---
title: 'Retention CRM Manager (12 Month Parental Leave Cover) at Runna'
canonical: 'https://feeny.ai/job/retention-crm-manager-12-month-parental-leave-cover-runna-runna-london-7mc5dxnyhj8e'
type: 'job'
last_seen: '2026-09-06'
---

# Retention CRM Manager (12 Month Parental Leave Cover) at Runna

- **Company:** Runna
- **Location:** Runna London
- **Employment:** contract
- **Work type:** hybrid
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/runna/d2c84e61-082e-467d-b6bf-6d430fa24b70

## Job description

We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava https://www.strava.com/about?hl=en-GB!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀

## ABOUT THIS ROLE

We're looking for an experienced CRM Manager to cover our Retention CRM Manager role for a 12-14-month contract while the current lead is on parental leave. You'll step into an established lifecycle program, not a blank slate, with the existing scope, established workflows, and mix of wins and honest failures that comes with owning CRM at a fast-growing app. You'll have real ownership of the role for the full 12-14 months, shaping strategy and outcomes rather than just holding the seat.

This role is based in our London office, working 3 days per week on-site.

## THE TEAM YOU'LL JOIN

You'll join Runna's CRM team within the Growth org, working alongside a Senior CRM Manager and CRM colleagues across London and New York. The team owns lifecycle messaging end-to-end (email, push, and in-app) and partners closely with Data Science, Product, and the wider Growth team to turn customer data into retention and engagement wins. It's a small, hands-on team where you'll have direct impact on core business metrics from week one.

## WHAT YOU'LL DO

- Build and manage complex, multi-channel customer journeys and automations in our ESP, Iterable, using email, push notifications, and in-app messages to engage and retain our runners.
- Lead strategic A/B testing across content, creative, and journey optimisations, turning results into clear next steps for the team.
- Own campaign reporting, providing insights and recommendations that show the team and wider business how CRM moves core KPIs.
- Manage our relationship with Aampe, our AI-powered CRM platform, end-to-end (monitoring performance, building new campaigns), sharing what you learn with the wider team.
- Own and evolve our quarterly retention roadmap for at-risk subscribers, from new insight to tested campaign.
- Partner closely with Product to keep CRM support tight to their release pace, ensuring a streamlined experience for runners across launches.
- Propose specific tests and journey changes based on performance data to help shape ongoing CRM strategy, rather than just flagging opportunities in the abstract.

## WHAT YOU'LL BRING TO THE TEAM

- Confidence reading data accurately and forming a clear view of performance and test results; experience with a platform such as Tableau or Mixpanel.
- Strong grounding in CRM best practices, from design through to audience strategy, including compliance basics (e.g., GDPR, CAN-SPAM).
- Ability to manage multiple priorities with excellent attention to detail.
- Comfort asking questions in technical spaces, and enough technical curiosity to troubleshoot CRM issues or brief engineering and data teams for a deeper dive.
- Track record designing and running well-structured A/B tests, with fair, structured test plans that avoid flawed results, and clear communication of learnings.
- Experience with an ESP such as Iterable, Braze, or similar is a plus. Comfort adapting to new platforms and tooling matters more than deep expertise in any one system, since our CRM tech stack will keep evolving.
- Curiosity about emerging CRM and AI tools is a nice bonus, not a requirement.

## OUR INTERVIEW PROCESS

Our aim is to keep the interview process as straightforward and enjoyable as possible. We'll share the specific stages with you at the start of the process, but you can expect a mix of introductory conversations, role-specific discussions, and the opportunity to meet the team.

Please let us know if there's anything we can do to better accommodate you throughout the interview process. This can range from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

## About Runna

## Company Overview
- **One-liner**: Runna is an AI-powered, personalized running coaching app that provides tailored training plans for runners of all levels, from first 5k to ultramarathon.
- **Entity Type**: Private (acquired by Strava in April 2025; previously venture-backed with ~$10.7M in funding)
- **Headquarters**: London, United Kingdom (with a secondary office in Boston, Massachusetts)
- **Founded**: 2021 (LinkedIn lists 2020)
- **Founders**: Dom Maskell (CEO) and Ben Parker (Head Coach)

## Core Business
- **Primary industry**: Health, Wellness & Fitness (running coaching & training technology)
- **Target customers**: B2C – everyday runners (beginners to advanced), in over 180 countries
- **Mission statement**: "Make running training effective, enjoyable and easy for everyone." [runna.com](https://www.runna.com/)

## Products & Services
- **Runna App** (iOS & Android): A subscription-based mobile app that offers personalized training plans built by the “Runna Engine” – an AI that combines coach-led programming with user data. Includes strength training, mobility routines, injury-prevention support, 24/7 live chat coaching, and device syncing (Garmin, Apple Watch, etc.). Priced at $19.99/month or $119.99/year with a free week trial. [runna.com](https://www.runna.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Strava in April 2025 for an undisclosed amount)
- **Key Metric**: Total funding of $10,678,992 across seed rounds. Annual revenue not disclosed. [linkedin.com](https://www.linkedin.com/company/runna)
- **Notable Investors/Partners**: Eka Ventures, JamJar Investments, Venrex, Creator Ventures. Partners include Parkrun, Cancer Research UK, Garmin, Great Run, HYROX, JustGiving. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Growth Signals**:
  - Acquired by Strava in April 2025; both apps remain separate with Strava investing in team and product growth. [runna.com](https://www.runna.com/strava-acquires-runna)
  - 58.3% headcount growth YoY (to 179 employees as of mid-2026). [linkedin.com](https://www.linkedin.com/company/runna)
  - Finalist for Apple’s iPhone App of the Year in 2024.
  - 64,663 LinkedIn followers; 76,000+ App Store ratings with a 4.9 average. [runna.com](https://www.runna.com/)
  - Active in 9 countries with a growing Boston office.

## Competitive Advantages
- **Personalized AI coaching**: The “Runna Engine” adapts plans in real-time based on user performance, goals, and feedback – replacing generic PDF plans or expensive human coaches.
- **Holistic support**: Combines running plans with strength, mobility, injury prevention, and nutrition guidance in one app.
- **High user satisfaction**: 4.9 / 5 on the App Store from 76,000+ ratings, and 4.9 / 5 on Glassdoor (31 reviews, 100% recommend). [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Strava backing**: Post-acquisition, Runna gains access to Strava’s 150+ million user community, resources, and API ecosystem.

## Strategic Focus
- **Product acceleration**: Strava’s investment is aimed at growing the Runna engineering team and speeding up product development. [runna.com](https://www.runna.com/strava-acquires-runna)
- **Global expansion**: Continuing to serve runners in 180+ countries, with a growing engineering presence in Boston.
- **Integration depth**: Strengthening the connection between Runna and Strava while keeping the apps independent, enhancing data sync and social features.
- **Talent acquisition**: 17 active job postings (as of mid-2026), with a 41.7% increase in job postings year-over-year. [linkedin.com](https://www.linkedin.com/company/runna)

## Why Work Here
- **Culture**: Glassdoor score of 4.9 – employees consistently describe the culture as “kind, inclusive, and genuinely supportive,” with flat structure and high ownership. 100% of reviewers recommend Runna. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Work model**: Flexi-hybrid – typically 3 days per week in the Vauxhall (London) office or Boston (Harvard Square) office. Casual dress (gym/running outfits are the norm). [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna) Also confirmed in job postings: [jobs.ashbyhq.com/runna](https://jobs.ashbyhq.com/runna/9aa42107-6ea4-46be-9bbe-94c930f4b1e0)
- **Benefits** (partial list):
  - Private health insurance (Bupa)
  - Up to 20 weeks fully paid parental leave (16 weeks for secondary caregivers)
  - Strava equity for all employees
  - Smartwatch upon passing probation
  - Paid hour each week to run/exercise during work hours
  - 25 days holiday + bank holidays
  - Workout Wednesdays (exercise + free team lunch)
  - Bi-weekly team runs and regular social events
  - Cash allowance for sports gear and event entries
  - Salary reviews every 6 months
  - Workplace pension scheme
  - Access to Headspace and Modern Health mental wellness platform. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
- **Engineering culture**: Strong tech stack (Docker, Kubernetes, React, Python, Snowflake, dbt, Terraform, etc.), emphasis on ownership and impact. Active hiring for Senior Software Engineers and a Director of Growth Product.

## Sources
1. [linkedin.com](https://www.linkedin.com/company/runna)
2. [runna.com](https://www.runna.com/)
3. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/runna)
4. [runna.com (Strava acquisition)](https://www.runna.com/strava-acquires-runna)
5. [jobs.ashbyhq.com/runna](https://jobs.ashbyhq.com/runna/9aa42107-6ea4-46be-9bbe-94c930f4b1e0)

## Other roles at Runna

- [Senior Manager, Product Design](https://feeny.ai/job/senior-manager-product-design-runna-runna-london-ddn2j72fvg48) — Runna London
- [Engineering Manager](https://feeny.ai/job/engineering-manager-runna-runna-london-2kc8hd6wdxkv) — Runna London
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- [Manager, Growth](https://feeny.ai/job/manager-growth-runna-runna-london-2z61zgqxn77s) — Runna London
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- [Senior Software Engineer I](https://feeny.ai/job/senior-software-engineer-i-runna-runna-london-eyz9q1ed9hcf) — Runna London