--- title: 'Sales Development Representative, LATAM at Persona' canonical: 'https://feeny.ai/job/sales-development-representative-latam-persona-mexico-9vpk4z4vqhzc' type: 'job' last_seen: '2026-09-09' --- # Sales Development Representative, LATAM at Persona - **Company:** Persona - **Location:** Mexico - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-11 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/persona/07fc4517-89c4-402b-af44-9621b687f5d4 ## Job description ## About Persona Persona https://withpersona.com/ is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly. We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live. We’re growing rapidly and looking for exceptional people to join us! ## ABOUT THE ROLE We're looking for a highly motivated Sales Development Representative (SDR) to join our growing LATAM team. This is far more than a traditional SDR role. As one of the earliest members of Persona's LATAM go-to-market team, you'll work directly with regional leadership to help build how we acquire customers across Latin America. You'll play a key role in generating pipeline, supporting inbound demand, and helping define the sales motions that will scale with the business..You'll partner closely with Account Executives, Rev Ops, Marketing, and Sales Leadership to identify high-potential customers, engage executive stakeholders, and build opportunities across fintech, financial services, marketplaces, and digital-native companies throughout LATAM.This role offers exceptional visibility, ownership, and career growth. If you're excited about joining a high-growth company early, building something from the ground up, and accelerating your career in enterprise SaaS sales, we'd love to meet you. ## WHAT YOU'LL DO AT PERSONA - Build outbound pipeline: Identify high-potential LATAM accounts and decision-makers, then engage them through targeted email, phone, and LinkedIn outreach. - Qualify inbound prospects: Understand prospects’ needs, identify strong opportunities, and connect qualified leads with the right Account Executive. - Research strategic accounts: Use account research and buying signals to personalize outreach and uncover opportunities. - Partner closely with Account Executives: Develop account strategies, build pipeline, and help move opportunities forward. - Shape Persona’s LATAM playbook: Test new messaging, outreach strategies, and channels while sharing insights that help Persona scale across the region. - Collaborate across teams: Work with Marketing, Product, Product Architects, and Sales Leadership to strengthen messaging and support regional go-to-market initiatives. - Build trusted relationships: Understand customer challenges, clearly communicate Persona’s value, and create an exceptional buying experience. ## WHAT YOU'LL BRING TO PERSONA - 1–2 years of relevant experience; exceptional new graduates welcome. - Bachelor’s degree; top Mexican university preferred. - Fluent in English and Spanish. - Interested in technology, SaaS, fintech, AI, or startups. - Driven, curious, organized, and quick to learn. - Comfortable with ambiguity, ownership, and ambitious goals. - Strong communicator and collaborative teammate. ## BEST FIT FOR SOMEONE - Based in or willing to relocate to Mexico City. - Passionate about B2B SaaS sales. - Entrepreneurial, resourceful, and eager to build Persona’s LATAM market. - Confident engaging executives across Latin America. - Curious, resilient, and driven by ownership. ## Benefits and Perks For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, co-working stipend, and more. As part of our interview process, all candidates will be asked to verify their identity with Persona. This step is used solely to confirm that candidates are who they say they are, and will have no impact on hiring decisions. ## About Persona ## Company Overview - **One-liner**: Persona provides a flexible and secure identity verification platform that helps businesses verify real people and real businesses online. - **Entity Type**: Private (funding stage and total funding not publicly available in provided sources) - **Headquarters**: San Francisco, California, USA - **Founded**: Not publicly available from provided sources - **Founders**: Not publicly available from provided sources ## Core Business - **Primary industry**: Identity verification, fraud prevention, compliance (KYC/KYB), workforce verification - **Target customers**: B2B – enterprises, fintechs, online platforms, and any business that needs to verify users or businesses - **Mission or purpose**: “Keeping the internet human” and “humanizing online identity” – building a safer and more accessible internet by being the identity layer that powers it. ## Products & Services - **Verifications**: Verify identities using modern signals and authoritative records. - **Dynamic Flow**: Build custom information-collection flows that maximize conversion and minimize fraud. - **Workflows**: Automate identity processes around use cases like KYC, KYB, and workforce verification. - **Cases**: Equip your team or Persona’s platform agents to review cases and investigate activity. - **Graph**: Detect coordinated fraud in real time with link analysis and signals. - **Privacy Portal**: A secure, user-friendly portal for consumers to manage their privacy and personal data requests. All offerings are modular, API-first, and delivered as a SaaS platform. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Not publicly available (revenue and total funding not found in provided sources) - **Notable Investors/Partners**: Not mentioned in provided search results - **Growth Signals**: - Described as “one of the fastest growing companies in technology” on their early careers page. - Hiring heavily for mid-level talent (59% of roles) with 32 open positions; 38% of roles are in engineering. - 100% of job postings require OpenAI skills, indicating deep AI integration across all functions. - Hiring has been flat for two months, suggesting steady rather than explosive momentum. - Company concentrated in San Francisco (26 of 32 roles), with 4 remote positions. ## Competitive Advantages - **Security and privacy at the core**: Compliant and certified to the highest industry standards; provides a consumer privacy portal. - **Modular, flexible platform**: Building blocks for any identity use case, from simple verification to complex fraud orchestration. - **Graph technology**: Real-time link analysis to detect coordinated fraud – a differentiator over basic verification tools. - **Speed without compromise**: Culture of efficiency while maintaining high quality. ## Strategic Focus - **AI integration across every function**: OpenAI skills required for all roles, signaling that AI is core to product, sales, engineering, and operations. - **Scaling execution**: Inverted seniority mix (59% mid-level, 16% senior) suggests the company is prioritizing doers and individual contributors over management layers. - **Expanding identity lifecycle**: From initial verification to ongoing fraud prevention and workforce identity. ## Why Work Here - **Culture & Values**: “People first,” “speed is not a tradeoff,” “work in public,” “start small, think big,” “lead by serving.” Emphasis on collaboration, continuous improvement, and high standards. - **Benefits & Perks**: - 401(k) with 3% automatic annual contribution (even if employee doesn’t contribute). - Unlimited PTO and quarterly company-wide wellness days. - 16 weeks parental leave (including all paths to parenthood). - Annual professional development reimbursement (courses, books, conferences). - Monthly wellness stipend (gym, books, etc.) and coworking stipend for remote employees. - Commuter benefits, catered lunch on in-office days, weekly company meetings, team offsites, and social events. - **Engineering Culture**: Mentorship from former Square, Dropbox, and Coursera engineers; ship features end-to-end from week one; strong early career programs (internships, technical leadership program). - **Work Model**: Hybrid/office-first in San Francisco, with some fully remote roles available. In-office presence includes catered meals and curated social events. ## Sources 1. [withpersona.com/careers](https://withpersona.com/careers/) 2. [withpersona.com](https://withpersona.com/) 3. [withpersona.com/about](https://withpersona.com/about) 4. [withpersona.com/early-careers](https://withpersona.com/early-careers/) 5. [hirejack.com/companies/withpersona.com](https://hirejack.com/companies/withpersona.com/) ## Other roles at Persona - [GL Accountant](https://feeny.ai/job/gl-accountant-persona-san-francisco-4bm1sdxv5q76) — San Francisco, CA - [Lead Web Designer](https://feeny.ai/job/lead-web-designer-persona-san-francisco-hqp22xjwe431) — San Francisco, CA - [Director of Strategic Procurement](https://feeny.ai/job/director-of-strategic-procurement-persona-san-francisco-73djxbng1s38) — San Francisco, CA - [Software Engineer, Security](https://feeny.ai/job/software-engineer-security-persona-san-francisco-pneaxxnwpy6q) — San Francisco, CA - [Senior Software Engineer, Online Data Stores](https://feeny.ai/job/senior-software-engineer-online-data-stores-persona-san-francisco-exszjwmdc63k) — San Francisco, CA - [Customer Operations Manager](https://feeny.ai/job/customer-operations-manager-persona-san-francisco-67w5d073f57h) — San Francisco, CA - [Software Engineer, Network](https://feeny.ai/job/software-engineer-network-persona-remote-teent5s625hg) - [Software Engineer, Traffic](https://feeny.ai/job/software-engineer-traffic-persona-remote-spsbmp0r7a8r) - [Security Engineer, Corporate Security](https://feeny.ai/job/security-engineer-corporate-security-persona-san-francisco-kenr194ts9a8) — San Francisco, CA - [Security Engineer, Enterprise](https://feeny.ai/job/security-engineer-enterprise-persona-san-francisco-pfnsvxgt3v6x) — San Francisco, CA