---
title: 'Regional Marketing Manager - DACH at Vectorworks'
canonical: 'https://feeny.ai/job/regional-marketing-manager-dach-vectorworks-solibri-hamburg-k6yz2t8ymyzd'
type: 'job'
last_seen: '2026-09-16'
---

# Regional Marketing Manager - DACH at Vectorworks

- **Company:** Vectorworks
- **Location:** Solibri Hamburg, Germany
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-04-20
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.gem.com/vectorworks/am9icG9zdDoeU7yPYVQJ7WrfLHAmEZUx

## Job description

Solibri, a Nemetschek Company, is the global leader in model checking and digital quality assurance for the construction industry. Our SaaS solutions help design and construction professionals prevent costly errors, ensure compliance, and deliver better buildings through improved accuracy, collaboration, and quality. With a global presence and expanding regional teams, Solibri continues to shape the digital future of the built environment.

## Role Overview

We are looking for a proactive and results-driven Regional Marketing Manager – DACH to support the growth of Solibri across Germany, Austria, and Switzerland. This non-managerial B2B marketing role combines localized campaign execution, event coordination, and regional demand generation to strengthen Solibri’s brand and pipeline impact.

Working closely with the Global Marketing team, including the Global Digital & Communications Marketing Manager and the Marketing Operations Manager, you will adapt and execute global campaigns for the DACH market, coordinate field marketing activities, and ensure consistent representation of Solibri’s brand and products across all regional touchpoints.

Travel within the region (approx. 30–40 %) is expected for events and partner activities. Occasional international travel may be required for internal marketing meetings.

## Key Responsibilities

Regional Campaign Execution

- Localize and execute global marketing campaigns to drive demand and lead conversion in the DACH region.
- Collaborate with the Global Digital & Communications Marketing Manager to adapt digital assets, social content, and landing pages for German-speaking audiences.
- Work with the Marketing Operations Manager to implement campaigns and lead-generation workflows in HubSpot and Salesforce.
- Coordinate regional email campaigns, webinars, and digital promotions following the global marketing calendar.
- Regionalize global messaging while following Solibri’s Tone-of-Voice Guidelines, ensuring language accuracy and cultural nuance.

Sales & Partner Enablement

- Align closely with the DACH sales team to connect marketing activities to commercial priorities.
- Develop localized sales enablement materials, one-pagers, and presentations.
- Create customer stories and interviews together with sales, partners, and global marketing to highlight local project success.
- Collaborate with distributors and associations to co-market Solibri’s solutions and
- expand regional reach.

Field Marketing & Event Management

- Plan and execute trade shows, partner events, webinars, and customer days in the DACH region.
- Manage event logistics, branding, vendor coordination, and on-site representation.
- Track event leads and ensure accurate follow-up and reporting in HubSpot and Salesforce.

Content Localization & Coordination

- Adapt global messaging and visuals for the German-speaking market while maintaining Solibri’s brand consistency.
- Manage translations with external partners and proofread final German-language content.
- Ensure tone-of-voice alignment and terminology accuracy across all materials.

## Requirements

- 3+ years of B2B marketing experience, ideally in SaaS, construction tech, or enterprise software.
- Native-level German and fluent English communication skills.
- Experience executing regional campaigns and managing field marketing events.
- Hands-on experience with HubSpot, Salesforce, and event-marketing tools (e.g., Bizzabo, Eventbrite).
- Proficiency in Adobe Express or Canva for content adaptation.
- Familiarity with GDPR and data-privacy standards in the DACH region.
- Solid organizational and stakeholder-management skills.
- Competence in Office 365 applications for planning and reporting.

## Preferred Qualifications

- Experience using Sprout Social or similar social-media tools.
- Experience updating CMS platforms (HubSpot CMS or WordPress).
- Background working with sales teams or channel partners in the DACH market.
- Strong digital aptitude and interest in adopting new tools.

## What We Offer

Competitive compensation, hybrid flexibility, and opportunities to develop within an international organization equipped with modern marketing tools.

Compliance & Transparency Under the EU Pay Transparency Directive (2023/970), salary band and pay-progression criteria will be defined by HR and shared transparently. Solibri applies equal-pay and gender-neutral criteria for all remuneration and advancement decisions.

## #LI-MW1

#Solibri

## About Vectorworks

## Company Overview
- **One-liner**: Vectorworks provides award-winning 2D/3D CAD and BIM software for architecture, landscape design, and entertainment professionals.
- **Entity Type**: Private (subsidiary of Nemetschek Group, a publicly traded company on MDAX)
- **Headquarters**: Columbia, Maryland, USA (with offices in the UK, Canada, Australia, New Zealand, and Japan) [vectorworks.net](https://www.vectorworks.net/en-US/careers)
- **Founded**: 1985 (as Diehl Graphsoft) [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Founders**: Richard Diehl [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Core Business
- Primary industries: Architecture, Engineering, Construction (AEC), Landscape Design, and Entertainment (lighting, stage, event design).
- Target customers: B2B – design professionals in architecture firms, landscape architecture practices, entertainment venues, and educational institutions.
- Mission: “Build intuitive, powerful, and practical software solutions for design professionals around the globe” and “inspire and empower designers to create experiences that will transform the world.” [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Products & Services
- **[Vectorworks Architect]**: A BIM‑enabled design and documentation tool tailored for architects. It supports the entire building design process from concept to construction documentation.
- **[Vectorworks Landmark]**: Landscape design and planning software with site‑specific tools, plant databases, and hardscape modeling.
- **[Vectorworks Spotlight]**: Industry‑leading CAD and BIM software for lighting designers, set designers, and event planners, including advanced rigging and visualization capabilities.
- **[Vectorworks Fundamentals]**: A general‑purpose 3D CAD and modeling package that serves as the base for all industry‑specific modules.
- **Vectorworks Service Select (maintenance/support) & Subscriptions**: Annual maintenance program and monthly/annual subscription plans for customers to stay current and access priority support. [vectorworks.net](https://www.vectorworks.net/en-US/company)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Vectorworks is a wholly owned subsidiary of the Nemetschek Group).
- **Key Metric**: More than **685,000 designers** rely on Vectorworks technology globally. [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Notable Investors/Partners**: Parent company **Nemetschek Group** (a leading AEC software conglomerate listed on the German MDAX). Vectorworks also maintains partnerships with hardware makers, rendering engines (e.g., Redshift), and industry organizations.
- **Growth Signals**:
  - Transitioned from perpetual licenses to monthly/annual subscriptions worldwide (2018 onward).
  - Regular major releases (e.g., Vectorworks 2026 launched in 2025) with continuous feature additions.
  - Global expansion with offices in five countries and presence in over 100 countries.

## Competitive Advantages
- **Longevity & Trust**: One of the first CAD programs (MiniCAD, 1985) and a pioneer in cross‑platform and BIM tools—before BIM became an industry standard. [vectorworks.net](https://www.vectorworks.net/en-US/company)
- **Industry‑Specific Suites**: Purpose‑built products (Architect, Landmark, Spotlight) provide out‑of‑the‑box workflows, symbols, and content that general‑purpose CAD cannot match.
- **Cross‑Platform**: Supports macOS and Windows, giving designers freedom of choice.
- **Customer Loyalty**: The Service Select program and high Net Promoter Score reflect strong retention and community engagement.

## Strategic Focus
- Continued innovation in BIM and integrated design workflows.
- Expansion of subscription model to all major markets.
- Deepening support for emerging design disciplines (e.g., virtual production, sustainable design).
- Investment in cloud collaboration and mobile capabilities to support remote and hybrid teams.

## Why Work Here
- **Culture**: Core values of **Inclusion, Balance, Collaboration, and Innovation** are actively promoted, with wellness programs and community investment initiatives. [vectorworks.net](https://www.vectorworks.net/en-US/company/values)
- **Work Environment**: Hybrid/office model typical across locations. The Columbia, MD headquarters and international offices offer modern workspaces.
- **Engineering Culture**: Engineers work on products used daily by hundreds of thousands of designers. The company encourages feedback loops with customers, hackathons, and continuous learning.
- **Benefits & Perks**: Full benefits including wellness programs, professional development allowances, and opportunities to travel to industry events.

## Sources
1. [vectorworks.net – About](https://www.vectorworks.net/en-US/company)
2. [vectorworks.net – Careers](https://www.vectorworks.net/en-US/careers)
3. [vectorworks.net – Core Values](https://www.vectorworks.net/en-US/company/values)
4. [vectorworks.net – Product Overview](https://www.vectorworks.net/)
5. [jobs.gem.com – Vectorworks Careers](https://jobs.gem.com/vectorworks)

## Other roles at Vectorworks

- [Australia Sales Executive](https://feeny.ai/job/australia-sales-executive-vectorworks-drofus-71ss44r0z2ah) — Drofus, Australia
- [Senior Product Consultant (m/f/d)](https://feeny.ai/job/senior-product-consultant-m-f-d-vectorworks-allplan-t6n2cegpy97x) — Allplan, Germany
- [Functional Analyst](https://feeny.ai/job/functional-analyst-vectorworks-brno-55sddwmbekae) — Brno, Czechia
- [Senior Accountant (m/f/d) (UK)](https://feeny.ai/job/senior-accountant-m-f-d-uk-vectorworks-vectorworks-g77dgess34fq) — Vectorworks, United Kingdom
- [Senior Accountant (m/f/d)](https://feeny.ai/job/senior-accountant-m-f-d-vectorworks-vectorworks-2x9fsmeyjqn8) — Vectorworks, Germany
- [Allplan - Inside Sales Representative (m/f/d)](https://feeny.ai/job/allplan-inside-sales-representative-m-f-d-vectorworks-allplan-bm9rdag8g4pq) — Allplan, Germany
- [Sales Engineer](https://feeny.ai/job/sales-engineer-vectorworks-slovakia-cbmfmqcmp267) — Slovakia
- [Content Manager (All Genders)](https://feeny.ai/job/content-manager-all-genders-vectorworks-allplan-exyn5cb3w4qv) — Allplan, Germany
- [Global Digital Marketing Manager](https://feeny.ai/job/global-digital-marketing-manager-vectorworks-helsinki-w0nn2zd36a1m) — Helsinki, Finland
- [Sales Executive (Copy)](https://feeny.ai/job/sales-executive-copy-vectorworks-drofus-vzx10b771tf7) — Drofus, Singapore