---
title: 'Regional Marketing Manager at Dandy'
canonical: 'https://feeny.ai/job/regional-marketing-manager-dandy-barcelona-sme3jc2339b5'
type: 'job'
last_seen: '2026-11-06'
---

# Regional Marketing Manager at Dandy

- **Company:** [Dandy](https://feeny.ai/companies/dandy)
- **Location:** Barcelona, Spain
- **Compensation:** €64k–€80k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/dandy/bd2ebde9-70c0-43dd-a856-791a4070638f/application

**Skills:** Demand generation, Product marketing, Field marketing, Paid media, Lifecycle marketing, Web marketing, Content marketing, Outbound marketing, Performance data analysis, Healthcare industry experience, Medical marketing, SMB go-to-market, Enterprise go-to-market, Direct response marketing, Multi-channel demand generation

> Strategic marketing lead for the Iberia region, driving market growth and pipeline generation through localized go-to-market strategies. Partners with regional leadership and central marketing to execute campaigns, manage events, and influence broader company strategy.

## Job description

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

## About the Role

We’re looking for a Marketing Manager to act as the strategic marketing lead for the Iberia region, partnering closely with the Regional leadership team to drive market growth, pipeline generation, and customer engagement. In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution. You will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights. This role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations.

## What You'll Do

- Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
- Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
- Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
- Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
- Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
- Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
- Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
- Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.

## What We're Looking For

- 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
- Language requirements: Spanish and English required, Catalan preferred
- English fluency is required for global collaboration
- Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
- Experience operating cross-functionally in fast-paced, matrixed organizations
- Ability to balance strategic thinking with hands-on execution
- Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
- Experience supporting or executing local events, field marketing initiatives, or customer activations
- Analytical mindset with experience using performance data to drive optimization and decision-making
- Proven ability to manage multiple priorities and influence outcomes across distributed teams

Bonus Points For

- Experience supporting both SMB and Enterprise go-to-market motions
- Background in multi-region or localized marketing strategy
- Experience partnering closely with sales leadership or regional GMs
- Familiarity with direct response, lifecycle, and multi-channel demand generation programs
- Experience in high-growth environments
- Experience in the healthcare industry and/or medical marketing

*This role will be in office 4 days/week in Barcelona.

Req ID: J-1150 For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work. Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics. Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit [Dandy Careers](https://www.meetdandy.com/careers/) for more! Data Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our [Privacy Policy](https://www.meetdandy.com/privacy-policy/) and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting [Privacy Requests](https://www.meetdandy.com/privacy-requests/).

## About Dandy

## Company Overview
- **One-liner**: Dandy is a fully digital dental lab that provides AI-powered design, in-house manufacturing, and a free intraoral scanner to help dental practices streamline crowns, dentures, implants, aligners, and other restorations.
- **Entity Type**: Private (Series D funding led by Greenoaks and General Catalyst)
- **Headquarters**: New York, NY, United States
- **Founded**: 2020
- **Founders**: Daniel Hanover (Co-Founder); other co-founders not publicly named

## Core Business
- **Primary industry**: Dental laboratory services / Digital dentistry / Healthcare technology
- **Target customers**: B2B – dental practices, DSOs (Dental Service Organizations), and multi-location practices
- **Mission**: “Transform the antiquated $400 B global dental industry” by integrating scanning, design, and manufacturing into a seamless digital workflow [meetdandy.com](https://www.meetdandy.com/)

## Products & Services
- **Crowns & Bridges** (zirconia, eMax, PFM, metal, gold): Digital scan-to-mill restorations with 5‑day turnaround.
- **Implants**: Digital implant readiness workflow, scan bodies, and custom abutments.
- **Dentures & Partials**: Two‑appointment digital denture workflow with real‑time technician feedback.
- **Clear Aligners & Retainers**: Custom clear aligners, clear retainers, and wire retainers.
- **Splints & Sleep Apnea Devices**: NTI night guards, mandibular advancement devices.
- **Chairside Software**: Proprietary software that guides scanning step‑by‑step and enables real‑time chat/video with technicians.
- **Free Intraoral Scanner**: “World’s smartest intraoral scanner” provided at no cost to Dandy customers.
- **AI-Powered Quality Control & Design Engine (DANTE™)**: Biomimetic AI that detects scan issues in real time and automates restoration design.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Revenue exceeded $100 M within the first two years of launch; over 2 million patients have received a Dandy product [meetdandy.com](https://www.meetdandy.com/)
- **Total Funding**: $4.3 M (Seed round, 2019) with subsequent Series B (led by Greenoaks), Series C (led by General Catalyst, Human Capital, Aug 2022), and Series D (led by Greenoaks and General Catalyst) – exact amounts not disclosed [linkedin.com](https://www.linkedin.com/company/dandyofficial)
- **Notable Investors**: Greenoaks, General Catalyst, Human Capital
- **Growth Signals**:
  - Headcount: 1,132 employees (+62.9 % year-over-year) [linkedin.com](https://www.linkedin.com/company/dandyofficial)
  - International presence: Operates in 30 countries including Egypt, Canada, Costa Rica, South Africa, and the UK
  - Acquired competitor Neem (dental clear aligner company)
  - 78 active job postings as of mid‑2026

## Competitive Advantages
- **Fully integrated digital workflow**: The only dental lab combining scanning, AI design, and in‑house manufacturing (including proprietary robotics and 3D printing).
- **Free hardware lock‑in**: Providing a free intraoral scanner reduces upfront cost for dentists and creates a sticky ecosystem.
- **AI‑driven quality and speed**: Biomimetic design engine (DANTE) and real‑time scan review reduce remakes and chair time.
- **Rapid scale**: Reached $100 M revenue in two years and continues to grow headcount by >60 % annually.

## Strategic Focus
- **International expansion**: Building out sales and customer success teams in Spain, UK, and other markets.
- **New verticals**: Hiring “Founding Account Executive (New Vertical)” suggests expansion beyond core restoration products.
- **AI & automation**: Continued investment in machine learning for design, robotics for manufacturing, and computer vision for quality control.
- **Enterprise‑scale**: Developing solutions for large DSOs and multi‑location practices (“Built for the practitioner. Engineered for the enterprise”).

## Why Work Here
- **Culture & flexibility**: “Flexibility, built in” – Dandy offers remote‑first / hybrid work with tools and trust to work where productive [meetdandy.com](https://www.meetdandy.com/careers/).
- **Compensation**: Performance‑based bonuses and equity opportunities so employees share in company growth.
- **Engineering challenges**: Teams work on cutting‑edge robotics, machine learning, computer vision, and AI – significant opportunity for technical impact.
- **Rapid growth trajectory**: From $0 to $100 M revenue in two years; headcount doubling roughly every 18 months.
- **Values**: “Obsess over customers”, “Make a bias for action”, “Win as one”, “Deliver quality results”.
- **Notable perks**: Free intraoral scanner? (employee perk not specified), but the pace and technical autonomy are highlights.

## Sources
1. [meetdandy.com](https://www.meetdandy.com/)
2. [meetdandy.com/careers](https://www.meetdandy.com/careers/)
3. [linkedin.com/company/dandyofficial](https://www.linkedin.com/company/dandyofficial)
4. [indeed.com/cmp/Dandy](https://www.indeed.com/cmp/Dandy)
5. [jobs.ashbyhq.com/dandy](https://jobs.ashbyhq.com/dandy)

## Other roles at Dandy

- [Dental Launch Trainer (Spain)](https://feeny.ai/job/dental-launch-trainer-spain-dandy-barcelona-ejrtkfsskazk) — Barcelona, Spain
- [HR Generalist, Global GTM](https://feeny.ai/job/hr-generalist-global-gtm-dandy-united-states-hyf4wa9g6md8) — United States
- [Large Enterprise Account Executive](https://feeny.ai/job/large-enterprise-account-executive-dandy-toronto-p06qf6btt4vm) — Toronto, Canada
- [Shipping Lead (Provo)](https://feeny.ai/job/shipping-lead-provo-dandy-united-states-provo-ut-8wtnd5960w9j) — United States / Provo, UT
- [PMO Operations Manager](https://feeny.ai/job/pmo-operations-manager-dandy-united-states-carrollton-tx-p6bwtfm745rb) — United States / Carrollton, TX
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