---
title: 'Sales Development Representative, APAC - Singlish at Cresta'
canonical: 'https://feeny.ai/job/sales-development-representative-apac-singlish-cresta-australia-2h0x35zjnwyd'
type: 'job'
last_seen: '2026-09-08'
---

# Sales Development Representative, APAC - Singlish at Cresta

- **Company:** Cresta
- **Location:** Australia
- **Work type:** remote
- **Posted:** 2026-05-11
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/cresta/jobs/5216587008

## Job description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, [Ping Wu](https://www.linkedin.com/in/pingwu/), founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About the role:

As a Sales Development Representative in APAC, you will be responsible for building the sales pipeline through outbound prospecting and inbound qualification across a diverse set of APAC markets. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team.

This role requires someone who can communicate effectively across APAC markets, including confidently engaging Singapore-based prospects and customers. Familiarity with Singaporean business culture, communication styles, and Singlish is strongly preferred.

We are looking for driven professionals with sound business acumen, strong technical aptitude, and natural sales instincts to join our fast growing sales organization.

This role is based in Melbourne, Australia.

Responsibilities:

- Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach across APAC markets
- Write effective and compelling messaging to engage targeted accounts
- Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
- Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
- Partner with account executives to help generate meetings and sales pipeline
- Create and prioritize target account and contact lists
- Conduct high level conversations with executives in prospect accounts
- Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated
- Assist with drafting sales pitches, presentations, reference material, and other documents as required

Qualifications We Value:

- 6+ months prior sales experience (within a Software/High Tech company preferred)
- Based in Melbourne, Australia, with full working rights in Australia
- Experience working with or selling into APAC markets preferred
- Familiarity with Singaporean communication styles and Singlish strongly preferred
- Ability to work in a time-sensitive and high-volume environment
- Highly competitive personality
- A positive attitude: You’re a team player and you’re resilient in the face of challenges and are not afraid to hear “no thank you!”
- Self-starter always looking for ways to do your job better. When you see an opportunity, you jump on it
- Strong organizational skills with ability to effectively prioritize
- Articulate with strong business acumen
- You’re a clear, concise, and compelling storyteller across written, verbal, and visual
- Prior customer-facing experience in sales, hospitality, retail, contact center, or high-performance environments is a plus

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend

## Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai.

## About Cresta

## Company Overview
- **One-liner**: Cresta is the generative AI platform for customer experience, unifying human and AI agents to drive measurable business outcomes for the world's largest enterprises.
- **Entity Type**: Private (Series D, $125M raised in 2024)
- **Headquarters**: Sunnyvale, California, USA (with additional offices in San Francisco, New York, Toronto, London, Berlin, Bucharest, Cluj-Napoca, Tokyo, Taipei, Melbourne)
- **Founded**: 2017
- **Founders**: Zayd Enam, Sebastian Thrun, Tim Shi

## Core Business
- **Primary industry**: Generative AI for Customer Experience (CX) / Contact Center AI
- **Target customers**: Enterprise (Fortune 500), B2B; verticals include customer service, sales, collections
- **Mission or purpose statement**: "Turn every conversation into a competitive advantage" by combining the best of human intelligence and AI.

## Products & Services
- **Cresta AI Agent**: Autonomous voice and digital agent that resolves customer conversations end-to-end (SaaS/AI agent).
- **Cresta Agent Assist**: Real-time AI guidance, suggestions, and knowledge for human agents during live conversations (SaaS).
- **Cresta Conversation Intelligence**: AI that analyzes 100% of conversations to surface insights, behaviors, and revenue opportunities (SaaS).
- **Cresta Knowledge Agent**: Proactive, real-time answers from enterprise knowledge bases delivered to agents (SaaS).
- **Cresta Quality Management**: Automated QA across 100% of contact center conversations (SaaS).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding raised $270M+ (as of 2026)
- **Notable Investors**: Sequoia, Greylock, a16z, Tiger Global, World Innovation Lab (WiL)
- **Growth Signals**: 
  - 600+ employees across 10+ global hubs
  - Expanded into APAC and EMEA markets in 2025
  - Partnerships with TELUS Digital (June 2026) and New York Mets (June 2026)
  - Launched Conductor (AI agent development tool) in June 2026
  - Reported 20% higher revenue and 30pt NPS improvement for customers

## Competitive Advantages
- **Real-time transformer-based models** deployed at scale since 2018 (Intuit was first customer)
- **Patented conversational AI technology** (multiple patents secured)
- **Unified platform** that combines AI agents, human agent assist, and conversation intelligence
- **Human-centric AI approach** differentiating from pure automation players
- **Fortune 500 trust** and deep enterprise integrations

## Strategic Focus
- **Accelerate adoption of human-centric agentic AI** across global enterprises
- **Expand globally** with new hubs in APAC and EMEA
- **Continue product innovation** (e.g., Conductor for AI agent development, voice AI enhancements)
- **Deepen partnerships** with system integrators and telcos

## Why Work Here
- **Mission-driven culture**: "Mission is the boss" – decisions align with company goals, not hierarchy
- **Flexible work**: Hybrid model with many fully remote roles; offices in major cities worldwide
- **Global team**: 10+ hubs across North America, Europe, Asia, and Australia
- **Perks & benefits**: Multiple medical/dental/vision plans, inclusive parental leave, generous time-off policy, workspace support, learning opportunities (hackathons, guest speakers)
- **Growth mindset**: Autonomy, high-impact roles, and continuous learning encouraged
- **Engineering culture**: Strong emphasis on AI/ML, real-time systems, and building at scale

## Sources
1. [Cresta Careers Page](https://cresta.com/careers)
2. [Cresta About Page](https://cresta.com/about-us)
3. [Cresta Official Website](https://cresta.com/)
4. [Cresta Greenhouse Jobs](http://job-boards.greenhouse.io/cresta)

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