--- title: 'Regional VIP Lead, Southwest Market at Betr' canonical: 'https://feeny.ai/job/regional-vip-lead-southwest-market-betr-united-states-s2m6vxa9v85x' type: 'job' last_seen: '2026-09-12' --- # Regional VIP Lead, Southwest Market at Betr - **Company:** Betr - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-06-23 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.lever.co/betr/19854f9c-39d1-4db8-a596-62312f364bfb ## Job description ## ABOUT BETR Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming Super App. The Betr super app currently consists of Picks, Social Sportsbook, Social Casino, and Arcade - and will soon include Prediction Markets alongside other new products. Betr has one million paying users and is one of the fastest growing companies in the industry. Betr is also the world's most followed real money gaming brand on social media. ## About the Role Betr is looking for a commercially driven, player-obsessed Regional VIP Lead to own VIP acquisition and growth across the Southwest market (priority CA & TX). You will actively identify, attract, and develop VIP relationships while managing the full lifecycle from first touch to long-term loyalty and maximum LTV. You won't just service a player book handed to you; you'll build one from the ground up, acting as Betr's face in your market. What You'll Do: - Own Your Regional Pipeline: Proactively identify, target, and recruit new high-value players within your assigned region through direct outreach, referral networks, local events, and community presence — building your book from scratch. - Leverage Referral & Network Channels: Develop relationships with introducers, affiliates, and existing players to generate warm VIP referrals and accelerate pipeline growth within your market. - Own End-to-End Relationships: Manage a dedicated book of high-value players with personalized, multi-channel outreach (SMS, phone, email) that drives engagement and deepens loyalty. - Bonus Oversight & Execution: Oversee bonusing for your assigned players — rewarding the right behaviors, managing reinvestment rates effectively, and protecting company margins. - Strategic Product Advisory: Act as the "Voice of the Player" by advising the product team on game providers, high-limit titles, and features needed to elevate the VIP experience. - Lifecycle & Strategy Collaboration: Partner with the Head of Retention to build and refine the VIP lifecycle — from initial potting and onboarding through to long-term loyalty milestones. - Data-Driven Decision Making: Analyze player activity to align bonuses with Theoretical Win and actual play behavior, rather than simply reacting to player requests. - Gather & Translate Feedback: Systematically collect player insights on site UX/UI and competitor offerings, translating "player talk" into actionable intelligence for Retention and Product teams. - Monitor Player Health: Track activity drops and behavioral shifts to execute proactive reactivation strategies before churn occurs. - Hit Regional Revenue KPIs: Own and exceed weekly, monthly, and quarterly targets for VIP acquisition, active player count, NGR contribution, and market share within your region. - Compliance & Integrity: Ensure all player interactions and incentives adhere to regulatory standards, responsible gaming protocols, and Betr's internal policies. Bonus Points: - An existing book of high-value iGaming or casino players you can activate immediately upon joining. - Deep knowledge of the regional gaming landscape - Experience with reinvestment rate calculations; knowing exactly how much a player is "worth" in bonus spend. - Experience working regional territory for a sportsbook, online casino, or land-based casino marketing team. About You: - 2–5 Years of Relevant Experience: Online Gaming, Casino Hosting, VIP Account Management, or Player Development - Proven Outbound Hunter: You have a track record of identifying, pursuing, and closing high-net-worth relationships — you don't wait for inbound leads, you create pipeline. - Regionally Connected: You know your market. You understand where high-value players in your region socialize, what events they attend, and how to get in front of them. - Sharp Commercial Instincts: You understand that every bonus dollar is an investment with an expected return. You know when to be generous and when to hold the line. - High EQ & Communication: A natural relationship builder who earns trust quickly with high-net-worth individuals and can navigate sensitive, high-pressure situations with composure. - Data Literate: Comfortable reading player reports, CRM dashboards, and profitability data to guide your outreach strategy and bonus decisions. - Self-Directed & Accountable: You thrive working remotely and independently in a region without day-to-day oversight — you set your own activity cadence and deliver against numbers. - Product Curious: Genuine passion for casino games and sports betting; you understand what makes a gaming experience feel "premium" and can articulate it to players and internally. Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply Thank you for your interest in Betr. We look forward to reviewing your application. ## About Betr ## Company Overview - **One-liner**: Betr is building the world's first real money gaming super app, offering picks, social sportsbook, social casino, and arcade games in a single platform. - **Entity Type**: Private (Total funding of $120M across 6 rounds) - **Headquarters**: Miami, Florida, United States - **Founded**: 2022 - **Founders**: Joey Levy and Jake Paul ## Core Business - **Primary industry**: Real Money Gaming / Sports Betting / Spectator Sports - **Target customers**: B2C, primarily casual sports fans and gamers looking for simplified, low-entry-barrier betting experiences - **Mission or purpose statement**: To build the world's first real money gaming super app that caters to the casual sports fan and gamer, capturing more of the under-penetrated online gaming addressable market. ## Products & Services - **Betr Picks**: Fantasy pick’em product where users pick more or less on favorite player stats, with potential payouts up to 10,000x. Launched September 2023. - **Betr Social Sportsbook**: Social sports betting platform for making winning picks across major leagues. - **Betr Social Casino**: Slot and table games where users can play for fun and redeem real cash prizes. - **Betr Arcade**: Skill-based mobile games played for cash against real opponents. - **Prediction Markets**: An upcoming product for making predictions on sports and more. - **Betr Media**: One of the fastest-growing sports gaming media brands in the U.S., supporting user acquisition and retention. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metric**: Total funding of $120M across 6 rounds. Annual revenue of approximately $4.4M. - **Notable Investors**: Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and others. - **Growth Signals**: - Employees: 103 (+8.6% YoY), with 125 listed on external job boards, indicating continued hiring. - Users have already won over $250M on the platform. - Expanded product portfolio from Picks (2023) to include Sportsbook, Casino, Arcade, and soon Prediction Markets. - Reached 65% of the U.S. population with launch of Group Mode and Betr Sportsbook in late 2024. - Acquired Ascent Capital Management, LLC (May 2026) and FansUnite Entertainment Inc's Chameleon Platform (2023) to vertically integrate tech. ## Competitive Advantages - **First-mover in “super app” gaming**: Uniquely combines picks, social sportsbook, social casino, arcade, and prediction markets in a single app—something few competitors offer. - **Simplified user interface**: Built for the casual fan, not just hardcore bettors, enabling a wider addressable market. - **Powerful media engine**: Betr Media (including high-profile shows like "Talk Tuah with Haliey Welch") drives low-cost user acquisition and brand loyalty. - **Celebrity co-founder**: Jake Paul’s massive social following provides organic marketing reach and cultural relevance. - **Vertically integrated tech**: Acquisitions like the Chameleon platform allow Betr to own its player account management, sports betting engine, and casino management software. ## Strategic Focus - **Super app expansion**: Continuing to add new verticals (Prediction Markets next) to create a single, sticky gaming ecosystem. - **Geographic expansion**: Targeting new U.S. states and international markets (currently also operating in South Africa). - **Media-driven growth**: Scaling Betr Media to drive low-cost user acquisition and retention. - **Casino and arcade growth**: Recently hiring a Head of Games (2025) and Casino VIP Hosts, signaling aggressive bets on the casino vertical. ## Why Work Here - **Remote-friendly culture**: 64% of roles are remote; fully remote positions available for both US and international talent (Philippines, Canada, UK/EU, West Coast). - **High-growth environment**: Young company (founded 2022) in a massive addressable market, with growing headcount and new product launches. - **Diverse, distributed team**: Workforce across 10 countries (US, Canada, Romania, Philippines, Costa Rica, and more), offering a global perspective. - **Strong tech stack**: Modern engineering tools including React, Kotlin, TypeScript, Python, PHP, Kubernetes, Docker, Kafka, PostgreSQL, MongoDB, and AWS services. - **Employer rating**: 4.2/5.0 on employee reviews, with notably high work-life balance (4.3) and culture (3.8). - **Career mobility**: Active job postings across engineering, operations, legal/compliance, VIP management, and casino roles. - **Notable perks**: Equity (as a VC-backed startup), opportunity to shape early product decisions, and exposure to multiple gaming verticals. ## Sources 1. [linkedin.com/company/betr](https://linkedin.com/company/betr) 2. [betr.app/about](https://www.betr.app/about) 3. [craft.co/betr-app](https://craft.co/betr-app) 4. [jobera.com/employer/betr](https://jobera.com/employer/betr) 5. [jobs.lever.co/betr](https://jobs.lever.co/betr) ## Other roles at Betr - [Marketing Graphic Designer](https://feeny.ai/job/marketing-graphic-designer-betr-miami-7ryyvts2nsb8) — Miami, FL - [Marketing Video Editor](https://feeny.ai/job/marketing-video-editor-betr-miami-ws3f0spakdr4) — Miami, FL - [Recruiter / People Operations Associate](https://feeny.ai/job/recruiter-people-operations-associate-betr-miami-0wacp4xz729s) — Miami, FL - [Sports Trader, SSBK](https://feeny.ai/job/sports-trader-ssbk-betr-philippines-tzc9m15nfmbw) — Philippines - [Sports Trader, SSBK](https://feeny.ai/job/sports-trader-ssbk-betr-us-west-coast-rh7k3wczpkb6) — US West Coast - [Sports Trader, SSBK](https://feeny.ai/job/sports-trader-ssbk-betr-miami-25s4qcj6qq32) — Miami, FL - [Casino Operations Manager](https://feeny.ai/job/casino-operations-manager-betr-united-kingdom-europe-rkfwznt2nj33) — United Kingdom / Europe - [Regional VIP Lead, Southeast Market](https://feeny.ai/job/regional-vip-lead-southeast-market-betr-united-states-e33yfvw15kgm) — United States - [Frontend Engineer - Mobile](https://feeny.ai/job/frontend-engineer-mobile-betr-canada-4f3a1ne6re6p) — Canada