---
title: 'Sales Development Representative (SDR) (f/m/x) at doinstruct'
canonical: 'https://feeny.ai/job/sales-development-representative-sdr-f-m-x-doinstruct-within-r8rb5512jhxt'
type: 'job'
last_seen: '2026-09-05'
---

# Sales Development Representative (SDR) (f/m/x) at doinstruct

- **Company:** doinstruct
- **Location:** Within, Germany
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-20
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/doinstruct/97743d33-b2bc-4785-a152-58fc4b78d362

## Job description

Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do.

Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. If a meeting doesn't meet that bar, the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high.

If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials, this is the role.

## 🛠️ WHAT YOU’LL DO

This is a cold-calling role. The phone is the primary tool, not a fallback after email and LinkedIn haven't worked. You'll be calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals.

- Run qualification calls long enough to understand what's actually broken in a prospect's business
- Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE
- Follow up on accounts that don't pick up — and find a smarter angle when the obvious one doesn't work
- Do enough research before a call that you're not learning the basics during it
- Keep HubSpot accurate so your pipeline reflects reality, not optimism
- Work closely with your AE so what you hand off actually lands

## 🙋 WHO YOU ARE

You don't need years of sales experience, but you do need some. And you need to take phone conversations seriously, not just be willing to make them.

- Some hands-on experience in sales or outbound customer-facing work
- You pick things up fast and apply feedback, not just acknowledge it
- You're comfortable on the phone with strangers and can hold a real conversation without a script to fall back on
- Fluent German, functional English
- You know where you want to go (AE, commercial, whatever it is), and you're honest about it

## 🤩 WHAT'S DIFFERENT HERE

You won't be measured on dial counts. If you're good, you won't need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress, and you'll know pretty quickly when they don't.

You'll also deal with accounts that have been approached before, contacts who've heard the pitch, and gatekeepers who've mastered the brush-off. Persistence here doesn't mean calling 50 more times. It means finding a different angle, a better entry point, a reason for them to pick up.

## 🚀 WHY DOINSTRUCT

- You'll get coaching from one of Germany's top sales trainers (Jiri) alongside day-to-day learning from an SDR lead who's among the best in the country
- Your pipeline is visible, and your impact is direct, with no ambiguity about whether you're contributing
- Honest culture: we tell people what's working and what isn't, in both directions
- 400+ customers, Series A funded, <2% churn: the product is a genuine must-have, which makes your job easier

A LITTLE GLIMPSE INTO WHAT A GTM TEAM MEET-UP CAN LOOK LIKE:

____

At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

_

For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

## About doinstruct

## Company Overview
- **One-liner**: doinstruct is an AI-powered frontline operational excellence platform that automates multilingual training and compliance for deskless workers.
- **Entity Type**: Private (Series A, raised $18M in April 2025; total funding $33.8M)
- **Headquarters**: Berlin, Germany
- **Founded**: 2021
- **Founders**: Charlotte Rothert (CEO & Co-Founder), Mona Feder (Co-Founder & CPO), Thorsten Gross (Gründer), Daniel Marinkovic (Gründer)

## Core Business
- **Industry**: Software Development, focused on frontline workforce training, compliance, and operational excellence.
- **Target Customers**: B2B – primarily companies with deskless/frontline workers in manufacturing, logistics, food production, and other regulated industries. Serves both SMEs (up to 150 users) and enterprises.
- **Mission**: Empower the backbone of society – the frontline workforce – by making workplaces safer, more compliant, and more efficient.

## Products & Services
- **Manager (Web App)**: Control center for training automation, compliance tracking, certificates, and audit readiness. Role- and site-specific training pushed automatically.
- **App (Mobile-first)**: Delivers clear, multilingual training directly to frontline workers – no downloads, no passwords, instant access.
- **Genius (AI Engine)**: Instantly generates, translates, and updates trainings from SOPs, expert input, industry knowledge, and international standards. Powers the entire platform.
- **Doinstruct API**: Modern REST API for integration with existing HR, HSE, and employee apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Annual Revenue $5.7M (LinkedIn estimate); Total Funding $33.8M; 400+ customers; 75 employees (+26.1% YoY)
- **Notable Investors/Partners**: HV Capital (led Series A), Creandum, Spotify (participated in venture round), HTGF (alumni go to)
- **Growth Signals**: Expanded to 7 countries (Germany, UK, Italy, Ireland, Czechia, Kosovo, Netherlands); active US hiring (Founding Account Executive, Senior Account Executive – USA); 35+ languages supported; LinkedIn followers up 61.5% year-over-year.

## Competitive Advantages
- **AI-powered content generation and translation** (Genius) reduces manual effort for creating and updating training in 35+ languages.
- **Audit-ready compliance** (GFSI/IFS8 compliant) with 0% deviations reported by customers.
- **Mobile-first, password-free access** drives high adoption among deskless workers.
- **Multilingual by default** – platform available in 35+ languages, enabling global scale.
- **Transparent per-user pricing** with low deployment effort (start within 24 hours).

## Strategic Focus
- **US market expansion** – hiring founding sales roles on the East Coast.
- **Scaling AI capabilities** – Genius engine is central to product evolution.
- **Deepening enterprise integrations** via API and partnerships.
- **Customer success and retention** – growing Customer Experience and Customer Success teams.

## Why Work Here
- **Culture**: Office-first in Berlin (dog-friendly, collaborative environment) with hybrid options. Remote roles available within Germany and US East Coast.
- **Perks**: 50€ monthly voucher (Belonio), Babbel language learning subscription, JobBike leasing, Urban Sports Club/eGym membership, 20% bAV subsidy, and discounts on sustainable products.
- **Values**: Ownership, Honesty, Enabler, Appreciation – high autonomy and direct feedback.
- **Growth**: Fast-growing startup (26% headcount growth YoY) with clear progression opportunities. Teams are lean and impact-driven.
- **Engineering**: Modern tech stack, AI-first product, and a focus on building for the underserved frontline workforce.

## Sources
1. [doinstruct.com](https://www.doinstruct.com/)
2. [LinkedIn – doinstruct](https://www.linkedin.com/company/doinstruct/)
3. [CB Insights – doinstruct](https://www.cbinsights.com/company/doinstruct)
4. [Built In – doinstruct Software GmbH](https://builtin.com/company/doinstruct-software-gmbh)
5. [Ashby Careers – doinstruct](https://jobs.ashbyhq.com/doinstruct?action=apply)

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