--- title: 'Sales Development Representative - London at AppZen, Inc.' canonical: 'https://feeny.ai/job/sales-development-representative-london-appzen-inc-london-dva627s1tdft' type: 'job' last_seen: '2026-09-09' --- # Sales Development Representative - London at AppZen, Inc. - **Company:** AppZen, Inc. - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** onsite - **Posted:** 2022-09-23 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/appzen/c622e327-91b3-4b34-989a-c1c615953cc4 ## Job description AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. At AppZen, we value candidates who are actively using AI tools to enhance productivity, automate repetitive tasks, and solve problems more efficiently. Across all roles, we are looking for team members who leverage AI in meaningful ways to drive impact in their work. To learn more, visit us at www.appzen.com. As a Sales Development Representative at AppZen, you will be responsible for identifying, researching, and engaging with businesses and typically their finance decision-makers. Through intelligent identification and discovery, you will need to understand prospect business challenges and identify alignment in how AppZen's AI solutions can be of benefit. You will be responsible for booking meetings, which will be jointly held with Account Executives to dive deeper into AppZen, enabling further qualification to build pipeline. We are looking for someone hungry to succeed, with a strong work ethic, resilience and boundless energy. You’ll be highly coachable and able to apply learnings from daily coaching in your role, developing new skills and improving every day as a sales professional. This role will involve cold calling, mass and personalised emails, voice notes, videos, and LinkedIn outreach. Frequent rejection is inevitable, and we need someone who never lets a no affect them negatively, and will always dust themselves off and keep going. You’ll be someone who sees everything as a learning opportunity. Naturally, you’ll be a highly motivated self-starter, a brilliant communicator and highly organised in the role. Preferable Skills: - Coachable, highly motivated and competitive self-starter - 1-2 years of previous experience in sales (SaaS, recruitment, client facing) - Track record of hitting and exceeding goals - Proficiency with cold calling, LinkedIn, personalised emails, and other sales development techniques - Ability to work in a demanding, time-sensitive, fast-paced and evolving environment - Excellent communication skills and a positive outlook to rejection - Passionate about AI, technology, finance, and driving results What Success Looks Like: - Month 1: 4-week structured onboarding that helps you learn the market, the personas, the tools, and the problems that AppZen helps solve; start reaching out to prospects if ready by the end of the month - Month 2: On a half quota (2 demo meetings), put your training into practice to figure out how to break into your accounts - Month 3: On a full quota (4 demo meetings), your process is up and you are generating pipeline and booking meetings Benefits: - Flexible working - 4 days per week in our high energy Farringdon office (Friday’s are remote) - Opportunity to work with world-class leadership in a fast-growing, successful AI scale-up - Day to day, structured sales coaching - a great opportunity to build the foundations for a successful career in tech sales - Superb compensation package consisting of salary and variable bonus - 28 days of annual leave + Bank Holidays (including Thanksgiving and Christmas Eve) - Free private medical / dental care - Travelling to our HQ USA Silicon Valley for annual events 1-2 times a year Tech Stack: - Salesforce - Sales Navigator - LinkedIn - Lusha - Chrous AI - Qualified - 6Sense - UserGems - Vidyard - Lavender - ZoomInfo Salary: £40,000 - £45,000 base plus £25,000 uncapped commission for an Total On Target Earnings of £70,000 Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need. You can find our Privacy Notice linked on the bottom of our appzen.com website. ## About AppZen, Inc. ## Company Overview - **One-liner**: AppZen provides AI-powered finance automation for accounts payable, expense auditing, and corporate card compliance, helping enterprises automate and control spend. - **Entity Type**: Private (Series D) - **Headquarters**: San Jose, California, United States - **Founded**: 2012 - **Founders**: Anant Kale (Co-Founder & CEO), Kunal Verma (Co-Founder & CTO) ## Core Business - **Primary industries**: Software Development; AI-powered Finance Automation; Spend Management - **Target customers**: B2B, Enterprise – global companies, including one-third of the Fortune 500, across higher education, life sciences, manufacturing, and more - **Mission**: "Empower teams with tools that simplify workflows, reduce costs, and drive smarter decisions" using AI for finance operations ## Products & Services - **Mastermind AI Automation Platform**: The core AI platform that automates finance workflows, integrating with existing AP, expense, and card systems to read, understand, and make real-time decisions on spend data. - **Expense Audit Automation**: AI-driven auditing of employee expense reports to catch errors, fraud, and non-compliant expenses. - **Accounts Payable Automation**: End-to-end invoice processing, approval workflows, and duplicate payment prevention, covering the entire spend-to-pay process. - **Corporate Card Compliance**: Real-time monitoring and auditing of corporate card transactions to ensure policy compliance and reduce risk. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company) - **Key Metric**: Total Funding – $280.6M across 7 rounds (Series D); Estimated Annual Revenue – $25.1M (per LinkedIn data) - **Notable Investors/Partners**: 500 Global, Resolute Ventures, Redpoint (led Series A); also integrates with SAP Concur, Oracle, NetSuite, and other major finance ecosystems - **Growth Signals**: - Trained on $50B+ in enterprise spend - One-third of the Fortune 500 are customers - 312 employees across 5 countries, with offices in the US, UK, and India - LinkedIn followers growth of +36.1% yearly, indicating rising brand awareness - Active hiring across AI engineering, implementation, and GTM roles (6 open positions at time of research) ## Competitive Advantages - **Patented AI purpose-built for finance**: Unlike generic automation tools, AppZen's AI is trained on massive enterprise spend data and understands the context of financial documents, continuously learning and adapting to each customer's unique needs. - **Full spend-to-pay coverage**: Handles everything from inbox management to invoice processing and expense auditing, reducing the need for multiple point solutions. - **Enterprise trust and scale**: With one-third of the Fortune 500 as customers and over a decade of domain expertise, AppZen has deep credibility in the finance automation market. - **Fully auditable and transparent**: AI decisions and outputs are designed to be auditable, which is critical for compliance-driven finance teams. - **Strong integration ecosystem**: Seamlessly works with existing AP, expense, and card workflows, including major ERPs and expense platforms. ## Strategic Focus - **Expanding agentic AI capabilities**: AppZen is building "agentic AI agents" for accounts payable and expense management, moving beyond simple automation toward autonomous decision-making. - **Enhancing the Mastermind platform**: Continuously adding new features and capabilities to redefine finance AI, with a focus on predicting issues, identifying opportunities, and optimizing workflows. - **Global growth and customer success**: Maintaining a strong presence in the US, UK, and India while deepening relationships with enterprise customers and scaling customer success operations. - **Talent acquisition in AI and engineering**: Actively hiring for AI engineers, backend developers (Golang), and integration specialists to support product innovation. ## Why Work Here - **Culture**: Emphasizes a "sustainable company where innovative minds create immediate impact in an engaging, collaborative atmosphere" – with values around inclusion, respect, empathy, and giving back to the community. - **Work model**: A mix of on-site and hybrid roles, with offices in San Jose (CA), Phoenix (AZ), Pune (India), and London (UK). Specific policies vary by role and location. - **Engineering culture**: Focus on solving complex AI challenges in finance, with opportunities to work on proprietary AI models, large-scale spend data, and integrations with major enterprise systems. - **Career development**: The company highlights that employees' ideas are valued, growth is supported, and team members are empowered to do their best work. - **Employee feedback**: Employer rating is 3.4/5 on LinkedIn (244 reviews), with culture rated 3.5 and compensation 3.6 – indicating a collaborative environment with competitive pay, though work-life balance scores slightly lower (3.2). - **Impact**: Opportunity to work on products used by one-third of the Fortune 500 and to shape the future of finance AI. ## Sources 1. [AppZen Careers](https://www.appzen.com/careers) 2. [AppZen About Us](https://www.appzen.com/about-us) 3. [AppZen Jobs on Lever](https://jobs.lever.co/appzen) 4. [AppZen LinkedIn](https://linkedin.com/company/appzen) 5. 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