---
title: 'Research Manager, Commercial & Shopper Insights at Hasbro'
canonical: 'https://feeny.ai/job/research-manager-commercial-shopper-insights-hasbro-renton-washington-rzwskrzfvs43'
type: 'job'
last_seen: '2026-09-09'
---

# Research Manager, Commercial & Shopper Insights at Hasbro

- **Company:** Hasbro
- **Location:** Renton Washington, United States
- **Compensation:** $98k–$165k
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4326072009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Wizards of the Coast, we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity, sparks passion, forges friendships, and fosters communities around the globe. In every pursuit our mission is to inspire a lifetime love of games. Whether it's through the strategic depth of Magic: The Gathering®, the rich storytelling of Dungeons & Dragons®, or our AAA digital game studios, we build worlds that bring people together, spark creativity, and fuel adventure. As we continue to grow and explore new realms, we're seeking passionate, curious, and innovative minds to join the adventure.

About the Team:

The Commercial and Shopper Insights team at Wizards of the Coast sits at the center of a business spanning the Wizards Play Network (WPN), hobby retail, mass and the broader retail ecosystem. Our work informs decisions made across sales, trade marketing, retailer success and go-to-market teams, with a consistent focus on understanding what retailers need to succeed and what drives shopper behavior.

About the Role:

We are looking for a Research Manager to join as a hands-on quantitative researcher with at least six years of experience. This person will design and execute studies that help us understand our retail partners (local game stores, WPN members and broader retail ecosystem) as well as the Magic: The Gathering shoppers who engage with these channels. The work spans retailer health tracking, custom shopper studies and retail facing research. This person will work day-to-day in close partnership with the Commercial and Shopper Insights leader.

The ideal candidate will run studies largely independently, be highly collaborative and bring passion for understanding retailer needs, shopper behavior and experience in (or genuine curiosity of) trading card games.

What You Will Do:

- Design, program, and execute quantitative studies targeting retail partners and Magic: The Gathering shoppers.
- Own research projects from scoping and design through fielding, data analysis, and final delivery.
- Ensure high standards for quality, rigor and actionability across all deliverables.
- Integrate primary research with secondary sources and internal analytics to create a comprehensive view of the business.
- Translate findings into clear, action-ready outputs that drive decisions for stakeholders across commercial and cross-functional teams.
- Build polished deliverables that make research accessible and actionable for non-research audiences.
- Manage project timelines, track progress across multiple concurrent studies, and communicate status proactively.
- Collaborate with internal partners to shape research that connects directly to their business questions.
- Support ongoing retailer health tracking and custom research across WPN stores, local game stores, and broader retail ecosystem.

What You Bring:

- 6+ years of experience conducting quantitative research in consumer insights, market research or related field.
- A BA/BS or comparable experience is required, ideally in social sciences, marketing, market research, or a similar area.
- Hands-on survey programming experience on at least one major platform (Alchemer, Qualtrics, Forsta or comparable), including managing survey design and data delivery independently.
- Experience and proficiency with a variety of quantitative methodologies (like tracking studies, MaxDiff or pricing).
- Strong analytical abilities and the capacity to recognize patterns in data and construct an evidence-supported narrative.
- Experience delivering research to collaborators outside of research functions.
- Demonstrated ability to tell compelling stories with data and insights.
- A track record of managing multiple research projects simultaneously with a high degree of autonomy and accountability.
- Strong visual storytelling skills, including building presentation-ready deliverables in PowerPoint or equivalent tools.
- Strong project management instincts with close attention to detail and consistent communication habits.
- Experience using AI tools to improve research efficiency and building that practice into how you work, across study development, analysis, and reporting.
- Strong collaboration skills with the ability to work effectively across commercial partners and alongside broader insights and analytics teams across the organization.

Nice to Have:

- MBA, other advanced degree or additional education in research is a plus.
- Experience in retail, gaming, or entertainment.
- Familiarity with B2B research, including retailer or store-owner audiences.
- Background working alongside or supporting commercial teams such as sales, trade marketing or go-to-market.
- Interest in or exposure to the trading card game or hobby category.

#wizards

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $98,400—$164,600 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

## Other roles at Hasbro

- [Senior Network Engineer](https://feeny.ai/job/senior-network-engineer-hasbro-boston-massachusetts-21ntn4zgy34a) — Boston Massachusetts, United States
- [Senior Customer Service Representative](https://feeny.ai/job/senior-customer-service-representative-hasbro-australia-3gstk8207cqm) — Australia
- [Content Specialist](https://feeny.ai/job/content-specialist-hasbro-renton-washington-g2djywje5fe6) — Renton Washington, United States
- [Art Director, Print Innovation](https://feeny.ai/job/art-director-print-innovation-hasbro-renton-washington-pmzmqrgfdpdw) — Renton Washington, United States
- [Manager Facilities](https://feeny.ai/job/manager-facilities-hasbro-london-england-e8kq8z1912m9) — London England, United Kingdom
- [Royalty Analyst (12-15 Months Contract)](https://feeny.ai/job/royalty-analyst-12-15-months-contract-hasbro-malaysia-vdzytgxjcnz2) — Malaysia
- [Specialist, Product Costing](https://feeny.ai/job/specialist-product-costing-hasbro-hong-kong-a1xb7gh9jmsr) — Hong Kong
- [Senior FinOps Platform Engineer](https://feeny.ai/job/senior-finops-platform-engineer-hasbro-renton-washington-rf8r7b7smcmv) — Renton Washington, United States
- [Associate Game Designer - D&D](https://feeny.ai/job/associate-game-designer-d-d-hasbro-renton-washington-d0469e651v1a) — Renton Washington, United States
- [Associate Commissioning Art Director - D&D](https://feeny.ai/job/associate-commissioning-art-director-d-d-hasbro-renton-washington-afv8v5ar3j8c) — Renton Washington, United States