---
title: 'Sales Development Representative at Planned'
canonical: 'https://feeny.ai/job/sales-development-representative-planned-montreal-kn6bd5k8f99b'
type: 'job'
last_seen: '2026-09-08'
---

# Sales Development Representative at Planned

- **Company:** Planned
- **Location:** Montréal, Canada
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-01-21
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.gem.com/planned/am9icG9zdDrI_F83aS0WU5HzI3WTpyse

## Job description

Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.

We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!

We’re looking for a Sales Development Representative (SDR) to join Planned’s growing go-to-market team. As an SDR, you’ll be the first point of contact for new prospects and play a key role in building our sales pipeline. You’ll become a Planned expert and help introduce our platform and service to the right stakeholders.

## What You'll Do

- Prospect and source target accounts through thoughtful outbound (procurement, travel, events, finance)
- Engage prospects via phone, email, and LinkedIn with tailored messaging
- Qualify interest and book high-quality meetings with Account Executives
- Partner closely with AEs on ICPs, accounts, and outreach strategy
- Learn to navigate complex orgs and handle common objections
- Contribute ideas on outbound strategy and tooling as you ramp
- Attend industry events to connect and book meetings with prospects

## What We're Looking For

- Highly motivated, scrappy mindset - persistent, and comfortable with outbound conversations
- Coachable and eager to improve through feedback
- Resourceful, proactive, and organized
- Clear, professional communicator (written and verbal)

*Nice to Have (not required)

- Experience in a people-facing role (sales, customer service, hospitality, recruiting)
- Exposure to startups, tech, or SaaS
- Interest in a long-term career in sales or entrepreneurship

## What We Offer

- Structured onboarding and ongoing coaching
- Early exposure to enterprise sales cycles
- Clear growth path into closing or other GTM roles
- Culture of high performance, strong talent density, and in-person collaboration
- Unlimited PTO
- Competitive comp package
- All the tools and gear you need to be successful (Macbook, screens, mouse, keyboard, headphones subsidy etc.)
- Health, dental, vision insurance
- Bus pass subsidy or indoor parking
- Stocked up snack bar & lunches in office 2x per week
- Dog-friendly office

Not sure you meet all the role requirements, but have a passion for Planned and are eager to help build a great product? Apply today and let us know how you would be a great fit!

## About Planned

## Company Overview
- **One-liner**: Planned is an AI operating system for corporate events that helps companies source, book, manage, and optimize their event programs from start to finish.
- **Entity Type**: Private (Series B)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2017
- **Founders**: Marc-Antoine Bonin (Co-Founder) and Emeric Noel (Co-Founder)

## Core Business
- Primary industry: Event Technology / Travel & Events / Enterprise SaaS
- Target customers: B2B, primarily Enterprise companies with large-scale event programs (e.g., Nike, Block, Airbnb)
- Mission: To help companies bring people together through exceptional in-person events that foster culture, connection, and belonging.

## Products & Services
- **Planned Platform (AI Operating System for Events)**: An AI-first, source-to-pay service for corporate travel and events. The platform automates sourcing, negotiation, contract review, invoicing, and policy enforcement. It combines AI that executes entire workflows (not just suggests) with human expert support for complex negotiations and strategic guidance.
- **AI-Powered Sourcing & Booking**: AI that sources venues, collects quotes, negotiates rates, reads contracts, processes invoices, and enforces company policies automatically.
- **Program Management & Policy Enforcement**: Allows companies to define event policies, approval flows, and supplier standards, which the AI enforces across every user, team, and region.
- **Expert Support Services**: A dedicated sourcing specialist team that handles complex negotiations, reviews AI outputs, and provides strategic consultation.
- **Brex Integration**: Virtual cards automatically created for approved supplier payments, tying every transaction to the event, invoice, and cost center for seamless reconciliation.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding raised (Series B) — $35.0M led by Drive Capital (July 2024). Prior rounds include a $9.5M Series A (July 2022, led by Drive Capital), a CAD $4.7M Venture Round (Dec 2020), and a Pre-Seed of $867K (Oct 2018, led by Inovia Capital and Telegraph Hill Capital).
- **Annual Revenue**: Estimated at $2.1M (private company, self-reported estimate)
- **Notable Investors/Partners**: Drive Capital (lead), Inovia Capital, Telegraph Hill Capital. Trusted by major clients including Nike, Block (Square), and Airbnb.
- **Growth Signals**: Headcount grew 21.9% year-over-year to approximately 68-83 employees. Expanding into EMEA with first Event Supply Specialist hire in the region. Consistently generates 13% or more in savings on multi-million dollar event budgets for clients. Strong LinkedIn follower growth (+19.6% yearly).

## Competitive Advantages
- **AI-First, Full-Stack Platform**: Unlike general AI models or simple booking tools, Planned's AI is trained on years of event planning data and can execute entire workflows (sourcing, negotiating, invoicing) automatically, not just make suggestions.
- **Source-to-Pay Unification**: Combines sourcing, booking, contract management, payment, and reconciliation into a single platform with one invoice, giving full spend visibility and eliminating manual work.
- **Human + AI Hybrid Model**: Offers a unique blend of AI automation for routine tasks and dedicated human experts for complex negotiations and strategic program design, making it suitable for enterprise-grade requirements.
- **Policy Enforcement at Scale**: AI automatically enforces company event policies across all users, teams, and regions, solving a major pain point for large organizations.

## Strategic Focus
- **Global Expansion**: Actively hiring for roles in EMEA (Event Supply Specialist) to expand the supplier marketplace and customer base into new international markets.
- **Deepening Enterprise Integrations**: Recent Brex integration for streamlined payments and reconciliation signals a focus on embedding deeper into enterprise financial workflows.
- **Product-Led Growth & AI Advancement**: Continued investment in making the AI platform smarter and more autonomous, with the goal of reducing friction and cost for enterprise event programs.

## Why Work Here
- **Culture & Mission**: The company is mission-driven around bringing people together through in-person events. Culture is described as collaborative, with a focus on hiring "creative go-getters" and getting out of their way. [planned.com](https://planned.com/careers)
- **Compensation & Benefits**: "Top of market pay for top talent," employee stock purchase plan, fully-subsidized learning and development initiatives, health/vision/dental/wellness insurance, unlimited PTO, transit subsidies, free lunches, and a dog-friendly office. [planned.com](https://planned.com/careers)
- **Work Environment**: On-site/in-person focused with offices in Montreal (HQ), New York, and Toronto. The company emphasizes in-person collaboration. [builtin.com](https://builtin.com/company/planned)
- **Employee Ratings**: Rated 4.1/5.0 on Built In (50 reviews), with strong scores for Compensation (4.3), Culture (4.3), and Career Development (4.1). Work-life balance rated 3.7. [builtin.com](https://builtin.com/company/planned)
- **Growth Opportunity**: As a Series B company with global expansion underway, employees have the chance to own significant projects (e.g., "first in region" roles) and grow with the company.

## Sources
1. [planned.com](https://planned.com/)
2. [planned.com/careers](https://planned.com/careers)
3. [planned.com/about-2](https://planned.com/about-2)
4. [builtin.com](https://builtin.com/company/planned)
5. [linkedin.com/company/itsplanned](https://linkedin.com/company/itsplanned)

## Other roles at Planned

- [Event Manager (EMEA or APAC)](https://feeny.ai/job/event-manager-emea-or-apac-planned-montreal-9651a85669sn) — Montréal, Canada
- [Technical Enterprise Program Manager](https://feeny.ai/job/technical-enterprise-program-manager-planned-montreal-rzz5ehardjjm) — Montréal, Canada
- [Event Supply Specialist — EMEA](https://feeny.ai/job/event-supply-specialist-emea-planned-united-kingdom-nz3vxe2rk9f5) — United Kingdom
- [Senior Event Manager](https://feeny.ai/job/senior-event-manager-planned-montreal-er7hbhk5ksv8) — Montréal, Canada
- [Marketing Generalist](https://feeny.ai/job/marketing-generalist-planned-montreal-kmjnqessa1g1) — Montréal, Canada
- [Product Manager](https://feeny.ai/job/product-manager-planned-montreal-1c5ss8xk84gy) — Montréal, Canada
- [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-planned-montreal-rk7jd2rwxqcr) — Montréal, Canada
- [Event Supply Specialist (PT Hours)](https://feeny.ai/job/event-supply-specialist-pt-hours-planned-montreal-s8wmczfdvjmx) — Montréal, Canada
- [Product Designer](https://feeny.ai/job/product-designer-planned-montreal-fmy8fb11kneg) — Montréal, Canada
- [Event Manager](https://feeny.ai/job/event-manager-planned-montreal-2952g8hc9cgr) — Montréal, Canada