---
title: 'Sales Development Representative at Finch Legal'
canonical: 'https://feeny.ai/job/sales-development-representative-finch-legal-new-york-hy908vpek60z'
type: 'job'
last_seen: '2026-09-07'
---

# Sales Development Representative at Finch Legal

- **Company:** Finch Legal
- **Location:** New York, NY
- **Compensation:** $75k–$100k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-06
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/finch-legal/91bd7947-aec5-4ff0-9fde-6527f4cbbc96

## Job description

## ABOUT FINCH

We believe every American household deserves access to counsel in life’s biggest moments. At Finch, we’re building the infrastructure to make justice radically more accessible. Our modern approach to consumer law automates the admin work and puts clients first, starting with personal injury.

In just over a year, we've grown 10x, raised a $20M Series A, and become the pre-litigation partner of choice for top personal injury firms across the country. We believe the best outcomes happen when expert operators and purpose-built AI work together – which is why we handle every step of pre-lit, from intake and claim opening to medical records, lien management, and demands, with humans leading every case.

We’re backed by Sequoia, Redpoint, and the founders & CEOs of generational companies like DoorDash, Ironclad, and Digits. We’re rebuilding how the law serves everyday Americans from first principles, and we’re hiring exceptional operators to help us scale it nationwide.

Hi 👋, I'm Molly https://www.linkedin.com/in/molly-hoffman-63a6b956/ – I run Marketing at Finch. I'm responsible for driving sales pipeline, and this role reports into me, with direct sales coaching from our founder, Viraj.

This role is open because our go-to-market org has real momentum – law firms are excited by what we're selling, and we need someone focused, disciplined, and hungry enough to turn that excitement into pipeline. Today our sales team is four people, with just one SDR.

As an early team member, you'll shape and execute the playbook for a major new business initiative, laying the groundwork for a repeatable SDR motion as we scale to 10, 20, 30 reps. You’ll also operate with autonomy and creativity, and have the opportunity to accelerate your career as a seller.

## ABOUT FINCH

We believe every American household deserves access to counsel in life’s biggest moments. At Finch, we’re building the infrastructure to make justice radically more accessible. Our modern approach to consumer law automates the admin work and puts clients first, starting with personal injury.

In just over a year, we've grown 10x, raised a $20M Series A, and become the pre-litigation partner of choice for top personal injury firms across the country. We believe the best outcomes happen when expert operators and purpose-built AI work together – which is why we handle every step of pre-lit, from intake and claim opening to medical records, lien management, and demands, with humans leading every case.

We’re backed by Sequoia, Redpoint, and the founders & CEOs of generational companies like DoorDash, Ironclad, and Digits. We’re rebuilding how the law serves everyday Americans from first principles, and we’re hiring exceptional operators to help us scale it nationwide.

## THIS ROLE

This is one of Finch's first SDR roles – which means you won't just be filling a seat, you'll be building the foundation for how we grow. You'll own top-of-funnel, help shape our outbound playbook, and be the first voice many law firms ever hear from us. If you want to do meaningful work early in your career and grow fast, this is the role.

## WHAT YOU'LL DO

This is an outbound-focused role at a company where the GTM motion is still being defined –  you'll prospect and help build the system at the same time. Expect the scope to expand as we grow.

- Own top-of-funnel pipeline through outbound email, cold calls, and LinkedIn outreach to law firm decision-makers.
- Build Finch's SDR playbook – testing messaging, tracking performance, and iterating quickly.
- Execute with discipline and consistency day to day – this role is as much about the daily grind as it is about strategy.
- Convert early interest into booked meetings for our Account Executive team.
- Maintain clean, accurate pipeline data in our CRM so the team can move fast with confidence.
- Represent Finch at legal tech conferences and industry events.

## WHO WE HAVE IN MIND

This role rewards people who are comfortable creating structure where none exists and who see early-stage as an opportunity.

## MUST-HAVES

- Some experience in a client-facing outbound sales or BD role.
- Demonstrated ability to test, iterate, and optimize outbound messaging and workflows.
- Strong written and verbal communication skills.

## NICE-TO-HAVES

- Prior experience building or contributing to an SDR playbook.
- Familiarity with the legal industry or experience selling into professional services.
- Experience at a high-growth startup.

THIS ROLE MIGHT NOT BE FOR YOU IF

- You do your best work when the outbound playbook is already written and the process is fully defined.
- You're looking for a role with a clear, linear path rather than one where you help create it.
- You’re unwilling to travel with some regularity with our team to conferences.

## COMPENSATION

The expected package for this role includes base salary + commission + equity.

- Base salary = $75,000 - $100,000
- OTE = $90,000 - $120,000

## BENEFITS

- 100% coverage for health, dental, and vision.
- 401(k) retirement plan.
- In-office snacks, drinks, and daily team lunches and dinners.
- Flexible PTO (we trust you to take the time you need).

## INTERVIEW PROCESS

1. Intro: A quick call to see if there's a mutual fit.
2. Interview: An behavioral interview with the hiring manager.
3. Case: An assignment related to the work.
4. Onsite: A visit to our NYC office to interview, meet the team, and have lunch.

AT FINCH LEGAL, WE BELIEVE IN PRACTICING WHAT WE ADVOCATE.

As a company dedicated to upholding justice and protecting people in the workplace, we are equally committed to fostering a safe, inclusive, and equitable environment within our own walls. We welcome and support individuals from all backgrounds and lived experiences — regardless of race, ethnicity, gender identity, sexual orientation, religion, disability, or veteran status.

We recognize that diversity strengthens our team, enriches our perspectives, and empowers us to better serve our clients and communities. At Finch Legal, inclusion isn’t just a value — it’s a practice.

## About Finch Legal

## Company Overview
- **One-liner**: Finch Legal automates pre-litigation for plaintiff personal injury law firms by combining elite paralegals with AI agents to handle cases from intake through demand letters.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2024
- **Founders**: Viraj Bindra (Co-Founder & CEO), Ben Weems (CTO)

## Core Business
- **Primary industry**: Legal Technology (LegalTech), Personal Injury Pre-Litigation Services
- **Target customers**: Plaintiff personal injury law firms of all sizes (B2B)
- **Mission/Purpose**: To empower personal injury firms to resolve cases faster, grow capacity, and serve more clients by putting pre-litigation on autopilot.

## Products & Services
- **Pre-Litigation Autopilot (Platform-as-a-Service)**: A comprehensive service that takes over the entire pre-litigation workflow. This includes:
    - **24/7 Bilingual Intake**: Bilingual (English/Spanish) paralegals handle intake calls around the clock, qualifying leads and signing clients.
    - **Claims & Insurance**: Automated opening of insurance claims, sending representation letters, and tracking communications with adjusters.
    - **Medical Records Retrieval**: AI-assisted retrieval and organization of medical records from providers, with human oversight.
    - **Police & Investigation Reports**: Automated collection of police reports and incident records.
    - **Medical Chronologies**: Creation of litigation-grade, source-linked timelines from medical records.
    - **Demand Letter Creation**: AI-generated demand letters reviewed by legal professionals, designed to maximize settlement value.
    - **Client Treatment Check-ins**: Bi-weekly check-ins with clients to track treatment progress and secure records.
- **Litigation Support**: Preparation of discovery requests, coordination of expert witnesses, deposition summaries, and mediation position statements.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric (Funding)**: Total Funding of **$23.7 Million** (Series A led by Redpoint, with participation from Sequoia Capital, among others).
    - **Seed Round**: Led by Sequoia Capital (April 2025).
    - **Series A**: $23.7M led by Redpoint (July 2025).
- **Notable Investors**: Sequoia Capital (led by Alfred Lin), Redpoint, and angel investors including Tony Xu (CEO of DoorDash), Jason Boehmig (CEO of Ironclad), and Christopher Payne (Board Member for Robinhood).
- **Growth Signals**:
    - Headcount grew **718.2% year-over-year** to 65 employees.
    - LinkedIn followers grew **1103.7% year-over-year**.
    - Claims client firms are growing **40% month over month** using Finch.
    - Recently expanded out of private access to partner with firms nationwide.
    - **12 active job postings** with strong quarterly growth (+71.4%).

## Competitive Advantages
- **Hybrid Model**: Combines experienced legal operators (from firms like Morgan & Morgan) with cutting-edge AI agents, offering a level of service and accuracy that pure software or pure outsourcing can't match.
- **End-to-End Integration**: Handles the entire pre-litigation lifecycle from intake to demand, acting as a fully outsourced team rather than a point solution.
- **Seamless CMS Integration**: Works within a firm's existing Case Management System (CMS) like Filevine or Smokeball, requiring no new software to learn.
- **Pay-for-Value Pricing**: Charges a flat fee per case (with an option to pay at settlement), which reduces financial risk for firms compared to hiring full-time staff.
- **Enterprise-Grade Security**: SOC 2 certified with closed-loop large language models to protect PII.
- **Elite Backing & Talent**: Founded by leaders from top tech companies (Google, DoorDash) and top plaintiff firms, with backing from Sequoia Capital.

## Strategic Focus
- **Scaling Nationwide**: Moving from private access to serving personal injury firms across the United States.
- **Product Expansion**: Continuing to develop the AI agent capabilities and litigation support offerings (discovery, expert witnesses, etc.).
- **Deepening CMS Integrations**: Ensuring compatibility with the widest range of case management software.
- **Talent Acquisition**: Aggressively hiring for engineering, legal operations, and sales roles to support rapid growth.

## Why Work Here
- **High-Impact Role**: Engineers and operators work on a platform that directly increases access to justice for personal injury victims by making firms more efficient.
- **Rapid Growth Stage**: Join a company that grew 718% in headcount in one year, offering immense opportunities for ownership, career growth, and impact.
- **Strong Engineering Culture**: The team includes talent from Google, Stanford, and other top tech companies. The tech stack is modern (Python/Django, React, AWS, OpenAI).
- **In-Person Collaboration**: Engineering roles are based in Manhattan, NYC, with a four-day in-office requirement (M-Th) designed for cross-functional collaboration and speed.
- **Founding Engineer Experience**: Actively hiring "founding engineers" who will own major features from design to deployment, offering a rare chance to build the core platform of a fast-growing startup.
- **Competitive Compensation**: Base salary of $150,000–$220,000 for engineers, well-above-market equity packages, and 100% coverage of medical, dental, and vision premiums.
- **Perks**: Flexible PTO, in-office snacks and drinks, and a $100/month tooling stipend.
- **Diverse Team**: Founders and key executives come from top-tier legal and tech backgrounds, creating a culture that values both operational excellence and technical innovation.

## Sources
1. [finchlegal.com](https://www.finchlegal.com/)
2. [finchlegal.com](https://www.finchlegal.com/engineering-careers)
3. [linkedin.com](https://www.linkedin.com/company/finchlegal)
4. [finchlegal.com](https://www.finchlegal.com/pre-litigation)

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