---
title: 'Sales Analyst - Nordics & Benelux at ZURU'
canonical: 'https://feeny.ai/job/sales-analyst-nordics-benelux-zuru-copenhagen-xrezyd82raw5'
type: 'job'
last_seen: '2026-09-11'
---

# Sales Analyst - Nordics & Benelux at ZURU

- **Company:** ZURU
- **Location:** Copenhagen, Denmark
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/zuru/6ddaf5fb-44be-49e8-b096-e79b77c06552

## Job description

📍ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

📍 Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

## ABOUT ZURU EDGE 🚀

ZURU Edge is the FMCG arm of ZURU Group - a founder-led, vertically integrated business that designs, manufactures and sells its own consumer brands. We do not acquire heritage brands and manage their decline; we build new ones and put them into retail at a speed most consumer goods companies cannot match. Rascals, Millie Moon, Monday Haircare, Daise, Gumi Yum Surprise and Bonkers all compete in categories where execution and pace decide the winner.

## 📊 YOUR ROLE:

This is a commercial role with an analytical core. You will start as the person who understands the numbers behind the business - sell-in, sell-out, distribution, promotional performance, forecast - and you will move steadily towards owning customer relationships and the revenue that comes with them. This is deliberately not a back-office analyst role. If you want to build a career in data or finance, this is the wrong job. If you want to be a Key Account Manager and understand that the best ones are the ones who know their numbers cold, this is a good place to start. You will work in close and cross-functional collaboration with our global teams. In this role, you will directly report to the Head of Sales Benelux and Nordics.

## 📌 CORE ROLES AND RESPONSIBILITIES:

- Territory analytics & insight (≈50%)
- Own weekly and monthly sell-in and sell-out reporting for the territory — by market, customer, brand and SKU — and be able to explain why every meaningful movement happened.
- Track retail sell-through, distribution (stores ranged, TDPs), in-stock rates and units-per-store velocity across retail and distributor partners; flag stock and availability risks before they turn into lost sales or returns.
- Build and maintain the promotional calendar, and run post-promotion evaluations: what the uplift was, what it cost, and whether we would do it again.
- Support the monthly demand forecast and the regional P&L review — variance to budget, forecast accuracy, and the mix and margin drivers behind the result.
- Turn analysis into customer-ready material: category stories, range review arguments, and the fact base behind a listing proposal.
- Commercial execution & account ownership (≈30%)
- Own a defined set of smaller retail accounts and distributor partners — order flow, range, pricing within agreed guardrails, promotional plan and quarterly business reviews. This starts in your first year, not at the end of it.
- Support the sales team on the region's largest customers: prepare the negotiation fact base, build the range and promotional proposal, join the meetings, and follow up on what was agreed.
- Prepare for and take part in customer meetings, category and range reviews, and joint business planning.
- Drive new listings and distribution gains — in under-developed markets, in growing channels, and for brands not yet ranged with an existing customer.
- Work with Brand and Marketing on launch plans, in-store activation and sampling, and make sure product is on shelf when the campaign goes live.
- Sales operations & coordination (≈20%)
- Own customer masterdata, pricing and article set-up for the territory.
- Coordinate with Supply Chain and Customer Service on the order book, allocations, delivery windows and open orders.
- Manage new line forms, retailer portals and listing documentation across Benelux and Nordics.
- Track trade spend and rebates for the territory together with Finance.

## 💡 SKILLS & EXPERIENCE REQUIRED:

- Bachelor's degree in Business, Marketing, or a related field.
- 1-2 years experience as a sales or category analyst ideally within FMCG.
- Excellent communication skills, with fluency in English (additional languages are a plus).
- Proficiency in Microsoft Excel (advanced: PivotTables, XLOOKUP, modelling) and ability to build clean, insight-led slides in PowerPoint. Experience in Power BI is a plus.
- Attention to detail with the ability to manage multiple data streams and deadlines simultaneously.
- Confident communicator who can distil complex data into clear, concise insights for non-analytical audiences.
- Structured and analytical mindset with the ability to translate data into actionable insights.
- Ability to travel within Europe as needed.

## ⭐ WHAT WE OFFER:

- Competitive salary.
- Regions with room to grow. You will not be maintaining someone else's account base. There is measurable whitespace across eight markets and help closing it will be visibly your work.
- Unusual breadth, early. Direct exposure to senior commercial leadership, and visibility across analytics, negotiation, brand and supply chain in one role.
- Brands people notice. A portfolio in fast-moving categories, launched and scaled at a pace few FMCG businesses can match

[LIFE@ZURU](https://www.instagram.com/lifeatzuru/)

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

🌱 Culture for Growth – a high-performance environment with opportunities to stretch and succeed 🌎 Global Opportunities – work with colleagues and partners across Europe, Asia and the US 💡 A-Player Team – collaborate with some of the best talent in the industry ⚡ ZURU – Tomorrow Reimagined

🚀[ZURU.com](http://zuru.com/)

## #LI-MP1

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

## Other roles at ZURU

- [External & Internal Audit Manager](https://feeny.ai/job/external-internal-audit-manager-zuru-auckland-826rn8x2zejv) — Auckland, New Zealand
- [Marketing Graduate - Toys](https://feeny.ai/job/marketing-graduate-toys-zuru-auckland-grxfvr9wwwj3) — Auckland, New Zealand
- [Paid Media Graduate](https://feeny.ai/job/paid-media-graduate-zuru-auckland-9hgt23vdf5g9) — Auckland, New Zealand
- [Social & Content Manager - Pet & Confectionary](https://feeny.ai/job/social-content-manager-pet-confectionary-zuru-auckland-znzp7ktjatym) — Auckland, New Zealand
- [Talent Acquisition Director](https://feeny.ai/job/talent-acquisition-director-zuru-shenzhen-pxwb10gsdxgr) — Shenzhen, China
- [Business Analyst](https://feeny.ai/job/business-analyst-zuru-bentonville-nca0kv8wgmhc) — Bentonville, United States
- [Key Account Manager - France](https://feeny.ai/job/key-account-manager-france-zuru-paris-p04x3yss7wk3) — Paris, France
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- [C++ Software Engineer](https://feeny.ai/job/c-software-engineer-zuru-modena-dmd62rpd6epn) — Modena, Italy
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