---
title: 'Remote SEO Strategist - South Africa at Brafton'
canonical: 'https://feeny.ai/job/remote-seo-strategist-south-africa-brafton-south-africa-gez0dqp66vw6'
type: 'job'
last_seen: '2026-10-14'
---

# Remote SEO Strategist - South Africa at Brafton

- **Company:** Brafton
- **Location:** South Africa
- **Employment:** contract
- **Work type:** remote
- **Posted:** 2026-06-11
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.lever.co/brafton/bbc7cc9d-5890-43e4-b720-70628c7bb274

## Job description

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, full-time contract position and is open to candidates anywhere in South Africa.

Brafton is looking for an SEO strategist to join our consulting team.

The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very, very strong attention to detail, and a ton of curiosity about the ever-changing search landscape.

SEO is always evolving - even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others.

This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer.  This individual needs to make complex search concepts and technical items easy to understand and interesting.

Responsibilities & Tasks:

- Craft competitive and compelling audits, proposals, and reports
- Expertly utilize our software tools (like MarketMuse, SEMRush, and Hrefs) to
- Assess the health of our clients' websites
- Itemize errors and opportunities
- Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
- Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects.
- Leverage a strong understanding of Google Analytics
- Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
- Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
- AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
- Be a versatile team player who can tackle various projects and collaborate with all teams.
- Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.

Qualifications:

- 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
- Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies
- Strong understanding of cross-channel marketing principles
- Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
- Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel
- Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
- Strong project management and organization skills, ability to prioritize and manage multiple projects
- Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus
- Understand recent developments in SEO
- Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.
- Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.
- AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.
- Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance
- Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.)
- The ability to meet scheduled and proposed deadlines.
- Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
- Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.

Contractors must provide their own industry hardware and a stable internet connection.

## About Brafton

## Company Overview
- **One-liner**: Brafton is a global content marketing agency that pairs data-driven strategy with in-house creative production and its own proprietary SaaS platform to deliver high-impact content at scale.
- **Entity Type**: Private (bootstrapped; no external funding disclosed)
- **Headquarters**: Boston, Massachusetts, United States (additional offices in Chicago, San Francisco, London, Sydney, and Germany)
- **Founded**: 2008
- **Founders**: Tom Agnew (CEO & Founder)

## Core Business
- Primary industry: Content marketing, digital marketing, SEO, and SaaS-enabled marketing services
- Target customers: B2B enterprises, SMBs, startups, scale-ups, and nonprofits — from Fortune 500 to family-owned businesses
- Mission: "Make impactful content marketing simple with technology, marketing strategy and content brought to you by the world's best marketers."

## Products & Services
- **Content Marketing & SEO**: Blog posts, landing pages, eBooks, white papers, infographics, press releases, keyword research, technical SEO, link building, and search performance briefs — all targeting intent-driven keywords for measurable ROI.
- **Video Production & Animation**: Explainer videos, whiteboard videos, corporate videos, and commercial production.
- **Web Design & UX**: Website design and development, UX audits, site performance optimization, and conversion-focused landing pages.
- **Email Marketing**: Newsletters, drip campaigns, list building, audience segmentation, lead scoring, and A/B testing across HubSpot, Mailchimp, Pardot, Marketo, and ActiveCampaign.
- **Paid Media (PPC)**: Search engine marketing and display ad campaigns via Google Ads, designed to complement organic content strategies.
- **Inbound Marketing & Strategy**: Brand narrative development, full-funnel strategies, and data-driven campaign planning against meaningful KPIs.
- **Brafton Platform (SaaS)**: The only content marketing platform "built by content marketers, for content marketers," powering the agency's strategy, creation, and execution workflows.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual revenue ~$48M; ~114 employees (+11% YoY headcount growth)
- **Notable Investors/Partners**: HubSpot Platinum Solution Partner; long-standing client relationships spanning Fortune 500 companies to SMBs and nonprofits
- **Growth Signals**:
  - Workforce distributed across 20 countries on every continent except Antarctica
  - LinkedIn following of ~75,500, growing +28.4% year over year
  - 10 active job openings across North America, India, South Africa, Jamaica, and the Philippines
  - Recent senior hires including a Chief Services Officer and AVP of Engineering

## Competitive Advantages
- **Hybrid agency + SaaS model**: Brafton is both a full-service agency and a software company, giving it a proprietary data-and-tech layer most content agencies lack.
- **In-house creative bench**: Writers, designers, videographers, SEOs, and strategists under one roof — no outsourcing or fragmented vendor management.
- **Data-driven discipline**: Campaigns are built and measured against meaningful KPIs, not vanity metrics, with a "killer marketing data + creative geniuses" formula.
- **Global 24/7 production capacity**: Offices in the US, UK, Australia, and Germany plus remote staff worldwide enable continuous delivery and local-market expertise.
- **Proven longevity**: Operating since 2008, with deep inbound marketing experience across enterprise, SMB, and nonprofit clients.

## Strategic Focus
- Scaling content marketing through its own SaaS platform to simplify strategy, creation, and execution for clients.
- Expanding global remote delivery capabilities, with new roles being hired across Canada, Mexico, India, South Africa, and the Philippines.
- Deepening platform integrations and partnerships with tools like HubSpot.
- Strengthening the full-funnel offering by pairing SEO and content with PPC, email, and web design services.

## Why Work Here
- **Remote-friendly**: Flexible work-from-home opportunity; many roles are posted as fully remote across multiple countries.
- **Culture**: 4.1/5 employer rating from 338 reviews on LinkedIn (work

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