--- title: 'Retail Search Buyer Specialist at SALT XC' canonical: 'https://feeny.ai/job/retail-search-buyer-specialist-salt-xc-toronto-5rgb5mdgranf' type: 'job' last_seen: '2026-09-07' --- # Retail Search Buyer Specialist at SALT XC - **Company:** SALT XC - **Location:** Toronto, Canada - **Posted:** 2026-07-15 - **Last confirmed live:** 2026-09-07 - **Apply:** https://job-boards.greenhouse.io/saltxc/jobs/5187638007 ## Job description ## ROLE: RETAIL SEARCH BUYER SPECIALIST ## TEAM: MEDIA ## LOCATION: TORONTO (HYBRID ONSITE) ## COMPANY OVERVIEW At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ## ROLE OVERVIEW We are seeking an experienced Retail Search Buyer Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization. ## RESPONSIBILITIES Strategic Planning & Activation - Develop retail media and growth plans tied to client goals and category trends. - Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon. Campaign Execution & Optimization - Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements. - Use consumer behaviour data and top-of-search tactics to refine paid search strategies. Reporting & Insights Delivery - Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences. - Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes. - Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance. Client Engagement & Coordination - Present campaign trends and strategy to clients; participate in calls and internal alignment meetings. - Maintain clear project prioritization and ensure all deliverables are coordinated and on-time. - Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy. ## EXPERIENCE & SKILLS - 3+ years of direct experience managing paid search campaigns for Walmart Connect, Target Roundel, and Amazon Ads (Sponsored Products + Sponsored Brands). - Skai Certification is required. - Proficient in Excel/Google Sheets—able to analyze large datasets, identify trends, and present findings. - Strong communication skills with proven ability to simplify insights for clients and internal stakeholders. - Organized multitasker—capable of prioritizing and managing workflows across multiple campaigns. - Bachelor’s degree in Marketing, Business, Advertising, or related field preferred. ## PERKS & BENEFITS THAT SET US APART We don’t just talk about balance, growth, and culture, we build for it: - Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns - Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off. - Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development. - Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad. - Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options. - Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts. ## WHAT WE STAND FOR - Salt of the Earth: We lead with humility, honesty, and heart—always. - Do What’s Right: No shortcuts. We choose integrity over ease, every time. - Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey. - Make Things Better: We’re solution-seekers, always pushing for smarter ways forward. - Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact. The anticipated annual base salary range for this position is $60,000–$75,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program. Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. ## About SALT XC ## Company Overview - **One-liner**: SALT XC is a North American full-service marketing and commerce agency that combines proprietary tech products to create connected consumer experiences through creative, digital, and media innovation. - **Entity Type**: Private (Privately Held) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 2019 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Advertising Services / Marketing & Commerce - **Target customers**: B2B (enterprise brands), with a focus on consumer-facing companies seeking integrated online and offline experiences. - **Mission or purpose statement**: The agency’s philosophy is “Experiential Commerce™” – designing better consumer experiences that earn attention and drive action. ## Products & Services - **Experiential Commerce™ Framework**: A proprietary methodology that connects online and offline consumer journeys through data, media, and memorable moments. - **Proprietary Tech Products**: A suite of technology tools (e.g., using a tech stack that includes Google Analytics, Asana, Sprinklr, Tableau, Webflow, React, etc.) to move faster, enhance value, and increase performance. - **Specialist Teams**: Collaborative mix of practice areas – Creative, Digital, Media, Connections, The Kitchen (content/production), Account Management, and Creator Marketing. - **Key Services**: Integrated marketing, media activation, experiential marketing, influencer marketing, social media management, creative development, and digital strategy. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Annual Revenue – USD $12.2 million (estimated, as of latest data) - **Notable Investors/Partners**: ABB (became shareholder and partner in March 2024) [marketscreener.com]; acquired Brika Incorporated in February 2022. - **Growth Signals**: - Headcount: 284 employees (+24.8% YoY, +70 people) [linkedin.com] - Website traffic: ~26,778 monthly visits (+68.2% monthly, +230.6% yearly) [linkedin.com] - Active job postings: 38 (monthly increase of 58.3%, yearly increase of 660%) [linkedin.com] - LinkedIn followers: 40,024 (+1.7% monthly, +16.4% yearly) [linkedin.com] ## Competitive Advantages - **Experiential Commerce™ focus**: A unique framework that integrates online and offline consumer touchpoints, differentiating from traditional agencies. - **Proprietary tech stack**: Over 130 technologies used (including custom tools) enabling data-driven decision-making and faster campaign execution. - **Integrated specialist teams**: In-house creative, digital, media, and content teams provide seamless cross-channel execution. - **Strong talent pipeline**: Recruits from major brands like RBC, MLSE, Mosaic North America, and Red Bull [linkedin.com]. ## Strategic Focus - **Growth through acquisition**: Acquired Brika (2022) and partnered with ABB (2024) to expand capabilities and shareholder base. - **Expansion of creator and influencer marketing**: Dedicated roles (Director, Manager, Specialist of Creator Marketing) signal a push into this high-growth area. - **Geographic presence**: Operating in Canada (Toronto, Montreal), United States (Chicago, New York), Australia, and Israel, with plans to scale further. ## Why Work Here - **Culture & Ratings**: Employer rating 3.9/5.0 (52 reviews) with strong scores for Culture (4.0) and Career (3.9) [linkedin.com]; work-life balance rated 3.1. - **Perks & Benefits** (from Built In profile) [builtin.com]: - Generous PTO, paid sick days, bereavement leave - Health, dental, and vision insurance - 401(k), disability, life insurance - Generous parental leave - Employee Assistance Program (EAP) - Free snacks and drinks - Wellness initiatives - **Workplace Policy**: In-Office (Toronto, Chicago, Montreal offices) – employees work from physical offices. - **Growth Opportunities**: Rapid hiring (38 open positions as of March 2025), including roles in Creative, Media, Account Management, and Technology. [greenhouse.io] - **Notable Teams**: The agency has a strong marketing (30%) and design (20%) workforce, with opportunities for specialists and directors. ## Sources 1. [saltxc.com](https://www.saltxc.com/) 2. [greenhouse.io](https://boards.greenhouse.io/saltxc) 3. [linkedin.com](https://www.linkedin.com/company/saltxc) 4. [builtin.com](https://builtin.com/company/salt-xc) 5. [marketscreener.com](https://www.marketscreener.com) (referenced in LinkedIn data for ABB partnership) ## Other roles at SALT XC - [Experiential Holiday Tour Manager, US (Contract)](https://feeny.ai/job/experiential-holiday-tour-manager-us-contract-salt-xc-chicago-2aj3ypzree6p) — Chicago, IL - [IT TEST JOB (SALT - CAN)](https://feeny.ai/job/it-test-job-salt-can-salt-xc-toronto-2pmv4sk0tx7p) — Toronto, Canada - [Director, Marketing & Communications](https://feeny.ai/job/director-marketing-communications-salt-xc-toronto-epxv0p99kqqg) — Toronto, Canada - [Agency Communications Manager](https://feeny.ai/job/agency-communications-manager-salt-xc-toronto-4kjxwynexmmc) — Toronto, Canada - [Manager, People & Culture](https://feeny.ai/job/manager-people-culture-salt-xc-toronto-3t1tse54ka5b) — Toronto, Canada - [Assistant Editor (Contract)](https://feeny.ai/job/assistant-editor-contract-salt-xc-toronto-0a9nwc7m8fh2) — Toronto, Canada - [Media Account Manager](https://feeny.ai/job/media-account-manager-salt-xc-united-states-gg9q49vgcynb) — United States - [Account Executive](https://feeny.ai/job/account-executive-salt-xc-chicago-9m66r40669fw) — Chicago, IL - [Software Engineer](https://feeny.ai/job/software-engineer-salt-xc-toronto-rrg71rse5a3w) — Toronto, Canada - [Digital Media Activation Specialist](https://feeny.ai/job/digital-media-activation-specialist-salt-xc-toronto-wcn6tnq5g62w) — Toronto, Canada