---
title: 'RVP, Sales - EMEA (SMB) at ROLLER'
canonical: 'https://feeny.ai/job/rvp-sales-emea-smb-roller-london-rzn26fptnma6'
type: 'job'
last_seen: '2026-09-12'
---

# RVP, Sales - EMEA (SMB) at ROLLER

- **Company:** ROLLER
- **Location:** London, United Kingdom
- **Posted:** 2026-05-06
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/roller/jobs/5127304007

## Job description

## About ROLLER

ROLLER is a global software-as-a-service company designed to help businesses in the leisure and attractions industry operate more efficiently and deliver great guest experiences. ROLLER helps its customers through a full suite of venue management features, including ticketing, point-of-sale, CRM, self-serve kiosks, memberships, digital waivers, and more. We are a fast-growing global company with customers in over 30 countries and a wide array of industries like theme parks, museums, zoos, trampoline parks, water parks, aquariums, and wake parks — just to name a few!

At the heart of ROLLER is our team — which consists of 300+ highly energetic, driven, intelligent, and humble professionals, all contributing to help build a great and enduring business. We truly believe that the sky's the limit for us, and we are well on our way toward becoming a global success story. But most of all, we love what we do, and we are looking for like-minded people to join us on this amazing journey!

## About the Role

We are seeking an experienced RVP of Sales who will drive the business's key revenue streams, including new customer acquisition and expansion of the existing customer base via a land and expand strategy. Reporting to the VP of Sales, you will lead a team of Account Executives and ultimately be measured on the ACV growth. As the Sales Leader, you will manage some of our EMEA Account Executives to penetrate your focused geographic territory and segment to achieve revenue growth and market share.

## What You’ll Do

- Develop ROLLER’s Sales and Pipeline development strategies to ensure that we achieve our new customer acquisition and ACV targets.
- Mentor, coach, and support the Account Executives optimizing the team to improve their ability to acquire new revenue and build pipeline - across SMB and into MM segment.
- Assist Account Executives where necessary to close opportunities, including; being involved in the sales process for new business and partnering with the Customer Success organization to manage existing accounts to drive venue expansion.
- Report on sales activity and forecast to senior sales management. Continually make and implement recommendations for optimization and ongoing growth.
- Recruit, hire, and train new team members on the ROLLER sales process.
- Present new business growth opportunities, particularly analysis on new ‘verticals’ and geographies and the product or distribution-related investments required to unlock potential TAM.
- Ability to scale sales organizations by designing effective business processes and partnering with technical resources to develop the supporting systems architecture.

## About You

- You bring deep expertise in building B2B SaaS sales strategies and can work collaboratively with the Sales Engineering, Customer Success, Services, and Marketing teams to execute new business sales targets.
- You bring 5+ years of Sales Leadership experience, ideally in a SaaS business, with high frequency deal timelines, managing sales budgets, conceiving and executing effective and efficient sales processes & methodologies to maximize customer acquisition.
- You are based in London, UK and interested in a hybrid (3 days in office) role.
- You have been involved in scaling an organization from $20M to $100M+ in revenue and have previously developed highly effective and efficient sales teams.
- You have experience growing the capabilities of your team.
- A self-starter with a bias for action, attention to detail, and a track record of delivering impact in fast-paced environments.
- You are a highly motivated & results-driven leader who can create urgency and drive velocity in our sales cycle.
- You have a track record of being able to influence decision-making across all levels of a business without authority.
- You have excellent written & verbal communication skills with an exceptional ability to build strong relationships with a wide variety of stakeholders.
- Experience using CRM and productivity tools like Salesforce, Gong, and GSuite.

Perks!

- You get to work on a category-leading product that customers love in a fun, high-growth industry- check our [Capterra](https://www.capterra.com/p/164715/ROLLER/reviews/) and [G2](https://www.g2.com/products/roller-software/reviews#reviews) reviews.
- Paid leave for vacation, illness, and observed holidays.
- 4 ROLLER Recharge days per year (When we hit our goals each quarter, we take a well-earned day off together to relax, recharge, and celebrate our wins).
- Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
- Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
- 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
- Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

Successful applicants will be required to complete a background check (including criminal history) prior to commencement of employment #LI-hybrid

## About ROLLER

## Company Overview
- **One-liner**: ROLLER provides cloud-based venue management software for leisure and attractions businesses, helping them streamline operations and deliver better guest experiences.
- **Entity Type**: Private (Series unknown; total funding $110M from Insight Partners, J.P. Morgan, and Acadian Software)
- **Headquarters**: Austin, Texas, USA
- **Founded**: 2010
- **Founders**: Not publicly available (founders not named in provided sources)

## Core Business
- **Primary industry/industries**: Venue management software for leisure, entertainment, and attractions (trampoline parks, family entertainment centers, bowling, karting, museums, zoos, etc.)
- **Target customers**: B2B – mid-market to enterprise venues (3,000+ venues globally)
- **Mission or purpose statement**: “To help create experiences that bring joy and happiness to the world by building technology for leisure and attractions businesses.” [roller.software/about-us](https://www.roller.software/about-us)

## Products & Services
- **ROLLER Platform**: All-in-one cloud-based SaaS including POS, online ticketing, digital waivers, payments, memberships, parties & group bookings, capacity management, reporting & analytics, self-serve kiosks, guest surveys, and HQ multi-site management. [roller.software/company-facts](https://www.roller.software/company-facts)
- **ROLLER iQ**: AI-powered assistant (launched November 2025) providing data insights, recommendations, and automated reporting within the platform. [roller.software/company-facts](https://www.roller.software/company-facts)
- **Guest Experience Agent**: Always-on AI chat for guest inquiries and bookings (part of May 2026 product launch). [roller.software](https://www.roller.software/)
- **ROLLER Capital**: Access to funding for venue operators (announced May 2026). [roller.software](https://www.roller.software/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding raised – $110M (seed $3M in 2017, Series B $7M in 2018, $50M led by Insight Partners in 2023, $50M from Insight Partners and J.P. Morgan in 2025) [roller.software/company-facts](https://www.roller.software/company-facts)
- **Annual transaction volume**: $5B processed annually; 5M+ monthly bookings; 150M+ annual experiences created [roller.software](https://www.roller.software/)
- **Notable Investors/Partners**: Insight Partners, J.P. Morgan, Acadian Software; 60+ integration partners, 30+ service partners [roller.software/company-facts](https://www.roller.software/company-facts)
- **Growth Signals**: 300+ employees globally; 3,000+ venues served across Americas, EMEA, APAC; acquisitions of Active8 Software (2022), BookNow Software (2023), Volare Karting Software (2025); SOC2, PCI-DSS, GDPR compliant; AWS well-architected certified. [roller.software/company-facts](https://www.roller.software/company-facts)

## Competitive Advantages
- **Purpose-built for attractions**: Unlike generic POS or ticketing systems, ROLLER is tailored for leisure venues with features like waiver management, session-based capacity, and party booking.
- **All-in-one platform**: Replaces multiple tools (POS, ticketing, CRM, payments, memberships) reducing operational complexity.
- **Global scale and compliance**: SOC2, PCI-DSS, GDPR compliant with data centers in US, EU, AU – critical for international venue operators.
- **AI innovation**: Early mover with ROLLER iQ and Guest Experience Agent, embedding intelligence directly into operator workflows.
- **Strong partner ecosystem**: 60+ integrations and 30+ service partners create stickiness and reduce churn.

## Strategic Focus
- **AI and automation**: Continued investment in AI-powered features (Guest Experience Agent, ROLLER iQ) to reduce manual workload for venue operators.
- **Capital solutions**: ROLLER Capital offers financing to help venues grow, strengthening customer loyalty and platform dependency.
- **Global expansion**: Offices in Austin, Melbourne, Sydney, London, Basingstoke, San Jose (Costa Rica), and San Francisco – supporting 33 countries.
- **Product velocity**: Regular major launches (May 2026 launch with loyalty, AI chat, and enhanced analytics) to stay ahead of competitors.

## Why Work Here
- **Culture**: 93% of employees say it’s a great place to work (Great Place to Work® certified, 2025). [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7051388)
- **Values**: Collaborative, high-performing, supportive; emphasis on enjoying the journey and celebrating wins together. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
- **Remote/Hybrid Policy**: Distributed global team across 11 countries; flexible working environment. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
- **Benefits**: Learning budget for courses/certifications, up to 16 weeks paid parental leave, location-specific medical benefits, global Employee Assistance Program (EAP). [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
- **Hiring Process**: Clear, respectful, and thoughtful; multiple steps designed to assess skills and culture fit; candidates can apply for multiple roles. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)

## Sources
1. [roller.software/company-facts](https://www.roller.software/company-facts)
2. [roller.software/about-us](https://www.roller.software/about-us)
3. [roller.software](https://www.roller.software/)
4. [roller.software/people-and-culture/careers-jobs](https://www.roller.software/people-and-culture/careers-jobs)
5. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7051388)

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