---
title: 'Sales Development Representative at Poka EN'
canonical: 'https://feeny.ai/job/sales-development-representative-poka-en-montreal-da50catw4yfn'
type: 'job'
last_seen: '2026-09-12'
---

# Sales Development Representative at Poka EN

- **Company:** Poka EN
- **Location:** Montreal, Canada / Toronto, Canada
- **Work type:** remote
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/poka/jobs/6179753004

## Job description

At Poka, we're changing how the world's industrial teams work — capturing the knowledge of their best people and putting it in every operator's hands.

Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it. The result: frontline performance that becomes compounding knowledge and measurable impact — every shift, every site, every region.

We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done.

As a Sales Development Representative at Poka, you will be the first point of contact with potential customers in North America.

Your role goes far beyond simple lead qualification: you will act as an educator and evangelizer, building understanding of Poka's value, mapping stakeholders, and ensuring opportunities progress with momentum. By combining outbound hunting, strong research, and proactive inbound follow-up, you will help create and advance a high-quality pipeline that fuels Poka's growth.

## What you'll be doing

- Research & Map Prospects, by identifying high-potential accounts and stakeholders, and building strong knowledge of their industry, challenges, and priorities to personalize outreach and accelerate consensus.
- Drive Outbound, by prospecting, uncovering new opportunities and building a high-quality pipeline. Outbound will be the core focus of this role and where success is measured.
- Own Inbound Follow-Up, by responding promptly to marketing-generated leads with tailored messaging, ensuring timely engagement and qualification.
- Execute Outreach with Discipline, meeting and exceeding weekly activity goals across calls, emails, and LinkedIn, while tracking key metrics (open rates, reply rates, conversions) to optimize performance.
- Perform Lead Qualification through structured conversations that uncover pains, map stakeholders, and apply sales frameworks effectively.
- Educate and evangelise prospects, using Poka's product and persona expertise to reframe operational issues into business outcomes and build credibility.
- Build Pipeline Momentum by multithreading, re-engaging stakeholders, and rigorously driving next steps to ensure SQLs don't stall. Collaborate closely with Account Executives for seamless handoff, while continuing to support multi-threading and nurturing until opportunities advance.

## What you bring to the table

- 2+ years in Enterprise B2B sales (SDR, AE, or Account Manager), ideally in industrial or enterprise SaaS/software.
- Exceptional Communication & Presence: Clear and persuasive communicator, with strong active listening skills in English. Able to adapt messaging from frontline workers to executive leaders, building credibility at all levels.
- Outbound-Driven: You are energized by cold calling, thrive in outbound sales, and take pride in building new conversations from scratch.
- Team Player: You actively contribute ideas to improve processes and messaging within the SDR team, and collaborate cross-functionally to strengthen Poka's outbound program.
- Researcher & Storyteller: Skilled at researching accounts and personas, and reframing insights into compelling business narratives that resonate across stakeholders.
- Familiarity with sales technology tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Sales Navigator is a plus. Experience with buyer intent signal tools like 6Sense is highly valued.

## Why Poka

Manufacturers are under pressure to capture the knowledge of a retiring workforce, onboard new people faster, and get AI onto the floor in a way operators actually use — and Poka is one of very few platforms that does all three, already trusted at 3,000+ sites. You'll open the door to those conversations with the reach of IFS behind you and the pace and ownership of a growth-stage company, and the pipeline you build will shape how Poka grows across North America.

What we offer:

- Scale-up energy with huge backing and a global yet close-knit team.
- Generous vacation policy, additional paid days, and charity day.
- Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week.
- 100% remote work if you do not live within the radiuses mentioned above.
- A truly flexible schedule that allows you to adapt your work hours.
- Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
- A retirement savings plan with employer contributions.
- A MacBook Pro and a $500 home office allowance upon hiring.
- A generous annual learning and development budget to support your growth, plus the tools and opportunities you need to keep progressing in your career.
- A rewarding employee referral program for successful hires.
- Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.)

*Certain benefits are exclusively accessible to employees in Canada.

Want to learn more about our culture? Click [HERE](https://2394300.fs1.hubspotusercontent-na1.net/hubfs/2394300/HR%20files/CultureBook-En-screen.pdf).

Please note: An understanding of English is essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.

## About Poka EN

## Company Overview
- **One-liner**: Poka provides a connected worker platform for manufacturers, using Industrial AI to empower frontline factory workers with knowledge, digital tools, and expert support to drive productivity, quality, and continuous improvement.
- **Entity Type**: Private (Acquired by IFS in 2023; previously funded with $42.4M total funding)
- **Headquarters**: Quebec, Canada
- **Founded**: 2014
- **Founders**: Not publicly listed (co-founders are referenced in hiring process materials)

## Core Business
- Primary industry/industries: Manufacturing technology, Industrial software, Connected worker platforms
- Target customers: Enterprise manufacturing organizations (B2B), specifically factory workers, plant managers, and operational excellence teams at large global manufacturers
- Mission or purpose statement: To empower workers to learn, solve problems, and share knowledge in real-time on the factory floor, and to bridge the skills gap, reduce downtime, and drive safety, performance, and quality to new heights.

## Products & Services
- **Connected Worker Platform**: An integrated platform uniting people, processes, and AI-driven operational insights. Features include digital work instructions, skills management, daily management (forms, checklists, issues management), learning & development, communication tools, and analytics.
- **Poka Industrial AI**: AI-augmented capabilities embedded in the platform to strengthen frontline capability, standardize execution, and drive sustained high-performance across every site.
- **Enterprise Solutions**: Best-in-class features in a single integrated platform designed for global scale, governance, and support, with deep domain knowledge in manufacturing and digital transformation.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by IFS in 2023)
- **Key Metric**: Annual Revenue of $8.0M (estimated) | Total Funding of $42.4M prior to acquisition
- **Notable Investors/Partners**: Parent company is IFS AB (enterprise software leader in EAM, FSM, and ERP). Over 2,300+ global rollout success stories, including Bosch Automotive (reported 8% direct productivity gain).
- **Growth Signals**: Headcount of 161 employees (+18.3% YoY, +32 people). Active job postings up +330% yearly. Massive LinkedIn follower growth (+49.5% yearly). Operates in 10 countries including US, Germany, UK, Sri Lanka, and France.

## Competitive Advantages
- **Manufacturing DNA**: Deep domain knowledge in manufacturing and digital transformation, with proven experience deploying connected worker solutions at scale in enterprise environments.
- **Industrial AI Integration**: Combines AI with operational knowledge to amplify human performance at the point of work, not replace workers.
- **Enterprise-Ready Platform**: Best-in-class features in a single integrated platform, built for global scale, governance, and support.
- **Backing of IFS**: Post-acquisition, Poka benefits from the resources, customer base, and credibility of a major enterprise software leader while maintaining its own brand and culture.

## Strategic Focus
- Current priorities include expanding Industrial AI capabilities, supporting global rollouts for enterprise manufacturing clients, and strengthening frontline capability through connected worker solutions. Growth is focused on sales (Enterprise and Commercial Account Executives), engineering (Backend, Frontend, Mobile), and customer success.

## Why Work Here
- **Culture**: Values-driven culture with emphasis on simplicity, happiness, unity, passion, and quality. Described as "no micromanaging" with "clear goals, shared accountability, and the space to thrive." Culture book is public and considered a "manifesto."
- **Remote/Hybrid**: Flexible hybrid work mode; embrace of "flex time" (no punch clock). Teams distributed across North America, Europe, and Sri Lanka. For office-close employees: snacks, retro games, monthly lunches & activities.
- **Perks**: Generous vacation policy, retirement contributions (matching varies by country), group insurance (dental, medical, disability, life, travel), virtual health care (Dialogue program in Canada), 4 personal days per year.
- **Engineering Culture**: Emphasis on "always adapting, always learning" and embracing new tech including AI. Interview process transparent about AI usage (candidates may use AI to prepare, interviewers may use AI for note-taking but hiring decisions are always human).
- **DEI**: Active commitment to diversity, equity, and inclusion with a global team spanning multiple cultures. Focus on different perspectives and accessible opportunities for growth and leadership.

## Sources
1. [poka.io Careers](https://www.poka.io/en/careers)
2. [Greenhouse Job Board](http://job-boards.greenhouse.io/poka)
3. [poka.io Main Site](https://www.poka.io/en)
4. [poka.io About](https://www.poka.io/en/about-poka)
5. [LinkedIn Company Page](https://ca.linkedin.com/company/poka-inc-)

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