--- title: '[Rocket Now] Regional Merchant Operations Manager at Coupang' canonical: 'https://feeny.ai/job/rocket-now-regional-merchant-operations-manager-coupang-tokyo-f9fs4zrvr1p6' type: 'job' last_seen: '2026-09-11' --- # [Rocket Now] Regional Merchant Operations Manager at Coupang - **Company:** Coupang - **Location:** Tokyo, Japan - **Posted:** 2026-07-27 - **Last confirmed live:** 2026-09-11 - **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8087929 ## Job description Company Introduction ## About Rocket Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) ## About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers. ## Role Overview As a Senior Regional Merchant Operations Manager, you are a master problem-solver who defines operational bottlenecks, designs scalable frameworks, and drives regional strategic initiatives. You will bridge high-level strategy with local execution, establishing robust SOPs and data-driven solutions to optimize merchant fulfillment and drive sustainable GMV expansion. ## What You Will Do - Merchant Operations & Operational Excellence - Fulfillment Optimization: Diagnose and elevate operational metrics (Open Rate, Order Acceptance Rate, Downtime, Schedule Hours) through data-driven workflow improvements. - Kitchen & Workflow Advisory: Consult directly with restaurant partners on packaging standards, kitchen dispatch workflows, and POS system integrations to maximize throughput. - Live Incident Management: Act as the primary escalation point for critical live-order failures, store outages, and food/packaging quality complaints. - Root-Cause Bottleneck Resolution: Define, analyze, and solve complex operational inefficiencies across open rates, downtime, and acceptance metrics by designing systemic solutions. - Workflow Integration: Standardize kitchen dispatch and POS integration frameworks for enterprise and multi-chain restaurant partners. Merchant Growth - Onboarding & Activation: Streamline merchant onboarding to accelerate time-to-first-order and maintain store retention. - Revenue & GMV Execution: Partner with key accounts to analyze sales data and execute menu, pricing, and promotional optimizations to drive revenue. - Growth Strategy Formulation: Leverage advanced sales analytics to build scalable menu architecture, pricing models, and regional promotional strategies. - Retention & Funnel Optimization: Architect the end-to-end merchant onboarding journey to systematically eliminate churn points and maximize partner lifetime value. People Leadership & Process Building - Team Empowerment: Lead, mentor, and grow a team of operations managers and specialists, fostering a problem-solving culture. - SOP Architecture: Establish and continuously refine regional Standard Operating Procedures (SOPs) for onboarding, menu management, and emergency response. ## Basic Qualifications - 8+years total work experience - 5+ years in Food Delivery, Quick-Commerce, On-Demand Delivery, or F&B Retail Operations. - 5+ years of direct team management experience with a track record of driving operational problem-solving. - Excellent interpersonal and communication skills in English and Japanese. - Familiarity with Salesforce, Tableau, or SQL to analyze operational data. ## Preferred Qualifications - Advanced analytical mindset with proven experience using BI tools (Tableau, PowerBI, SQL) or CRM (Salesforce) to translate raw data into actionable strategies. - Strong understanding of restaurant POS integrations, kitchen workflows, and last-mile delivery dynamics. - Background in management consulting, strategic operations, or fast-scaling tech startups. Recruitment Process and Others Recruitment Process - Application Review - 1st Virtual Interview - 2nd Virtual Interview – Offer - The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. - Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Working Conditions - Employment Type : Regular - Probationary Period : 3-6months. Confirmation of permanent employment will be subject to an assessment of job performance and role fit during this period. - Other details will be provided separately Details to Consider - This job posting may be closed prior to the stated end date for application if all openings are filled. - Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. - Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.Job titles and responsibilities may be subject to change depending on the candidate’s overall experience and/or the necessity of business, etc. at the time of joining Coupang and/or after joining Coupang. The job title/duties and responsibilities after such change shall not be subject to any special restriction. The job titles and responsibilities at the time of joining Coupang will be communicated to the candidate at the appropriate time before the offer. - Details will be provided separately after receiving your application by email and/or during the job interview. ## Equal Opportunities CP One Japan is an Equal Opportunity Employer committed to fair and inclusive hiring practices in accordance with Japanese labor laws. We welcome applications from all qualified individuals and ensure that employment decisions are made without discrimination based on unreasonable grounds, including the following grounds: - Labor Union Membership: Employment is not conditioned on membership or non-membership in any labor union. We respect the rights of individuals to freely associate, as protected under the Labor Union Act. - Gender: We do not discriminate based on sex or gender in recruitment, hiring, etc., in compliance with the Act on Equal Opportunity and Treatment between Men and Women in Employment. - Age: We do not set age limits or discriminate based on age in our hiring processes, except where legally justified under the Act on Comprehensively Advancing Labor Measures, and Stabilizing the Employment of Workers, and Enriching Workers' Vocational Lives. - Disability: We provide equal opportunities to individuals with disabilities and offer reasonable accommodations as required under the Act on the Facilitate the Employment of Persons with Disabilities. - Fair Hiring Process: We conduct a fair hiring process that respects the fundamental human rights of all employees. We do not discriminate based on race, nationality, ideology, religion, etc. during the recruitment or hiring process. We are committed to fostering a respectful, inclusive, and diverse workplace where all individuals can thrive. Selection for employment is based solely on individual merit, qualifications, and business needs. The personal information you provide when applying will be collected and managed by Coupang in accordance with the following privacy https://www.coupang.jobs/jp/privacy-policy/ Privacy Notice​ - Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ ## Equal Opportunities for All - Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team. ## About Coupang ## Company Overview - **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers. - **Entity Type**: Public (NYSE: CPNG) - **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations. - **Founded**: 2010 - **Founders**: Bom Kim (Bong-Seok Kim) ## Core Business - **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce. - **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.). - **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'" ## Products & Services - **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery). - **[Coupang Eats](#)**: Restaurant food delivery service. - **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows). - **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang. - **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships). - **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands. - **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising. ## Market Standing - **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn]. - **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn]. - **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers. - **Growth Signals**: - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations]. - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs). - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%). ## Competitive Advantages - **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate. - **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match. - **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price). - **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation. ## Strategic Focus - **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page]. - **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint. - **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy). - **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver. ## Why Work Here - **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs]. - **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars. - **Benefits**: - Medical insurance for employee and direct family. - Paid family leave (for celebration or bereavement). - Learning programs (foreign languages, soft skills). - Global project opportunities (collaborate with teams across continents). - Team and company events (games, food, bonding). - **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles. - **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale. ## Sources 1. [Coupang Careers](https://www.coupang.jobs/en/) 2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/) 3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/) 4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/) 5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang) ## Other roles at Coupang - [[TW Catalog] Staff Back-end Engineer](https://feeny.ai/job/tw-catalog-staff-back-end-engineer-coupang-beijing-h3q8q45wyb80) — Beijing, China - [Principal Executive Assistance](https://feeny.ai/job/principal-executive-assistance-coupang-singapore-5ghkw9a83edt) — Singapore - [Merchant Quality & Growth Strategy Manager](https://feeny.ai/job/merchant-quality-growth-strategy-manager-coupang-tokyo-wf58pyx9qkt1) — Tokyo, Japan - [Commercial Strategy Manager](https://feeny.ai/job/commercial-strategy-manager-coupang-tokyo-dtmtqpbgp2tv) — Tokyo, Japan - [[쿠팡] Eats Junior PM (신입 가능)](https://feeny.ai/job/eats-junior-pm-coupang-seoul-t24y5pj9cec1) — Seoul, South Korea - [Director, ICQA](https://feeny.ai/job/director-icqa-coupang-taipei-ar1f9smj2sm5) — Taipei, Taiwan - [Senior Principal, Legal Counsel](https://feeny.ai/job/senior-principal-legal-counsel-coupang-tokyo-k0fd8avfzrgj) — Tokyo, Japan - [Senior Staff ll, Machine Learning Engineer - Search Relevance](https://feeny.ai/job/senior-staff-ll-machine-learning-engineer-search-relevance-coupang-mountain-view-xw5trh6zxvx4) — Mountain View, CA - [Staff, Detection Platform Engineer](https://feeny.ai/job/staff-detection-platform-engineer-coupang-seoul-me6tbrss4ve0) — Seoul, South Korea - [Senior PMO Operations Specialist (Digital Trust PMO)](https://feeny.ai/job/senior-pmo-operations-specialist-digital-trust-pmo-coupang-seoul-f0sj5hzw4bmq) — Seoul, South Korea