---
title: 'Sales Development Representative at Birdie'
canonical: 'https://feeny.ai/job/sales-development-representative-birdie-london-y4gn10hfssmp'
type: 'job'
last_seen: '2026-09-11'
---

# Sales Development Representative at Birdie

- **Company:** Birdie
- **Location:** London, United Kingdom
- **Compensation:** £30k–£34k
- **Employment:** full-time
- **Posted:** 2026-07-06
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/birdie/47ecc811-b613-4ab7-a232-59228c5cb61c

## Job description

🐦 About Birdie At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care. We’re not here to tinker at the edges. We’re here to radically transform a broken system. That’s why we’ve built an all-in-one platform that supported over [60 million care visits and enabled care for 116,000 individuals in 2025](https://www.birdie.care/blog/birdies-year-in-review-2025), and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good. Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked [#6 in the Deloitte Fast 50](https://www.birdie.care/awards), making us one of the fastest-growing tech companies in the UK. You can check out more about our impact and recognition [here](https://www.birdie.care/awards). But speed isn’t the point. Impact is.

⚡️ Your mission As a Sales Development Representative at Birdie, your mission is to open the door to better care by bringing the Birdie product to more home care agencies. You'll run an outbound prospecting motion, combining outbound outreach with inbound and marketing signals, to start meaningful conversations with home care owners across the UK. Every meeting you book puts Birdie's platform in front of another agency, showing them how it enables smarter, more preventative care delivery, and brings us closer to radically improving the lives of millions of older adults.

🦸 How you will contribute

- Build pipeline through an outbound prospecting process, blending calls, compelling email sequences and social selling to engage high-value accounts across every channel
- Turn signals into strategy: process leads, intent data, email engagement and marketing touchpoints to decide who to reach, when, and with what message
- Use marketing resources effectively to generate interest and strike up meaningful conversations, working in tight coordination with marketing on account-based campaigns and in-person events
- Become an expert in the home care sector, so you can speak with authority and conviction about a niche but hugely important industry, and act as a trusted advisor to prospective partners
- Listen actively on every call, understanding each agency's real pains before positioning how Birdie can help
- Build a strong, open working relationship with your Account Executive, acting as the conduit between prospective partners and sales
- Master our systems quickly, becoming proficient in HubSpot and our prospecting stack, and consistently exceed your monthly quota of qualified meetings

🤩 You'll thrive here if...

- You can absorb an enormous amount of information about a new sector quickly, and distil it into sharp, confident verbal and written communication
- You're genuinely drawn to the care sector and our mission, and want your work to matter beyond the number
- You're a natural active listener with high emotional intelligence: curious, able to internalise others' perspectives, and engage appropriately
- You're resilient and long-term minded, able to handle knock-backs and stay motivated through the ups and downs of prospecting
- You're technically savvy and upskill fast in new tools, especially CRM systems
- You're highly coachable, seeking out feedback and acting on it quickly
- You're organised and self-directed, able to prioritise your own pipeline and manage multiple accounts and channels at once

🧠 Imposter syndrome is real - and we don’t expect you to tick every box. If you're excited about our mission and think you could make a difference here, we want to hear from you.

🌈 What you’ll get from us We believe people do their best work when they’re supported, trusted and inspired. Here’s how we build a world-class employee experience: 💸 Compensation

- Competitive base salary, reviewed against benchmarks annually
- Generous stock options - because we’re building this together
- Bi-annual performance cycles with individual compensation reviews

🧠 Learning & Growth

- Genuine 1-1 Sales Coaching which will set you up for the rest of your sales career
- Annual personal learning budget and access to training, coaching and mentorship
- Time and space for growth - you set your development goals, we back them

🏡 Flexible Working

- Hybrid working - 2–3 days per week in our incredible London HQ
- Budget to set up your home workspace
- Regular in-person meetups, socials and offsites

🏖 Time Off

- 33 days holiday (25 days + public holidays)
- Extra day off on your birthday (use it whenever you like!)
- Company shutdown between Christmas and New Year
- 2 volunteering days each year to give back to causes that matter

👶 Family-first Policies

- Industry leading paid primary and secondary caregiver leave
- 5 paid days for fertility treatments for those who need it
- Private health insurance with AXA
- Wellbeing perks via Happl (gym discounts, mental health support, and more)

🚲 Other Perks

- Cycle to work scheme
- 4% employer pension contribution when you contribute 5% (UK)
- A deeply human, radically transparent culture

❓Why Birdie? Because you want to do meaningful work that improves lives - and grow at speed while doing it. We’re building more than a product - we’re building a movement. A movement to show that tech, when built with empathy and integrity, can change lives. We’re a team of entrepreneurs, dreamers, and doers. Join us to shape the future of care, work alongside ambitious, kind people, and help reimagine how society cares for its older adults. We dream big, act fast, and work collaboratively with one goal in mind: to create a world where we all age with confidence.

⚖️ Equal Opportunities Statement We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience. Need adjustments or support during the application process? Let us know. We’re here to help.

✨ Ready to build the future of care? Apply now. Be part of something that matters.

## About Birdie

## Company Overview
- **One-liner**: Birdie provides an integrated technology platform for homecare agencies to manage care delivery, rostering, finance, compliance, and analytics, empowering them to work smarter and improve outcomes for older adults.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: London, United Kingdom (Waterloo area)
- **Founded**: 2017
- **Founders**: Max Parmentier (CEO, Co-founder), Abeed Mohamed (CSO, Co-founder), Rajiv Tanna (Co-founder), Gwen (Co-founder), Daniel Dackombe (CPO, Co-founder)

## Core Business
- **Primary Industry**: Healthcare Technology (Home Health Tech / Social Care Software)
- **Target Customers**: B2B — Homecare agencies and providers across the UK and Europe (SMB and Enterprise)
- **Mission/Purpose**: "Reinventing the ageing journey" — transforming how care is delivered for older adults, enabling them to live happily, safely, and independently at home for longer.

## Products & Services
Birdie delivers an integrated platform ("five products, one platform") covering the full operational lifecycle of a homecare agency:
- **Care Management**: Digital record-keeping, care plans, visit notes, eMAR (electronic Medication Administration Records), and unified client profiles.
- **Rostering**: Smart scheduling that connects visits to care plans and generates accurate timesheets and payroll data.
- **Finance**: Integrated billing, invoicing, payroll, and cash flow management.
- **Quality & Compliance**: Tools for real-time CQC benchmarking, evidence tracking, and inspection readiness, including a unique "Q-Score" that predicts regulatory ratings.
- **Flock & Family App**: A secure carer app for real-time communication, and a family app for transparency and peace of mind for loved ones.

## Market Standing
- **Valuation/Total Funding**: Not publicly disclosed (private company).
- **Key Metric**: Trusted by over 1,000 homecare providers across the UK and Europe; supporting over 117,000 older adults; delivered more than 73,000,000 hours of care via the Birdie app in 2024.
- **Notable Investors/Partners**: Not publicly listed on the careers site, but the company is a B-Corp certified business and has been named one of the top two Home Health Tech providers in the "150 Most Innovative Digital Health Startups." They work closely with health and research bodies.
- **Growth Signals**: Reports show significant impact metrics: +20% average increase in profit growth and +40% increase in care recipients for their customers. The platform is used across the UK and expanding in Europe. Continued product launches (Rostering in April 2022, Flock in February 2024) indicate ongoing innovation and feature expansion.

## Competitive Advantages
- **Integrated Platform**: A single, unified system replacing 5+ disjointed tools, reducing admin burden and data duplication.
- **Predictive Analytics**: Unique "Q-Score" predicts CQC ratings in real-time, offering proactive risk detection and actionable insights.
- **Co-creation Model**: Features are developed with input from the care sector, ensuring the product meets real-world needs.
- **Enterprise-Grade Reliability**: ISO 27001 certified with UK-based data hosting, ensuring security and compliance.
- **Strong Community & Support**: 10-minute response support, dedicated customer success teams, and a community of 2,000+ care professionals.

## Strategic Focus
- **AI & Data-Driven Care**: Putting AI into an integrated platform to deliver predictive analytics for early risk detection and proactive care.
- **Expanding Homecare Ecosystem**: Continuing to build out the platform (recently launched Flock and Rostering) to cover more pain points for agencies.
- **Impact at Scale**: Growing the number of older adults supported and hours of care delivered, working toward a future where technology connects the entire health and social care system.

## Why Work Here
- **Mission-Driven Impact**: Directly contributes to improving the lives of older adults and the professionals who care for them. "Many Birdies have personal experience of what care for older adults looks like... they're all here to make a difference."
- **Hybrid & Flexible Work**: Hybrid model where most team members come to the Waterloo (London) office 2 days per week, with flexible working options. "Conscious focus on internal growth and mobility."
- **Culture & Perks**: Described as "curious, ambitious and kind" with a values-driven, inclusive environment. Benefits include competitive salary & equity options, generous annual leave, personal learning budget, and a friendly, collaborative team culture.
- **Engineering Excellence**: Building a sophisticated platform with a modern tech stack (Data Science, ML, large-scale integrations, data privacy). "Quality of our product always comes first" with a transparent and fast approach to problem-solving.
- **Diversity & Inclusion**: Strong commitment to building an inclusive environment, valuing diverse perspectives, and welcoming all identities into their "flock."
- **Team Size**: ~120 mission-driven individuals.

## Sources
1. [birdie.care - About Us](https://www.birdie.care/about-us)
2. [birdie.care - Join Us](https://www.birdie.care/join-us)
3. [birdie.care - Homepage](https://www.birdie.care/)
4. [LinkedIn - Birdie](https://uk.linkedin.com/company/birdiecare)
5. [Ashby - Birdie Jobs](https://jobs.ashbyhq.com/birdie)

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