--- title: 'Sales Development Rep at SonicWall' canonical: 'https://feeny.ai/job/sales-development-rep-sonicwall-costa-rica-xppc2pfdhxgv' type: 'job' last_seen: '2026-10-12' --- # Sales Development Rep at SonicWall - **Company:** SonicWall - **Location:** Costa Rica - **Work type:** remote - **Posted:** 2026-10-06 - **Last confirmed live:** 2026-10-12 - **Apply:** https://job-boards.greenhouse.io/sonicwall/jobs/8191623 ## Job description For more than 30 years, [SonicWall](https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4263951-1%26h%3D4126915226%26u%3Dhttps%253A%252F%252Fnam04.safelinks.protection.outlook.com%252F%253Furl%253Dhttps%25253A%25252F%25252Fwww.sonicwall.com%25252F%2526data%253D05%25257C01%25257Cbfitzgerald%252540SonicWall.com%25257Ca6c16b82afc749239f1c08dbda330d94%25257C84fe6f401cbc473083288018b2af88bc%25257C1%25257C0%25257C638343685070400977%25257CUnknown%25257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%25253D%25257C3000%25257C%25257C%25257C%2526sdata%253DQiWUyjNRdG%25252F5Rg2xvGXa1CYzr9V6BNnIgriz33Hk4vw%25253D%2526reserved%253D0%26a%3DSonicWall&data=05%7C02%7CNikhilaR%40SonicWall.com%7Cfd3ae83762384be031d508dcdf3d2ddf%7C84fe6f401cbc473083288018b2af88bc%7C1%7C0%7C638630701067920926%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=GhrhwS9jae1nk4KBGBzKfBcXS7BDBmkWDO87fbJLQxQ%3D&reserved=0) has delivered a partner-first unified cybersecurity portfolio that helps SMBs, MSPs, and IT teams consolidate network security, endpoint security, security service edge (SSE), and threat response across hybrid environments. By bringing connected technology, real-time threat intelligence, automation, and expert services together, SonicWall helps organizations simplify security operations, achieve better security outcomes, and lower total cost of ownership. Backed by a global ecosystem of more than 17,000 partners, SonicWall delivers enterprise-grade protection built for SMB and mid-market realities. For more information, visit [www.sonicwall.com](https://www.sonicwall.com/) or follow us on [X,](https://x.com/SonicWALL) [LinkedIn](https://www.linkedin.com/company/sonicwall), [Facebook](https://www.facebook.com/SonicWall/), and [Instagram.](https://www.instagram.com/sonicwall_inc/) ## Role Overview As a Sales Development Representative (SDR), you will play a key role in driving revenue growth by generating and nurturing high-quality Sales Accepted Leads (SALs). In this role, you will identify and engage prospective and existing customers, qualify opportunities, and schedule meetings for the sales team. This is an excellent opportunity to contribute to a mission-driven organization while building your career in the fast-paced cybersecurity industry. This position supports business operations within the United States and may be aligned to a U.S. territory across Eastern, Central, Mountain, or Pacific time zones. Work hours may be adjusted to match the business hours of the assigned territory. ## Key Responsibilities Lead Generation - Identify, research, and target potential clients across designated industries and organizations - Engage prospects through multiple channels, including phone, email, and social platforms Lead Qualification - Conduct initial outreach and assess prospects based on defined qualification criteria (company size, needs, budget, timeline, etc.) - Understand customer challenges and determine alignment with cybersecurity solutions Pipeline Development - Partner with sales and marketing teams to maintain a consistent flow of qualified leads - Maintain accurate and timely updates in CRM systems for leads and opportunities Sales Team Collaboration - Schedule qualified meetings and product demonstrations for sales representatives - Provide context and insights to ensure effective lead handoff and follow-up Revenue Contribution - Meet or exceed weekly and monthly performance targets for outreach and meetings - Generate high-quality opportunities that contribute to revenue growth Continuous Learning - Stay informed on cybersecurity trends, solutions, and market developments - Participate in ongoing training to strengthen sales skills and performance ## Qualifications & Experience - 2–4 years of experience in sales development, lead generation, or similar roles (preferably within cybersecurity, technology, or B2B environments) Communication Skills - Strong verbal and written communication abilities - Comfortable explaining complex concepts to business audiences Sales Acumen - Understanding of prospecting, qualification, and meeting-setting within a sales cycle - Experience with outbound phone engagement preferred, including high-volume activity (up to ~75 calls per day) Technical Familiarity - Experience using CRM tools such as Salesforce or HubSpot - Exposure to cybersecurity solutions is a plus, but not required Performance Orientation - Demonstrated ability to meet or exceed activity and pipeline metrics Personal Attributes - Self-motivated, proactive, and goal-oriented - Collaborative team player capable of working cross-functionally Education - Bachelor’s degree in business, Marketing, Communications, or related field, or equivalent practical experience #LI-Remote #LI-Costarica ## #LI-KB7 SonicWall is an equal opportunity employer. We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law. At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries. [Applicant Privacy Notice](https://www.sonicwall.com/legal/job-applicant-privacy-notice/) ## About SonicWall ## Company Overview - **One-liner**: SonicWall delivers advanced, cost‑effective cybersecurity solutions for organizations of all sizes, powered by real‑time threat intelligence and a partner‑first platform. - **Entity Type**: Private (owned by Francisco Partners; no public ticker) - **Headquarters**: Milpitas, California, USA - **Founded**: 1991 - **Founders**: Not publicly listed (company was originally founded as SonicWALL, Inc.) ## Core Business - **Primary industries**: Computer and Network Security, Cybersecurity - **Target customers**: SMBs, mid‑market enterprises, government agencies, channel partners (10,000+ global partners) - **Mission**: To design and develop advanced, cost‑effective cybersecurity solutions built on superior threat intelligence that evolves with partners’ and customers’ needs. - **Purpose**: To protect and empower the well‑being of organizations online. ## Products & Services - **Next‑Generation Firewalls (NGFW)**: Hardware and virtual firewalls with integrated threat prevention, intrusion detection, and application control. - **Cloud Secure Edge (CSE) / ZTNA**: Zero‑trust network access solutions for secure remote access. - **Endpoint Protection**: Anti‑virus, anti‑malware, and advanced threat protection for endpoints. - **SonicWall Unified Management**: Multi‑tenant architecture for centralized policy and device management. - **Managed Protection Bundle**: Subscription service backed by SonicWall’s threat research and 24/7 SOC. - **SAMI (SonicWall AI)**: Embedded AI to simplify operations, resolve issues faster, and reduce noise. - **Global Response Intelligent Defense (GRID) Threat Network**: Real‑time threat intelligence network powering all products. ## Market Standing - **Valuation**: Not disclosed (private company) - **Annual Revenue**: Approximately $480 M (estimated; source: LinkedIn) - **Total Funding**: Not applicable (private, owned by Francisco Partners; previously acquired by Dell and later taken private) - **Notable Investors/Partners**: Francisco Partners (parent company); 10,000+ channel partners; 1.1 million security sensors deployed in 215 countries - **Growth Signals**: - Active job postings surged +92.7% monthly and +172.4% quarterly (LinkedIn data) - Recent introduction of SAMI AI and new Managed Protection bundle - Expanding Cloud Secure Edge (ZTNA) offerings - Headcount of ~1,241 (LinkedIn) to ~1,832 (Built In) – conflicting reports; both cited below ## Competitive Advantages - **Partner‑first ecosystem**: Strong channel partner network (10,000+) gives broad reach and loyalty. - **30+ years of cybersecurity expertise**: Deep domain knowledge and a dedicated threat research center (GRID). - **Real‑time, multi‑vector protection**: Covers network, cloud, endpoint, and remote access in a unified platform. - **Cost‑effective for SMBs**: Positioned as affordable yet enterprise‑grade security. - **Embedded AI (SAMI)**: Differentiates by simplifying operations and reducing alert fatigue. ## Strategic Focus - **AI‑driven automation**: Expanding SAMI to automate threat response and streamline management. - **Cloud‑first security**: Growing Cloud Secure Edge (ZTNA) and managed services for hybrid/remote work. - **Partner enablement**: Strengthening tools and programs for channel partners. - **Global expansion**: Operating in 46 countries; hiring aggressively in India, US, Canada, and Europe. ## Why Work Here - **Culture**: Collaborative, innovative, and fun environment with a “never alone” philosophy. Employee Resource Groups (ERGs) foster inclusion and belonging. - **Remote/Hybrid Policy**: Mix of remote, in‑office, and hybrid roles; many positions are fully remote (US, Canada, Europe, India). - **Wellness & Benefits**: Mental and physical wellness programs, paid time off, ample holidays, work‑life balance, and competitive compensation. - **Recognition**: Awards tied to core values; outstanding performance is celebrated. - **Engineering Culture**: Heavy focus on networking, security, and AI; teams in Pune, Bengaluru, and US offices. Strong learning and development opportunities. - **Social Responsibility**: Community engagement, fundraising for nonprofits, and partnerships to access untapped talent pools. ## Sources 1. [SonicWall Careers](https://www.sonicwall.com/careers) 2. [SonicWall Website](https://www.sonicwall.com/) 3. [SonicWall Jobs on Greenhouse](https://job-boards.greenhouse.io/sonicwall) 4. [LinkedIn Company Page](https://www.linkedin.com/company/sonicwall) 5. 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