---
title: 'Sales Development Representative at Cognism'
canonical: 'https://feeny.ai/job/sales-development-representative-cognism-london-n8902pd8z31y'
type: 'job'
last_seen: '2026-09-13'
---

# Sales Development Representative at Cognism

- **Company:** Cognism
- **Location:** London, United Kingdom
- **Posted:** 2026-06-05
- **Last confirmed live:** 2026-09-13
- **Apply:** https://www.cognism.com/jobs?gh_jid=4879404101

## Job description

## WHO ARE WE

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

## OUR WORK MODEL

Office-Based: This is an office-based role. During your initial training period, you will be required to work in the office five days a week. Once you have successfully ramped up, you will have the option to work in the office four days per week.

## YOUR ROLE

As a Sales Development Representative (SDR) at Cognism, you will play a crucial role in driving our growth by identifying and generating new business opportunities. Your responsibilities will include proactively booking meetings, engaging with key decision-makers, and managing a pipeline to contribute directly to the sales team's success. This role is ideal for someone ambitious, driven, and eager to thrive in a fast-paced, results-oriented environment.

## YOUR CHALLENGES & OPPORTUNITIES

Generate Business Opportunities – Book outbound meetings through a combination of cold calls, emails, social outreach, networking, and independent research. Engage Key Stakeholders – Engage with C-suite and Director-level prospects to effectively communicate the value of our product. Conduct Discovery & Qualify Leads – Evaluate prospect pain points through discovery conversations and qualify leads for sales conversion. Deliver Relevant Content – Share impactful marketing content tailored to the needs of prospects to drive engagement. Build Relationships – Establish trust with key stakeholders and maintain a proactive approach to relationship-building. Manage Sales Pipeline – Generate, manage, and update the sales pipeline in Salesforce, ensuring a seamless transition to the sales team. Collaborate with BDMs – Work alongside Business Development Managers (BDMs) to convert opportunities into qualified sales leads. Maintain Positive Mindset – Stay resilient and positive in challenging situations, always keeping a focus on results. Continuous Learning & Improvement – Be proactive in learning new tools, technologies, and strategies to enhance your performance.

## OUR EXPECTATIONS

Bachelor’s Degree or Relevant Experience – A degree or equivalent experience in a relevant field is required. Evidence of Overachievement – A track record of exceeding targets and performance expectations in previous roles. Sales Experience (Preferred) – Sales experience is preferred but not essential. Strong Communication Skills – You can effectively articulate value to prospects, both verbally and in writing. Self-Motivation & Initiative – Proactive and self-driven, with the ability to thrive independently and in a team. Analytical & Problem-Solving – Strong ability to analyze prospects’ needs and identify suitable solutions. Emotional Intelligence – A high level of emotional intelligence and the ability to handle challenging situations with composure. Agility in a Scale-Up Environment – A can-do, adaptable attitude necessary to succeed in a fast-growing company. Time Management – Excellent time management skills, with the ability to prioritize and manage your workload effectively. Passion for Sales – A genuine passion for sales, eager to continuously develop and improve in the role.

## WHY COGNISM

At Cognism, we’re not just building a company - we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!

Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Here’s what we stand for:

🤝 We Own the Outcome Together. 🤓 We Deeply Understand our Customers. 🏆 We Celebrate Impact Wherever It Comes From.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!

## About Cognism

## Company Overview
- **One-liner**: Cognism provides premium B2B sales intelligence and data solutions for revenue teams, with a strong focus on European markets and compliance.
- **Entity Type**: Private, venture-backed (total funding $131.5M)
- **Headquarters**: London, United Kingdom
- **Founded**: 2015
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Sales Intelligence / B2B Data
- **Target customers**: Enterprise and mid-market sales, marketing, and revenue operations teams (B2B, especially those prospecting into EMEA)
- **Mission or purpose**: “Making data more usable” – helping teams become fluent in their data so they can find the right people, move faster, and grow without guesswork.

## Products & Services
- **Sales Intelligence**: Contact and company data with phone-verified mobiles, decision-maker coverage, and actionable signals (intent, hiring, funding).
- **Data-as-a-Service (DaaS)**: Real-time access to verified B2B data via API or batch delivery, powered by a proprietary data fusion engine that combines news, registries, and third-party sources.
- **Data Enrichment**: Fill gaps in CRM/marketing databases, prioritise ICP segments, and keep records accurate with continuous refresh (30-day cycle for director+ data).
- **CRM Enrichment**: Automatically enrich inbound leads so records are complete and routable from the moment they enter the CRM.
- **Compliance Layer**: GDPR and CCPA compliant data sourcing, strong Do-Not-Call coverage, ISO 27001 and SOC2 framework alignment.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of ~GBP 32.9M (LinkedIn estimate); total funding of $131.5M across 10 rounds
- **Notable Investors/Partners**: Not listed in available sources
- **Growth Signals**: Trusted by 4,000+ revenue teams worldwide; operates in 20 countries; offices in London, Boston, Paris, Cologne, Skopje, and Zadar. Note: LinkedIn reports a 17% year-over-year headcount decline (372 employees, -93 people), which may reflect restructuring or strategic shifts.

## Competitive Advantages
- **Compliance-first posture**: Built-in GDPR/CCPA compliance and extensive European Do-Not-Call coverage – a key differentiator for teams selling into EMEA.
- **Phone-verified data**: Additional verification layers on mobile numbers result in up to 3x higher connect rates.
- **European expertise**: Deep understanding of complex European markets, regulations, and local context.
- **Data refresh cadence**: Decision-maker data refreshed every 30 days, ensuring high accuracy.
- **Proprietary AI-driven data fusion**: Stitches hundreds of data points per company and filters through verification layers.

## Strategic Focus
- Raising the standard for B2B data quality and compliance.
- Expanding platform capabilities (signals, enrichment, API) to cover the full data lifecycle.
- Scaling internationally while maintaining a “data fluency” approach – precision over volume.

## Why Work Here
- **Culture**: Values include “deeply understand our customers,” “own the outcome together,” and “celebrate impact wherever it comes from.” Emphasis on trust, ownership, and collaboration.
- **Global team**: Employees across 20 countries with offices in London, Boston, Paris, Cologne, Skopje, and Zadar. Likely hybrid/office-based depending on location.
- **Diversity**: Careers page highlights that a significant portion of the revenue org and overall workforce are women (exact percentages not provided).
- **Growth**: Opportunity to work on a product that powers modern revenue teams; fast-paced environment with real impact.
- **Recruitment note**: Cognism warns of recruitment scams – they only hire for roles in official office locations and never ask for payment.

## Sources
1. [cognism.com/about-us](https://www.cognism.com/about-us)
2. [cognism.com](https://www.cognism.com/)
3. [cognism.com/careers](https://www.cognism.com/careers)
4. [linkedin.com/company/cognism](https://www.linkedin.com/company/cognism)
5. [cognism.com/jobs](https://www.cognism.com/jobs)

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