--- title: 'Remote Paid Search Specialist (PPC) - Mexico at Brafton' canonical: 'https://feeny.ai/job/remote-paid-search-specialist-ppc-mexico-brafton-mexico-city-g5fs6564q6a5' type: 'job' last_seen: '2026-11-04' --- # Remote Paid Search Specialist (PPC) - Mexico at Brafton - **Company:** Brafton - **Location:** Mexico City, Mexico - **Employment:** contract - **Work type:** remote - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-04 - **Apply:** https://jobs.lever.co/brafton/9e5aba91-f13d-46b4-9867-398a1b1a3ce1 ## Job description Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. Reporting This role is within Brafton's Paid Search team and reports into the Director of Paid Search. Essential Job Functions - Research and create PPC campaigns: - Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner. - Advise on monthly campaign spend levels with the client's budget and goals in mind. - Create and/or revise ad copy and messaging. - Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. - Create and present compelling paid search proposals/audits. - Successfully execute planned campaigns - optimizing on a daily basis, as necessary, in Google Ads or any other tools and platforms in use. - Report on your results internally and externally in a clear, compelling fashion. - Collaborate closely with the account’s internal stakeholders and client contacts. - Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget. - Understand PPC best practices and provide insight through client deliverables. - Reliable management and reporting of monthly assigned PPC work. ## Key Success Factors - Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, conversion tracking and ROI based digital ad campaigns. - Demonstrated ability to successfully manage PPC campaigns for B2B/B2C clients. - Excellent client-facing communication skills (via phone, email, and video call). - The ability to create clear reports with riveting ROI narrative. - Strong interdepartmental and interpersonal skills. - The ability to work at a computer during standard working hours. - Meet scheduled and proposed deadlines. - The drive to consistently improve upon current ROAS and other PPC metrics (CTR, CPC, CPA, etc.). ## Skills & Requirements - Bachelor’s degree preferred. - ## Minimum two years of relevant work experience - Excellent written and verbal English communication skills - Expert knowledge with the following technologies/software/programs/processes: - Google: Ads, Keyword Planner Tool, Search Console, Analytics, gMail - Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms. - Basic knowledge of PPC conversion tracking and ability to troubleshoot assignments. - Ability to adapt to new software and changes in the paid environment quickly - Ability to meet deadlines within a fast-paced marketing Agency environment Time Breakout 20 percent client communication 20 percent internal communication 40 percent execution/production 10 percent reporting 10 percent miscellaneous ## About Brafton ## Company Overview - **One-liner**: Brafton is a global content marketing agency that pairs data-driven strategy with in-house creative production and its own proprietary SaaS platform to deliver high-impact content at scale. - **Entity Type**: Private (bootstrapped; no external funding disclosed) - **Headquarters**: Boston, Massachusetts, United States (additional offices in Chicago, San Francisco, London, Sydney, and Germany) - **Founded**: 2008 - **Founders**: Tom Agnew (CEO & Founder) ## Core Business - Primary industry: Content marketing, digital marketing, SEO, and SaaS-enabled marketing services - Target customers: B2B enterprises, SMBs, startups, scale-ups, and nonprofits — from Fortune 500 to family-owned businesses - Mission: "Make impactful content marketing simple with technology, marketing strategy and content brought to you by the world's best marketers." ## Products & Services - **Content Marketing & SEO**: Blog posts, landing pages, eBooks, white papers, infographics, press releases, keyword research, technical SEO, link building, and search performance briefs — all targeting intent-driven keywords for measurable ROI. - **Video Production & Animation**: Explainer videos, whiteboard videos, corporate videos, and commercial production. - **Web Design & UX**: Website design and development, UX audits, site performance optimization, and conversion-focused landing pages. - **Email Marketing**: Newsletters, drip campaigns, list building, audience segmentation, lead scoring, and A/B testing across HubSpot, Mailchimp, Pardot, Marketo, and ActiveCampaign. - **Paid Media (PPC)**: Search engine marketing and display ad campaigns via Google Ads, designed to complement organic content strategies. - **Inbound Marketing & Strategy**: Brand narrative development, full-funnel strategies, and data-driven campaign planning against meaningful KPIs. - **Brafton Platform (SaaS)**: The only content marketing platform "built by content marketers, for content marketers," powering the agency's strategy, creation, and execution workflows. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: Annual revenue ~$48M; ~114 employees (+11% YoY headcount growth) - **Notable Investors/Partners**: HubSpot Platinum Solution Partner; long-standing client relationships spanning Fortune 500 companies to SMBs and nonprofits - **Growth Signals**: - Workforce distributed across 20 countries on every continent except Antarctica - LinkedIn following of ~75,500, growing +28.4% year over year - 10 active job openings across North America, India, South Africa, Jamaica, and the Philippines - Recent senior hires including a Chief Services Officer and AVP of Engineering ## Competitive Advantages - **Hybrid agency + SaaS model**: Brafton is both a full-service agency and a software company, giving it a proprietary data-and-tech layer most content agencies lack. - **In-house creative bench**: Writers, designers, videographers, SEOs, and strategists under one roof — no outsourcing or fragmented vendor management. - **Data-driven discipline**: Campaigns are built and measured against meaningful KPIs, not vanity metrics, with a "killer marketing data + creative geniuses" formula. - **Global 24/7 production capacity**: Offices in the US, UK, Australia, and Germany plus remote staff worldwide enable continuous delivery and local-market expertise. - **Proven longevity**: Operating since 2008, with deep inbound marketing experience across enterprise, SMB, and nonprofit clients. ## Strategic Focus - Scaling content marketing through its own SaaS platform to simplify strategy, creation, and execution for clients. - Expanding global remote delivery capabilities, with new roles being hired across Canada, Mexico, India, South Africa, and the Philippines. - Deepening platform integrations and partnerships with tools like HubSpot. - Strengthening the full-funnel offering by pairing SEO and content with PPC, email, and web design services. ## Why Work Here - **Remote-friendly**: Flexible work-from-home opportunity; 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