--- title: 'Sales Development Representative - Entry Level! at Steer' canonical: 'https://feeny.ai/job/sales-development-representative-entry-level-steer-waltham-massachusetts-xkbj5pekce3h' type: 'job' last_seen: '2026-09-05' --- # Sales Development Representative - Entry Level! at Steer - **Company:** Steer - **Location:** Waltham Massachusetts, United States - **Work type:** remote - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.greenhouse.io/steercrm/jobs/5228834007 ## Job description Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention. Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.  In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile. ## About the Role We’re looking for a Sales Development Representative to help build and scale our outbound motion at Steer. This role is focused on uncovering lucrative new business opportunities, facilitating product demos, and guiding customers through a streamlined sales process. This is not a passive, inbound role. You will be expected to create opportunities from scratch, navigate organizations, and develop messaging that resonates with small business owners and operators in blue-collar industries. We are looking for someone who is no stranger to overcoming obstacles and strives to exceed expectations. Come join a team where skill cultivation, career advancement, and talent retention are core values. This is a hybrid role that begins with a three-month onsite ramp-up period at our Waltham, MA office. Once performance metrics are met, you will become eligible for a hybrid work schedule. Compensation: $85k OTE ($60,000 base salary + commission) You Are - A Self-Starter: You are intrinsically motivated, results-oriented, and comfortable operating in a high-volume, outbound-heavy environment. - Empathetic & Professional: You are approachable and professional, with a genuine desire to help business owners achieve their goals. - Resilient & Persistent: You maintain a positive attitude in the face of rejection, using setbacks as opportunities for growth and learning. - A Strong Communicator: You possess a growth mindset and are self-assured in your ability to build rapport and engage in compelling, effective communication. - Organized & Disciplined: You are dependable and consistent in meeting deadlines and managing your pipeline activity. - Coachable: You are enthusiastic, open to feedback, and committed to continuous improvement. You Will - Drive Outbound Growth: Conduct a high volume of calls and outreach to identify and engage decision-makers and economic buyers. - Master the Product: Develop a deep understanding of our SaaS product and its features to effectively communicate value during online product demos. - Consultative Selling: Employ a consultative approach to understand prospects' needs and tailor presentations to their specific pain points. - Pipeline Management: Maintain meticulous records of sales activities and customer interactions in our CRM to ensure accurate forecasting. - Partner for Success: Qualify opportunities and collaborate closely with the broader sales team on strategy and deal progression. You Have Must Have: - 1+ years of sales experience, specifically in outbound prospecting or business development. - Proven Track Record: A history of meeting or exceeding sales quotas and activity metrics. - Communication Skills: Excellent verbal and written communication skills with comfort in phone-based outreach. - Presentation Skills: Experience performing product demonstrations and consultations. - Presence: Ability to commute to the Waltham, MA office. Nice to Have: - Industry Experience: Familiarity with the automotive industry, home services, or blue-collar sectors. - SaaS Background: Experience selling software or working in a high-growth startup environment. - Tech Stack: Experience using CRM tools (like HubSpot or Salesforce) to manage opportunities. Interview Process - Initial Screen (Lead Recruiter) - 30 min - Hiring Manager Interview (Head of Sales) - 30 min - Leadership Interview (CRO) - 30 min - Reference Checks *We also require completion of the Wonderlic Assessment before the end of the process.  This is done independently and takes about 20-30min. ## We Offer - 100% employer-paid medical insurance - Flexible PTO with a 15-day minimum - Equity package - Generous Parental Leave - 401(k) - Growth & Learning Stipend - WFH Equipment (for your home setup) - A collaborative, high-ownership culture with opportunities for career development Why Join Steer? At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being. Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work. We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries. Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply. ## About Steer ## Company Overview - **One-liner**: Steer is a front-of-house platform and CRM that helps auto repair shops manage online booking, customer communication, marketing, and analytics from one place. - **Entity Type**: Private (Growth Stage) - **Headquarters**: Waltham, Massachusetts, United States - **Founded**: 2006 (originally as Mechanic Advisor, rebranded to Steer in 2022) - **Founders**: Parker Swift and Bob Gendron ## Core Business - **Primary industry**: Automotive Technology / SaaS for Auto Repair - **Target customers**: B2B – Auto repair shops, tire shops, quick lube centers, multi-location shops - **Mission**: To improve the auto repair experience for shop owners and their customers. ## Products & Services - **Steer CRM (Core Platform)**: A unified front-of-house SaaS platform that combines online booking, two-way messaging (calls, texts, emails), automated service reminders, review management, analytics & reporting, and marketing campaign tools. - **AutoOps (Online Scheduler)**: The industry’s leading online scheduler, now part of the Steer product suite following a 2024 merger, enabling shops to book appointments directly. - **CallerID+**: A feature that provides instant customer context (history, vehicle info, upcoming visits) when a call comes in. - **Call Intelligence**: Tracks and analyzes call data to improve team performance and follow-up. - **Opportunity Hub**: Identifies and tracks follow-up opportunities that lead to appointments. - **Website Chat & Direct Mail**: Additional communication channels for engaging customers. ## Market Standing - **Valuation**: Not publicly available (private company) - **Key Metric**: 93 employees as of mid-2025 (+8.6% YoY); 45% increase in team growth in 2024 - **Notable Investors/Partners**: Board member Trynka Shineman Blake; key executives include Parker Swift (CEO), Tyler Wonderlic (CRO), Erik Lepke (CFO), Thomas Cheatham (SVP of Sales). The company has offices in Waltham, MA, Boston, MA, and Lviv, Ukraine, with team members across 7 countries. - **Growth Signals**: Merged with AutoOps in 2024; 15,425 LinkedIn followers (+225.9% yearly growth); 40% higher engagement for shops sending monthly campaigns; 25% increase in customer retention with consistent follow-up. ## Competitive Advantages - **Industry-Specific Platform**: Built specifically for auto repair shops, addressing unique workflows (vehicle history, service reminders, multi-location needs) rather than being a generic CRM. - **End-to-End Solution**: Combines directory history (2006-2022 as Mechanic Advisor) with modern SaaS tools, giving deep understanding of shop owner pain points. - **Steer AI**: AI-powered automation to save shop owners time on customer communication and follow-up. - **Proven Track Record**: Nearly 20 years of evolution from a directory to a full SaaS platform, demonstrating product-market fit and longevity. ## Strategic Focus - **Growth & Expansion**: Continuing to scale the combined Steer and AutoOps platform to serve more shop types (auto repair, tire, quick lube, multi-location). - **Product Innovation**: Leveraging AI and data analytics (Steer AI) to further automate shop operations and improve customer retention. - **Remote-First Workforce**: Operating a distributed team across the US and Ukraine, with a focus on hiring top engineering and product talent globally. ## Why Work Here - **Culture**: Described as "growth-minded," accountable, data-driven, and innovative. The company emphasizes "owning responsibilities from start to finish" and turning mistakes into opportunities. - **Remote/Hybrid**: Remote-first company with hubs in Waltham, MA and Lviv, Ukraine. Offers flexible work environment with "connection opportunities" including virtual meet-ups and in-person events. - **Benefits**: 100% employer-paid medical insurance, dental and vision, 401k (US), HSA/FSA, STD/LTD/Life, pet insurance, mental health benefits, flexible PTO, generous parental leave, and a learning stipend. - **Interview Process**: Designed to be transparent and respectful, completed in up to 4 stages; candidates are encouraged to learn about Steer as much as they learn about candidates. - **Tech Stack**: Modern stack including Kubernetes, Docker, React, Redux, Redis, MongoDB, Elasticsearch, RabbitMQ, Snowflake, dbt, Fivetran, and more. Engineers work with microservices and distributed systems. - **Growth**: 45% team growth in 2024; opportunities to join a rapidly scaling company in the automotive tech sector. ## Sources 1. [steer.io/careers](https://steer.io/careers) 2. [steer.io](https://steer.io/) 3. [steer.io/about-steer](https://steer.io/about-steer) 4. [LinkedIn - Steer](https://www.linkedin.com/company/steercrm) 5. [Greenhouse Jobs Board](https://boards.greenhouse.io/steercrm) ## Other roles at Steer - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-steer-waltham-massachusetts-sjpdeapm3eb0) — Waltham Massachusetts, United States - [Business Development Specialist - Entry Level!](https://feeny.ai/job/business-development-specialist-entry-level-steer-waltham-massachusetts-dk3m5kwabmva) — Waltham Massachusetts, United States - [Business Development Representative](https://feeny.ai/job/business-development-representative-steer-waltham-massachusetts-4eckzrqvp8kc) — Waltham Massachusetts, United States