--- title: 'Regional Senior CRM Associate at ShopBack' canonical: 'https://feeny.ai/job/regional-senior-crm-associate-shopback-ho-chi-minh-dzx71s6bwjjb' type: 'job' last_seen: '2026-10-14' --- # Regional Senior CRM Associate at ShopBack - **Company:** ShopBack - **Location:** Ho Chi Minh, Vietnam - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-14 - **Apply:** https://jobs.lever.co/shopback-2/93823fee-dc5d-4cda-b4a3-77e8770a0c57 ## Job description Our Journey The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners. You will be the driving force behind ShopBack’s engagement and retention strategy across Asia-Pacific. You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and influence teams toward delivering personalized, data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance big-picture thinking with executional excellence, influence stakeholders at all levels, and scale impact across diverse markets. ## What You'll Own - Define and own the regional CRM strategy, ensuring alignment with ShopBack’s broader growth and retention goals. - Act as a trusted advisor to country marketing leads, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities. - Establish best practices, playbooks, and governance frameworks to ensure consistent CRM execution across all markets. - Partner with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization capabilities at scale. - Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams. - Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets. - Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams. - Coach and mentor junior marketers, elevating CRM expertise and capability across the region. Essentials to Succeed - 3–5 years of relevant experience in CRM, campaign management, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment. - Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention. - Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required. - Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar). - Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies. - Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams. - Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets. - A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment. - Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact. - AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale. ShopBacker Traits Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done. Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters. Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar. Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way. ## What's in it for ShopBackers Career growth opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on performance. Candid, open, and collaborative culture where feedback is valued. ## About ShopBack ## Company Overview - **One-liner**: ShopBack is a Singapore-based shopping, rewards, and payments platform that enables shoppers to earn real cash back from purchases made through its network of over 20,000 online and in-store merchant partners. - **Entity Type**: Private (Series F) - **Headquarters**: Singapore, Singapore - **Founded**: 2014 - **Founders**: Henry Chan, Joel Leong ## Core Business - **Primary industry/industries**: E-commerce, Rewards & Cashback, Fintech, Payments - **Target customers**: B2C (shoppers) and B2B (merchant partners); primarily targets consumers across 13 markets, with a focus on the Asia-Pacific region and growing presence in the US and Europe. - **Mission or purpose statement**: “To make every day more rewarding” by revolutionizing shopping and making every purchase more rewarding for shoppers while helping advertisers market more cost-effectively. ## Products & Services - **Cashback & Rewards Platform**: The core offering. Shoppers earn real cash back (not points) when they click through ShopBack to partner merchant sites and complete a purchase. Cash back is paid out via bank transfer, PayPal, or other local methods. - **ShopBack Pay**: A payments product that allows users to pay and earn cash back at partner stores, both online and in-store. - **AI Assistant**: An AI-powered feature that lets users ask in plain words to compare options and find the best cash-saving offers across merchants. - **Search by Photo**: Users can snap a photo of a product, and AI identifies it, finds the price, and surfaces the best cash-saving offers. - **Picked For You**: AI-curated product recommendations based on user preferences, highlighting the best-value picks. - **Smart Alerts**: AI monitors prices and notifies users only when it’s worth buying, based on price drops and cash-back rates. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company). - **Key Metric**: Total funding of **$355M** across 8 rounds. Latest round: Series F (two tranches) in 2022, totaling $160M led by Asia Partners and 65 Equity Partners. Annual revenue estimated at **$87.7M**. - **Notable Investors/Partners**: Temasek Holdings, Asia Partners, 65 Equity Partners. Partners with over 20,000 merchants including Amazon, Walmart, Expedia, eBay, and major regional brands. - **Growth Signals**: - Operates in **13 markets** across Asia-Pacific, Europe, and the US. - Serves **50 million+ shoppers** globally. - Processes **over half a million transactions daily**. - Launched officially in the **United States** in May 2025, offering exclusive cashback from over 2,000 merchants. - Workforce of ~619 employees (+1.3% YoY). - Strong LinkedIn following of ~94,600. ## Competitive Advantages - **Network Effects**: The platform creates a virtuous loop—more shoppers attract more merchants, which in turn offers better cashback rates, attracting even more shoppers. - **Scale & Reach**: Operating in 13 markets with a dominant presence in Asia-Pacific provides a massive, established user base and merchant network that is hard to replicate. - **AI-Powered Personalization**: Investment in AI features (AI Assistant, Search by Photo, Smart Alerts) differentiates the user experience from traditional coupon/cashback sites. - **Real Cashback (Not Points)**: A simple, transparent value proposition that builds trust and loyalty compared to points-based rewards programs. - **Pay-for-Performance Model for Merchants**: Merchants only pay when a sale is completed, not for clicks or impressions, making it a low-risk, high-ROI channel for advertisers. ## Strategic Focus - **Global Expansion**: Following a successful launch in the US, the company is likely focused on scaling its presence in North America and Europe. - **Deepening Fintech Integration**: Growing ShopBack Pay as a payment method to embed cashback directly into the transaction flow. - **AI & Personalization**: Continued investment in AI to improve product discovery, price monitoring, and personalized recommendations to increase user engagement and conversion. - **Building the “World’s Most Rewarding Way to Shop”**: The company’s stated ambition is to become the primary shopping companion for users globally. ## Why Work Here - **High-Impact Scale**: Employees work on products used by 50 million shoppers across 13 markets, processing over half a million daily transactions—real scale with tangible impact. - **Global & Diverse Teams**: Engineering, product, data, and commercial teams are distributed across Singapore, Malaysia, Taiwan, Vietnam, Australia, China, and the US, offering a multicultural work environment. - **Innovation & AI Focus**: The company is actively building AI-powered features, presenting opportunities for engineers and data scientists to work on cutting-edge consumer tech. - **Hybrid & Flexible Work**: Some roles (e.g., Assistant Marketing Manager in Sydney) are hybrid. Roles in Austin, Texas offer relocation support. Internships are often on-site (e.g., Shenzhen). - **Culture**: Rated 4.0/5.0 for culture on LinkedIn (567 reviews), indicating a generally positive internal culture. The company emphasizes being “adventurous” and “driven.” - **Career Growth**: With recent US expansion and ongoing scaling, there are opportunities for rapid career progression. The company has hired talent from top regional tech firms (Shopee, Grab, Lazada, ByteDance). - **Perks**: Real cashback for employees (a natural perk of the product), plus standard benefits for a late-stage growth company in Singapore. ## Sources 1. [corporate.shopback.com](https://corporate.shopback.com/) 2. [jobs.lever.co/shopback-2](https://jobs.lever.co/shopback-2) 3. [LinkedIn - ShopBack](https://ph.linkedin.com/company/shopback) 4. [Silicon Valley Investclub - ShopBack Profile](https://siliconvalleyinvestclub.com/companies/shopback/) ## Other roles at ShopBack - [HR Operations Specialist](https://feeny.ai/job/hr-operations-specialist-shopback-kuala-lumpur-q2s6hkjzvqm4) — Kuala Lumpur, Malaysia - [Software Engineer Intern](https://feeny.ai/job/software-engineer-intern-shopback-new-york-zkcspsksrjjx) — New York, NY - [Software Engineer Intern](https://feeny.ai/job/software-engineer-intern-shopback-san-francisco-x29g90qbadye) — San Francisco, CA - [Regional Senior CRM Associate](https://feeny.ai/job/regional-senior-crm-associate-shopback-singapore-j9daba4gezjf) — Singapore - [Associate Director, Business Development (Enterprise Accounts)](https://feeny.ai/job/associate-director-business-development-enterprise-accounts-shopback-hong-kong-ej7n7z4d6mmg) — Hong Kong, Hong Kong - [Business Development Manager (Enterprise Accounts)](https://feeny.ai/job/business-development-manager-enterprise-accounts-shopback-hong-kong-gd5dan980m04) — Hong Kong, Hong Kong - [Business Development Manager (SMB Accounts)](https://feeny.ai/job/business-development-manager-smb-accounts-shopback-hong-kong-7qct9b28j13p) — Hong Kong, Hong Kong - [Software Engineer Intern - Backend](https://feeny.ai/job/software-engineer-intern-backend-shopback-ho-chi-minh-gjwmvz9xzb4h) — Ho Chi Minh, Vietnam - [Software Engineer Intern - Mobile](https://feeny.ai/job/software-engineer-intern-mobile-shopback-ho-chi-minh-y7vs2w9p3c72) — Ho Chi Minh, Vietnam - [Contract Workplace Experience Associate (6-months)](https://feeny.ai/job/contract-workplace-experience-associate-6-months-shopback-kuala-lumpur-zdhcft05ce7c) — Kuala Lumpur, Malaysia