--- title: 'Sales and Licensing Specialist at Authentic Brands Group' canonical: 'https://feeny.ai/job/sales-and-licensing-specialist-authentic-brands-group-new-york-httawvchak9k' type: 'job' last_seen: '2026-09-26' --- # Sales and Licensing Specialist at Authentic Brands Group - **Company:** Authentic Brands Group - **Location:** New York, NY - **Posted:** 2026-09-16 - **Last confirmed live:** 2026-09-26 - **Apply:** https://job-boards.greenhouse.io/authenticbrandsgroup/jobs/6196232004 ## Job description ## Who We Are Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter. For more information, visit[corporate.authentic.com](https://corporate.authentic.com/). Follow Authentic on[LinkedIn](https://www.linkedin.com/company/weareauthentic/),[Instagram](https://www.instagram.com/authentic/) and[WeChat](https://mp.weixin.qq.com/s/6lc-dB-5KdB7izDV2-4HQA). ## Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai. ## What You'll Do As a Sales and Licensing Specialist, you'll be a part of Authentic's Business Development training program, where you'll be trained in the nuts and bolts of the brand licensing business. You'll be mentored by experienced internal leaders who will advise and help you succeed and develop exceptional business acumen. As a Business Development Specialist, you will be trained and assist in generating new business by identifying and qualifying leads to join Authentic's global network of licensing partners in the wholesale, retail, and online marketplace sectors. You will receive organizational support in driving prospecting efforts through lead generation tools and collaborating with our teams. Authentic is growing fast, and you will help increase the distribution of our diverse Entertainment portfolio. From identifying target licensing partners and executing top-notch qualification tactics, you will gain 360-degree knowledge of expanding Authentic's partnership universe.  You will work closely with Brand Managers and Business Development executives to identify business growth opportunities and align those opportunities with a pool of prospective licensees.  Your goal is to contact and present a compelling value proposition to target decision-makers and convert those prospects to leads through Authentic's qualification process. You must love the thrill of the hunt and possess a strong focus on business opportunities and sales. What you'll be working on: - Identify and qualify leads within the licensing universe, including manufacturers, wholesalers, retailers, and digital marketplaces. - Understand each brand's value proposition in the Authentic portfolio and mold that into a compelling pitch to prospects. - Establish and maintain an ongoing awareness of available merchandise categories across the portfolio and align those with target prospects - Develop, present, and hand-over qualified leads to Authentic Business Development Executives - Grow Authentic's partner database through continuous research, identification, and outreach to the licensing marketplace - Achieve target KPI's including qualified lead goals, target pipeline contribution, and outbound activity Must Haves: - This is a junior-level position; at least one successful sales position with a proven record of achievement is required. BONUS if you have prior licensing sales experience - Understanding of sales methodologies (value selling, target account selling, solutions selling, strategic selling) - Ability to thrive and work fast in a competitive environment - Ability to assess business opportunities and use data to inform decision making and persuade others - Ambitious and result-oriented with excellent communication skills Primary Location Salary Range: $70,000 Fraud Alert: Unauthorized Job Offers and Impersonations We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. Please note: - All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic). - Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address. - We will never ask you for sensitive personal information, payment or banking details as part of the hiring process. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com. Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status. For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy ## About Authentic Brands Group ## Company Overview - **One-liner**: Authentic Brands Group is a digital-first, asset‑light platform that acquires, manages, and licenses some of the world’s most iconic intellectual property across sports, media, entertainment, and lifestyle. - **Entity Type**: Private (backed by CVC, HPS, General Atlantic, and Leonard Green & Partners; celebrity shareholders include Shaquille O’Neal, David Beckham, and Kevin Hart) - **Headquarters**: New York City, USA (multiple global offices including London, Shanghai, Tokyo, Mexico City) - **Founded**: Not publicly available from provided sources - **Founders**: Jamie Salter (Founder & Executive Chairman) ## Core Business - **Primary industries**: Brand management, licensing, sports, media, entertainment, fashion, lifestyle, beauty, active/outdoor. - **Target customers**: B2B (licensing partners, retailers, manufacturers) and B2C through owned brands and partnerships. Serves enterprise-level partners across 150+ countries. - **Mission or purpose**: To bring brands to life and cultivate fandom through powerful storytelling, premium content, and unforgettable live experiences. ## Products & Services - **Brand Portfolio Management**: Acquires and invests in iconic brands (e.g., Reebok, Sports Illustrated, Brooks Brothers) and celebrity-backed properties (Shaquille O’Neal, David Beckham). The company does not sell products directly; it licenses the IP to a network of 1,700+ partners who manufacture, distribute, and retail the goods. - **Licensing & Partnerships**: Operates a global licensing ecosystem covering apparel, footwear, accessories, home goods, and more across 50+ brands. - **Digital & Content**: Creates digital content and experiences to drive brand awareness and fan engagement. Includes an entertainment division led by Corey Salter. - **Retail & Shop‑in‑Shops**: Supports branded retail environments and pop-ups through partner networks. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company). Recent funding or valuation rounds have not been publicly reported, but the company is backed by major private equity firms. - **Key Metric**: $36+ billion in annual global retail sales (systemwide) – reported on corporate site. - **Notable Investors / Partners**: CVC Capital Partners, HPS Investment Partners, General Atlantic, Leonard Green & Partners; independent shareholders include Shaquille O’Neal, David Beckham, Kevin Hart. - **Growth Signals**: Portfolio spans 150+ countries with 1,700+ licensed partners; 260 million customer data files; 500,000+ physical points of sale; 31K+ social media followers; continual expansion into new markets (e.g., recent hiring in Japan, South Korea, LATAM). ## Competitive Advantages - **Asset‑light model**: Owns the IP but does not operate manufacturing or retail, allowing scalability with lower capital intensity. - **Iconic brand portfolio**: Houses some of the most recognized consumer brands and celebrity names, creating built-in fan bases and cultural relevance. - **Deep licensing network**: 1,700+ best-in-class partners across geographies and product categories provide strong distribution and market access. - **Celebrity shareholder alignment**: Key influencers (Shaq, Beckham, Hart) are both brand ambassadors and equity owners, aligning incentives. ## Strategic Focus - **Global expansion**: Actively building presence in Asia‑Pacific (Japan, South Korea, China) and Latin America (Mexico). - **Digital transformation**: Enhancing direct-to-consumer digital channels, marketplace strategies, and data-driven marketing. - **Entertainment & content**: Growing the media and entertainment division to create live experiences, TV, and film properties around its IP. - **Sustainability and brand longevity**: Investing in brand revitalization and responsible licensing practices. ## Why Work Here - **Culture**: Described as inclusive, dynamic, and built by “go‑getters” who contribute unique perspectives. Employee Resource Groups (ERGs) are active. - **Work policy**: Hybrid/office presence – multiple global hubs (NY, London, Shanghai, etc.); specific remote policy not detailed but “Summer Fridays” suggests flexibility. - **Perks & benefits**: - Brand discounts - 401(k) employer matching - Medical, dental, vision insurance - Commuter benefits - Fully stocked kitchen and giveaways (“Authentic Drops”) - Employee training and development programs - Team events and collaboration-focused environment - **Engineering/tech environment**: Digital and IT teams are growing (e.g., Director of IT, Senior Director of Global Business Systems). The platform is data-driven, offering exposure to large-scale consumer analytics and e‑commerce systems. ## Sources 1. [corporate.authentic.com/about](https://corporate.authentic.com/about) 2. [corporate.authentic.com/](https://corporate.authentic.com/) 3. [corporate.authentic.com/careers](https://corporate.authentic.com/careers) 4. [boards.greenhouse.io/authenticbrandsgroup](https://boards.greenhouse.io/authenticbrandsgroup) 5. [corporate.authentic.com/leadership](https://corporate.authentic.com/leadership) ## Other roles at Authentic Brands Group - [Director, Social Media - Dunkman](https://feeny.ai/job/director-social-media-dunkman-authentic-brands-group-las-vegas-cjb03h8f37gb) — Las Vegas, NV - [Director, Retail Business Development - DACH](https://feeny.ai/job/director-retail-business-development-dach-authentic-brands-group-munich-ffhfd6tmpr14) — Munich, Germany - [Manager, Business Development - Entertainment](https://feeny.ai/job/manager-business-development-entertainment-authentic-brands-group-london-2mgsxfy2cndq) — London, United Kingdom - [Vice President, Brand Management](https://feeny.ai/job/vice-president-brand-management-authentic-brands-group-new-york-b49w9pcmtn9n) — New York, NY - [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-authentic-brands-group-new-york-92ma273kd8wf) — New York, NY - [Director, Merchandising & Product Development - LATAM](https://feeny.ai/job/director-merchandising-product-development-latam-authentic-brands-group-mexico-pc5ay4z5kyv2) — Mexico City, Mexico - [Manager - IP](https://feeny.ai/job/manager-ip-authentic-brands-group-shanghai-33m4q680djtg) — Shanghai - [VP, Marketing Communications (Maternity Cover)](https://feeny.ai/job/vp-marketing-communications-maternity-cover-authentic-brands-group-london-5maeazpp2m7e) — London, United Kingdom - [Temporary Coverage - Director, Public Relations](https://feeny.ai/job/temporary-coverage-director-public-relations-authentic-brands-group-los-angeles-6rzvd3a15ezr) — Los Angeles, CA - [Director, Business Development - Indonesia](https://feeny.ai/job/director-business-development-indonesia-authentic-brands-group-jakarta-edayqg9x286n) — Jakarta, Indonesia