--- title: 'Retail Associate – CrossFit Store at Wodapalooza Socal - Huntington Beach at CrossFit, LLC' canonical: 'https://feeny.ai/job/retail-associate-crossfit-store-at-wodapalooza-socal-huntington-beach-crossfit-efdggam3qytd' type: 'job' last_seen: '2026-09-13' --- # Retail Associate – CrossFit Store at Wodapalooza Socal - Huntington Beach at CrossFit, LLC - **Company:** CrossFit, LLC - **Location:** Huntington Beach, CA - **Employment:** contract - **Work type:** onsite - **Posted:** 2026-09-03 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/crossfit/57f02145-ed44-43ff-926b-8345e7490311 ## Job description Retail Associate – CrossFit Store at 2026 Wodapalooza Socal - Huntington Beach CrossFit is bringing its merchandise directly to the community through a dynamic retail experience at Wodapalooza Socal. We are looking for motivated, fitness-savvy Retail Associates to deliver exceptional customer service, drive sales, and represent the CrossFit brand with enthusiasm and authenticity. Applicants must be 18 years of age or older. Event Details Event Dates (Retail Activation): September 24th - September 27th Shift Hours: 8-hour shift daily, 9:00 a.m. and 5:00 p.m. Compensation: $200 daily rate Location: Huntington Beach Pier -405 Pacific Coast Highway, Huntington Beach, CA 92648 Availability Requirement: Must be fully available from  September 24th - September 27th ## Responsibilities Welcome and engage guests with enthusiasm and brand pride Assist customers in selecting products based on their preferences, goals, and needs Educate customers on product features, usage, and benefits Support event setup, breakdown, and daily merchandise restocking Maintain clean, organized, and visually appealing displays Serve as a positive and energetic ambassador of the CrossFit brand and community ## What We’re Looking For Retail or customer service experience preferred, but not required Ability to stand for extended periods (8 hours) Ability to lift and move boxes up to 40 lbs Passion for fitness, wellness, and healthy living Strong communication skills and a positive, team-oriented attitude Additional Information Official CrossFit apparel will be provided for use during scheduled shifts (no footwear) Lunch will be provided during scheduled shifts CrossFit will not provide travel or hotel accommodations ## About CrossFit, LLC ## Company Overview - **One-liner**: CrossFit, LLC is the licensing, support, and brand steward for a global network of independently owned fitness affiliates that deliver a constantly varied, high-intensity functional fitness methodology. - **Entity Type**: Private (acquired by Berkshire Partners in 2020) - **Headquarters**: Boulder, Colorado, United States - **Founded**: 2000 - **Founders**: Greg Glassman, Lauren Jenai ## Core Business - **Primary industry**: Wellness and Fitness Services - **Target customers**: B2B (franchise operators/affiliates) and B2C (individuals seeking fitness training through affiliate gyms); the company serves a global network of over 9,000 affiliated gyms, 130,000+ active trainers, and millions of members. - **Mission or purpose statement**: “To make the world a healthier place” by empowering individuals to own their health, fostering a global community, and preserving the CrossFit brand. [crossfit.com](https://www.crossfit.com/careers) ## Products & Services - **CrossFit Affiliate Licensing**: The core business — licenses the CrossFit brand and methodology to independently owned gyms ("boxes") in 150+ countries. - **CrossFit Education & Training**: A tiered curriculum including the Level 1 Certificate Course, specialty courses, and continuing education for trainers, now boasting over 130,000 active coaches. - **CrossFit Games**: The annual premier athletic competition that crowns the "Fittest on Earth" and serves as a global marketing and community event. - **CrossFit.com & Digital Content**: A publishing platform that provides daily workouts (WODs), articles, and media content to a global audience. - **CrossFit Health & HAM Plan**: Programmatic offerings extending the methodology into health and nutrition (including the acquisition of HAM Plan in 2021). [linkedin.com](https://www.linkedin.com/company/crossfit) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual revenue is reported at approximately **$4 billion**; the global affiliate network includes **9,000+ gyms** across **158 countries** and **130,000+ active trainers**. [linkedin.com](https://www.linkedin.com/company/crossfit) - **Notable Investors/Partners**: **Berkshire Partners, LLC** is the sole parent company, which acquired CrossFit in July 2020. [linkedin.com](https://www.linkedin.com/company/crossfit) - **Growth Signals**: Recent appointment of a new CEO (Bruce Edwards, returning in May 2026); active executive search for a CFO signals a period of transformation and growth investment. [lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a) ## Competitive Advantages - **Extremely Strong Brand & Global Community**: CrossFit is the world's leading fitness brand with a distinct methodology and a deeply loyal, cult-like following. - **Unique Affiliate Model**: The 9,000+ gyms are independently owned, creating a decentralized, resilient, and locally relevant network with no corporate overhead for facilities or staff. - **Quantifiable Fitness**: A unique selling point is that fitness is measurable and results-driven (e.g., "a deadlift number, a Fran time"), which differentiates it from subjective wellness trends. [crossfit.com](https://www.crossfit.com/about) - **Proven Methodology**: Backed by over 25 years of application across general population, Special Forces, and clinical populations, with published research supporting improvements in metabolic health. [crossfit.com](https://www.crossfit.com/about) ## Strategic Focus - **Growth through Transformation**: Under private equity ownership (Berkshire Partners), CrossFit is building financial strategies to support innovation, strengthen the affiliate ecosystem, and create sustained value. [lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a) - **Brand Extension & Digital**: Expanding beyond gyms into education, nutrition (HAM Plan), and digital content to deepen the ecosystem. - **Inclusivity & Community**: Actively working to create a welcoming and inclusive environment for everyone, moving beyond its earlier, more niche image. [linkedin.com](https://www.linkedin.com/company/crossfit) ## Why Work Here - **Culture & Mission**: Employees are part of a mission-driven company focused on global health and fitness, with a strong emphasis on community and excellence. [crossfit.com](https://www.crossfit.com/careers) - **Work Environment**: **Remote-first** hybrid model with flexible time off. Most positions, including executive-level roles, explicitly offer remote work. [jobs.lever.co](https://jobs.lever.co/crossfit/) - **Comprehensive Benefits**: Generous medical, dental, vision, and life insurance plans; 401(k) with employer matching (vested on day one); unlimited paid time off (referred to as "Unlimited PTO"); Flexible Spending Account (FSA). [jobs.lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a) - **Perks for Fitness Fanatics**: **CrossFit gym membership reimbursement** and **CrossFit course benefits** — employees can train and earn certifications on the company’s dime. [jobs.lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a) - **Team Size & Stability**: Employs approximately 669 people with a distributed global workforce (54 countries). While headcount dropped slightly (-2.7% YoY), the company remains a large, established player. [linkedin.com](https://www.linkedin.com/company/crossfit) - **Career Development**: CrossFit provides robust education and training pathways for employees to grow professionally within the fitness ecosystem. [crossfit.com](https://www.crossfit.com/careers) ## Sources 1. [crossfit.com/careers](https://www.crossfit.com/careers) 2. [crossfit.com/about](https://www.crossfit.com/about) 3. [linkedin.com/company/crossfit](https://www.linkedin.com/company/crossfit) 4. [jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a) 5. [jobs.lever.co/crossfit/](https://jobs.lever.co/crossfit/) ## Other roles at CrossFit, LLC - [Chief Financial Officer (CFO)](https://feeny.ai/job/chief-financial-officer-cfo-crossfit-llc-remote-cx3ajs3xtgtd) - [Seminar Staff Candidate Program](https://feeny.ai/job/seminar-staff-candidate-program-crossfit-llc-remote-xt1rt0px01gp)