---
title: 'Regional Sales Manager (Kroger) at J&J Snack Foods'
canonical: 'https://feeny.ai/job/regional-sales-manager-kroger-j-j-snack-foods-cincinnati-jbk2vz7jgjvn'
type: 'job'
last_seen: '2026-10-14'
---

# Regional Sales Manager (Kroger) at J&J Snack Foods

- **Company:** J&J Snack Foods
- **Location:** Cincinnati, OH
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/jjsnackfoods/jobs/5447499008

## Job description

As a leader and innovator in the snack food industry for over 50 years, J&J Snack Foods provides branded snack foods to foodservice and retail supermarket outlets across the U.S. Its products include such icons as SUPERPRETZEL, ICEE, and Dippin’ Dots along with other key brands like LUIGI’S Real Italian Ice, The Funnel Cake Factory Funnel Cakes, and Hola Churros. J&J also has a strong presence in bakery providing cakes, cookies, and pies to some of the largest grocery and convenience retailers in industry. Our company continues to deliver record sales led by a talented team and a commitment to “Fun Served Here”.

Position Summary

The Regional Sales Manager is responsible for leading all sales activities for assigned Kroger accounts and other regional customers. This role drives the strategic direction, development, and execution of account-specific business plans across multiple product categories to maximize revenue, profitability, and volume.

The Regional Sales Manager manages both broker-led and direct customer relationships, with full accountability for profit and loss performance. This role requires consistent achievement of budget targets and contribution to overall business growth.

Essential Functions

- Lead and manage all sales activities for assigned accounts, including the development and execution of long-range and annual business plans to achieve sales, profit, and volume objectives.
- Drive distribution expansion, promotional planning, and trade spend management within established guidelines.
- Develop and manage sales forecasts; lead promotional execution, trade strategy, and account performance tracking.
- Represent assigned accounts in cross-functional meetings, collaborating with internal teams such as marketing, supply chain, and finance.
- Own day-to-day and strategic account management to win, maintain, and grow business.
- Identify and develop new business opportunities, including new customers, channels, and private label initiatives.
- Partner with marketing on product innovation, commercialization, and digital engagement strategies.
- Balance tactical execution and strategic planning (approximately 50% / 50%).
- Analyze complex business situations using both quantitative and qualitative data to inform decision-making.
- Lead sales planning best practices, including pipeline management and Sales Action Planning processes.
- Manage cross-functional projects at a strategic level.
- Develop and execute growth strategies aligned with overall business objectives.
- Maintain full budget and P&L responsibility for assigned accounts.
- Perform additional duties as assigned.

Core Competencies

- Strong negotiation, collaboration, and influencing skills with major retail customers
- Advanced analytical and problem-solving abilities
- Excellent written and verbal communication skills; composed under pressure
- Ability to thrive in a matrixed organization and work cross-functionally
- High proficiency with data systems, analytics tools, and syndicated data
- Understanding of traditional and digital paths to purchase
- Strong organizational and time management skills
- Self-starter with the ability to manage a dynamic workload
- Skilled in presentation development, including PowerPoint
- Medium level of Microsoft Office capabilities, specifically Excel.
- Innovative, adaptable, and results-oriented

Education and Experience

- Bachelor’s degree in business or a related field required; MBA preferred
- Minimum 5+ years of food industry sales experience; Retail CPG experience preferred
- Experience managing brokers preferred
- Demonstrated leadership, coaching, and performance management skills
- Proven ability to develop and execute strategic account plans
- Strong understanding of the competitive landscape and industry trends
- Track record of delivering sustained P&L growth

Travel Requirements

- Remote role with approximately 40% travel required

Disclaimer: This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

EEO Statement: J&J Snack Foods Corp.is an equal opportunity employer and prohibits discriminatory employment actions against, and treatment of, employees and applicants for employment based on actual or perceived Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, national origin, ethnicity, alienage, religion or creed, gender, gender identity, pregnancy, marital status, sexual orientation, citizenship, genetic disposition or characteristics, disability or veteran's status, sex offenses, prior record of arrest or conviction, genetic information or predisposing genetic characteristic, status as a victim or witness of domestic violence, sex offenses or stalking and unemployment status.

## About J&J Snack Foods

## Company Overview
- **One-liner**: J&J Snack Foods manufactures and distributes iconic branded snack foods, frozen novelties, and frozen beverages across foodservice and retail markets in the United States.
- **Entity Type**: Public (NASDAQ: JJSF)
- **Headquarters**: Mt. Laurel, New Jersey, USA
- **Founded**: 1971 (incorporated in New Jersey)
- **Founders**: Gerald B. Shreiber (purchased the ailing J&J Pretzel Company at a bankruptcy auction for $72,100)

## Core Business
- Primary industry/industries: Snack food manufacturing and distribution; frozen beverages
- Target customers: B2B primarily (foodservice operators), with a significant B2C presence via retail supermarkets. Key channels include stadiums, theme parks, movie theatres, convenience stores, schools, and warehouse clubs.
- Mission or purpose statement: "Good Fun, Good for the Planet" — dedicated to responsibly serving fun while reducing environmental impact.

## Products & Services
- **SUPERPRETZEL**: The leading soft pretzel brand in the U.S., sold to both foodservice and retail. (Manufactured product)
- **ICEE**: A market-leading frozen carbonated beverage brand sold in c-stores, theatres, and stadiums. (Manufactured product & beverage system)
- **DIPPIN' DOTS**: Nationally known flash-frozen ice cream beads, acquired in 2022. (Manufactured product)
- **LUIGI’S Real Italian Ice**: Popular frozen novelty sold in retail supermarkets. (Manufactured product)
- **SLUSH PUPPIE**: Non-carbonated frozen beverage brand. (Manufactured product & beverage system)
- **Other Brands**: WHOLE FRUIT, DOGSTERS, ¡HOLA! Churros, THE FUNNEL CAKE FACTORY, MARY B’s Biscuits, COUNTRY HOME Bakers, READI-BAKE, and more. (Manufactured products)
- **Contract Manufacturing**: The company also produces products for private label and contract packing, leveraging its extensive manufacturing network. (Service)

## Market Standing
- **Valuation/Market Cap**: Not provided directly, but as of July 2026, JJSF is a publicly traded mid-cap company.
- **Key Metric (Annual Revenue)**: $1,574,755,000 (Fiscal Year 2024) — a record year for sales. Net income was $117.5M.
- **Operating Income**: $117,545,000 (Fiscal Year 2024).
- **Financial Health**: The company ended FY2024 with zero debt and $210+ million available on its revolving credit facility [jjsnack.com](https://www.jjsnack.com/wp-content/uploads/2025/01/Website-PDF_-EBookV1_368051_Annaul.pdf).
- **Notable Investors/Partners**: Public shareholders. Key strategic partners are major QSR chains, theme parks (e.g., Six Flags, Disney), movie theatre chains, and national retailers (Walmart, Costco).
- **Growth Signals**: Record sales in FY2024 despite consumer spending pressure. Growth driven by core product placements, innovation, and new customer wins. Operates in 43 states with ~4,700 employees.

## Competitive Advantages
- **Brand Powerhouse**: Owns a portfolio of iconic, highly recognizable brands (SUPERPRETZEL, ICEE, DIPPIN' DOTS) that are often the #1 or only choice in their respective categories.
- **Unmatched Distribution**: Products are sold everywhere consumers gather for fun: stadiums, theme parks, movie theatres, schools, and major retailers, creating high barriers to entry via deep channel relationships.
- **Vertical Integration of Beverage Systems**: For ICEE and SLUSH PUPPIE, they provide not just the syrup but the equipment and maintenance service, creating a sticky, recurring revenue model.
- **Strong Balance Sheet & Cash Flow**: Zero net debt and a strong free cash flow profile allow for continued acquisition of new brands (e.g., Dippin' Dots, Funnel Cake Factory) and internal investment.

## Strategic Focus
- **5 Core Strategies (as of FY2024)**: 1) Grow and Protect Brands, 2) Dominate Core Categories, 3) Cross-Sell the Portfolio (putting more brands into existing channels), 4) Invest in the Future (manufacturing, systems, distribution), and 5) Embrace the Culture.
- **Expansion**: Building on the Dippin' Dots acquisition, expanding into the frozen ice cream category and leveraging the brand's existing retail and foodservice presence.

## Why Work Here
- **Culture**: The company describes itself as having a "family" culture that shies away from the corporate world, emphasizing long tenures (many employees with 10+ years, some over 20). [jjsnack.com](https://www.jjsnack.com/careers/)
- **Environment**: Locations in 43 states, from corporate offices in Mt. Laurel, NJ, to manufacturing facilities across the country. A mix of corporate and blue-collar manufacturing roles.
- **Benefits**: Comprehensive package including medical/dental/vision, 401k with match, Employee Stock Purchase Plan (ESPP), tuition reimbursement (Nathan Shreiber Scholarship Fund), paid holidays and vacation, wellness discounts, and an Employee Assistance Program. [jjsnack.com](https://www.jjsnack.com/careers/)
- **Notable Perks**: "The Nathan Shreiber Scholarship Fund" provides tuition reimbursement for employees, and the ESPP allows employees to buy company stock at a discount.
- **Remote/Hybrid/Office**: Not explicitly stated, but the corporate headquarters in Mt. Laurel, NJ, and multiple regional facilities suggest a primarily on-site or hybrid model depending on role.

## Sources
1. [jjsnack.com (Overview)](https://www.jjsnack.com/)
2. [jjsnack.com (Careers)](https://www.jjsnack.com/careers/)
3. [jjsnack.com (About Page)](https://www.jjsnack.com/about/)
4. [jjsnack.com (FY2024 Annual Report)](https://www.jjsnack.com/wp-content/uploads/2025/01/Website-PDF_-EBookV1_368051_Annaul.pdf)
5. [Greenhouse (Job Board)](https://job-boards.greenhouse.io/jjsnackfoods)

## Other roles at J&J Snack Foods

- [Environmental Health and Safety Manager](https://feeny.ai/job/environmental-health-and-safety-manager-j-j-snack-foods-weston-c756mhjf0yt6) — Weston, OR
- [Regional Sales Manager (HEB)](https://feeny.ai/job/regional-sales-manager-heb-j-j-snack-foods-san-antonio-e2dyyg1fpc49) — San Antonio, TX
- [Production Supervisor - 2nd Shift](https://feeny.ai/job/production-supervisor-2nd-shift-j-j-snack-foods-rock-island-etn51ra28qd8) — Rock Island, IL
- [Electromechanical Technician (11PM-7AM)](https://feeny.ai/job/electromechanical-technician-11pm-7am-j-j-snack-foods-moscow-mills-kq08gk3pc7ym) — Moscow Mills, MO
- [Electromechanical Technician (3PM-11PM)](https://feeny.ai/job/electromechanical-technician-3pm-11pm-j-j-snack-foods-moscow-mills-1k7gz0rnhdx3) — Moscow Mills, MO
- [Sr Staff Accountant](https://feeny.ai/job/sr-staff-accountant-j-j-snack-foods-moosic-fyxgjsbhqzfv) — Moosic, PA
- [Production Supervisor](https://feeny.ai/job/production-supervisor-j-j-snack-foods-carrollton-1qmjjfs8mx6f) — Carrollton, TX
- [Production Scheduler - Inventory Control](https://feeny.ai/job/production-scheduler-inventory-control-j-j-snack-foods-bellmawr-b1vf2z4x1bhx) — Bellmawr, NJ
- [Maintenance Mechanic](https://feeny.ai/job/maintenance-mechanic-j-j-snack-foods-bellmawr-g67e0yv9cfkn) — Bellmawr, NJ
- [Industrial Mechanic - Food Manufacturing Environment](https://feeny.ai/job/industrial-mechanic-food-manufacturing-environment-j-j-snack-foods-weston-jr6028gbbdzk) — Weston, OR