---
title: 'Sales Development Representative at Finix'
canonical: 'https://feeny.ai/job/sales-development-representative-finix-san-francisco-nm2xqr93dwd4'
type: 'job'
last_seen: '2026-09-07'
---

# Sales Development Representative at Finix

- **Company:** Finix
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-04-07
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/finix/b4900851-6c13-4af2-ba84-3903a034424b

## Job description

## About Finix

Finix is building the global operating system for fintech, starting with payments. From startups to publicly traded companies, Finix processes tens of billions of dollars annually both in-store and online. Finix was founded in 2015 and is headquartered in San Francisco.

To date Finix has raised over $200M, including a $75M Series C led by Acrew Capital and Lightspeed Venture Partners and backed by American Express Ventures, Bain Capital Ventures, Homebrew, Inspired Capital, Visa, and others

About the Role:

This SDR role is a career-challenging and immensely rewarding opportunity. From a day-to-day perspective, you will be handling inbound customers, executing your own outbound strategy, creating a pipeline of customers, and generating the top of the funnel for the rest of the sales org.

We’re looking for someone who works well in cohesive sales & marketing teams, where working with Marketing and Business Development to generate leads is just as important as qualifying and passing one on to an Account Executive. Although CRM is just a tool, it should be your source of truth and the main platform for you to organize, monitor, and develop your ever-growing customer portfolio. A can-do attitude and an obsession with staying organized and accelerating opportunities through the pipeline are expected.

This is an in-office role.

## Responsibilities

- Reach out and manage inbound or outbound in a timely manner
- Meet daily touchpoints metrics, while aiming to hit a target number of customer qualifications monthly
- Maintain optimism and drive amidst the hustle of a scaling startup
- Navigate newly contacted customers’ organizations, identifying decision-makers centralized around payments
- Utilize value selling and SPIN as the fundamental structure to all meetingsIdentify areas where Finix adds value, even if it is not obvious from the first conversation
- Project creativity, as you identify new markets to penetrate; execute on these ideas while being conscious of priorities
- Track and update all customer details within CRM
- Prioritize opportunities and apply appropriate tools & resources to ensure 100% satisfaction among all customers
- Be passionate about communicating value to senior stakeholders and figuring out creative ways to create success

## About You

- 2+ years experience in quota-driven, successful sales roles
- Understand how to optimize the sales cycle from lead to opportunity to live account
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty and ambiguity
- Familiarity and ease with cloud-based sales tools, B2B technology applications, and how these tools accelerate the sales cycle
- Ability to prioritize and execute on multiple projects simultaneously
- Excellent communication skills (interpersonal, email, verbal, presentation, Slack)
- Formal sales/SDR training from a reputable institute or organization, concentrating on value selling, SPIN, or similar

Nice to Haves

- Experience working closely with the Tier 1 SaaS and technology companies, financial institutions, and/or card networks at senior levels
- Prior experience working in Payments/Fintech
- Bachelor’s Degree or equivelant experience

Finix is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.

Role: Sales Development Representative Level: IC2/IC3 Locations: San Francisco, CA Base/OTE Salary Range: $60,000 - $120,000 OTE + Equity + Benefits

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California. Individual pay is determined by work location, job related skills, experience, and relevant education or training.

## About Finix

## Company Overview
- **One-liner**: Finix provides a payment infrastructure platform that enables businesses to accept, process, and manage payments through a developer-friendly API and white-label tools.
- **Entity Type**: Private (Series C, $204M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2015
- **Founders**: Richie Serna (CEO)

## Core Business
- Primary industry/industries: Payments infrastructure, Fintech
- Target customers: Fast-growing startups, SaaS platforms, marketplaces, e-commerce businesses, and large-scale enterprises
- Mission or purpose statement: “To build the most accessible financial services ecosystem in history, starting with payments.”

## Products & Services
- **Finix Payment Platform**: An end-to-end, all-in-one payment solution with a universal API and intuitive dashboard. Businesses can accept and embed payments, automate workflows (reconciliation, underwriting, dispute management), manage fees and compliance, and access automated reporting. It supports payments, payouts, recurring billing, risk management, and compliance in a single system.
- **White-Label Tools**: No-code and low-code tools that let businesses embed a seamless, branded payment experience for their own customers.
- **Developer SDKs & APIs**: APIs and SDKs (including for Android) enabling custom payment experiences and integrations with various payment terminal providers.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total Funding of $204M, with a $75M Series C round raised in 2024. Annual revenue estimated at $10M (per LinkedIn estimates).
- **Notable Investors/Partners**: Acrew Capital (led Series C), Leap Global, Lightspeed Venture Partners, Citi Ventures, Tribeca Venture Partners, American Express Ventures, Bain Capital Ventures, Homebrew, Insight Partners, Inspired Capital, Sequoia Capital, Visa, and Cap Table Coalition.
- **Growth Signals**: Processes billions of dollars in transactions annually. Grew headcount by ~17.3% YoY. Serves customers including Lunchbox, AgVend, Clubessential, Passport, Vroom, and Meadow. Has expanded into Canada and operates across the U.S. and Canada.

## Competitive Advantages
- **Full-Stack Acquirer/Processor**: Finix is a full-stack acquirer processor, meaning it provides the underlying processing infrastructure rather than just a gateway, giving customers more control and access to better margins.
- **Customizability & Revenue Optimization**: Offers hundreds of configuration options and a choice of fee settings to optimize payments profitability, including per-payment-method pricing, transaction volume discounts, and accelerated settlement.
- **Developer-First Approach**: A “get started in hours, not days” API with thorough documentation, a test environment, and a team dedicated to helping customers design solutions.
- **High Reliability & Uptime**: Industry-leading 99.999% uptime guarantee.

## Strategic Focus
- **Global Expansion**: Building the “global operating system for fintech,” with a specific focus on removing technical, regulatory, and compliance barriers to expand access to payments and fintech globally.
- **Product Depth**: Continuing to enhance the platform with more automation, reporting tools, and embedded payment capabilities to serve the full lifecycle of payment operations for growing businesses.

## Why Work Here
- **Culture & Mission**: Focused on breaking down barriers in financial services and making technology accessible. Emphasis on “people-first” culture with values like “act like an owner.”
- **Remote/Hybrid/Office Policy**: Offices in San Francisco (SOMA district) and Chicago (West Loop). Many roles are US-Remote. Specific job postings may be location-specific (e.g., Toronto role in the job description).
- **Compensation & Benefits**: Competitive salary and equity. Benefits include generous paid time off, wellness days, flexible health plans (medical, dental, vision), 100% benefits coverage for employees and dependents, life insurance, and inclusive parental leave.
- **Engineering Culture**: Developer-friendly environment; the company’s own product is an API, so engineers work on solving complex payments and infrastructure problems. Emphasis on owning implementation, best practices, and architecture.

## Sources
1. [finix.com](https://finix.com/)
2. [finix.com/about-finix](https://finix.com/about-finix)
3. [finix.com/careers](https://finix.com/careers)
4. [LinkedIn](https://www.linkedin.com/company/finix-payments)
5. [Jobs.lever.co (Android Engineer Job Posting)](https://jobs.lever.co/finix/921435a1-3d41-4e4b-a6d3-aec375880305)

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