--- title: 'Regional Marketing Specialist, NE at Moniepoint' canonical: 'https://feeny.ai/job/regional-marketing-specialist-ne-moniepoint-gombe-fsa35cp0xp82' type: 'job' last_seen: '2026-09-12' --- # Regional Marketing Specialist, NE at Moniepoint - **Company:** Moniepoint - **Location:** Gombe, Nigeria - **Posted:** 2026-08-19 - **Last confirmed live:** 2026-09-12 - **Apply:** https://job-boards.eu.greenhouse.io/moniepoint/jobs/4954434101 ## Job description ## Who we are Moniepoint Inc. is Africa’s all-in-one financial platform, helping 20 million businesses and individuals access seamless payments, banking, credit, cross-border, and business management tools each month. As Nigeria’s largest merchant acquirer, we power most of the country’s point-of-sale (POS) transactions. Through our subsidiaries, Moniepoint Inc. processes over $250 billion in digital payment transaction value annually. ## About the role The Regional Marketing Specialist is a strategic bridge between central brand directives and local market execution. You will be responsible for driving brand dominance and customer acquisition within your assigned region. By leveraging localized insights, you will ensure Moniepoint is the first choice for consumers and that our physical and digital presence translates into measurable growth in market share and accounts opened. ## What you will do Strategic Planning & Budgeting - - Campaign Planning: Develop quarterly regional marketing calendars aligned with the bank’s national strategy but tailored to local cultural/economic nuances. - Financial Oversight: Manage the regional marketing budget; perform monthly reconciliations and ensure all vendors are onboarded and paid per procurement policy. - ROI Analysis: Track the "Cost Per Acquisition" (CPA) for all regional activities to ensure high-impact spending. Local Brand & Identity Management - - Branding Implementation: Act as the "Brand Guardian" for the region, ensuring all branches, ATMs, and signage meet corporate visual identity standards. - Local Media Buying: Identify and manage high-impact local visibility opportunities (e.g., regional radio, billboards in high-traffic markets, or community sponsorships). - Competitor Intelligence: Monitor local competitor moves and provide monthly reports on their pricing, visibility, and tactics. Sales Support & Market Activations - - Neighborhood Activations: Design and execute high-energy "storming" exercises in key markets, transport hubs, and residential clusters to generate immediate leads. - Sales Enablement: Provide the regional sales team with the necessary collateral (flyers, branded merchandise, and digital assets) to close leads effectively. Community & Relationship Marketing (Added Duties) - - Stakeholder Engagement: Build relationships with local traditional rulers, trade unions, and community leaders to facilitate "entry" into new market segments. - Customer Feedback Loop: Conduct informal focus groups or surveys during activations to gather insights on local pain points and product gaps. - CSR Coordination: Identify local charitable or community causes that align with the bank’s values to boost regional goodwill. ## Who you are Education & Experience - Education: Bachelor’s degree in Marketing, Business Administration, or a related field. - Experience: 4–6 years of progressive marketing experience, ideally within the Financial Services, FMCG, or Telecommunications sectors. ## Key Skills & Competencies - Data Analysis: Proficient in analyzing market data and performance metrics to derive actionable insights and inform decision-making. - Event & Project Management: Proven track record in planning, coordinating, and executing large-scale events and marketing activations end-to-end. - Vendor Management & Negotiation: Exceptional negotiation skills with a demonstrated ability to build strong vendor relationships and secure optimal contract terms. What success looks like - Top of Mind Awareness (TOMA): Increasing the percentage of consumers in the region who name our bank first when asked about financial services. - State Penetration Ratio: Growing the bank’s market share within specific districts compared to total addressable population. - Cards Sold: Direct impact on the volume of new accounts opened via regional sales initiatives and marketing led activations. - Budget Efficiency: Maintaining a variance of less than 5% between planned and reconciled campaign spend. ## About Moniepoint ## Company Overview - **One-liner**: Moniepoint provides an all-in-one payments, banking, credit, and business management platform for businesses and their customers in emerging markets, primarily Nigeria and Africa. - **Entity Type**: Private (backed by major global venture capital funds) - **Headquarters**: London, UK (with offices in Lagos, Nairobi, and the US) - **Founded**: 2015 - **Founders**: Not publicly listed on the main site; the company is the parent of TeamApt Ltd and Moniepoint MFB ## Core Business - **Primary industry/industries**: Fintech, Financial Services, Payments, Banking, Credit - **Target customers**: B2B (primarily Micro, Small, and Medium Enterprises (MSMEs) and their employees and customers), B2C (individuals) - **Mission or purpose statement**: "Financial happiness for every African, everywhere" ## Products & Services - **Payments**: Digital payment acceptance infrastructure and distribution networks that democratise payment acceptance, including POS terminals. Moniepoint is Nigeria’s largest offline merchant acquirer, powering most of the country's POS transactions. - **Credit**: Loans to business owners based on transaction history (not collateral) to help finance inventory and expand businesses. - **Banking**: Business and personal banking solutions enabling instant transactions, bill payments, and financial management. - **Business Management**: Operational tools like expense cards, accounting, and book-keeping solutions for businesses. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company) - **Key Metric**: Total Funding - The company has raised significant capital from top-tier investors. It processes over $17 billion in Total Payment Volume (TPV) monthly and supports over 10 million customers (business and individual accounts) and 4 million active merchants. - **Notable Investors/Partners**: QED, British International Investment (BII), FMO, LeapFrog Investments, and other leading global venture capital funds. - **Growth Signals**: Named "Africa's fastest growing financial institution" (2023-2025). Processes $12-17 billion monthly through digital payment channels. Serves 60 million unique cards on its POS terminals each quarter. Has a network of 40,000 field agents. ## Competitive Advantages - **Integrated "Operating System"**: Moniepoint has built a fully integrated, end-to-end platform tailored specifically to Nigeria’s informal and cash-reliant economy. This is a massive moat. - **Hybrid Model**: A unique combination of advanced technology, a nationwide agent network (40,000 field agents), and widespread POS terminal deployment that enables financial access even in rural areas. - **Data-Driven Credit**: Offers loans based on transaction history rather than collateral, unlocking credit for the underserved. Roughly a third of its MSME customers are receiving loans for the first time. - **Market Dominance**: As Nigeria's largest merchant acquirer, it has a deep, defensible network effect. ## Strategic Focus - **Deepening Financial Inclusion**: Continuing to expand access to payments, credit, and banking for underbanked populations and MSMEs across Africa. - **Scaling the Platform**: Growing the number of merchants, agents, and individual customers on its all-in-one platform. - **Product Expansion**: Adding more business management and operational tools to become the "operating system" for African businesses. ## Why Work Here - **Culture**: Described as a "dream team" culture with values of **Technical Depth, Empathy, Integrity, Grit, No Ego, and Candour**. The company emphasizes a flat organizational structure where "every voice matters" and "everyone is an extension of our team." - **Work Model**: Moniepoint Inc. is a fully remote tech company with a diverse workforce worldwide. (Note: Some roles may be location-specific, e.g., Lagos or Nairobi). - **Perks & Benefits**: Competitive salary, health insurance, pension, paid leave days, mental health & crisis support, team building activities, and "Dope Merch!" The work is described as a "portfolio of projects that matter." - **Interview Process**: A multi-stage process including a Preliminary Phone Screen, a Technical Assessment/Case Study, a Panel Interview, and an Executive/Final Interview. ## Sources 1. [Moniepoint.com](https://www.moniepoint.com/) 2. [Moniepoint Careers Page](https://job-boards.eu.greenhouse.io/moniepoint) 3. [Moniepoint Culture Page](https://www.moniepoint.com/culture) 4. 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