---
title: 'Regional Director of Sales at RobCo'
canonical: 'https://feeny.ai/job/regional-director-of-sales-robco-munich-b8skn0x2e4a5'
type: 'job'
last_seen: '2026-09-17'
---

# Regional Director of Sales at RobCo

- **Company:** RobCo
- **Location:** Munich, Germany
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-17
- **Last confirmed live:** 2026-09-17
- **Apply:** https://jobs.ashbyhq.com/robco/def3dba3-0fe6-4174-9df6-96e1dfe60244

## Job description

## About the Role at RobCo

RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.

As our Regional Director of Enterprise Sales, you act as the primary catalyst for RobCo's enterprise growth across the German market, driving large-scale industrial adoption of our Autonomous Manufacturing Platform. You will lead high-impact sales strategies, build strategic relationships with executive stakeholders in key industrial sectors, and scale our enterprise footprint from the ground up.

## Your Responsibilities

- Drive Regional Revenue: Lead and execute the German enterprise sales strategy to achieve and exceed ambitious revenue and market-penetration targets.
- Build Executive Relationships: Target, engage, and secure long-term partnerships with C-level executives and key decision-makers across mid-market and large-scale manufacturing and industrial enterprises.
- Champion Technical Solutions: Direct complex, multi-stakeholder enterprise sales cycles by clearly communicating the strategic, financial, and technical ROI of RobCo's modular robotics and physical AI solutions.
- Scale Enterprise Footprint: Identify and unlock new market verticals and geographic opportunities across the DACH region to continually expand the sales pipeline.
- Partner Cross-Functionally: Collaborate closely with Solution Engineering and Product teams to align client requirements with product capabilities and deliver seamless rollouts.
- Forecast with Accuracy: Maintain meticulous pipeline hygiene, actionable sales reporting, and highly accurate quarterly/annual revenue forecasts in Salesforce.
- Represent the Brand: Position RobCo as the premier AI-driven automation provider through representation at key industry events, panel discussions, and executive roundtables.
- Team Leadership & Enablement: Lead, mentor, and coach a high-performing team of Senior Account Executives, driving quota attainment, pipeline growth, and continuous performance management.

We're looking for someone who has:

- Degree in Business Administration, Engineering, Industrial Management, or comparable experience.
- Proven track record of sales leadership, with demonstrated success enabling Senior Account Executives to consistently achieve and exceed revenue targets.
- Several years of experience in Enterprise SaaS or Hardware/Robotics Sales, specifically closing complex, high-value B2B deals within the German industrial or manufacturing sectors.
- Proven track record of consistently exceeding enterprise sales quotas ($2M+ ARR responsibility) and managing complex, multi-month deal cycles.
- Deep understanding of industrial automation, manufacturing workflows, or Robotics-as-a-Service (RaaS) models.
- Willingness to travel up to 50-75% within Germany for client meetings, trade shows, onsite evaluations, and international team offsites.
- Culture-aligned mindset: Strong ownership mindset, high drive for results, and a pragmatic, solution-oriented working style in a fast-paced scale-up environment.
- Excellent written and verbal communication skills in German and English.

Why join RobCo?

- Develop modular, software-defined robotics solutions with us that set new standards in automation.
- Help us build robots equipped with state-of-the-art AI that perceive their environment, analyze data, and make intelligent decisions in real time.
- As part of a very dynamic and fast-growing scale-up, you will take on responsibility from day one, drive your own projects, and see the direct impact of your work.
- Flat hierarchies, open communication, and regular 360° feedback enable fast decisions and support your professional and personal development.
- Wellpass membership (7,200+ studios across Germany), regular team events, and a team that takes both the work and the culture seriously.
- Flexible working hours, a modern office, and—depending on the role—the option to work from home.
- Regular team events—from relaxed beer & pizza nights on the rooftop terrace to shared experiences on ski trips or at Oktoberfest.

## About RobCo

Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that adapts to your use case, improves over time, and requires zero upfront investment through our Robotics-as-a-Service (RaaS) model. We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. With $160M raised from investors including Lightspeed, Lingotto Innovation, and Sequoia, 200+ people globally, and 2.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our RobCo Bay Area Demo Lab in San Francisco. Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.

## About RobCo

## Company Overview
- **One-liner**: RobCo builds modular, software-defined autonomous industrial robots to make automation accessible, affordable, and adaptable for manufacturers of all sizes.
- **Entity Type**: Private (Series C, $100M raised in 2026)
- **Headquarters**: Munich, Germany
- **Founded**: 2020
- **Founders**: Roman Hölzl, Paul Maroldt, Constantin Dresel

## Core Business
- **Primary industry/industries**: Industrial Robotics, Manufacturing Automation, Physical AI
- **Target customers**: Industrial companies of all sizes, from mid-sized champions to global enterprises (B2B, Manufacturing)
- **Mission or purpose statement**: "Automate the ordinary, so humans can do the extraordinary" — building Physical AI for real factories, turning rigid industrial processes into systems that learn, adapt and scale.

## Products & Services
- **RobCo Modular Robot Kits**: A patented modular hardware kit that allows industrial companies to automate repetitive and dangerous tasks (machine tending, palletizing, dispensing, welding) with unmatched flexibility. Deployed without heavy upfront investment or specialist expertise.
- **RobCo Studio (No-Code Software Platform)**: A no-code software platform that enables simple deployment, management, and remote monitoring of robotic systems without requiring specialist programming knowledge.
- **RobVision**: An AI-powered vision system for industrial robots, launched in 2024.
- **XL Series**: A larger-format modular robot series launched in 2024 for heavier-duty industrial applications.
- **Alfie**: A new product launched in 2026 (details not yet publicly specified).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding — $100 million Series C announced in 2026 (previous Series B led by Lightspeed and Sequoia in 2024)
- **Notable Investors/Partners**: Lightspeed Venture Partners, Sequoia Capital, AWS (Physical AI Fellowship), NVIDIA (Physical AI Fellowship), MassRobotics (Physical AI Fellowship)
- **Growth Signals**: 
  - $100 million Series C financing round in 2026
  - Expanded to the U.S. in 2025 with offices in San Francisco and Austin, Texas
  - Selected for the Physical AI Fellowship (AWS × NVIDIA × MassRobotics) in 2025
  - Launched multiple new products in 2024-2026: RobVision, XL Series, Alfie
  - Systems deployed across Europe and the US
  - Engineering teams in Munich, San Francisco, and Austin

## Competitive Advantages
- **Modular Hardware + No-Code Software**: Patented modular hardware kit combined with the RobCo Studio no-code platform allows deployment without specialist expertise, dramatically lowering the barrier to entry for industrial automation.
- **Physical AI Focus**: Selected for the exclusive Physical AI Fellowship with AWS, NVIDIA, and MassRobotics, signaling deep integration with cutting-edge AI and cloud infrastructure.
- **End-to-End Value Chain**: Covers the full value chain from hardware design to software and deployment, enabling a tightly integrated product experience.
- **Accessibility**: Designed to be affordable and scalable for mid-sized champions, not just large enterprises, opening a massive underserved market.

## Strategic Focus
- **U.S. Market Expansion**: Founded RobCo Inc. in 2025 and opened offices in San Francisco and Austin, Texas, signaling aggressive growth in the North American market.
- **Product Innovation**: Continuous launch of new platforms (RobVision, XL Series, Alfie) indicates a strong R&D pipeline and commitment to expanding the product ecosystem.
- **Physical AI Leadership**: Deepening integration of AI and autonomy into industrial robotics, as evidenced by the Physical AI Fellowship with AWS, NVIDIA, and MassRobotics.
- **Scaling Operations**: The $100M Series C in 2026 is likely fueling international expansion, production scaling, and hiring across engineering, sales, and operations.

## Why Work Here
- **Culture & Mission**: The company emphasizes a mission-driven culture with the motto "Automate the ordinary, so humans can do the extraordinary." Operating principles include "Play to win," "Prioritize harder," "Listen and speak up," and "Serve the customer and the company."
- **Work Environment**: Offices in Munich (HQ), San Francisco, and Austin. Roles are a mix of in-office, remote, and hybrid depending on the position. The interview process includes a first conversation, manager interview, and an on-site visit to see the robots in action.
- **Engineering & Innovation**: Building Physical AI for real factories with engineering teams across three global tech hubs. The company emphasizes shipping impact, end-to-end ownership, and experimentation.
- **Growth Trajectory**: Rapidly scaling from a 2020 university spin-out to a Series C company with international presence, offering significant career growth opportunities for early and mid-career hires.
- **Perks & Culture**: Described as a movement, not just a job, with a strong emphasis on mission, collaboration, and shipping real-world impact.

## Sources
1. [rob.co](https://www.rob.co/careers)
2. [rob.co](https://www.rob.co/en-us/careers)
3. [builtin.com](https://builtin.com/company/robco)
4. [linkedin.com](https://de.linkedin.com/company/robco-therobotcompany)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/robco)

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