---
title: 'Sales Development Representative (m/w/d) at SumUp'
canonical: 'https://feeny.ai/job/sales-development-representative-m-w-d-sumup-cologne-93xzfq66df8k'
type: 'job'
last_seen: '2026-09-08'
---

# Sales Development Representative (m/w/d) at SumUp

- **Company:** SumUp
- **Location:** Cologne, Germany
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-09-08
- **Apply:** https://sumup.com/careers/positions/8640308002?gh_jid=8640308002

## Job description

Sales Development Representative (m/w/d)

EU GTM | Cologne, Germany

## About the team 🙌

SumUp is one of the fastest-growing fintechs in Europe — and the SDR team in Cologne is at the heart of that growth. You'll be the first voice small business owners hear from SumUp, opening doors for our sales team and building real pipeline. No cold-calling scripts. No micromanagement. Just a driven team, clear targets, and a real path to grow your sales career. If you're hungry, coachable, and love a good conversation — keep reading. 👇

## What you'll do

- 📞 Reach out to small business owners across Germany via calls, emails, and other channels to book qualified appointments

- 🎯 Qualify leads by understanding what each prospect actually needs — and whether SumUp is the right fit

- 🤝 Hand off opportunities to field sales reps with clean, well-documented notes so nothing gets lost

- 📊 Keep your CRM up to date — activity, pipeline, and progress, always accurate

- 🏆 Hit (and beat) your weekly and monthly targets for outbound activity and appointments set

- 💬 Share what's working with your team — good ideas spread fast here

- 📈 Level up constantly through coaching sessions, call reviews, and team learning

You'll be great for this role if…

- You're a confident, energetic communicator — you enjoy talking to strangers and making them glad you called

- You're target-driven and take full ownership of your performance

- You're organised and consistent — you know the daily grind is what builds the pipeline

- You're coachable, open to feedback, and always looking to improve

- You thrive in fast-paced environments where things move quickly and no two days are the same

- You speak German fluently and have a working level of English for internal comms

## Why you should join SumUp

💸 Competitive base salary + uncapped commission — your earning potential grows with your success!

🌎 Work with global impact — Join a fintech used by over 4 million businesses in 37 markets, from our Cologne office

🌈 Commitment to Diversity and Inclusion — Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education

🏖 28 days paid leave plus public holidays

🚴 Mobility options — Navit app or bike leasing — your commute, your choice

🏋️ Urban Sports Club membership (subsidised)

🎯 Corporate Benefits — discount platform with 1,500+ brands, up to 60% off

🌱 Futureben — discounts on sustainable goods (10–30%)

💰 SumUp Corporate Pension Scheme — 20% company match on your contributions

👶 Kita Cooperation — childcare support for SumUppers

🪩 In-office drinks, fruit, games and social events — we know how to have fun

🌴 Break4me — 1-month sabbatical after 3 years of service

✈️ Work from abroad — up to 30 days per calendar year

📍 In the heart of Cologne with a nice view!

## About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance, and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.

Keywords: Sales Development Representative, SDR, Outbound Sales, Inside Sales, Sales Representative, Sales Executive, Business Development, Lead Generation, Telesales, Account Executive, Sales Consultant, Vertrieb, Vertriebsmitarbeiter, Kundenberater, Quereinsteiger Vertrieb, B2B Sales, Fintech Sales, Köln, Cologne

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.

## About SumUp

## Company Overview
- **One-liner**: SumUp is a global fintech company that provides simple, affordable payment and financial management tools to help small businesses start, run, and grow.
- **Entity Type**: Private (Funding stage not publicly available)
- **Headquarters**: London, United Kingdom
- **Founded**: 2012
- **Founders**: Not specified in provided sources

## Core Business
- **Primary industry**: Financial Services / Fintech (Payments)
- **Target customers**: Small and medium-sized businesses (SMBs), B2B
- **Mission or purpose statement**: "Empower small businesses all over the world." — with the vision of "a world where everyone can build a thriving business."

## Products & Services
- **Payment Processing (Card Readers & POS)**: Hardware and software solutions for in-person and online payments, enabling merchants to accept card and contactless payments.
- **SumUp Business Account**: A digital business account for managing finances and transactions.
- **Invoicing & Customer Relationship Tools**: Tools to create invoices, manage customers, and streamline operations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Over 4 million merchants served across 37 markets; 3,000+ employees from more than 90 nationalities
- **Notable Investors/Partners**: Not listed in provided sources
- **Growth Signals**: Headcount growth to 3,000+; recognition as a Top Global Employer for inclusion (Stonewall Workplace Equality Index 2022/2023) and Fintech Diversity Initiative of the Year (2025); expansion across 4 continents with 20+ offices.

## Competitive Advantages
- **Global reach**: Operating in 37 markets with localized products and support.
- **Merchant focus**: Deep commitment to small business owners, with products designed specifically for their needs.
- **Inclusive culture**: Strong diversity and inclusion programs, gender parity in workforce, and employee-led communities (e.g., Pride Club).
- **Autonomous teams**: Small, empowered teams with servant leadership, fostering innovation and speed.

## Strategic Focus
- Expanding product and service portfolio to become a complete financial partner for small businesses.
- Continuing to invest in a learning culture (SumUp University) and employee development.
- Maintaining an office-first culture while enabling occasional remote work to balance collaboration and flexibility.
- Growing market presence by entering new geographies and deepening existing ones.

## Why Work Here
- **Culture**: Office-first company that values human connection, autonomy, and continuous learning. Core values include Team First, We Care, and Founder’s Mentality.
- **Remote/Hybrid policy**: Office-first with the ability to work remotely occasionally, as agreed with teams.
- **Benefits**: Relocation support for overseas hires, dedicated budget for conferences and external training, and location-specific perks.
- **Engineering culture**: Autonomous teams, servant leadership, and a focus on pragmatic, self-driven problem-solving.
- **Inclusion**: Recognized as a Top Global Employer for inclusion; active LGBTQ+ community and gender parity initiatives.
- **Hiring process**: Transparent, with recruiter screening, hiring manager interview, technical assessment, team interview, bar raiser, and final offer.

## Sources
1. [sumup.com](https://www.sumup.com/careers/)
2. [linkedin.com](https://www.linkedin.com/company/sumup)
3. [sumup.com](https://www.sumup.com/careers/culture/)
4. [sumup.com](https://www.sumup.com/careers/positions/)
5. [sumup.com](https://www.sumup.com/careers/how-we-hire/)

## Other roles at SumUp

- [Business Development Manager - North Dublin/Meath](https://feeny.ai/job/business-development-manager-north-dublin-meath-sumup-dublin-tt3gp9ymv2z7) — Dublin, Ireland
- [Field Sales Executive](https://feeny.ai/job/field-sales-executive-sumup-louth-gagq165z2h6c) — Louth, Ireland
- [Field Sales Executive](https://feeny.ai/job/field-sales-executive-sumup-meath-316t843a6cw3) — Meath, Ireland
- [Backend Engineer (Golang) - Bank Balance](https://feeny.ai/job/backend-engineer-golang-bank-balance-sumup-vilnius-pebbxc1jrtty) — Vilnius, Lithuania
- [(Senior) Backend Engineer (Golang) - Bank](https://feeny.ai/job/senior-backend-engineer-golang-bank-sumup-vilnius-d4s1c64bwbr9) — Vilnius, Lithuania
- [Backend Engineer (Golang) - Bank Balance](https://feeny.ai/job/backend-engineer-golang-bank-balance-sumup-berlin-9wry4wjw3rng) — Berlin, Germany
- [Senior Backend Engineer](https://feeny.ai/job/senior-backend-engineer-sumup-london-england-9r9bgnz6t1sm) — London England, United Kingdom
- [Executivo(a) de Vendas Externas | Taubaté - SP](https://feeny.ai/job/executivo-a-de-vendas-externas-taubate-sp-sumup-taubate-sao-paulo-vmfyqg8xxdt8) — Taubaté São Paulo, Brazil
- [Executivo(a) de Vendas Externas - Santo Antônio de Jesus, Bahia](https://feeny.ai/job/executivo-a-de-vendas-externas-santo-antonio-de-jesus-bahia-sumup-santo-antonio-s599zj39m7nb) — Santo Antônio de Jesus Bahia, Brazil
- [Senior Treasury Analyst (Corporate Treasury)](https://feeny.ai/job/senior-treasury-analyst-corporate-treasury-sumup-sao-paulo-sao-paulo-c8tx86b1tn26) — São Paulo São Paulo, Brazil