---
title: 'Regional Director, Sales at RobCo'
canonical: 'https://feeny.ai/job/regional-director-sales-robco-united-states-4hktzg1z0gkd'
type: 'job'
last_seen: '2026-09-17'
---

# Regional Director, Sales at RobCo

- **Company:** RobCo
- **Location:** United States
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-16
- **Last confirmed live:** 2026-09-17
- **Apply:** https://jobs.ashbyhq.com/robco/f6101a9c-ca2a-4e57-b208-ac12fc03f1c5

## Job description

## About the Role at RobCo

RobCo is building the category of Autonomous Industrial Robotics and we're doing it fast. We believe that automating the ordinary frees humans to do the extraordinary, and we're building the end-to-end robotics infrastructure to make that possible - hardware, software, and AI in one stack that just works.

At RobCo, we automate the ordinary, so humans can do the extraordinary. To achieve this, we are looking for an ambitious Regional Director, Sales to help us establish RobCo as leading provider of automation solutions. In this key leadership role, you will recruit, build, and lead a team of high-performing Account Executives to drive RobCo’s expansion across North America. You will establish operational rigor, and coach sellers to navigate complex enterprise deals and achieve target growth.

## Your Responsibilities

- Recruit & Scale Talent: Attract, hire, and onboard top-tier Enterprise Account Executives to rapidly expand RobCo's US sales team.
- Lead & Manage Sellers: Coach, mentor, and empower Account Executives through deal strategy, executive engagement, and active pipeline reviews to ensure individual and team quota attainment.
- Drive Regional Revenue Strategy: Design and execute the overarching US sales strategy to penetrate key manufacturing and industrial verticals across North America.
- Executive Stakeholder Alignment: Support team members in high-stakes C-level negotiations and build strategic partnerships with key enterprise decision-makers.
- Establish Operational & Pipeline Rigor: Enforce strict pipeline hygiene, accurate forecasting in Salesforce, and data-driven performance management across the sales organization.
- Partner Cross-Functionally: Collaborate with Solution Engineering, Product, and Marketing leaders to optimize sales enablement, alignment, and go-to-market execution.
- Represent the Brand: Act as an executive spokesperson for RobCo at industry trade shows, executive roundtables, and key automation forums.

We're looking for someone who has:

- Degree in Business Administration, Engineering, Industrial Management, or comparable experience.
- Proven track record of direct sales leadership, with demonstrated success recruiting, managing, and scaling teams of Enterprise Account Executives.
- Several years of experience in Enterprise SaaS, Robotics, or Industrial Automation Sales, closing complex B2B deals within the US market.
- Consistent track record of achieving multi-million dollar regional revenue quotas and leading teams through complex, multi-stakeholder deal cycles.
- Deep knowledge of value-selling methodologies (e.g., MEDDPICC) applied to hardware, software, or Robotics-as-a-Service (RaaS) solutions.
- High standard for data quality, pipeline hygiene, and accurate sales forecasting.
- Willingness to travel up to 50-75% within North America for client meetings, trade shows, team events, and international offsites.
- Culture-aligned mindset: Strong ownership mindset, high drive for results, and a pragmatic, solution-oriented working style in a fast-paced scale-up environment.
- Excellent written and verbal communication skills in English.

Why join RobCo?

- Pioneer Physical AI: Develop modular, software-defined robotics solutions with us that set new standards in automation.
- State-of-the-Art Tech: Help us build robots equipped with state-of-the-art AI that perceive their environment, analyze data, and make intelligent decisions in real time.
- High-Impact Ownership: As part of a dynamic, fast-growing scale-up, you will take on responsibility from day one, drive your own projects, and see the direct impact of your work.
- Growth & Culture: Flat hierarchies, open communication, and regular 360° feedback enable fast decisions and support your professional and personal development.
- Health & Financial Benefits: Competitive compensation and benefits package—including medical, dental, and vision coverage, plus a 401(k) plan.
- Work-Life Balance: Unlimited paid time off including major holidays.
- Global Exposure: Company-sponsored onboarding and team offsites in Germany.
- Wellness Perks: Access to gyms and wellness perks through a ClassPass membership.

## About RobCo

Founded in Munich in 2020, RobCo leads the transition toward fully Autonomous Industrial Robotics. Our mission is to deploy RobCo in every factory - solving the industrial labor shortage through end-to-end robotics that just works. Powered by Physical AI, our solutions combine a scalable modular hardware architecture with intelligent software that adapts to your use case, improves over time, and requires zero upfront investment through our Robotics-as-a-Service (RaaS) model. We solve our customers' most pressing pain points - labor shortage, cost pressure, workplace safety, and national reshoring - across the full spectrum of Autonomous Industrial Robotics. With $160M raised from investors including Lightspeed, Lingotto Innovation, and Sequoia, 200+ people globally, and 2.5M+ operating hours in the field, we are deploying robots in factories across Europe and the United States - with our US operations headquartered in Austin, TX, and our RobCo Bay Area Demo Lab in San Francisco. Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. At RobCo, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation. All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.

## About RobCo

## Company Overview
- **One-liner**: RobCo builds modular, software-defined autonomous industrial robots to make automation accessible, affordable, and adaptable for manufacturers of all sizes.
- **Entity Type**: Private (Series C, $100M raised in 2026)
- **Headquarters**: Munich, Germany
- **Founded**: 2020
- **Founders**: Roman Hölzl, Paul Maroldt, Constantin Dresel

## Core Business
- **Primary industry/industries**: Industrial Robotics, Manufacturing Automation, Physical AI
- **Target customers**: Industrial companies of all sizes, from mid-sized champions to global enterprises (B2B, Manufacturing)
- **Mission or purpose statement**: "Automate the ordinary, so humans can do the extraordinary" — building Physical AI for real factories, turning rigid industrial processes into systems that learn, adapt and scale.

## Products & Services
- **RobCo Modular Robot Kits**: A patented modular hardware kit that allows industrial companies to automate repetitive and dangerous tasks (machine tending, palletizing, dispensing, welding) with unmatched flexibility. Deployed without heavy upfront investment or specialist expertise.
- **RobCo Studio (No-Code Software Platform)**: A no-code software platform that enables simple deployment, management, and remote monitoring of robotic systems without requiring specialist programming knowledge.
- **RobVision**: An AI-powered vision system for industrial robots, launched in 2024.
- **XL Series**: A larger-format modular robot series launched in 2024 for heavier-duty industrial applications.
- **Alfie**: A new product launched in 2026 (details not yet publicly specified).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding — $100 million Series C announced in 2026 (previous Series B led by Lightspeed and Sequoia in 2024)
- **Notable Investors/Partners**: Lightspeed Venture Partners, Sequoia Capital, AWS (Physical AI Fellowship), NVIDIA (Physical AI Fellowship), MassRobotics (Physical AI Fellowship)
- **Growth Signals**: 
  - $100 million Series C financing round in 2026
  - Expanded to the U.S. in 2025 with offices in San Francisco and Austin, Texas
  - Selected for the Physical AI Fellowship (AWS × NVIDIA × MassRobotics) in 2025
  - Launched multiple new products in 2024-2026: RobVision, XL Series, Alfie
  - Systems deployed across Europe and the US
  - Engineering teams in Munich, San Francisco, and Austin

## Competitive Advantages
- **Modular Hardware + No-Code Software**: Patented modular hardware kit combined with the RobCo Studio no-code platform allows deployment without specialist expertise, dramatically lowering the barrier to entry for industrial automation.
- **Physical AI Focus**: Selected for the exclusive Physical AI Fellowship with AWS, NVIDIA, and MassRobotics, signaling deep integration with cutting-edge AI and cloud infrastructure.
- **End-to-End Value Chain**: Covers the full value chain from hardware design to software and deployment, enabling a tightly integrated product experience.
- **Accessibility**: Designed to be affordable and scalable for mid-sized champions, not just large enterprises, opening a massive underserved market.

## Strategic Focus
- **U.S. Market Expansion**: Founded RobCo Inc. in 2025 and opened offices in San Francisco and Austin, Texas, signaling aggressive growth in the North American market.
- **Product Innovation**: Continuous launch of new platforms (RobVision, XL Series, Alfie) indicates a strong R&D pipeline and commitment to expanding the product ecosystem.
- **Physical AI Leadership**: Deepening integration of AI and autonomy into industrial robotics, as evidenced by the Physical AI Fellowship with AWS, NVIDIA, and MassRobotics.
- **Scaling Operations**: The $100M Series C in 2026 is likely fueling international expansion, production scaling, and hiring across engineering, sales, and operations.

## Why Work Here
- **Culture & Mission**: The company emphasizes a mission-driven culture with the motto "Automate the ordinary, so humans can do the extraordinary." Operating principles include "Play to win," "Prioritize harder," "Listen and speak up," and "Serve the customer and the company."
- **Work Environment**: Offices in Munich (HQ), San Francisco, and Austin. Roles are a mix of in-office, remote, and hybrid depending on the position. The interview process includes a first conversation, manager interview, and an on-site visit to see the robots in action.
- **Engineering & Innovation**: Building Physical AI for real factories with engineering teams across three global tech hubs. The company emphasizes shipping impact, end-to-end ownership, and experimentation.
- **Growth Trajectory**: Rapidly scaling from a 2020 university spin-out to a Series C company with international presence, offering significant career growth opportunities for early and mid-career hires.
- **Perks & Culture**: Described as a movement, not just a job, with a strong emphasis on mission, collaboration, and shipping real-world impact.

## Sources
1. [rob.co](https://www.rob.co/careers)
2. [rob.co](https://www.rob.co/en-us/careers)
3. [builtin.com](https://builtin.com/company/robco)
4. [linkedin.com](https://de.linkedin.com/company/robco-therobotcompany)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/robco)

## Other roles at RobCo

- [Regional Director of Sales](https://feeny.ai/job/regional-director-of-sales-robco-munich-b8skn0x2e4a5) — Munich, Germany
- [Account Executive (US)](https://feeny.ai/job/account-executive-us-robco-united-states-j4p100x5yghk) — United States
- [(Senior) Talent Acquisition Partner](https://feeny.ai/job/senior-talent-acquisition-partner-robco-austin-3snh4paggqcr) — Austin, TX
- [Junior Production Engineer](https://feeny.ai/job/junior-production-engineer-robco-munich-kkz2thmh4t6m) — Munich, Germany
- [Working Student (m/f/d) - Go-to-Market Engineering (Marketing / Revenue Operations)](https://feeny.ai/job/working-student-m-f-d-go-to-market-engineering-marketing-revenue-operations-vz4gvjv3hepx) — Munich, Germany
- [Founders Associate (m/f/d) - start by October 2026](https://feeny.ai/job/founders-associate-m-f-d-start-by-october-2026-robco-munich-jh6n3mzh3x60) — Munich, Germany
- [Working Student (m/f/d) – Hardware Testing & Validation](https://feeny.ai/job/working-student-m-f-d-hardware-testing-validation-robco-munich-y7v7hefzevtz) — Munich, Germany
- [Working Student – Robot Pilot / Data Collection (m/f/d)](https://feeny.ai/job/working-student-robot-pilot-data-collection-m-f-d-robco-munich-wtk8wn1a6xzn) — Munich, Germany
- [Senior Mechanical Engineer - Robotics (m/f/d)](https://feeny.ai/job/senior-mechanical-engineer-robotics-m-f-d-robco-munich-ms8q089vn1xp) — Munich, Germany
- [Senior Electrical Engineer - Robotics (m/f/d)](https://feeny.ai/job/senior-electrical-engineer-robotics-m-f-d-robco-munich-8vzbn9bb0tme) — Munich, Germany