--- title: 'Resourcing Manager at MAP' canonical: 'https://feeny.ai/job/resourcing-manager-map-copenhagen-m6a15j92xgrx' type: 'job' last_seen: '2026-09-04' --- # Resourcing Manager at MAP - **Company:** MAP - **Location:** Copenhagen, Denmark - **Posted:** 2026-08-27 - **Last confirmed live:** 2026-09-04 - **Apply:** https://job-boards.greenhouse.io/map/jobs/8754724002 ## Job description ## Who We Are MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. ## About WPP MAP is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. We are looking for a structured and proactive Resource Manager to act as the operational engine for our Consulting Practice, a central part of the CRM, marketing automation and personalisation powerhouse that is WPP Enterprise Solutions MAP. In this role, you will be responsible for planning and coordinating resources across projects, balancing business needs and team capacity for our global teams, the majority of which are based in Copenhagen. You will work closely with leaders across Consulting and Client Engagement and Delivery teams to ensure the right people are staffed on the right work at the right time. Success in this role is not only about balancing capacity and demand, but also about understanding people, their skills, aspirations and team dynamics. The role requires strong planning skills, commercial understanding, sound judgement and the ability to navigate changing priorities in a fast-paced, collaborative environment. What will your day look like? - Own resource planning and allocation across the 4 teams in our Consulting Practice. - Know the team: understand consultants' skills, strengths, aspirations and availability to match project needs with the right people, while monitoring capacity, utilisation and resource forecasts. - Partner with Heads of the Consulting teams and Directors on staffing decisions and priorities through weekly (and sometimes daily) check-ins. Liaise directly with internal stakeholders as needed to plan staffing. - Identify resource gaps, overbooking and delivery risks, and proactively help resolve them. Manage holiday requests and support approvals. - Act as a trusted point of contact for consultants regarding staffing and workload balance. - Build strong relationships across the Consulting Practice to understand team dynamics and support meaningful staffing decisions that benefit both the business and our people. - Support improvements to resourcing processes, planning routines and ways of working with business support teams and capability leadership. Who are you going to work with? At WPP Enterprise Solutions MAP in Copenhagen, you will join a dynamic and international environment with strong opportunities for personal and professional growth. You will work closely with Consulting leaders, Client Engagement and Delivery teams, and colleagues across technology, data, creative and client disciplines globally. Together, you will help ensure our consultants are staffed effectively to support both client success and employee development. What do you bring to the table? - Demonstrated experience in resource management, workstream management, operations, or project management. - Excellent communication skills and fluent/professional proficiency in English. - Strong planning, coordination, and stakeholder management skills. - Strong people judgement and relationship-building skills, with the ability to understand individual strengths and motivations and translate them into effective staffing decisions. - Comfortable working with forecasting, utilisation, and capacity data. - Organised, proactive and people-oriented, with the ability to balance business priorities, employee development and delivery needs. - Experience from an agency, consultancy, or other project-based environment is an advantage. A leader in personalized customer experiences MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. ## #LI-EMEA WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our [Privacy policy](https://wt-map.com/privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.wundermanthompson.com/california-recruitment-privacy-notice). ## About MAP ## Company Overview - **One-liner**: VML MAP is a global marketing consultancy and center of excellence specializing in marketing automation, personalization, loyalty, CRM, and Agentic AI at scale. - **Entity Type**: Public (Subsidiary of VML, part of WPP plc – NYSE: WPP) - **Headquarters**: Copenhagen, Denmark - **Founded**: Not publicly available (transitioned from Wunderman Thompson MAP to VML MAP as of January 1, 2024) - **Founders**: Not publicly available (the MAP unit evolved within WPP) ## Core Business - **Primary industry/industries**: Marketing Technology (MarTech), Advertising Technology (AdTech), CRM, Data & AI Consulting, Content & Creative Services - **Target customers**: B2B, enterprise and global brands across retail, entertainment, beauty, home furnishings, and more - **Mission or purpose statement**: “Humanize the connection between brands and consumers through data-driven, personalized content across all channels.” ## Products & Services - **Marketing Automation & Personalization**: Advisory, strategy, and implementation of platforms (Adobe, Salesforce, Braze) to deliver omnichannel, one-to-one experiences. - **Data & AI**: Data architecture, analytics, AI-driven segmentation, and predictive modeling to power CRM and marketing programs. - **Content & Creative**: Creative production, copywriting, and content supply chain optimization for personalized campaigns. - **Identity & 1:1 Paid Media**: First-party data activation, audience targeting, and paid media integration. - **Technology & Platform**: Adobe Experience Cloud, Salesforce Marketing Cloud, and custom platform architecture and engineering. - **Operating Models & Processes**: Marketing operations design, governance, and transformation to enable scalability. - **Loyalty Programs**: Design and execution of loyalty and retention programs driven by CRM and analytics. ## Market Standing - **Valuation/Market Cap**: Not disclosed (operates as a division of VML/WPP) - **Key Metric**: - **Annual Revenue**: Not publicly available - **Total Employees**: ~795 (+3.6% YoY) [linkedin.com](https://www.linkedin.com/company/vml-map) - **Notable Investors/Partners**: VML (parent), WPP (parent), Adobe, Salesforce, Braze, Snowflake, Marketo, Shopify, Google Cloud Platform - **Growth Signals**: - Active job postings up **530% YoY** (82 open roles) [builtin.com](https://builtin.com/company/vml-map) - Expanded from 5 European markets to 19 markets for a global entertainment client [vml-map.com](https://www.vml-map.com/) - Helped a major beauty retailer transform CRM personalization and omnichannel experience - Reduced marketing spend by 20% for a global home furnishings retailer while boosting marketing effect by 20% [vml-map.com](https://www.vml-map.com/) - Increased purchase frequency and spend by 20% in 20 months for a mobility client ## Competitive Advantages - **Deep MarTech specialization**: One of the world’s largest dedicated centers of excellence for marketing automation, personalization, and CRM – not a generalist agency. - **Platform partnerships**: Strategic relationships with all major marketing clouds (Adobe, Salesforce, Braze) enable deep technical expertise. - **Consultancy + Agency hybrid**: Combines strategic consulting rigor with creative and execution capabilities (described as “the brain of a consultancy, the heart of an agency”). - **Global but integrated**: 14 fully integrated offices across North/Central America, Europe, and Asia; operates as “one team, multiple locations” with consistent methodologies. - **Agentic AI focus**: Early investment in Agentic AI for marketing (as featured in their services) positions them at the forefront of the next MarTech wave. ## Strategic Focus - **Current priorities**: Scaling personalization and loyalty for global brands; operationalizing AI (Agentic AI) to automate and enhance marketing decisions; expanding first-party data capabilities for paid media; deepening Adobe and Salesforce ecosystem expertise. - **Growth direction**: Winning larger enterprise transformation programs, expanding geographic footprint (particularly APAC and Americas), and integrating creative and data services under one roof. ## Why Work Here - **Culture**: Diverse, global team representing over 55 nationalities; emphasis on belonging, authenticity, and inclusion. Employees describe a “connected community” across 26,000+ VML staff worldwide. - **Work model**: Remote-friendly with a “Remote Workspace” designation on job postings; many roles are fully remote, while some offices (e.g., Austin, TX) have in-office expectations for certain positions. The company operates as “one team, multiple locations.” - **Engineering & tech culture**: Heavy focus on Adobe (AEP, Campaign, AJO, CJA), Salesforce Marketing Cloud, and modern data stacks (Snowflake, Kubernetes, Terraform, Python). Engineers work on client-facing implementations and are encouraged to stay current with certifications and training. - **Perks & development**: Access to VML’s “Catalyst Academy” for learning and career growth; bespoke career development platforms; emphasis on “Authentic Personal Brand” coaching; resources for mental and physical well-being. - **Career growth**: Rapid hiring – 82 open roles across technology, data, strategy, operations, and creative. Many senior and director-level positions available, suggesting internal mobility and expansion. ## Sources 1. [vml-map.com](https://www.vml-map.com/) – Company website (services, case studies, transformation) 2. [linkedin.com](https://www.linkedin.com/company/vml-map) – LinkedIn profile (employees, headcount growth, offices, tech stack) 3. [builtin.com](https://builtin.com/company/vml-map) – Built In company overview (culture, jobs, perks) 4. [builtin.com](https://builtin.com/company/vml-map/jobs) – Built In jobs page (open roles, career fair, job descriptions) 5. [vml.com](https://www.vml.com/careers) – VML careers page (culture, Catalyst Academy, benefits) ## Other roles at MAP - [Lead Technical Project Manager](https://feeny.ai/job/lead-technical-project-manager-map-austin-texas-c0ksaerwahqp) — Austin Texas, United States - [Lead Technical Project Manager](https://feeny.ai/job/lead-technical-project-manager-map-toronto-89r68nerqp06) — Toronto, Canada - [Director, Media Solutions Consulting](https://feeny.ai/job/director-media-solutions-consulting-map-london-9kz6gpbd0dh1) — London, United Kingdom - [Senior Strategy Consultant - B2B](https://feeny.ai/job/senior-strategy-consultant-b2b-map-austin-texas-87dfyatftahz) — Austin Texas, United States - [Client Partner](https://feeny.ai/job/client-partner-map-copenhagen-9007nwgzqbg7) — Copenhagen, Denmark - [Client Partner](https://feeny.ai/job/client-partner-map-london-bx1kmbgxt7fm) — London, United Kingdom - [Experience Strategy Director](https://feeny.ai/job/experience-strategy-director-map-copenhagen-kejz2zdg8gqc) — Copenhagen, Denmark - [Project Manager](https://feeny.ai/job/project-manager-map-copenhagen-apn4rewgddjk) — Copenhagen, Denmark - [Project Manager](https://feeny.ai/job/project-manager-map-london-vgyxwkw9y8j0) — London, United Kingdom - [Project Manager](https://feeny.ai/job/project-manager-map-austin-texas-k0r2rm3nsss3) — Austin Texas, United States