---
title: 'Revenue Marketing Lead at The Motley Fool'
canonical: 'https://feeny.ai/job/revenue-marketing-lead-the-motley-fool-united-states-9h8xjbp8khyk'
type: 'job'
last_seen: '2026-09-11'
---

# Revenue Marketing Lead at The Motley Fool

- **Company:** The Motley Fool
- **Location:** United States
- **Compensation:** $130k–$150k
- **Work type:** remote
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/themotleyfool/jobs/5209766007

## Job description

Who are we?

The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we’ve been helping people make better investment decisions through transparency, education, and Foolish fun. We’re a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we’re driven by the impact our work has on real people’s financial futures.

What does this team do?

Our Member Marketing team helps grow the business by connecting more members with the products, tools, and experiences that can make them smarter, happier, and richer. We sit at the intersection of growth, experimentation, member insight, and marketing performance.

We’re looking for a Revenue Marketing Lead to own and grow one of our most important revenue-generating marketing programs, Always On. This role is directly accountable for business impact, with a strong focus on identifying and executing upsell and cross-sell opportunities across our existing member base.

What is “Always On”?

“Always On” means maintaining dynamic internal site ads, automated emails, targeted opportunities, and crafting experiences that deliver the right offers to the right members at the right time. This role is pivotal in driving significant revenue growth, with the zone projected to generate millions of dollars in campaign revenue. The right candidate will thrive in a highly entrepreneurial, fast-paced, and collaborative environment, eager to make a tangible impact on our company's growth trajectory.

What would you do in this role?

This role is designed for a strategic, highly analytical B2C marketer who combines strong marketing instincts with experimentation rigor, systems thinking, and a willingness to get deep into the execution details. We’re looking for someone who enjoys building, troubleshooting, QA’ing, iterating, and optimizing systems and campaigns directly - not just setting strategy from afar.

We’re looking for someone who naturally asks questions like: Where is there untapped revenue? What does this member need next? What offer would resonate? How could we improve this conversion experience? What should we test?

You’ll use member behavior, campaign performance, and business insights to identify new revenue opportunities, develop marketing strategies to capture them, and test and optimize until you find what works.

More specifically, you would:

- Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member offers.
- Identify and execute high-impact upsell and cross-sell opportunities across our existing member base.
- Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy.
- Partner closely with Product, Email Marketing, Analytics, and Engineering to bring revenue-generating ideas to market.
- Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making.
- Identify the messaging, content themes, and offers that resonate most with members by combining performance data, market trends, and AI-assisted insights, then translate those learnings into clear direction for copywriters and creative partners.
- Translate complex data and experimentation results into actionable business recommendations and growth opportunities.
- Help evolve segmentation strategy, personalization capabilities, and targeted marketing experiences across the member journey.
- Work closely with experimentation tools, analytics environments, and machine learning-supported marketing platforms.
- Build scalable workflows and processes that help successful marketing programs grow over time.
- Balance strategic leadership with hands-on execution and rapid iteration.

## What we’re looking for

- 6+ years of experience in B2C growth marketing, revenue marketing, performance marketing, subscription marketing, or a related field.
- Demonstrated experience in a role where marketing performance was directly tied to revenue, sales, conversion, or another meaningful commercial outcome.
- Experience driving upsell, cross-sell, upgrades, repeat purchases, subscriptions, renewals, or other revenue growth from an existing customer base.
- Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments.
- Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive performance.
- Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization.
- Strong analytical skills and comfort translating data into strategic recommendations and business decisions.
- High technical fluency with marketing automation platforms, analytics tools, and AI-enabled workflows, with experience using them to accelerate experimentation, improve marketing performance, and scale growth.
- Strong direct-response instincts and understanding of performance marketing principles.
- Experience writing or optimizing marketing copy and messaging using AI-assisted workflows.
- Comfort working cross-functionally with technical and business stakeholders.
- Ability to move between strategy and execution without relying heavily on large support teams or specialized operators.
- A strong interest in investing and personal finance. Experience in financial services, fintech, or investing is strongly preferred.
- Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is a plus.

Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.

Below you’ll see a few of our perks, but check out our [Careers Site](https://careers.fool.com/life-at-the-fool/) for the complete list:

- Flexible, remote work environment (*see our open states above)
- No “vacation policy” (not to be confused with a “No vacation” policy)
- Generous fully-paid parental leave
- $1,000 annually to invest in stocks of your choice
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity

Annual Pay Range $130,000—$150,000 USD

By applying on this site, you acknowledge that The Motley Fool will be collecting the personal data you provide for our recruiting purposes. Please see our [Applicant Privacy Notice](https://www.fool.com/legal/applicant-privacy-notice/) for additional information about how we process, transfer, and store your data, including where that data is stored, and about any additional privacy rights you may have based on your jurisdiction.

## About The Motley Fool

## Company Overview
- **One-liner**: The Motley Fool provides free and premium investing guidance and financial education to millions of individual investors worldwide.
- **Entity Type**: Private (bootstrapped to profitability; no venture capital funding)
- **Headquarters**: Alexandria, Virginia, USA (also has offices in Denver, Sydney, and the Gold Coast)
- **Founded**: 1993
- **Founders**: Tom Gardner and David Gardner

## Core Business
- **Primary industry**: Financial services / Investment research and education
- **Target customers**: B2C – individual investors (from beginners to retirees to experienced traders)
- **Mission or purpose statement**: "To make the world smarter, happier, and richer."

## Products & Services
- **Premium Membership Services**: Stock recommendations, in-depth stock analysis, long-term investing strategies, AI-powered investment tools, portfolio diversification guidance, retirement planning, and live-streaming video programming during market hours.
- **Free Content**: Hundreds of articles per week covering earnings reports, stock charts, investing trends, and commentary from contributing analysts.
- **Investing Community**: A platform where members exchange ideas, debate stocks, interact with analysts via live Q&As, and connect at events like FoolFest.
- **Motley Fool Wealth Management**: A registered investment advisor offering wealth management services.
- **Motley Fool Asset Management**: An asset management arm.
- **Motley Fool Ventures**: An early-stage, technology-focused venture capital fund powered by The Motley Fool’s investing approach.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private, bootstrapped company)
- **Key Metric**: Annual Revenue – Not publicly available (private company). The company has been profitable and self-funded since its early days.
- **Notable Investors/Partners**: No external venture capital investors (bootstrapped). Affiliates include Motley Fool Wealth Management, Motley Fool Asset Management, and Motley Fool Ventures.
- **Growth Signals**: The company has a strong and loyal community of millions of users globally. It has expanded internationally with offices in Australia and Canada. It continues to innovate with AI-powered tools and live programming.

## Competitive Advantages
- **Brand Trust & Longevity**: Founded in 1993, The Motley Fool is one of the most recognized and trusted names in individual investing, with a decades-long track record.
- **Community-Driven Model**: Its "Fool" community is a powerful moat, creating high member engagement and retention.
- **Advocacy & Integrity**: The company has a history of championing individual investors, including testifying before Congress and helping pass Regulation Fair Disclosure (Reg FD).
- **Diversified Revenue**: Combines premium subscriptions, free content monetization, wealth management, asset management, and a venture capital fund.

## Strategic Focus
- **Digital-First & AI Integration**: The company is "tech-adapted" and actively uses AI across the company to collaborate, innovate, and reach goals. It is investing in AI-powered investment tools.
- **Virtual-First Work Model**: The company is a "virtual first" workplace, with physical offices serving as collaboration hubs rather than daily requirements.
- **Global Expansion**: Continued growth in international markets (Australia, Canada) and a focus on serving a global audience of individual investors.
- **Deepening the Ecosystem**: Expanding premium services, community features, and wealth management offerings to serve members at every stage of their investing journey.

## Why Work Here
- **Purpose-Driven Mission**: Employees are united by the goal of making the world smarter, happier, and richer, which is a strong cultural driver.
- **Flexible Work Culture**: The Motley Fool is a "virtual first" workplace. Most Fools work remotely. The company offers flexibility in where and how work gets done, with opportunities for in-person connection at company events like Foolapalooza.
- **Generous Benefits**:
    - **Stock Up**: New hires get $1,000 to invest within their first year, plus another $1,000 every year after.
    - **Competitive Salaries + Equity**: Every full-time Fool is a shareholder.
    - **No "Vacation Policy"**: Employees take what they need with manager approval.
    - **401(k) match** up to 6%.
    - **Tuition Reimbursement** up to $5,250 per year.
    - **20 weeks paid parental bonding leave**.
    - **Home office setup gear** and a subsidy for home internet and phone.
    - **Access to all Motley Fool products and services**.
- **Award-Winning Culture**: The company is recognized globally for its culture, which emphasizes inclusion, belonging, fun, and collaboration.
- **Employee Resource Groups & Clubs**: Dozens of clubs (baking, birding, ukulele) and ERGs foster connection.
- **Tech-Focused & Innovative**: The company is forward-thinking and uses modern technology, including AI, to solve problems. Engineers work on meaningful challenges.

## Sources
1. [fool.com - About The Motley Fool](https://www.fool.com/about/)
2. [careers.fool.com - Life At The Fool](https://careers.fool.com/life-at-the-fool/)
3. [careers.fool.com - The Motley Fool Careers](https://careers.fool.com/)
4. [careers.fool.com - Current Openings](https://careers.fool.com/current-openings/)
5. [fool.com - The Motley Fool Homepage](https://www.fool.com/)

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