---
title: 'Regional Vice President, Sales - Parchment at Instructure, Inc.'
canonical: 'https://feeny.ai/job/regional-vice-president-sales-parchment-instructure-inc-united-states-069h4vmsz4w0'
type: 'job'
last_seen: '2026-09-14'
---

# Regional Vice President, Sales - Parchment at Instructure, Inc.

- **Company:** Instructure, Inc.
- **Location:** United States
- **Compensation:** $142k–$164k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/instructure/5267645f-c295-4f39-87b4-2b6d197d63d9

## Job description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: We are seeking an accomplished Regional Vice President, Sales to lead and grow our Parchment sales team. The ideal candidate will be a dynamic, goal-oriented sales leader with a strong background in EdTech or SaaS sales, a strategic mindset, and proven ability to drive revenue growth, expand market share, and develop high-performing teams.

## What You Will Do

- Lead the Parchment regional sales team to consistently exceed revenue targets and grow adoption within assigned territories
- Develop and execute sales strategies to drive new customer acquisition and grow wallet share with existing accounts
- Coach, mentor, and motivate sales team members to achieve professional development and sales goals
- Build and manage strong relationships with key decision makers at institutions and organizations
- Partner cross-functionally with marketing, customer success, and product to optimize go-to-market strategies
- Forecast, track, and analyze sales performance on a regular basis, reporting findings to senior leadership
- Participate as a thought leader representing Parchment and Instructure at industry events and conferences
- Uphold and champion Instructure’s values of transparency, excellence, and innovation

## What We’re Looking For

- Bachelor’s degree in Business, Marketing, Education, or a related field
- 5+ years of progressive sales experience, preferably in EdTech or SaaS
- 3+ years in a management/leadership role preferred
- Demonstrated ability to lead and inspire high-performing sales teams
- Proven track record of exceeding sales quotas and growing regional market share
- Excellent communication, negotiation, and executive relationship-building skills
- Strategic thinker with strong analytical skills to assess trends and drive data-informed decisions
- Adept at managing complex sales cycles and selling at the C-level
- Experience with SalesForce preferred
- Experience with Gong or other AI tools preferred
- Ability to travel up to 25% per quarter

If you are passionate about driving transformative educational solutions and leading teams to new levels of success, we would love to hear from you! Get in on all the awesome at Instructure! We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes. Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate. All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws. Any attempt to misrepresent personal or professional information will result in disqualification.

## About Instructure, Inc.

## Company Overview
- **One-liner**: Instructure makes Canvas, the world’s #1 learning management system, along with assessment (Mastery) and credentialing (Parchment) platforms for K-12, higher education, and business/government.
- **Entity Type**: Private (acquired by KKR in 2024; formerly public on NYSE under ticker INST)
- **Headquarters**: Salt Lake City, Utah, United States
- **Founded**: 2008
- **Founders**: Not publicly available from provided sources

## Core Business
- Primary industry/industries: Education Technology (EdTech)
- Target customers: K-12 schools, higher education institutions, business and government organizations (B2B, Enterprise)
- Mission or purpose statement: “To help learners thrive in tomorrow’s landscape by delivering a future-ready ecosystem.”

## Products & Services
- **Canvas**: SaaS learning management system (LMS) – the most-visited education website globally, used in over 100 countries.
- **Mastery**: Assessment management platform (acquired 2019) – supports formative, predictive, and college prep assessments.
- **Parchment**: Credential management platform and network (acquired 2024) – the preferred platform for enrollment, records management, and digital credentials.

## Market Standing
- **Valuation/Market Cap**: Not disclosed since going private; previously reached $1B market cap in 2017.
- **Key Metric**: 18.6M+ unique visitors annually, 8,000+ customers, 1,800+ employees.
- **Notable Investors/Partners**: KKR (current owner); acquisition history includes Mastery and Parchment.
- **Growth Signals**: #1 LMS in the world; international offices in London, Sydney, São Paulo; 2M+ members in the Instructure Community; continuous product ecosystem expansion.

## Competitive Advantages
- Open edtech philosophy with a large, engaged community of educators.
- Comprehensive ecosystem covering learning, assessment, and credentialing – a seamless lifecycle.
- Highest adoption and brand trust among educational institutions globally.
- Strong partner network and integrations.

## Strategic Focus
- Building a future-ready ecosystem that supports every stage of learning.
- Deepening capabilities in data, analytics, and outcomes measurement.
- Expanding into business and government workforce training.
- Post-acquisition investment from KKR in innovation and product development.

## Why Work Here
- **Culture highlights**: “People first” values; emphasis on equity, ownership, and belonging; community engagement and volunteering.
- **Remote/hybrid policy**: Flexibility and trust – outcomes and impact matter more than location; many roles are remote-friendly (US, UK, Hungary, Australia, Philippines, Mexico, etc.).
- **Notable perks**: Employee ownership programs; access to large course library for development; mentoring and coaching; regular feedback culture.
- **Engineering culture**: Growing product suite (Canvas, Mastery, Parchment) with modern tech stack; opportunities to impact millions of learners.

## Sources
1. [Instructure About Page](https://www.instructure.com/about)
2. [Instructure Home Page](https://www.instructure.com/)
3. [Instructure Careers Page](https://www.instructure.com/about/careers)
4. [Instructure Jobs Listing](https://jobs.ashbyhq.com/instructure)
5. [Instructure Leadership Page](https://www.instructure.com/about/leadership)

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