---
title: 'Sales Development Representative at santehq.com'
canonical: 'https://feeny.ai/job/sales-development-representative-santehq-com-new-york-a6q950sscnx5'
type: 'job'
last_seen: '2026-09-12'
---

# Sales Development Representative at santehq.com

- **Company:** santehq.com
- **Location:** New York, NY
- **Compensation:** $70k–$80k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-02-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.gem.com/santehq-com/am9icG9zdDrxeWj_gpYTsvBnMd6_X7SM

## Job description

## About the Role

As a Sales Development Representative at Santé, you will be at the forefront of upgrading the liquor store industry with our POS and eComm product that helps these small businesses grow.

This is a top-of-funnel, business development role where you will book qualified leads by holding conversations with liquor store owners, uncovering their most pressing pain points and introducing them to ways we can grow their business with Santé.

You’ll win in this role if you’re motivated by educating potential customers through thoughtful dialog by any means possible; cold calls, email, text, Reddit threads, etc. These store owners are entrepreneurs with countless things pulling at their attention. To stay top-of-mind, you’ll need to follow-up consistently and instill a sense of urgency to book the meeting.

You will report directly to the Founder / CEO, who has been a top sales rep at venture-backed startups multiple times. You will learn first-hand what it takes to become a President’s Club-level sales rep at a fast-paced startup.

## About Santé

We are the fastest growing POS system in the liquor store space. We bring modern technologies like AI agents, OCR, and fintech to an industry stuck in 1980 to make life 100x easier for liquor store owners. We’re growing 26% MoM with the industry’s best liquor stores switching to our platform every month. With overwhelming demand and clarity on what needs to get done, we can reach $100M+ within a few years.

Santé is the most important software that our customers will ever buy. They are on the platform for 12-15 hours every day, and our 97% retention rate is a testament to the value that we deliver to our customers.

We are backed by top-tier investors like Bonfire Ventures, Operator Collective, Veridical Ventures, Y-Combinator, Era Funds and UpHonest Capital.

You Will

- Execute high-velocity outreach daily across phone, email, text and social
- Iterate on cold call scripts and outbound messaging to book more meetings with qualified leads
- Become a full cycle Account Executive with the opportunity to earn $300k+ once you’ve hit your targets for 6-12 consecutive months

Preferences

- Recent grad or 1+ years of experience in sales or customer-facing roles
- Experience booking pipeline through cold outreach; preferably via cold calling
- Ability to manage dozens of follow-ups daily
- Effective communication skills: confident, concise delivery of content - both verbal and written
- Eager to develop into a top-performing Account Executive with limitless earnings potential

## Compensation & Benefits

- $100k - $120k OTE
- Equity (0.05-.10%%)
- Health insurance; medical, dental, vision, short-term disability

This is an in-person role in NYC. Our office is in Manhattan and our compensation packages are based on a wide array of factors unique to you, including your skill set, years of experience, etc.

Interview Process

- Call with our Founder / CEO
- Intro chat with our Customer Experience Lead
- Cold calling session with CEO
- Offer

## About santehq.com

## Company Overview
- **One-liner**: Santé is an all-in-one, AI-powered point-of-sale and operations platform purpose-built for liquor and wine retailers.
- **Entity Type**: Private (Seed stage; Y Combinator S23)
- **Headquarters**: New York, NY, United States
- **Founded**: 2023
- **Founders**: Darren Fike (Co-Founder & CEO)

## Core Business
- **Primary industries**: Vertical SaaS for retail (wine & spirits), fintech, e-commerce
- **Target customers**: B2B – independent liquor stores, wine shops, and multi-location retailers; expanding into convenience and local grocery stores
- **Mission / Purpose**: “Help liquor store owners build long-term equity in their businesses” and “solve real-world problems with AI” – giving small business owners time back with a modern operating system.

## Products & Services
- **Santé POS**: A unified point-of-sale system that consolidates receiving, inventory, e-commerce, delivery marketplace integrations (DoorDash, Uber Eats, GrubHub, Instacart), marketing, reporting, and payments into a single platform.
- **AI-Powered Invoice Scanning**: Automatically extracts data from distributor invoices, updating inventory levels and unit costs in minutes.
- **Marketing Agent**: Segments customers based on purchase history and triggers email/SMS campaigns for restocks, promotions, or tasting events.
- **Automated E‑commerce Cataloging**: Auto-generates SEO-optimized descriptions and images for thousands of SKUs.
- **RFID-Based Theft Monitoring & Compliance**: Includes state-by-state alcohol shipping regulation management and bottle/keg tracking.
- **Smart Multi-Store Inventory**: Enables seamless inventory transfers between locations with predictive reordering.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**: Total funding of **$7.6M** (seed round, Feb 2026); processed **$500M+ in annual card volume** across hundreds of stores; **400% growth** in the last year.
- **Notable Investors/Partners**: Bonfire Ventures (lead), Operator Collective, Y Combinator, Veridical Ventures, TipTop VC, UpHonest Capital.
- **Growth Signals**: Expanding from liquor stores into grocery and convenience verticals; headcount grew ~1.9% monthly (now 31 employees across 10 countries); backed by top-tier vertical SaaS investors.

## Competitive Advantages
- **Deep industry focus**: Built specifically for the complex regulatory, inventory (vintage, break‑pack pricing, keg returns) and distributor relationship challenges of the wine & spirits industry.
- **AI‑first platform**: Proprietary AI suite that automates manual workflows (invoice entry, cataloging, customer segmentation) – a moat that legacy POS systems lack.
- **Unified ecosystem**: Combines POS, e‑commerce, delivery, marketing, and payments in one system, eliminating the need for multiple vendors.
- **Fast adoption & traction**: 400% YoY growth and hundreds of stores live, with customers like Wine Cellar of Queens expanding store count because of Santé.

## Strategic Focus
- **Scale sales teams** to capture more of the fragmented U.S. liquor retail market.
- **Develop new products** for grocers and convenience stores with similarly complex operations (e.g., age‑restricted items, varied pricing).
- **Continue investing in AI** to further automate retail workflows and differentiate from competitors.

## Why Work Here
- **In‑person culture**: Based in Flatiron, NYC – the team builds together in person with a “world‑class team.”
- **High impact**: With only 31 employees, every hire has outsized influence on product direction and company growth.
- **Backed by elite investors**: Y Combinator, Bonfire Ventures, and others provide strong strategic support and credibility.
- **Mission‑driven**: Work on technology that directly helps small business owners reclaim time and build equity – tangible real‑world impact.
- **Growth trajectory**: 400% annual growth and a clear path to expanding into adjacent retail verticals means career advancement opportunities.
- **Values‑driven**: Company emphasizes clarity of vision, solving real problems with AI, and giving employees “a shot on goal” to win.

## Sources
1. [LinkedIn – Santé Company Page](https://linkedin.com/company/santehq)
2. [Santé Official Website – About Us](https://www.santehq.com/about)
3. [Y Combinator – Santé Jobs Page](https://www.ycombinator.com/companies/sante/jobs)
4. [Indexed.vc – Santé Company Profile](https://indexed.vc/companies/santehq)
5. [WebWire – Santé Raises $7.6M Press Release](https://www.webwire.com/ViewPressRel.asp?aId=350499)

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