---
title: 'Sales Development Representative, Home Improvement at Upgrade'
canonical: 'https://feeny.ai/job/sales-development-representative-home-improvement-upgrade-atlanta-t3tb6bqhsrqc'
type: 'job'
last_seen: '2026-09-06'
---

# Sales Development Representative, Home Improvement at Upgrade

- **Company:** Upgrade
- **Location:** Atlanta, GA
- **Posted:** 2026-07-01
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/upgrade/jobs/4711503005

## Job description

Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7.5 million customers access over $42 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $7.3B.

We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.

We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.

## About the Role

Upgrade is building out our sales team for our home improvement financing business. We're looking for an SDR to help build that pipeline from the ground up.

You'll focus on getting home improvement contractors and merchants interested in offering consumer financing through Upgrade. This is a ground-floor role with a clear path forward. SDRs who perform here move into Account Executive roles as the team grows. You'll help shape how we prospect, who we target, and how we build this business.

If you want real ownership early in your sales career, backed by an established fintech, this is the role.

## What You'll Do

- Run outbound prospecting. You'll cold call, email, and sequence across multiple channels to book demos with home improvement contractors and merchants. Your goal is getting the right people in front of our AEs.
- Qualify your prospects. You'll ask the right questions to understand fit and share relevant product context before handing off to Sales.
- Build target lists with the team. You'll work with Sales and Customer Success to research accounts, develop outreach strategies, and keep the pipeline moving.
- Set the standard. You'll help establish the habits and norms that define this team's culture as we grow.

## What You Bring

- Comfort with outbound. You're not put off by cold calling. You understand that volume and consistency drive results.
- A desire to do more than hit a number. You want to contribute to how this team sells, not just execute a script.
- Strong communication skills. You can build rapport quickly, ask good questions, and clearly explain why someone should take a meeting.
- Adaptability. This is an early team. Things change. You adjust and keep moving.
- A collaborative approach. You'll work closely with AEs and Customer Success and need to share information and stay aligned across the team.

Where This Role Goes

This is a direct path to an Account Executive role on this team. We're building from scratch, which means the SDRs who perform here are the first candidates we look at when we open AE seats. There's no ambiguity about that. Hit your numbers, contribute to how we build this thing, and you'll have a real shot at closing deals full-time.

What We Offer You:

- Competitive salary and stock option plan
- Medical, dental and vision insurance with employer paid options
- Flexible PTO
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives

#LI-Hybrid

For California residents: [Upgrade's California Notice at Collection and Privacy Policy](https://www.upgrade.com/PRIVACY_POLICY_CALIFORNIA_EMPLOYEE/) describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.

Environmental & Working Conditions

- Work is performed indoors in a fast-paced environment that requires the ability to manage multiple priorities and meet established workflows, schedules, and service expectations.
- Employees regularly input, retrieve, and exchange information accurately using digital systems and applications to support operational and customer service objectives.
- The role requires the ability to receive and exchange information with customers, peers, supervisors, and cross-functional partners through available communication channels, which may include meetings, email, phone, and digital collaboration tools, and may involve real-time, verbal, or in-person exchanges depending on business need.
- Job duties may involve managing a high volume of inbound and/or outbound customer interactions and work activities using telecommunications and computer systems. The role requires the ability to read, analyze, and interpret information displayed on computer screens and remain in a working posture for extended periods, consistent with the demands of the position.
- Work may be performed in a contact center, office, or remote environment, depending on business needs and the nature of the role. Onsite work environments may include shared workspaces, standard office lighting, and moderate background noise typical of customer service or operational settings.
- Employees working remotely are responsible for maintaining a secure and productive workspace with reliable internet connectivity that supports company systems and safeguards the confidentiality of company and customer information.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement. English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide.

## About Upgrade

## Company Overview
- **One-liner**: Upgrade is a neobank offering responsible credit, mobile banking, and payment products including personal loans, credit cards, auto financing, home improvement loans, and high-yield savings.
- **Entity Type**: Private (Series G)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2016
- **Founders**: Renaud Laplanche (former founder/CEO of LendingClub)

## Core Business
- Primary industry: Neobanking / Consumer Finance / Fintech
- Target customers: B2C (individual consumers in the U.S. seeking affordable credit, banking, and payment flexibility)
- Mission: “To help our customers move in the right direction with responsible financial products that put more money in their pocket.”

## Products & Services
- **Upgrade Personal Loans**: Fixed-rate installment loans for debt consolidation, home improvement, and major purchases.
- **Upgrade Card**: A hybrid credit card that combines credit card acceptance with installment payment flexibility; recognized as the fastest-growing credit card in the U.S. at launch.
- **Upgrade OneCard™**: A single card offering “Pay Now” (debit-like) and “Pay Later” (installment) options; also available as a secured version for credit-building.
- **Auto Financing**: Indirect auto loans originated through franchise and independent dealerships; surpassed $1 billion in originations by mid-2025.
- **Home Improvement Financing**: Flexible loan programs for contractors and homeowners; surpassed $1 billion in originations by December 2024.
- **Flex Pay** (formerly Uplift): Travel-focused buy now, pay later (BNPL) solution, now rebranded and powering flexible payments for Expedia Group cruise bookings.
- **Premier Savings**: High-yield savings account with competitive APY, no monthly fees, and FDIC/NCUA insurance.
- **Boost Money**: Acquired product offering high-yield savings and secured credit cards.

## Market Standing
- **Valuation**: $7.3 billion (Series G round, October 2025) [wikipedia.org]
- **Key Metric**: Over $50 billion in credit made available to more than 8 million customers since inception. [upgrade.com]
- **Total Equity Raised**: ~$750 million [wikipedia.org]
- **Notable Investors/Partners**: Neuberger Berman (lead Series G), Santander Group, Koch Disruptive Technologies, Coatue Management, DST Global, Ribbit Capital, LuminArx Capital Management. [wikipedia.org]
- **Growth Signals**:
  - Auto loan originations surpassed $1 billion in first ~18 months of indirect lending.
  - Home improvement originations crossed $1 billion by end of 2024.
  - Cruise booking division achieved 23% YoY growth in 2024.
  - Named to CNBC’s World’s Top 250 Fintech Companies (2024, 2025) and USA Today’s Most Trusted Brands in Banking & Financial Services (March 2026). [wikipedia.org]

## Competitive Advantages
- **Hybrid Credit Innovation**: Products like the Upgrade Card and OneCard blur the line between credit cards and installment loans, giving consumers flexibility to avoid revolving debt.
- **Speed of Execution**: Launched several new product lines (auto, home improvement, travel BNPL) in rapid succession and hit billion-dollar milestones within 1–2 years.
- **Deep Industry Experience**: Founded by LendingClub’s former CEO, with a team experienced in marketplace lending and regulatory navigation.
- **Scalable Platform**: Uses a technology-driven, branchless model that keeps costs low and allows fast iteration.

## Strategic Focus
- **Expanding Product Verticals**: Continuing to grow auto, home improvement, and travel (Flex Pay) lending channels.
- **Partnership Growth**: Deepening integrations with major travel platforms (Expedia Group), dealer networks, and contractors.
- **Responsible Credit**: Emphasizing products that help consumers avoid high-interest revolving debt and build credit.
- **Geographic Footprint**: U.S.-focused with remote and regional offices; potential further international expansion via Flex Pay in Canada.

## Why Work Here
- **Culture & Values**: Core values include “We Move Fast,” “We Act as Owners,” “We Help Each Other,” and “We Are Always Learning.” Emphasis on curiosity, continuous improvement, and inclusive team environment. [upgrade.com]
- **Recognition**: Named to Forbes’ America’s Best Startup Employers (2026) and BuiltIn’s Best Places to Work. [upgrade.com]
- **Remote/Hybrid Policy**: Multiple office locations (San Francisco HQ, Atlanta, Phoenix, Montreal, Orange County) and remote-friendly roles (e.g., remote Account Managers, Senior Data Analysts). Not fully remote for all positions, but flexibility exists.
- **Compensation & Benefits**:
  - 100% paid medical, dental, and vision insurance for team members.
  - Competitive salary plus stock options.
  - 401(k) with 4% match, fully vested immediately.
  - Unlimited PTO for salaried positions.
  - Paid parental leave and wellness programs. [upgrade.com]

## Sources
1. [upgrade.com/careers](https://www.upgrade.com/careers/)
2. [greenhouse.io/jobs](https://job-boards.greenhouse.io/upgrade)
3. [upgrade.com/about](https://www.upgrade.com/about/)
4. [upgrade.com/careers/benefits](https://www.upgrade.com/careers/benefits/)
5. [wikipedia.org](https://en.wikipedia.org/wiki/Upgrade,_Inc.)

## Other roles at Upgrade

- [Account Receivable Operations Lead](https://feeny.ai/job/account-receivable-operations-lead-upgrade-atlanta-ykyndw93jd8j) — Atlanta, GA
- [Partner Growth & Engagement Manager](https://feeny.ai/job/partner-growth-engagement-manager-upgrade-atlanta-ry3rexr1j2dr) — Atlanta, GA
- [Dealer Development Manager (Nashville, TN)](https://feeny.ai/job/dealer-development-manager-nashville-tn-upgrade-united-states-gp7cejkkcrja) — United States
- [Customer Service Advisor, Card Payment - Start Date 10/5/26](https://feeny.ai/job/customer-service-advisor-card-payment-start-date-10-5-26-upgrade-phoenix-7thpngcggnfe) — Phoenix, AZ
- [Senior Collections Strategy Analyst](https://feeny.ai/job/senior-collections-strategy-analyst-upgrade-united-states-13ga0pd6k8at) — United States
- [Développeur(-euse) senior en automatisation AQ – (Plateforme)](https://feeny.ai/job/developpeur-euse-senior-en-automatisation-aq-plateforme-upgrade-canada-e0nkweqprrc4) — Canada
- [Organizational Development Program Manager](https://feeny.ai/job/organizational-development-program-manager-upgrade-phoenix-xgntjj71ry43) — Phoenix, AZ
- [Senior QA Automation Engineer - Product (LATAM)](https://feeny.ai/job/senior-qa-automation-engineer-product-latam-upgrade-argentina-nn04f21b8jrs) — Argentina
- [Dealer Development Manager (Greater Pennsylvania)](https://feeny.ai/job/dealer-development-manager-greater-pennsylvania-upgrade-united-states-7yayd058x4jp) — United States
- [Senior QA Automation Engineer (Platform)](https://feeny.ai/job/senior-qa-automation-engineer-platform-upgrade-united-states-xjjxdrja7my3) — United States