---
title: 'Sales Development Representative at Hoxhunt'
canonical: 'https://feeny.ai/job/sales-development-representative-hoxhunt-helsinki-k9fa44kpvqzx'
type: 'job'
last_seen: '2026-10-19'
---

# Sales Development Representative at Hoxhunt

- **Company:** Hoxhunt
- **Location:** Helsinki, Finland
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/hoxhunt/2b800e4b-9c4f-45d1-8ef6-ab804069ac67

## Job description

## Our mission and why it matters

We are on a mission to make humans the strongest security layer. Human risk remains one of the biggest vulnerabilities and traditional awareness training is not enough. We take a different approach by combining AI-driven personalization, real threat detection, and behavioral science to actively protect people and organizations. We don't just simulate risks. We build the tools that detect and stop them.

## Why this role matters

Cybersecurity is not just about technology; it is about human behavior. At Hoxhunt, we help organizations turn employees into cyber defenders through behavior-driven training that actually changes how people act. As a Sales Development Representative focusing on international EMEA markets, you will be the first point of contact for many of our future customers. This role is more than just activity and targets; it is a strong development step designed to help you level up in skill, confidence, and long-term career options while building solid foundations for future growth in complex B2B sales.

## What you'll own and drive

- Own outbound prospecting and pipeline creation for a defined set of accounts
- Research target accounts and decision-makers using tools like ZoomInfo and LinkedIn Sales Navigator
- Create personalized, relevant outreach across email, phone, LinkedIn, and events
- Engage CISOs and security leaders in thoughtful, value-driven conversations
- Collaborate closely with Account Executives to create qualified sales opportunities
- Learn continuously through coaching, feedback, and experimentation

What success looks like

- In your first 3 months you'll: Complete our structured onboarding, learn how to engage senior security stakeholders confidently, and begin generating high-quality conversations and pipeline.
- By month 6 you'll: Consistently meet outbound targets, demonstrate a deep understanding of international EMEA markets and the cybersecurity landscape, and build skills that translate into senior SDR roles or AE tracks.

What makes you thrive here You have:

- 1 to 2 years of experience as an SDR or BDR, preferably in SaaS
- Native-level or fully business proficient English skills (additional business proficient language skills like German or French are a big plus!)
- Experience with cold calling and multi-channel outbound
- A coachable, resilient, and ambitious mindset
- Curiosity about cybersecurity and complex B2B sales
- Experience prospecting across multiple European markets

Bonus points if you also:

- Bring experience with tools like ZoomInfo, Sales Navigator, or similar

Who you'll work with You will join a supportive, high-performing EMEA sales team where your ideas and initiative truly matter. As our SDRs say, this is one of the most energetic and inspired teams you will likely come across. You are expected to perform, but you are supported in every way to succeed. Your colleagues are a tight-knit group that has each other's backs, thriving in a "winning together" atmosphere where your ambition can flourish.

## What you can expect from us

- Compensation: Monthly base salary of €3,000–€3,500 depending on your experience, plus a very competitive performance-based bonus. You may notice varying salary ranges for roles with similar titles across Hoxhunt; this is because each range is grounded in our role leveling and reflects the seniority, scope, and impact expectations required for that specific role and team, and we operate with a low hierarchy.
- Working ways: Our SDR team works mainly onsite at our Helsinki office, at least three days a week, balancing collaborative in-person time with focused remote work. During onboarding, we expect you in the office every day.
- High performance meets high humanity: We bring an incredibly driven, high-impact energy to our work, but we leave our egos at the door. You will be surrounded by wildly talented, dedicated colleagues in an environment built on extreme kindness, support, and psychological safety.
- Authentic trust & autonomy: We hire great people and trust them to do great work. You will find a culture free of micromanagement, giving you the autonomy to take real ownership, drive impact, and shape things early on.
- A product you can be proud of: It is incredibly rare in cybersecurity to build a multi-award-winning product that end-users genuinely love. You will join a team making a real, measurable impact against cybercrime.
- The perks that matter: Alongside this amazing community, you will enjoy extensive healthcare with other benefits and our beautiful office in Helsinki (complete with a gym and swimming pool!).

Recruitment process

- Screening interview with Talent Acquisition (30 min, remote)
- Interview with your future Team Lead (60 min, remote/on-site)
- Homework assignment and panel interview with Sales team members (90 min, on-site)
- Reference checks and final offer

## About Hoxhunt

Hoxhunt was founded in 2016 by four visionaries. Today we are a global team of +300 amazing Hoxhunters advancing a truly AI-native category leader in human risk management, with key hubs in the United States, the United Kingdom, Singapore, and Finland. We are proud to be an award-winning, fast-growing software company, recognized by G2 and Gartner, named to TIME Magazine's list of the World's Top EdTech Companies, and featured for our innovation in major publications like Fast Company, TechCrunch, Forbes, and Inc. As a multi-product company, Hoxhunt goes beyond traditional security awareness. We don't just educate employees through frequent, personalized, and behavior-changing cybersecurity training - we also actively build real threat intelligence and response tools that protect organizations against malicious cyberattacks every single day. Be among the first to know about our open positions. Drop your details in our Talent Community, and we will reach out when there is a match!

## About Hoxhunt

## Company Overview
- **One-liner**: Hoxhunt provides an AI-powered human risk management platform that transforms employees into a company’s strongest defense against cyber threats through personalized phishing simulations, security awareness training, and incident orchestration.
- **Entity Type**: Private (Raised $42.9M total; Series B in 2022)
- **Headquarters**: Helsinki, Finland (additional hubs in Minneapolis, USA and Singapore)
- **Founded**: 2016
- **Founders**: Mika Aalto (CEO), Pasi Salo, Karri Kurunmäki, Pyry Åvist (CTO)

## Core Business
- **Primary Industry**: Cybersecurity – Human Risk Management / Security Awareness Training
- **Target Customers**: B2B Enterprise (notable customers include DocuSign, Airbus, AES, Schindler, Nokia)
- **Mission**: “To protect individuals and organizations by focusing on the largest risks causing cyber breaches and incidents.” Their core belief: “Security Starts With People.”

## Products & Services
- **Human Risk Management Platform** – An AI-native, integrated suite that combines:
  - **Security Awareness & Phishing Training**: Automated, gamified micro-trainings delivered via email, Slack, or Teams.
  - **Phishing Simulations**: AI-generated, personalized simulations that mimic real-world attacks.
  - **Incident Orchestration (SOC Automation)**: AI-powered analysis and triage of user-reported phishing threats, reducing false-positive workload for security teams.
  - **Analytics & Dashboarding**: Measures behavior change, engagement rates, and risk reduction across the organization.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metrics**: 
  - **Total Funding**: $42.9M (Series A $3M from Dawn Capital & Icebreaker in 2018; Series B $40M from Level Equity Management in 2022)
  - **Annual Revenue (FY 2024)**: €15.2M (per Craft.co)
  - **Users**: 4M+ globally (as of 2026)
  - **Monthly Activities**: 7M simulations, 500k analyzed threats
  - **Engagement Rate**: 90%+ | **Failure Reduction**: 75% lower failure rates | **Detect Rate**: 20%+
- **Notable Investors/Partners**: Level Equity Management, Dawn Capital, Icebreaker
- **Growth Signals**:
  - Deloitte Fast50: 4,284% growth over four years (2021)
  - Named G2 Enterprise Grid Leader (2025), Gartner Representative Provider for SBCP, Frost & Sullivan Competitive Strategy Leadership Award
  - 40+ internal promotions in one year
  - Headcount: 270+ employees (20+ nationalities) across three continents

## Competitive Advantages
- **Category Pioneer**: Co-created the Security Behavior Change and Human Risk Management category, moving beyond traditional SAT (Security Awareness Training).
- **High Engagement**: Gamified, personalized training achieves 90%+ engagement rates, far exceeding industry averages.
- **AI-Native Platform**: Automates simulation generation, threat analysis, and training delivery, reducing manual effort for security teams.
- **Enterprise Credibility**: Trusted by global brands like Airbus, Nokia, and DocuSign.

## Strategic Focus
- **Current Priorities**: Scaling the Human Risk Management platform, expanding into new geographies (notably APAC with a new Singapore hub), and deepening AI capabilities to stay ahead of evolving phishing tactics.
- **Growth Direction**: Continue to lead the security behavior change category, drive measurable risk reduction for large enterprises, and grow the user base (targeting millions more users).

## Why Work Here
- **Culture**: “High performance, without the sharp edges. High ambition, without the ego.” Emphasis on autonomy, trust, radical candor, and continuous learning.
- **Work Setup**: Hybrid/remote varies by role and location; most roles include regular weekly office time. Main hubs in Helsinki, Minneapolis, and a growing APAC hub in Singapore.
- **Office Perks (Helsinki)**: Office dogs, coffee bar, building gym & pool, sauna, and social activities (Padel, Dungeons & Dragons, Hoxfit).
- **Career Growth**: 40+ promotions in the last year; strong internal mobility and learning culture.
- **Hiring Process**: Typically includes an initial chat with Talent Acquisition, a meeting with the Hiring Manager, and a final panel interview (often on-site). Some roles include a take-home assignment. Process aims to be efficient and transparent.

## Sources
1. [hoxhunt.com/careers](https://hoxhunt.com/careers)
2. [hoxhunt.com/about](https://hoxhunt.com/about)
3. [hoxhunt.com/](https://hoxhunt.com/)
4. [craft.co/hoxhunt](https://craft.co/hoxhunt)
5. [topworkplaces.com/company/hoxhunt](https://topworkplaces.com/company/hoxhunt)

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