--- title: 'Sales Development Representative at GWI' canonical: 'https://feeny.ai/job/sales-development-representative-gwi-london-9zh0hp36p21r' type: 'job' last_seen: '2026-09-09' --- # Sales Development Representative at GWI - **Company:** GWI - **Location:** London, United Kingdom - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/globalwebindex/jobs/8617541002 ## Job description At GWI, we’re always looking for talented, curious people who thrive on having a meaningful impact. Right now, we’re looking for a Sales Development Representative to play a key role in our Revenue team in London. If that’s you, and contributing to growth motivates you, keep reading. It could be the start of something, well, extraordinary. Sounds great, what will I be doing? 🤔 As our Sales Development Representative, you’ll: Be the first experience and point of contact for potential new customers at GWI. You’ll play a vital role in building our pipeline — identifying opportunities, starting conversations, and connecting the right people to the right solutions. A few things you’ll be responsible for: 👉Identify new business opportunities through outbound lead generation, research, and prospecting 👉 Manage and respond to inbound requests from prospective clients via outreach and email 👉 Secure meetings for the GWI sales organisation 👉 Analyse customer needs and identify potential solutions 👉 Present and explain GWI product offerings 👉 Lead outbound conversations with potential clients across phone, email and video It’s also a lot of fun — shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a fast-paced environment. What do I need to bring with me? 🧳 You’ll need to be able to demonstrate the core skills this role requires. You don’t have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you: 👉 Some experience in a customer-facing or sales-adjacent role (this could include voluntary, freelance, or transferable experience) 👉 Excellent communication and presentation skills 👉 Effective time management and organisation skills 👉 Proficient with standard productivity tools, including MS Office 👉 A considered, attentive approach to building professional relationships 👉 Able to stay focused and maintain progress when faced with challenges and setbacks 👉 Ready to take initiative with your own outreach and build a consistent prospecting routine 👉A confident communicator and active listener, able to navigate nuanced conversations at all levels Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you. ## Why Join Us 👉 Clear responsibility from day one — you’ll be building a pipeline that directly impacts GWI’s growth 👉 A team that invests in your development — structured onboarding, coaching and clear progression 👉 A product you’ll be proud to represent — used by the world’s leading brands and agencies ## What We Offer 🧘 At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes: - Time to recharge – 25 days’ annual leave, plus office closures over the holidays. - Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support. - Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success. - Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget. - Career growth – Accredited learning, leadership development, and global career mobility. - Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked. Diversity, Equity & Inclusion 🫶 Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully. #li-hybrid #LI- ## About GWI ## Company Overview - **One-liner**: GWI provides a global consumer insights platform that delivers verified, anonymized human data to power smarter business decisions and more reliable AI. - **Entity Type**: Private (Series B) - **Headquarters**: London, UK (with hubs in New York, Athens, Prague, and Singapore) - **Founded**: 2009 - **Founders**: Tom Smith (CEO) ## Core Business - **Primary Industry**: Market Research & Consumer Insights / AI Data Infrastructure - **Target Customers**: Brands, agencies, media companies, and tech firms (B2B Enterprise). - **Mission**: To provide the human truth behind the numbers, making AI smarter, more reliable, and grounded in real human behavior. ## Products & Services - **GWI Global Human Insights Platform**: A subscription-based SaaS platform that allows users to explore consumer attitudes, interests, and behaviors across 50+ markets. It provides trended data and deep analysis tools. - **GWI Spark (Agent Spark)**: An AI-powered analyst tool that allows users to query the company's 35 billion data points using natural language, getting instant, data-backed answers. It is designed to integrate with other AI tools like ChatGPT and Claude. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (classified as a "Soonicorn" by Sifted in 2024). - **Key Metric**: **$100M in total bookings** (achieved in 2025). Total funding raised: **$180M** (Series B in 2022). - **Notable Investors/Partners**: Not explicitly listed in the provided sources, but the company is backed by institutional investors following its $180M Series B. - **Growth Signals**: Hit $100M in total bookings in 2025. Recognized by the Financial Times as one of Europe’s Long-Term Growth Champions (2024). Featured on Sifted’s “Soonicorns to watch” list (2024). Processes 35 billion data points and 2M+ interviews annually. ## Competitive Advantages - **Scale of Proprietary Data**: 35 billion data points from 2M+ interviews annually across 50+ markets, providing a massive, defensible dataset. - **Verification & Authenticity**: Unlike web-scraped data used by many AI models, GWI’s data is sourced from verified, anonymized survey respondents, making it more reliable and accurate for human truth. - **First-Mover in AI Integration**: Launching "Agent Spark" positions them at the intersection of market research and the AI agent ecosystem, making their data a critical input for enterprise AI applications. ## Strategic Focus - **AI-Native Product Development**: Transforming from a traditional insights platform into an AI-powered data infrastructure company. The launch of GWI Spark and making data available inside AI tools are key priorities. - **Expanding Data Monetization**: Moving beyond direct subscriptions to licensing data for use within third-party AI models and tools. - **Global Reach**: Continued expansion into key markets like APAC (Singapore office opened in 2021). ## Why Work Here - **Culture**: Described as open, autonomous, and trust-based. Values include curiosity, collaboration, and a genuine commitment to DEI. - **Work Environment**: Flexible working hours and a hybrid/office model with hubs in London, New York, Athens, Prague, and Singapore. The company emphasizes that work-life balance is a core principle, not a perk. - **Growth & Rewards**: Offers bespoke personal development, accredited leadership training, and a data-led rewards program. The company has a "scale-up mindset" with world-changing ambition. - **Engineering Culture**: Focus on building the "missing element" for the next generation of AI, offering engineers the chance to work on cutting-edge problems at the intersection of data science and AI. ## Sources 1. [gwi.com](https://www.gwi.com/) 2. [gwi.com/careers](https://www.gwi.com/careers) 3. [gwi.com/about-us](https://www.gwi.com/about-us) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/GWI_(company)) 5. [linkedin.com](https://www.linkedin.com/company/gwidotcom) ## Other roles at GWI - [Senior People Business Partner](https://feeny.ai/job/senior-people-business-partner-gwi-london-fp1fgmcaxdkw) — London, United Kingdom - [VP of Research and Insights](https://feeny.ai/job/vp-of-research-and-insights-gwi-new-york-h6e63ykqg8d9) — New York, NY - [Salesforce Product Lead](https://feeny.ai/job/salesforce-product-lead-gwi-london-zvs7pzbwbgbv) — London, United Kingdom - [VP Customer Success](https://feeny.ai/job/vp-customer-success-gwi-london-vrdy342mxy3w) — London, United Kingdom - [Senior Product Experience Executive](https://feeny.ai/job/senior-product-experience-executive-gwi-athens-6rbv34xpd66v) — Athens, Greece - [Product Experience Executive](https://feeny.ai/job/product-experience-executive-gwi-athens-85n0f2842t1a) — Athens, Greece - [Commercial Customer Success Manager](https://feeny.ai/job/commercial-customer-success-manager-gwi-london-nyzqnj625zfh) — London, United Kingdom - [Mid-Market Account Executive](https://feeny.ai/job/mid-market-account-executive-gwi-london-qdr9sb2tjs1a) — London, United Kingdom - [Technical Product Manager (Data Platform)](https://feeny.ai/job/technical-product-manager-data-platform-gwi-athens-remq9n7bfeg5) — Athens, Greece - [Marketing Operations Executive](https://feeny.ai/job/marketing-operations-executive-gwi-london-h8ebamesm5px) — London, United Kingdom