.com](https://www.tenna.com/about-us/)
- **Hands-on customer partnership**: In-house customer success teams travel onsite; strong communication and follow-through are core to their model [tenna.com](https://www.tenna.com/about-us/)

## Strategic Focus
- **Expanding AI and safety capabilities**: Continued investment in AI-driven dash cameras, safety scorecards, and risk mitigation tools [tenna.com](https://www.tenna.com/about-us/)
- **Deepening integrations**: Growing partnerships with rental houses (e.g., Sunbelt Rentals) and OEMs to provide unified visibility across owned and rented assets [tenna.com](https://www.tenna.com/about-us/)
- **Enhancing operational planning tools**: Building out Construction Resource Management with scheduling, cost codes, and robust reporting [tenna.com](https://www.tenna.com/about-us/)
- **Extending asset tracking ecosystem**: Launching next-gen BLE beacons and trackers for tools and small assets to complement heavy equipment tracking [tenna.com](https://www.tenna.com/about-us/)

## Why Work Here
- **Remote-friendly**: Many open roles are listed as Remote – Nationwide across the U.S. [tenna.com](https://www.tenna.com/careers/) [jobs.lever.co](https://jobs.lever.co/tenna)
- **Impactful mission**: Opportunity to directly improve construction safety, efficiency, and profitability through technology used in the field, shop, and office [tenna.com](https://www.tenna.com/about-us/)
- **Multifaceted team**: Roles span software engineering, product management, customer success, design, and more — with an emphasis on collaboration and industry expertise [tenna.com](https://www.tenna.com/careers/)
- **Commitment to DE&I**: Partnering with local community organizations and focused on building a diverse, equitable, inclusive team [tenna.com](https://www.tenna.com/careers/)
- **Benefits & support**: Competitive benefits including 401(k) and HSA, plus discount programs [tenna.com](https://www.tenna.com/careers/)
- **Culture & ratings**: LinkedIn employer rating of 3.1/5 (44 reviews) with compensation at 3.9/5, work-life balance 3.1/5, culture 3.0/5, and career growth 3.2/5 — best rated for compensation, with candid feedback from employees [linkedin.com](https://www.linkedin.com/company/tennaco)

## Sources
1. [tenna.com — About Us](https://www.tenna.com/about-us/)
2. [tenna.com — Careers](https://www.tenna.com/careers/)
3. [jobs.lever.co — Tenna](https://jobs.lever.co/tenna)
4. [linkedin.com — Tenna](https://www.linkedin.com/company/tennaco)
5. [builtin.com — Tenna](https://builtin.com/company/tenna)

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