--- title: 'Regional Activation Manager- South Central at The Farmer''s Dog' canonical: 'https://feeny.ai/job/regional-activation-manager-south-central-the-farmer-s-dog-in-the-qa9tvpwnwnbz' type: 'job' last_seen: '2026-09-12' --- # Regional Activation Manager- South Central at The Farmer's Dog - **Company:** The Farmer's Dog - **Location:** IN the, United States - **Work type:** remote - **Posted:** 2026-08-17 - **Last confirmed live:** 2026-09-12 - **Apply:** https://job-boards.greenhouse.io/thefarmersdog/jobs/8720485002 ## Job description ## Who We Are The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs What We Stand For and Where You’ll Come In As the Regional Activation Manager- South Central, you’ll be responsible for bringing our brand to life across key markets throughout the South Central region. This role leads the planning and execution of regional activations, events, partnerships, and market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results. Working closely with cross-functional teams and local partners, the Regional Activation Manager will translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution across the region. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems. We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time. ## How You'll Make An Impact - Own end-to-end execution of activations in your region: venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management. - Localize national campaign concepts for your market’s audience. - Manage regional budget, ensuring spend tracks to plan and ROI is measurable. - Build and maintain relationships with local partners, venues, and vendors. - Serve as the primary point of contact for regional stakeholders. - Travel within the region as needed (up to ~50-60%) for on-site activation support. We're Excited About You Because - You have at least two years of relevant experience. - You’re a builder and executor who loves turning big-picture brand strategy into memorable, on-the-ground experiences. - You understand how to bring a brand to life locally, adapting national priorities to resonate with consumers and communities across the South Central region. - You’re a natural relationship builder who can develop strong partnerships with internal teams, external partners, vendors, and local stakeholders. - You’re comfortable owning activations from concept through execution, managing timelines, budgets, logistics, and partners along the way. - You have a strong pulse on culture, consumer trends, and what’s happening in your markets, and you know how to turn those insights into action. - You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions - You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail - You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously - You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making. - You’re comfortable spending significant time in-market and traveling throughout the South Central region to support activations, partners, and key opportunities. - You’re based in the Dallas area. - You love dogs. Office Guidelines: While this role is remote and regional, at times you may be required to travel to our main offices. Our Belonging Philosophy: At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships. We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow. We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team. Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive. A Few of Our Best Benefits - Dog-friendly office in SoHo - Market-competitive compensation and equity packages - Comprehensive Healthcare, Dental, and Vision - Company supported mental health benefits - 12 week paid parental leave - Competitive 401k plan with company match - Flexible PTO - Discounted fresh food for your pup - Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug ## Equal Employment Opportunity Statement The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit [Know Your Rights](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf). Reasonable Accommodations TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com. We're Here to Help We’re happy to answer any questions you may have about the position or our hiring process - please reach out at careers@thefarmersdog.com. ## About The Farmer's Dog ## Company Overview - **One-liner**: The Farmer’s Dog is a direct-to-consumer subscription service that delivers personalized, human-grade fresh dog food designed by veterinary nutritionists. - **Entity Type**: Private (Series E, backed by venture capital) - **Headquarters**: New York, New York, USA - **Founded**: 2014 - **Founders**: Jonathan Regev and Brett Podolsky ## Core Business - **Primary industry**: Pet food / Pet health (Consumer Non-Durables) - **Target customers**: B2C – dog owners seeking healthier, fresh food alternatives to traditional kibble; primarily in the United States - **Mission or purpose statement**: “To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care” (from careers page) and “make it easier for owners to care for their beloved dogs — starting with truly healthy pet food options.” ## Products & Services - **Personalized Fresh Dog Food (Subscription)**: A service that creates custom meal plans based on a dog’s age, breed, size, activity level, and sensitivities. Meals are vet-designed, cooked in a USDA-certified kitchen, and delivered fresh (not shelf-stable) within days. The food is AAFCO complete and balanced, and has been clinically studied with Cornell University. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (PitchBook lists “Venture Capital-Backed” but no valuation amount) - **Key Metric**: Total disclosed funding – $68 million (Series E, latest round as of 2026) - **Notable Investors/Partners**: 17 investors (PitchBook); specific names not disclosed in provided search results, but the company is backed by venture capital - **Growth Signals**: - Over 1 billion meals delivered - 880 employees (as of 2026) - Offices in New York, Nashville, and Boca Raton - Expanding into retail channels (e.g., Director of Sales, Walmart role listed) - Featured in Forbes, Fast Company, and Vogue - Thousands of veterinary professionals recommend the food ## Competitive Advantages - **Human-grade, fresh ingredients** – unlike the “highly processed mystery pellets” of traditional kibble - **Personalized nutrition** – each plan is tailored to an individual dog’s profile - **Veterinarian-designed and vetted** – on-staff board-certified nutritionists and veterinarians; clinically proven nutrition via a Cornell University study - **Direct-to-consumer subscription model** – builds recurring revenue and high customer loyalty - **Strong brand trust** – “over 1 billion meals delivered” and high veterinary recommendation rates ## Strategic Focus - **Scaling operations** – hiring across engineering, operations, supply chain, and retail to support national growth - **Retail expansion** – entry into Walmart (Director of Sales role) suggests a move beyond direct-to-consumer - **Product innovation** – investment in new products, tools, and experiences across pet care - **Deepening scientific backing** – ongoing research and nutritional studies to reinforce the health narrative ## Why Work Here - **Hybrid work model** – employees are expected in the office 4 days a week (currently hybrid); offices in NYC, Nashville, and Boca Raton - **Dog-friendly culture** – offices welcome dogs, with “dog hair” noted as a feature of the environment - **Comprehensive benefits**: market-competitive compensation and equity, healthcare (medical, dental, vision), 401k with company match, 12-week paid parental leave, flexible PTO, and discounted fresh dog food - **Strong commitment to belonging** – company emphasizes inclusive culture, employee surveys, manager training, and support for diversity - **High-growth, mission-driven environment** – a chance to work at a fast-growing company that is reshaping a $90 billion industry - **Engineering & product roles** – teams working on proprietary technology, logistics, and customer experience at scale ## Sources 1. [thefarmersdog.com/careers](https://www.thefarmersdog.com/careers) 2. [boards.greenhouse.io/thefarmersdog](https://boards.greenhouse.io/thefarmersdog) 3. [thefarmersdog.com](https://www.thefarmersdog.com/) 4. [pitchbook.com](https://pitchbook.com/profiles/company/158419-45) 5. [builtinnyc.com](https://www.builtinnyc.com/company/farmers-dog) ## Other roles at The Farmer's Dog - [Customer Care Manager, Boca](https://feeny.ai/job/customer-care-manager-boca-the-farmer-s-dog-boca-raton-florida-9bpr7vb1m1gp) — Boca Raton Florida, United States - [Senior Business Intelligence Analyst 1](https://feeny.ai/job/senior-business-intelligence-analyst-1-the-farmer-s-dog-new-york-new-york-hrqv05642x92) — New York New York, United States - [Senior Software Engineer 1 - Business Logic](https://feeny.ai/job/senior-software-engineer-1-business-logic-the-farmer-s-dog-new-york-new-york-0dvrmsq572ej) — New York New York, United States - [Senior Software Engineer 1](https://feeny.ai/job/senior-software-engineer-1-the-farmer-s-dog-new-york-new-york-c05jd11bhz9y) — New York New York, United States - [Customer Care Manager, Nashville](https://feeny.ai/job/customer-care-manager-nashville-the-farmer-s-dog-nashville-tennessee-s1maqcjvyere) — Nashville Tennessee, United States - [Sr. Veterinary Academic and Key Relations Manager](https://feeny.ai/job/sr-veterinary-academic-and-key-relations-manager-the-farmer-s-dog-new-york-new-zjxeptj5vaz9) — New York New York, United States - [Tax Manager](https://feeny.ai/job/tax-manager-the-farmer-s-dog-new-york-new-york-yq1jg7bda0as) — New York New York, United States - [Inventory and COGS Accounting Manager](https://feeny.ai/job/inventory-and-cogs-accounting-manager-the-farmer-s-dog-new-york-new-york-kjsr8k4mx868) — New York New York, United States - [Brand Designer](https://feeny.ai/job/brand-designer-the-farmer-s-dog-new-york-new-york-pe1b51e6tsdg) — New York New York, United States - [Engineering Manager](https://feeny.ai/job/engineering-manager-the-farmer-s-dog-new-york-new-york-dyqzp20tqbnm) — New York New York, United States