---
title: 'Regional Head of Sales (ANZ) at Axi'
canonical: 'https://feeny.ai/job/regional-head-of-sales-anz-axi-sydney-n8nfg055p5zg'
type: 'job'
last_seen: '2026-11-03'
---

# Regional Head of Sales (ANZ) at Axi

- **Company:** Axi
- **Location:** Sydney, Australia
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-03
- **Apply:** https://job-boards.greenhouse.io/axicorpfinancialservicesptyltd/jobs/5279997007

## Job description

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Australia.

## Who We Are

Axi is a leading global provider of online trading services, OTC derivatives and other trading products to clients worldwide.

Founded in Sydney in 2007, we have grown into an established global brokerage with a strong international presence. We combine the stability of an established business with the ambition, agility and entrepreneurial spirit to keep growing.

Let's talk about the cool stuff you will do at Axi!

We are looking for a commercially driven Regional Head of Sales to lead our Australia and New Zealand business while supporting strategic growth initiatives.

This is a senior leadership role with direct accountability for driving Net Revenue, growing our Active Client base and building sustainable commercial performance.

You will lead sales teams, strengthen client acquisition and retention, develop high-value partnerships and identify opportunities to grow our market presence.

Success requires more than delivering numbers. We are looking for someone who can build high-performing teams, make sound commercial decisions and balance ambitious growth with strong governance across regulated markets.

## Your EDGE Assignment / You Will

- Own and deliver the regional sales strategy, with primary accountability for Australia and New Zealand commercial performance.
- Drive sustainable growth in Net Revenue, Active Clients and client engagement through effective acquisition, activation and retention strategies.
- Lead, coach and develop high-performing sales teams with clear KPIs, strong accountability and a commercial mindset.
- Build and expand relationships with Premium Clients and other strategic partners to generate quality client acquisition and long-term value.
- Identify new business opportunities, strengthen existing client relationships and improve commercial performance across the client lifecycle.
- Analyse sales performance, market trends and competitor activity to identify growth opportunities and make informed commercial decisions.
- Work closely with Marketing, Trading, Product, Compliance and other stakeholders to improve the client proposition and drive regional execution.
- Ensure sales activities, partnership arrangements and incentive structures align with applicable regulatory requirements and Axi's governance standards.
- Represent Axi at relevant industry events, conferences and business networking opportunities.

Are you the one?

- Proven sales leadership experience within the Forex, CFD, online brokerage or financial trading industry.
- Strong commercial track record in growing Net Revenue, Active Clients and revenue-generating client relationships.
- Experience managing sales teams across client acquisition, retention and/or partnership channels.
- Strong knowledge of regulated financial markets and the ability to balance commercial targets with compliance requirements.
- Demonstrated ability to develop sales strategies, manage performance and build high-performing teams.
- Commercially sharp, data-driven and comfortable taking ownership of challenging targets.
- Strong stakeholder management, communication and leadership skills.

## Preferred / Nice to Have

- Experience operating across in the ANZ Market.
- Existing relationships within the Forex/CFD brokerage and partnership ecosystem.
- Experience scaling sales functions or improving performance within an established brokerage business.

Axi's bag of delights

- Competitive and attractive compensation.
- Extensive learning opportunities, such as professional training and certifications and soft skills development.
- 20 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
- Health Insurance.

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment of any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.

## About Axi

## Company Overview
- **One-liner**: Axi is a global online broker offering forex, CFDs, and multi-asset trading platforms for retail and institutional clients in over 100 countries.
- **Entity Type**: Private (privately held)
- **Headquarters**: North Sydney, New South Wales, Australia
- **Founded**: 2007
- **Founders**: Not publicly available (started as a two-person startup in Sydney)

## Core Business
- **Primary industry**: Financial Services – online trading and brokerage (forex, CFDs, indices, commodities, shares)
- **Target customers**: B2C (retail traders) and B2B (trading businesses, banks, financial organisations); serves clients in 100+ countries
- **Mission or purpose statement**: Axi is built on four principles – Evolution is everything, Great people doing great things, Doing the right thing, and Entrepreneurial spirit – giving clients and employees “the EDGE to succeed.” [careers page](https://www.axi.group/en-ae/company/careers)

## Products & Services
- **MetaTrader 4 (MT4) Platform**: Industry-standard trading platform with raw spreads, high liquidity, flexible leverage up to 1000:1, and lightning-fast execution. [axi.com](https://www.axi.com/int)
- **Multi-Asset Trading**: 1000+ products including forex, shares, indices, commodities, and CFDs.
- **Educational & Support Suite**: Free trading education, expert coaching, self-service portal, and award-winning 24/7 multilingual customer support.
- **Institutional Services**: Dedicated offerings for banks, financial organisations, and trading businesses.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Headcount of ~400 employees as of 2026, with +21.9% year-over-year growth. [LinkedIn](https://au.linkedin.com/company/axicorp)
- **Notable Investors/Partners**: No external investors disclosed; regulated by multiple authorities: ASIC (Australia), FCA (UK), DFSA (Dubai), FMA (New Zealand), and CySEC (Cyprus). [help.axi.com](https://help.axi.com/en-US/axiv2--axicorp-prod/article/7zJjUXoW-is-axi-licensed-or-authorized-or-regulated)
- **Growth Signals**: Expanded to 5 offices across Australia and UK; made acquisitions (One Financial Markets in 2018, Star Financial Systems in 2020); growing engineering team with roles in AI/ML, data, and crypto products.

## Competitive Advantages
- **Multi-Regulated & Trusted**: Licensed in major financial hubs (UK, Australia, Dubai, NZ) – a key trust signal for traders.
- **Established Track Record**: Operating since 2007 with “Great” reviews on Trustpilot and multiple industry awards.
- **Low-Cost Execution**: Ultra-competitive spreads (0.7 average), high leverage (1000:1), and deep liquidity.
- **Global Reach**: Presence in 36 countries, support in multiple languages, and a workforce spanning Australia, UK, India, Philippines, Cyprus, Malaysia, and more.

## Strategic Focus
- **Product Expansion**: Building out crypto and trading product lines, payments, and partner ecosystems (evidenced by job postings for Product Managers – Growth, Payments, Partners). [Greenhouse jobs](http://job-boards.greenhouse.io/axicorpfinancialservicesptyltd)
- **Technology Investment**: Hiring in AI/ML, site reliability, DevOps, and data engineering – modern tech stack includes Kubernetes, Terraform, Azure, Python, Scala, Kafka, and GraphQL.
- **Talent Growth**: Active hiring despite slight dip in monthly postings (-23.8%); focus on engineering, marketing, and client success in APAC and EMEA.

## Why Work Here
- **Culture & Values**: Emphasizes Accountability, Respect, Trust, Ambition, and Selflessness – a collaborative, globally diverse team. [careers page](https://www.axi.group/en-ae/company/careers)
- **Employee Rating**: 4.1/5.0 on LinkedIn (82 reviews), with high marks for Culture (3.9) and Career development (3.9). [LinkedIn](https://au.linkedin.com/company/axicorp)
- **Work Arrangements**: Hybrid roles in Bangalore (Technical Business Analyst), remote options (Philippines), and on-site in Cyprus, London, Dubai, Kuala Lumpur, and Singapore.
- **Tech & Engineering**: Modern tools (Kubernetes, Azure, Terraform, AI platforms), flat-ish structure with strong engineering leadership, and opportunities to shape trading infrastructure.

## Sources
1. [Greenhouse Jobs – Axi](http://job-boards.greenhouse.io/axicorpfinancialservicesptyltd)
2. [Axi Website – Global Broker](https://www.axi.com/int)
3. [Axi LinkedIn Company Page](https://au.linkedin.com/company/axicorp)
4. [Axi Careers – UAE Site](https://www.axi.group/en-ae/company/careers)
5. [Axi Help – Regulatory Information](https://help.axi.com/en-US/axiv2--axicorp-prod/article/7zJjUXoW-is-axi-licensed-or-authorized-or-regulated)

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