---
title: 'Sales Development Representative (US) at ControlUp'
canonical: 'https://feeny.ai/job/sales-development-representative-us-controlup-fort-lauderdale-he64y0akmnzm'
type: 'job'
last_seen: '2026-09-08'
---

# Sales Development Representative (US) at ControlUp

- **Company:** ControlUp
- **Location:** Fort Lauderdale, FL
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2023-10-05
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/controlup/726cbf00-bb74-46f1-b3ce-8edc0d5cc4d6

## Job description

ControlUp creates an autonomous workplace where the day runs itself. We’re a leader in DEX, unifying digital employee experience and IT operations into one powerful platform built for modern workplace management. By combining real-time monitoring, automation, and proactive remediation, ControlUp enables IT teams to prevent issues before they impact employees, reduce operational complexity, and streamline IT environments, without the clutter of multiple tools. With ControlUp, IT works smarter, employees stay productive, and the workday runs itself. One platform. One powerful shift in how work flows. No tool sprawl. No wasted time. No interruptions. Just technology that runs smoothly, so people can get on with work that matters.

## The Role

As a Sales Development Representative (SDR) at ControlUp, you aren't just making dials—you are the engine driving our revenue growth. You will become a specialist in the tech-sales craft: deeply researching high-value prospects, discovering critical IT pain points, and opening doors with key influencers and decision-makers. By masterfully fueling our pipeline, you allow our Account Executive team to focus exclusively on closing deals, directly increasing the overall productivity and scale of the entire sales organization. This is a high-impact role with a clear trajectory. If you are hungry to build a career in tech sales, master a complex B2B product, and win as a team, you’ll fit right in. This is a hybrid role, based in our Fort Lauderdale office.

## How You’ll Spend Your Day

- Follow an established and successful sales process combined with weekly coaching
- Setting quality meetings with IT departments across the country
- Play an integral role in building our sales pipeline and our business! In the SDR training program at ControlUp
- Participate in a mix of classroom-style learning as well as role-plays and practice
- Learn to generate qualified leads, prospect via a mix of personal communication methods, such as emails and cold calls, and establish the value of our platform
- Engage with a prospect, build rapport and find your prospects’ needs
- Demonstrate mastery of skills at this level by exceeding quota for two quarters in a row

## Your Experience and Qualifications

- 1-2 Years of SDR or BDR experience, previous work with SaaS Sales preferred
- Experience with engaging with potential customers over email, phone, and in-person
- Knowledge of our sales tools such as Salesforce, Outreach, and Zoominfo is a plus
- Clear, concise, and accurate in your communications, both written and verbally
- Fast learning skills and passion for new technologies, quickly mapping them to business processes
- Effectively manage your time to complete objectives
- Experience being accountable to metrics, often exceeding them
- Thrive in a high-energy team environment

## About ControlUp

## Company Overview
- **One-liner**: ControlUp provides an AI-powered digital employee experience (DEX) platform that helps IT teams proactively monitor, remediate, and optimize endpoints to deliver a frustration-free workspace.
- **Entity Type**: Private (Series unknown; total funding $140.2M across 4 rounds; achieved unicorn status in 2024)
- **Headquarters**: Rishon LeZion, Israel (global HQ) with major offices in San Francisco, California, USA and Fort Lauderdale, Florida, USA.
- **Founded**: 2012
- **Founders**: Not publicly listed on the provided sources; the company was built by a team including ex-Takoto co-founder Gadi Feldman (now CPO).

## Core Business
- **Primary industry/industries**: Digital Employee Experience (DEX), Autonomous Endpoint Management (AEM), IT Operations (ITOps)
- **Target customers**: B2B – Enterprise IT teams, managed service providers (MSPs), and large organizations (over a third of Fortune 100 are customers).
- **Mission or purpose statement**: “To make technology invisible – not because it disappears, but because it just works.” ControlUp aims to transform IT from reactive support ticket handling to a proactive, self-healing digital workspace.

## Products & Services
- **ControlUp Solve**: A SaaS platform for automated remediation – detects and fixes common desktop, application, and network issues without human intervention.
- **ControlUp Remote DX**: Monitors and optimizes the digital experience for remote and hybrid workers, ensuring performance across VPNs, VDI, and cloud desktops.
- **ControlUp Edge DX**: Extends visibility and control to physical endpoints (laptops, desktops) to prevent slowdowns and enhance user experience.
- **Agentic AI Layer (recent addition)**: Incorporates agentic AI to move from DEX to full Autonomous IT Operations (AEM) – the platform sees, understands, decides, and acts.

## Market Standing
- **Valuation/Market Cap**: Achieved “unicorn” status (valuation >$1B) after crossing $100M ARR in 2024. Exact valuation not disclosed.
- **Key Metric**: **Annual Recurring Revenue (ARR) – $100M** (2024); **Total Funding – $140.2M** (across 4 rounds)
- **Notable Investors/Partners**: Not specifically named in provided sources, but investors enabled unicorn round. Partners include major IT ecosystem players (implied by Fortune 100 adoption).
- **Growth Signals**:
  - Grew from DEX leader to AEM pioneer with agentic AI.
  - Acquisitions: Takoto (automation) and UniPath Inc. – bringing world-class automation and AI capabilities.
  - 2000+ global customers, 6M+ seats under management.
  - 4700+ Certified ControlUp Experts.
  - Headcount grew ~5.6% YoY to 357 employees (linkedin) or “400 teammates worldwide” (company page).

## Competitive Advantages
- **Real-time visibility & proactive remediation**: Detects issues 20x faster than leading platforms and automates fixes before users are impacted.
- **Unified DEX + ITOps platform**: Combines monitoring, analytics, and automated remediation in a single pane – reducing tool sprawl.
- **Agentic AI (Autonomous IT)**: Uses AI not just for insights but to decide and act autonomously, moving beyond legacy DEX tools.
- **Deep customer trust**: Over a third of Fortune 100 companies rely on ControlUp; 2000+ global customers; high NPS implied by “scrappy authenticity and roll-up-our-sleeves customer service.”

## Strategic Focus
- **Autonomous IT Operations (AEM)**: The company is pivoting from DEX to a fully autonomous platform that can heal, optimize, and manage itself using agentic AI.
- **Scaling globally**: New office in Fort Lauderdale, Florida (2024) and continued hiring across US, Israel, Europe (DACH, Netherlands, UK, Poland).
- **Expanding product capabilities**: Continued acquisition and integration of automation and AI startups (Takoto, UniPath) to accelerate roadmap.

## Why Work Here
- **Culture**: Described as “one team” with “scrappy authenticity” – collaboration, ownership beyond role, and collective wins celebrated. Emphasizes “big thinkers and meticulous executors.”
- **Work setup**: **Hybrid** – employees can work from one of four offices (Israel, San Francisco, Fort Lauderdale, additional European hubs) or from home.
- **Benefits**:
  - Medical, dental, vision coverage starting day 1 (company pays portion).
  - Flexible Time Off (FTO) + 6 paid sick days + 10 company holidays.
  - 401k match (50% on first 4% of compensation, no waiting period).
  - Stock options (offered after 90 days).
  - 100% company-paid $100k life insurance; voluntary short/long-term disability, AD&D.
  - Annual all-expenses-paid company trip; regular virtual and in-person events.
- **Professional growth**: “No limits to opportunities and growth” – employees carve their own path.
- **Team**: 357–400 teammates across 17 countries; strong engineering presence in Israel and US.

## Sources
1. [ControlUp Careers Page](https://www.controlup.com/company/careers/)
2. [ControlUp Company Page](https://www.controlup.com/company/)
3. [ControlUp Job Listings (Lever)](https://jobs.lever.co/controlup)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/controlup-technology)
5. [CBInsights Profile](https://www.cbinsights./com/company/controlup)

## Other roles at ControlUp

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- [Technical Product Manager](https://feeny.ai/job/technical-product-manager-controlup-israel-h2fqrkz45svy) — Israel
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- [HR Business Partner](https://feeny.ai/job/hr-business-partner-controlup-rishon-lezion-g932315xneg4) — Rishon Lezion, Israel
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