---
title: 'Sales Development Representative at Faraday'
canonical: 'https://feeny.ai/job/sales-development-representative-faraday-new-york-psza1p8v9yj2'
type: 'job'
last_seen: '2026-10-15'
---

# Sales Development Representative at Faraday

- **Company:** Faraday
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.gem.com/faraday/am9icG9zdDoeZ5otUym6CZ8XQFvVfjqe

## Job description

## About Faraday

Faraday is automating the back office for the $600B home services industry (think HVAC, plumbers, electricians). Contractors are buried in essential paperwork - like permits, warranties, and rebates. Our AI agents take on these complex workflows so projects stay on track, contractors get paid faster, and homeowners get a smoother experience. Backed by top-tier VCs, we're growing our low-ego, high-output team in Chinatown, NYC.

## About The Role

As a Sales Development Representative, you'll be the top of our growth engine - identifying, engaging, and qualifying contractors across the home services industry. You'll run high-velocity outbound across email, LinkedIn, and the phone, turn cold interest into qualified meetings, and hand warm, well-researched opportunities to our AE. You'll get in early enough to shape the playbook, sit close to the founder and AE, and have a clear path to grow into an AE seat as you prove the motion.

This role is ideal for someone who thrives on speed, reps, and impact.

## What You’ll Do

- Prospect and qualify contractors across home services segments, serving as the first point of contact for prospects evaluating Faraday
- Run high-volume, multi-channel outbound (email, LinkedIn, phone) to build pipeline and consistently hit meeting and qualified-opportunity targets
- Tailor outreach to each contractor's business - articulate how Faraday's AI agents keep projects on track, get them paid faster, and take paperwork off their plate
- Book qualified meetings and hand off warm, well-researched opportunities to the AE with the context they need to close
- Conduct discovery to qualify fit, pain, and timing
- Test and iterate fast: help refine sequences, messaging, and target lists, and share what's landing so we double down on what works
- Keep a clean CRM with disciplined follow-up so no lead gets burned
- Share what you're hearing from the market to help sharpen the pitch and our go-to-market

## What You’ll Bring

- 1-3 years in an SDR, BDR, or outbound sales role - ideally at a high-growth startup - or a strong record of hustle and results from another path
- A track record of hitting or exceeding outbound meeting targets, with meetings that actually convert downstream
- Confidence on the phone and in writing: you can articulate value clearly whether it's a 30-second cold call or a personalized cold email that gets a reply
- Comfort with high volume - you can run 50+ touches a day without sacrificing quality
- Resilience and self-direction - you keep momentum without someone managing your day
- CRM discipline: clean data, updated stages, notes your AE can actually use
- Bonus: experience selling or prospecting into home services, construction, trades, or other operationally-driven SMBs
- Bonus: experience selling AI or SaaS, or early-stage startup experience

## Who You Are

- Competitive with yourself. You track your numbers, know your conversion rates, and are always looking for the next lever to pull.
- Relentless, not robotic. You're persistent in outreach but think about the person on the other end and why they'd care. You treat a "no" as a signal about messaging, timing, or targeting.
- Prepared. You've looked at the prospect's business and can speak to their specific pain before you pick up the phone.
- Hungry to grow. This is an early seat with a clear path to AE and a front-row view of how a company is built.

## Compensation & Benefits

- $100K OTE with uncapped upside as you build pipeline that closes
- Meaningful equity in a capital-efficient, high-growth business
- Comprehensive medical, dental, and vision coverage
- Direct access to the founder and AE, and real influence over how we go to market
- A clear path to Account Executive as you prove the motion

## About Faraday

## Company Overview
- **One-liner**: Faraday is a customer context platform that provides enriched consumer data and predictive machine learning models on approximately 240 million U.S. adults, powering personalized marketing, AI agents, and smarter customer experiences.
- **Entity Type**: Private (raised $11.4M in total funding across multiple rounds, most recently a convertible note in 2022)
- **Headquarters**: Burlington, Vermont, United States
- **Founded**: 2012
- **Founders**: Andy Rossmeissl (CEO), Robbie Adler (Chief Strategy Officer), Seamus Abshere (CTO & CISO)

## Core Business
- Primary industry/industries: Customer Data, Predictive Analytics, Marketing Technology, AI Infrastructure
- Target customers: B2B – consumer brands (home services, financial services, retail/e-commerce, health & wellness), marketing agencies, and AI platforms / SaaS companies that embed consumer intelligence into their own products
- Mission or purpose: Provide grounded, ethical consumer context so that every engagement – whether human or AI-driven – has the power of understanding

## Products & Services
- **Faraday Identity Graph (FIG)**: A database of 1,400+ responsibly‑sourced attributes covering demographics, financial signals, property details, and lifestyle metrics for about 240 million U.S. adults and their households.
- **Custom Predictive Scores**: Automatically built machine learning models that predict likelihood to convert, churn, forecasted spend, next best offer, persona clustering, and more – trained on the customer’s own first‑party data combined with FIG.
- **Faraday Pro**: A self‑service interface for quickly selecting and deploying context (attributes, identity resolution, or custom predictions) via real‑time lookup, file append, or warehouse connection; pay‑per‑match pricing.
- **Faraday Enterprise**: A managed account version of the platform that includes a dedicated context consultant, API access, and annual engagement – designed for complex use cases, custom models, and integration into existing stacks.
- **MCP (Model Context Protocol) & Real‑time API**: Deliver context directly into AI agents’ context windows or via millisecond‑response APIs, enabling agentic workflows and continuous deployment across CRMs, data warehouses, and 50+ marketing tools.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual Revenue of $2M (based on LinkedIn data); Total Funding of $11.4M (last round: convertible note in June 2022)
- **Notable Investors/Partners**: FreshTracks Capital (led Series A in 2014); other investors include participants in multiple Series A rounds and a grant. Partners include major data warehouses, cloud providers, and marketing tools.
- **Growth Signals**: Headcount of 31 employees (‑10.2% YoY), distributed across 5 countries; 3,906 LinkedIn followers (+8.6% yearly); SOC 2 Type II certified since 2020; HIPAA compliant (BAA available); maintains NIST 800‑53 risk management and continuous auditing.

## Competitive Advantages
- **Large, ethically‑sourced identity graph**: 1,400+ attributes on 240M adults, fully licensed from reputable vendors – never scraped or reliant on third‑party cookies.
- **Built‑in responsible AI**: Bias detection and mitigation, prediction explainability, and transparent reporting ensure models are fair and auditable.
- **Regulatory compliance**: SOC 2 Type II, HIPAA, GDPR, CCPA, and 14+ U.S. state privacy laws – a strong trust foundation for sensitive industries.
- **Co‑founder continuity**: All three founders still actively lead the company, providing deep domain expertise and long‑term strategic stability.

## Strategic Focus
- **Powering AI agents**: Investing heavily in MCP and real‑time API delivery to serve agentic AI tools and workflows that need live consumer context.
- **Vertical expansion**: Targeting home services (roofing, HVAC, solar), financial services (banks, credit unions, insurance), retail/e‑commerce, and health & wellness.
- **Platform approach**: Enabling partners (AI platforms, SaaS companies, agencies) to embed Faraday’s data and ML infrastructure as a white‑label or integrated capability.

## Why Work Here
- **Mission‑driven, ethical tech**: Focus on responsible data sourcing, bias mitigation, and transparent AI – appealing to engineers and data scientists who care about privacy and fairness.
- **Small, distributed team**: 31 people across 5 countries (US, UK, Canada, Paraguay, Italy) – likely offers remote‑first flexibility with a close‑knit culture.
- **Technical depth**: Work on a full‑stack platform involving identity resolution, machine learning pipelines, real‑time APIs, and MCP integrations – strong opportunities for growth in data engineering, ML, and infrastructure roles.
- **Long‑tenured leadership**: Co‑founders still active, providing stability and direct mentorship.
- **Company size**: Small enough to have high impact, but with a decade of product maturity and enterprise customers.

## Sources
1. [faraday.ai/about](https://faraday.ai/about)
2. [faraday.ai](https://faraday.ai/)
3. [linkedin.com/company/faradayai](https://www.linkedin.com/company/faradayai)
4. [levels.fyi/companies/faraday](https://www.levels.fyi/companies/faraday)
5. [faraday.ai/docs/intro/welcome](https://faraday.ai/docs/intro/welcome)
6. [jobs.gem.com/faraday](https://jobs.gem.com/faraday) (Careers page)

## Other roles at Faraday

- [Full Stack Engineer, New Grad](https://feeny.ai/job/full-stack-engineer-new-grad-faraday-new-york-1y64rzqe8fwn) — New York, NY
- [Senior Full-Stack Engineer](https://feeny.ai/job/senior-full-stack-engineer-faraday-new-york-jnh5c143pd1p) — New York, NY
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-brandwatch-united-kingdom-c7ntpke7apez) — United Kingdom
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-upcodes-north-rd7tgpwf6pj3) — North, United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-12twenty-remote-nc06cem0zrft)
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-runwise-new-york-kyeezdfe70xn) — New York, NY
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-incident-iq-alpharetta-tvtjeabwd8tp) — Alpharetta, GA
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-redis-london-6g21rawn5b95) — London, United Kingdom
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-cabify-madrid-48r69h64haej) — Madrid, Spain
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-chili-piper-remote-kt9cpvzpx69m)