---
title: 'Sales Development Representative, Australia at Cockroach Labs'
canonical: 'https://feeny.ai/job/sales-development-representative-australia-cockroach-labs-australia-gdhvn32qshn5'
type: 'job'
last_seen: '2026-09-07'
---

# Sales Development Representative, Australia at Cockroach Labs

- **Company:** Cockroach Labs
- **Location:** Australia
- **Work type:** remote
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-07
- **Apply:** https://www.cockroachlabs.com/careers/job/?gh_jid=8139676

## Job description

Category-defining tech. Career-defining work.

The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.

Cockroach Labs exists to build what comes next — before the world requires it.

We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.

This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.

## The Role

Cockroach Labs is looking for a Sales Development Representative to help build the top of the sales funnel that will help fuel our Sales organization. You will grow our business by reaching the right people at the right companies at the right time – and then setting up these valuable opportunities for our sales team to close. You excel in high-energy environments and relish dealing with all the challenges that growth creates. You understand outbound sales prospecting across segments and a focus on improving the process of prospecting and lead generation.

You Will

- Build and execute a multi-channel outbound strategy
- Research and prioritize target accounts weekly using intent signals and engagement data
- Leverage AI-assisted workflows to prospect at scale
- Own early-stage discovery - lead qualification calls with relevant personas in your vertical, surface genuine business pain, and understand a prospect's applications and workloads
- Partner with AEs - exchange account intelligence and ensure every handoff is detailed enough that no context gets lost
- Build real technical fluency in CockroachDB
- Hit quarterly qualified opportunity targets

The Expectations

In your first 30 days, you will learn about CockroachDB and become proficient in the product. We believe that it is necessary for you to build this foundation so you can successfully grasp Cockroach Labs' sales strategy. Upon completion of your first month, you will have the ability to manage and develop inbound leads effectively.

After 60 days, you'll manage inbound leads and create campaigns for continued engagement. After 90 days, you will be generating qualified pipeline for the sales team and hitting or exceeding your targets.

You Have

- 6 months to 1 year of previous Lead Generation or Sales Development experience.
- Experience collaborating and developing positive business relationships.
- Worked with deadlines, effectively managing time and prioritizing tasks.
- Gathered and used data to inform and persuade others.
- Developed compelling strategies that meet targets.
- Experience with CRM-related tools (i.e. Salesforce.com) and lead qualification-related applications.
- A demonstrated practice of integrating AI tools into your daily workflow to improve speed, quality, and decision-making.
- Fluency with AI across core tasks (research, drafting, analysis, planning) used as a default, not an exception.
- The discipline to iterate on prompts, tools, and workflows rather than accepting first-pass output.
- Excellent interpersonal, leadership, organizational, and communication skills.
- BA/BS degree or equivalent in related field.

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

## Benefits

- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Mental Wellbeing Benefits
- And more!

## About Cockroach Labs

## Company Overview
- **One-liner**: Cockroach Labs builds CockroachDB, a cloud-native, distributed SQL database that helps businesses build and scale applications with resilience and consistency.
- **Entity Type**: Private (Series F)
- **Headquarters**: New York City, New York, USA
- **Founded**: 2015
- **Founders**: Spencer Kimball, Peter Mattis, Ben Darnell

## Core Business
- **Primary industry/industries**: Database Infrastructure, Cloud Software, Enterprise Technology
- **Target customers**: B2B, Enterprise, SMB, and developers building mission-critical, geo-distributed applications
- **Mission or purpose statement**: To simplify how businesses build and operate world-changing applications by eliminating database bottlenecks and downtime.

## Products & Services
- **[CockroachDB (Core/Enterprise)](/products)**: A distributed SQL database built on a transactional key-value store, offering horizontal scalability, strong consistency, and survivability across regions. Available as a self-hosted (open-source core) or fully managed cloud service (CockroachDB Serverless and Dedicated).
- **CockroachDB Cloud**: A fully managed, multi-cloud database-as-a-service (DBaaS) on AWS, GCP, and Azure, handling operational complexity.

## Market Standing
- **Valuation/Market Cap**: Valued at approximately $5 billion as of its Series F round in 2021 (most recent disclosed valuation).
- **Key Metric**: Total Funding – Over $635 million raised.
- **Notable Investors/Partners**: Sequoia Capital, Benchmark, Tiger Global Management, GV (Google Ventures), Index Ventures, Redpoint Ventures, Altimeter Capital, and Bond.
- **Growth Signals**: Strong adoption by enterprise customers and startups; expansion of cloud offerings (Serverless, Dedicated); opening of new engineering offices (e.g., Toronto); consistent publication of research papers and contributions to the open-source community.

## Competitive Advantages
- **Technology Moat**: CockroachDB is one of the few databases that natively supports consistent, geo-distributed transactions with SQL semantics, a notoriously hard engineering problem. Its architecture (based on the Raft consensus protocol and a distributed key-value store) provides high availability and strong consistency without manual sharding.
- **Open-Source Ecosystem**: The core database is open-source (BSL license), fostering a large community, contributions, and widespread adoption, which creates a strong network effect and brand loyalty.
- **Cloud-Native by Design**: Built from the ground up for modern cloud environments, it runs on all major cloud providers and offers a seamless multi-cloud experience.

## Strategic Focus
- **Cloud Expansion**: Aggressively growing its managed cloud business (CockroachDB Cloud) to capture the growing DBaaS market and reduce operational overhead for customers.
- **Developer Experience**: Investing heavily in developer tools, SQL compatibility, and ease of use to lower the barrier to entry for teams migrating from legacy databases like PostgreSQL.
- **Enterprise Sales**: Targeting large enterprises with mission-critical applications that require zero downtime and global scale.
- **Multi-Region Capabilities**: Simplifying multi-region deployment with new SQL syntax and configuration options to make geo-distributed applications more accessible.

## Why Work Here
- **Culture**: Cockroach Labs emphasizes a culture of "good ideas come from everyone," collaboration, and leadership regardless of title. They have employee resource groups (CREWS) like Women at Cockroach Labs, Roacher Pride, AsianPI at CRL, and Black at CRL.
- **Work Model**: The company has an **office-first approach** (hybrid), requiring employees to be in one of their offices (NYC, Toronto, or other hubs) on Monday, Tuesday, and Thursday, with flexibility the rest of the week. Remote roles are reserved for specific field sales and enterprise architecture positions.
- **Benefits & Perks**: Competitive health insurance, paid parental leave, flexible PTO, learning & development budget, relocation support, and an employee referral bonus.
- **Engineering Culture**: Engineers work with a modern stack (Go, Kubernetes, Terraform, Prometheus) on a category-defining product. The company is committed to open source, continuous improvement, and publishing research. Onboarding includes a structured 30-day program.
- **Interview Process**: They use an "open interview process" with exercise-based assessments (coding, system design, case studies) to reduce bias and focus on skills rather than resumes. They aim for a fair, transparent, and two-way conversation.

## Sources
1. [Cockroach Labs Careers Page](https://www.cockroachlabs.com/careers/)
2. [Cockroach Labs Open Positions](https://www.cockroachlabs.com/careers/open-positions/)
3. [Cockroach Labs Open Interview Process](https://www.cockroachlabs.com/careers/open-interview/)
4. [Cockroach Labs Product & Engineering](https://www.cockroachlabs.com/careers/product-and-engineering/)
5. [Cockroach Labs Jobs (Greenhouse)](https://job-boards.greenhouse.io/cockroachlabs)

## Other roles at Cockroach Labs

- [Executive Administrative Partner to the CEO](https://feeny.ai/job/executive-administrative-partner-to-the-ceo-cockroach-labs-new-york-z3aqe078gfj1) — New York, NY
- [Member of Technical Staff](https://feeny.ai/job/member-of-technical-staff-cockroach-labs-new-york-svesxr0t61e4) — New York, NY / San Mateo, CA / Toronto, Canada
- [Staff Product Marketing Manager, Developer Experience](https://feeny.ai/job/staff-product-marketing-manager-developer-experience-cockroach-labs-new-york-0xgtnr7thgej) — New York, NY
- [Sr. Partner Marketing Manager](https://feeny.ai/job/sr-partner-marketing-manager-cockroach-labs-new-york-e0v9sdrqvrqj) — New York, NY
- [Strategy and Operations Manager, GTM - EMEA](https://feeny.ai/job/strategy-and-operations-manager-gtm-emea-cockroach-labs-london-9drzzxp6aaxj) — London, United Kingdom
- [Sales Development Representative, Singapore](https://feeny.ai/job/sales-development-representative-singapore-cockroach-labs-singapore-8nyk1e7m7qy4) — Singapore
- [Sr. Financial Analyst, GTM](https://feeny.ai/job/sr-financial-analyst-gtm-cockroach-labs-new-york-7vegq052e0r3) — New York, NY
- [Sr. HR Business Partner, GTM](https://feeny.ai/job/sr-hr-business-partner-gtm-cockroach-labs-new-york-etyyzwp4qhep) — New York, NY
- [Sr. Manager, Sales Engineering - APAC](https://feeny.ai/job/sr-manager-sales-engineering-apac-cockroach-labs-singapore-f6svxqqz3whj) — Singapore
- [Senior Staff Sales Engineer, Singapore](https://feeny.ai/job/senior-staff-sales-engineer-singapore-cockroach-labs-singapore-0m18bptm3m0n) — Singapore